the reason the algorithm does not like your YouTube channel is because of this imagine you were driving a car and it sounded like this what would you do keep driving ignore it and hope the damage would vanish on its own or stop get out and try to repair it it's a pretty obvious answer right yet millions of YouTubers when they look at their video retention and see a dodgy graph ignore it and the algorithm hates them for it so in this video I'm going to show you how to pull off four of the most powerful watch time hacks that will help you Flatline your videos retention by driving from here to my friend's wedding here but to ensure I arrive in style I'm gonna clean the car first whilst I show you them hi excuse me sorry I'm just trying to film could you move the car yeah thank you cheers that's more like it so to show you this first retention trick I'm going to attempt to read your mind no seriously in a second I'm going to pay three very short clips I don't know if you've watched them I'm gonna guess which one you found more interesting and then I'm going to explain how I knew that which will reveal this powerful hack [Music] thank you foreign work on 100 of you but I'm willing to bet so long as you've cleaned a car at some point in your life you went for number two why well because the first one would have been less appealing to you or let's call a spade a spade boring because there wasn't as much as a problem that the character had to overcome and the third one would have been less interesting because I featured a very specific car cleaning tool that only the Fanatics might understand what it is making it incredibly relatable to them but insignificant for everyone else but on the second one when you saw that cold dirty wet sponge hit the floor it took you back to a moment where that happened to you and you thought to yourself oh I hate you when that happens and that's your first powerful retention tool you need to figure out no matter what you're talking about how to make your content more relatable to your largest audience size possible because that will make a retention graph that looks like this and the algorithm will love you for it [Music] shouldn't you be getting ready for the wedding yes I've got age is so now we're going to do is take what you've just learned up a level and what I've done to help you understand this next trick is we made the previous video where I dropped the spun check this out [Music] so if you want to flatten that retention graph humor is one of the best ways to do that but how do you make something funny well let me explain using my example so you know from experience that when you drop a wet sponge on the floor they go Splat so what that means is when the sponge bounced back you didn't expect that and it made it more amusing so to make something funny subvert someone's expectation because when you surprise people they remain interested and they want to keep watching you're fired so this next retention booster is one I'd make my mission to focus on over the next 12 months because it can be a very simple solution to the thing that's wrecking your video's performance but first I've got to go and get change for the wedding okay let's hit the road so every YouTuber has a big problem but I think the best way to describe it is by looking at the highway when you drive down the highway or the motorway for us Bridge something strange happens because you'll be seeing there and eventually you'll slip into your unconscious mind and your Daydream you can even forget that you're driving at all and then you snap out of it and you realize where am I oh no I'm in a trap feature how long I've been out half an hour screw this I'm taking the side roads but when you drive down windy roads what happens to you is totally different you're more alert because every 60 seconds you're having to take a turn and the scenery changes all the time giving you tons to look at and it stops you falling into a trance and what's crazy is even though these windy roads take longer to your brain it feels like it was a much shorter Journey so to boost retention you need to get your viewers off of the highway and bring them onto the Country Roads so they get to the end of your videos and say whoa ten minutes went past I feel like two oh no I didn't buy my present oh I know nothing says love like maltesers but I'm not talking about loads of b-roll here and crazy editing Cuts I'm actually talking about something that's way more obtainable to more creative Mr who's the boss does it in every video he'll be talking to one camera and then he turns his head and talks to the next like this activating the country roads in your viewer's mind or another easy option to keep your viewers awake is to do what I'm doing now and pick up your camera and just Vlog with it and then you can cut back to your home studio like this and if you don't have multiple cameras fear not shoot your entire video to this one and then pick a few lines after reposition your camera and deliver them one by one it's so simple but this basic pattern interrupt can help to keep viewers interested without the Need For Tons of b-roll just don't overuse it we don't want to give you a headache we have a problem I have two minutes to get five miles which calls for only one thing I need to push the sport button just in time [Music] uh hello mate where is everyone no I'm at the church you serious all right mate I'll see you next week wrong day and that brings me on to something that you've got except in 2023 and that is that even with these retention hacks sometimes your videos won't perform as well as you'd hope and the simple answer is just to get back on the road and try again next week the thing is although these four things will help you really the more retention tricks you have up your sleeve the better so make sure you watch this video next to take what you've just learned and add to it some of the most powerful retention tricks Pro YouTubers obsess over oh well at least the car gotta clean