---
title: 'This Move Boosted My Sales to 200,000 Riyals'
source: 'https://youtube.com/watch?v=l2LmmZ5qEMU'
video_id: 'l2LmmZ5qEMU'
date: 2026-08-14
duration_sec: 105
channel: 'محمد باعباد'
---

# This Move Boosted My Sales to 200,000 Riyals

> Source: [This Move Boosted My Sales to 200,000 Riyals](https://youtube.com/watch?v=l2LmmZ5qEMU)

## Summary

The video recounts a case study where a beauty and personal care e-commerce store, despite having excellent products, competitive prices, and a strong marketing budget, struggled with sales. The speaker, a marketing expert, initially focused on marketing funnels and campaigns, but after seeing no improvement, delved into analytics to uncover a critical technical issue that was sabotaging the store's performance.

### Key Points

- **Initial Situation** [00:03] — A beauty and personal care store had excellent products, competitive prices (as they were manufacturers), and a good marketing budget, yet sales were modest.
- **Marketing Efforts** [00:19] — The speaker reviewed targeting and built a marketing funnel from awareness to repeat business, then launched a campaign with confidence.
- **No Improvement** [00:32] — After a week, sales were still weak, surprising the speaker, who was sure the ads weren't the problem.
- **Initial Analysis** [00:46] — Using Hotjar, the speaker observed customer behavior and found it normal, with no major issues preventing purchases.
- **The Real Shock** [01:01] — Google Analytics revealed the average customer stay was only two seconds, indicating a severe problem.
- **Root Cause** [01:14] — The store had CSS errors affecting over 80% of new visitors, requiring them to refresh the page to access the site.
- **Customer Behavior** [01:26] — Most customers didn't know to refresh and left immediately to competitors, causing lost sales.
- **Resolution and Result** [01:39] — After fixing the problem, sales jumped significantly, highlighting the importance of technical health in e-commerce.

### Conclusion

The video emphasizes that even with strong marketing, technical issues can silently kill sales. It underscores the need for thorough analytics and technical audits to ensure the entire customer journey is optimized.

## Transcript

20,000 to 200,000 riyals per month. Let me tell you the secret. The store was in the beauty and personal care sector. Their products were excellent, and their prices were also amazing because they were the manufacturers themselves. They also had a very good marketing budget, but their sales were very
modest. So I started working on marketing. I reviewed and targeting. I built a marketing funnel from awareness to repeat business. Then I launched the campaign with complete
repeat business. Then I launched the campaign with complete confidence. But after a week, I was shocked to find that there was no improvement; sales were still weak. I was very surprised, to be honest. As you know, I was worried and wondering where the problem might be, but I was sure it wasn't the
ads. So I decided to analyze the online store. I looked at the Hotjar tool and saw how customers were behaving in the store, but the visitors' behavior was very normal. There wasn't any major problem preventing them from...  They were buying, so I thought I'd go to Google Analytics and analyze the numbers more deeply.
I analyzed the numbers and discovered the real shock: I saw that the average customer stay on the saw that the average customer stay on the online store was only two seconds. The main problem was that this store was running CSS, but apparently the programmer fixed one
thing and messed up another to a huge extent. This resulted in errors for more than 80% of new visitors who had never visited this site before. The error meant the customer had to refresh the page
to access the website. But of course, most customers didn't know they needed to refresh, and most of them didn't care and weren't really keen on buying from this particular store. So, naturally, they would immediately leave this site and go
to another competitor. After we solved this problem, there was a huge jump in sales. problem, there was a huge jump in sales.