[00:03] 20,000 to 200,000 riyals per month. Let me tell you the secret. The store was in the beauty and personal care sector. Their products were excellent, and their prices were also amazing because they were the manufacturers themselves. They also had a very good marketing budget, but their sales were very
[00:19] modest. So I started working on marketing. I reviewed and targeting. I built a marketing funnel from awareness to repeat business. Then I launched the campaign with complete
[00:32] repeat business. Then I launched the campaign with complete confidence. But after a week, I was shocked to find that there was no improvement; sales were still weak. I was very surprised, to be honest. As you know, I was worried and wondering where the problem might be, but I was sure it wasn't the
[00:46] ads. So I decided to analyze the online store. I looked at the Hotjar tool and saw how customers were behaving in the store, but the visitors' behavior was very normal. There wasn't any major problem preventing them from...  They were buying, so I thought I'd go to Google Analytics and analyze the numbers more deeply.
[01:01] I analyzed the numbers and discovered the real shock: I saw that the average customer stay on the saw that the average customer stay on the online store was only two seconds. The main problem was that this store was running CSS, but apparently the programmer fixed one
[01:14] thing and messed up another to a huge extent. This resulted in errors for more than 80% of new visitors who had never visited this site before. The error meant the customer had to refresh the page
[01:26] to access the website. But of course, most customers didn't know they needed to refresh, and most of them didn't care and weren't really keen on buying from this particular store. So, naturally, they would immediately leave this site and go
[01:39] to another competitor. After we solved this problem, there was a huge jump in sales. problem, there was a huge jump in sales.