--- title: 'Lula: The Tamer of the Miserable' source: 'https://youtube.com/watch?v=JXSvcGdFP-E' video_id: 'JXSvcGdFP-E' date: 2026-07-24 duration_sec: 1964 channel: 'Daniel Penin' --- # Lula: The Tamer of the Miserable > Source: [Lula: The Tamer of the Miserable](https://youtube.com/watch?v=JXSvcGdFP-E) ## Summary This video analyzes the political career of Luiz Inácio Lula da Silva, focusing on how marketing strategies transformed his public image from a radical union leader to a three-time president of Brazil. It argues that Lula's electoral success was driven by rebranding and manipulation of voter perception, often funded by illicit sources linked to organized crime. ### Key Points - **Lula's early radical image** [00:22] — Lula's early public persona was aggressive and polarizing, including controversial statements admiring Hitler and endorsing violence, which created fear among voters. - **Three failed campaigns without marketing** [03:49] — Lula lost three consecutive presidential elections (1989, 1994, 1998) because he refused to use scripts or professional marketing, presenting his authentic radical self. - **Discovery of marketing power** [05:28] — After seeing the success of a marketing strategist in Bolivia, the Workers' Party (PT) hired Duda Mendonça, who rebranded Lula as 'Lulinha Peace and Love'. - **Rebranding strategy** [07:12] — Duda Mendonça changed Lula's appearance (shaved beard, new clothes) and crafted a moderate, peaceful image to appeal to the electorate. - **Fabricated grassroots support** [08:23] — A famous 2002 ad featured an actor named 'João' praising Lula, creating the illusion of popular support. The ad was scripted and produced by Mendonça. - **Cost per vote** [11:38] — The video claims that in 2011, the cost to convince a voter was R$6.77, implying that higher spending buys more votes. - **Mensalão scandal** [12:33] — The PT created a scheme to pay monthly bribes (R$30,000) to congressmen for political support, funded by illegal money from criminal sources. - **Duda Mendonça's testimony** [14:31] — Mendonça admitted receiving R$300,000 in cash and R$900,000 from Marcos Valério, who was linked to the PCC criminal faction. - **PCC funding of PT campaigns** [16:42] — Marcos Valério testified that the money for Lula's campaign came from the Primeiro Comando da Capital (PCC), a major Brazilian criminal organization. - **Celso Daniel murder** [17:52] — Valério accused Lula of being one of the masterminds behind the assassination of Mayor Celso Daniel, who had compiled a dossier on PT corruption. - **Spending and electoral success correlation** [20:05] — The video shows that in 2006, 2010, and 2014, the winning candidate (Lula or Dilma) was also the highest spender, suggesting money buys elections. - **João Santana's illegal payments** [22:09] — Dilma's campaign paid marketing strategist João Santana R$35 million from illegal sources, including money from the Lava Jato scandal. - **Lula's release from prison** [25:06] — In 2019, the Supreme Court changed the law, allowing Lula to be released after serving 1.5 years. His convictions were later annulled on procedural grounds. - **Using crisis as a weapon** [27:15] — Lula's 2022 campaign exploited the COVID-19 crisis, calling Bolsonaro a 'genocidal' and 'fascist', while a new marketing strategist, Sidônio Palmeira, crafted his image. - **Censorship of negative ads** [28:36] — The TSE prohibited Bolsonaro from calling Lula corrupt or mentioning Marcos Valério, limiting negative campaigning against Lula. - **New corruption allegations** [29:08] — Sidônio Palmeira was accused of participating in a scheme that diverted R$5.5 million from public funds, and Lula's government faced fiscal manipulation allegations. ### Conclusion The video portrays Lula's political success as a product of sophisticated marketing and illicit funding, arguing that his rebranding masked a history of corruption and ties to organized crime. It warns that similar manipulation continues to influence Brazilian politics. ## Transcript this election is decided. This is our chance to end the climate of hatred once and for all and bring peace back to our country. Vote Lula Day. Vote 13. psychology and political science that raises suspicions that every politician, deep down , is a bit of a psychopath. Because if he wasn't going, he wouldn't do it. An episode from an interview Lula gave to a magazine called Playboy, which you know, shows that Hitler, even though he was wrong, had what I admire in a man: the drive to propose something and try to do it. Lula has been a fan of Hitler, openly and Lula has been a fan of Hitler, openly and publicly since 1975. obviously, and even I have the right to kill. And there's a huge youth population in this country who, due to a lack of prospects, are sometimes arrested for stealing cell phones. The Brazilian people have demonstrated that it is possible for the same people who elect a politician to remove that politician from office. Overthrowing a democratically elected government without a crime of responsibility will not fix anything. For example, Lula fueled dictatorships in Equatorial Guinea, Angola, Venezuela, Cuba, Libya, Syria, and so on. Lula is a psychopath, man. Lula comes from the labor movement. The labor movement is a movement that lies. So he goes through all of that and things far worse than that. After all, what's the point? To save the country. Does anyone believe To save the country. Does anyone believe this? two biggest political upheavals in its entire history. One of them even became a Hollywood movie, and it happened in Bolivia, during a 90-day period during the election campaign. The candidate who started the race in last place in the polls rose to first place and was elected. candidate emerged who, at the start of the polls, had a 70% disapproval rating and had just been defeated in three consecutive elections. On his fourth attempt, he was consecutive elections. On his fourth attempt, he was elected president. Today is the day Brazil rediscovers itself. The secret of both is the same: marketing. Our first program of the election broadcast begins now. Today I want to ask your permission not to talk about projects. marketing company responsible for performing this miracle was simply the best in the world. He even called this company the brains of Bill Clinton, who was elected in the Bill Clinton, who was elected in the United States from 1993 to 2001. Their job is simple. Repackage the candidate that the people don't like, sell, sell, and sell. The service here is basically to take a candidate that the electorate doesn't like, rename him, and then sell him, sell him, and sell him. inspired to do the same here in Brazil. Everything I am is not a result of my intelligence, no. All those who make them are worthless. Impressive. Previous campaigns used telepronta. I always wanted to improvise, you know? You'd give him a topic , any topic—housing, health, education—and he'd go there and talk about it. So, in his three failed attempts to be elected in 1989, 1994, and 1998, Lula didn't use a script; he was just being Lula. Look, I think that democracy in Brazil is still in its infancy. It didn't work. The reason is that the real Luís work. The reason is that the real Luís Inácio would appear, and this caused fear among Brazilians. People didn't vote for Lula because of the image he projected of being a terrorist. There was no need for the police to kill, I could kill myself. That anger he had in his voice. The thing is, bourgeois democracy, the democracy bourgeois democracy, the democracy of the ruling class, is a predominantly formal democracy. That poorly formed image he had of destroy everything. And people were afraid. Do you think that with this image you really have a chance of taking down all these powerful people who have machines behind them and winning the election? I am convinced that we have a chance, especially because we will expose those who are lying . And usually, the more miserable the people are, the more misfortune they experience, the more they believe in easy solutions. The more miserable he is, the more he believes in fantasy. Then, we arrive at the year 2002. Lula ran for office again . However, the Brazilian elections will only take place in October of this year, and right in March, when the year 2002 began, the whole world witnessed the biggest electoral upset in history. [Music] Watching everything was the Workers' Party , which on that day discovered the power of a marketing strategist. The big question mark at a PT meeting. If you 're so sure of yourself, why haven't you won yet? If you think your discount is perfect, what have n't you gotten yet? Then Duda took a survey and showed the following: 67% of the people were afraid of my image as a striker. So what happened? Duda said it, communication, folks, is important. It's not what we think, it's how people understand that a month after Gonzalo won in Bolivia, here in Brazil, in July, the election race begins, and after understanding the manipulation that the marketing strategist manages to do on the voter's mind, Lula hires a professional for his campaign. Our first program of the election broadcast begins now. And above all else, I insist on having in my hands today a government program worthy of the Brazil that we all want to build. And often in these television spaces, especially, the producer is valued more than the candidate. An example of this was the "Lulinha Peace and Love" campaign, where the candidate transformed Lula, the Lula we knew, bearded, poorly dressed, kind of a metalworker, that whole thing. Duda Mendonça has changed. You called me to elect you. So you've already run three campaigns and lost. Now people need to see you as a person, they need to see the human being, what's moment in that campaign, the first one Lula won, when Duda's figure was more important than Lula's figure . The headlines talked more about Duda . The headlines talked more about Duda Mendonça than about Lula. And the first step to achieving that was rebranding. Duda was explaining why he was changing his look, shaving off his old beard and getting a different style. He said: "No, Lula is a candidate for president of the Republic. No citizen will vote for Lula for president of the Republic dressed as a worker. president of the Republic. Duda was the one who explained all this. The people had to believe in the fantasy that Lula had changed. Duda Mendonça worked hard to make this happen, but he managed to solve it with one thing: propaganda. We have to find new solutions to our old problems. First of all , we need to remember that political advertisements are nothing more than films, audiovisual pieces with a script and editing. So, everything you see there was planned by someone. You can start calling before the lines get congested, huh? They sent this here to talk about the company's main product , Bombril. My name is João, I am Brazilian. I love my country. Long live Brazil. Long live São Paulo. Long live Christ the Redeemer. Long live the Amazon. Long live Luiz Inácio Lula da Silva. This was one of the most memorable advertisements of 2002 and He helped Lula get elected. But João's real name isn't João. He's an actor, he has a degree in theater. And the " Professionals of the Year" award, best film category, 30-second advertisement. It all goes film category, 30-second advertisement. It all goes to... oh, it's all about him. Imagine how many auditions Duda Mendonça did, for example, until he found someone with a theater degree but who looked young. Imagine how long the words and associate everything Brazilians love with Lula. Long live Luiz, Brazilians love with Lula. Long live Luiz, Inácio, Lula da Silva. But Lula wasn't the brains. Duda Mendonça was the brains who thought of every word that came out of that young man's mouth. He planned, wrote, produced, young man's mouth. He planned, wrote, produced, and executed every detail of the Workers' Party's presidential election campaign . Because I'm sure that all of you today, more than ever, have realized that what we want is exactly the same as what you want. Put the L. It's the L. Oh, and one, two tr and Lula. Never has had as many votes as you had in the first... Turn. Look, Duda, it's more, it was more than I deserved, more than I needed. And you at home who voted for me in the first round, receive my gratitude, and at this moment I'm close to you. Now vote for Lula. I'm not going to live another 30 years; I want to reach new power. Overnight you can change your discourse, but you ca n't change who you are. A candidate inspired by dictators pretended to be a democrat. Brazil believed in that "Country and Love" discourse, and Luís was elected president. Lula's government will affect every Brazilian in this country. Believing or not in his fantasy, having voted for him or not, all Brazilians will know the consequences of Luís Inácio Lula da consequences of Luís Inácio Lula da Silva. Look, unfortunately in Brazil the vote is not ideological, and unfortunately you have a part of society that, due to the high degree of impoverishment, is led to think with its stomach and not its head. We're going back to eating picanha, you know, that part with that little so many basic food baskets are distributed, because that's actually a bargaining chip in elected president of the Republic, what concrete changes do you intend to make in our country? Look, first of all, we're going to make concrete changes, we're going to prove that you can easily put corrupt people in jail. The Federal Public Prosecutor's Office today indicted former president Lula and former first lady Marisa Letícia Lula and former first lady Marisa Letícia for money laundering and corruption. came out, the government sent an electoral report. On page 2011, a new detail: electoral report. On page 2011, a new detail: the cost of a vote, R$ 6.77. This basically means that it costs R$ 6.77 in advertising, marketing, and expenses to convince a voter. If a vote has a cost, whoever has more money buys more votes and has more money buys more votes and stays in power. When Lula was elected, parties obtained money in a different way than today. They depended heavily on private donations from individuals or companies to finance the electoral campaign. All donations a party received had to be of legal origin and had to be reported. Proven. This is to prevent parties from receiving criminal money of illegal origin. For example, money from criminal factions, such as the PCC. We're going after them. We're doubling down on as Marcola? Yes, the money raised legally was very small. So when Luís Inácio came to power in 2002, the PT, anticipating that it needed more money to stay in power, invented a scheme to raise criminal money, the mensalão. The mensalão trial is the culmination of a political scandal discovered 7 years ago, one of the biggest in recent Brazilian history. The biggest corruption scheme I've seen in recent years. The accusation was that a gang composed of politicians, bankers, and owners of advertising agencies, headed by José Dirceu, the strongman of former President Lula's first term, corrupted politicians Congress. And the Mensalão case was that, it was an organized gang that operated within the state, trying to hide a lot of things. The accusation of the Attorney General is It is alleged that politicians and parties allied with President Lula's government received money in exchange for support in the National Congress. A congressman who claims to be an ally of Lula, Roberto Jefferson, president of the PTB, said that congressmen were corrupted by a PT employee with R$30,000 (R$1,000 monthly) to vote in favor of the government. came to power, controlling all companies, even the presidency, companies, even the presidency, they invented a way to collect criminal money through public employees. The scheme began in 2003, using postal workers. They collected money from criminals and illegal funds. This money was sent out of Brazil, transformed into slush funds, and used to pay for political campaigns. The PT had more money than all the other candidates. But one day the police discovered that those who were paying for the PT's elections were criminals. Duda Mendonça, who helped elect Lula, was called to testify before the Postal Service CPI. At this moment, my wife and my sister are watching my testimony. And... Duda recounts that he only finished receiving payments for his marketing work in Lula's election campaign long after the PT (Workers' Party) came to power. At one point, Marcos Valério called Zilmar and said: "Bring an account from abroad so it's easier to pay you." It was strange, but again, it was like this: "Either bring the account from abroad or you won't get the money." Duda received R$300,000 in cash, R$100,000 in an account at the Barramas (bankruptcies) and an account at the Barramas (bankruptcies) and R$900,000 paid by Marcos Valério. The PT paid for services rendered in 2002 with money from Marcos Valério, deposited in the tax haven of the Barramas. "First I went to the CPI (Parliamentary Commission of Inquiry) because I wanted to, but they summoned me, I went there and told the truth. In fact, this money was clearly off-the-books money. We knew this, but we had no choice. Marcos Valério isn't so generous as to offer a gift to President Lula and the PT, the top brass of the party." The Workers' Party (PT) is paying a party bill. This money came from somewhere. If I hadn't done it, if I had done it with most people, I wouldn't have had anything for myself. And the main objective of the SCP investigations is precisely to discover where this money came from. Lula made an emergency statement apologizing for the mensalão scandal. I have no shame in telling the Brazilian people that we have to apologize. The PT has to apologize. The government that erred has to apologize because the Brazilian people cannot at any moment be satisfied with the situation our country is experiencing. But why and how did this man, Marcos Valério, illegally pay R$900,000 to Duda Mendonça to elect Lula? Where did this money come from? Marcos Valério will then testify to the police. And in Marcos Valério's testimony , we discover the origin of the money: the PCC, an organization founded by prisoners from São Paulo. In the beginning, by prisoners from São Paulo. In the beginning, nobody believed in this faction, and the PCC makes a lot of money. The Public Prosecutor's Office estimates that the First Command of the Capital (PCC) moves [a large sum of money]. Annually, R$1 billion more, of which only 20% circulates within Brazil. The Public Prosecutor's Office estimates that the PCC moves around R$1 billion more annually, making it one of the largest criminal factions in the world. We received money from [ We received money from [ Valério, the PT only managed to grow and elect so many politicians because, quote: "The elect so many politicians because, quote: "The financing some of the party's political campaigns . Then, in 2002, when Lula was elected, Mayor Celso Daniel Workers' Party, and this mayor compiled a dossier." Quote: "According to Valério, Celso Daniel was killed after producing a dossier in which he detailed the party's leadership and its multiple corruption schemes." which operated within the bribes from bus companies, cleaning services, bingo halls, and even informal transport operators. The money obtained financed the PT's electoral campaigns and covered the personal expenses of its leaders. "One thing, Marcos, is to be robbed. Another thing, Marcos, is to be robbed and tortured. It means they were after something. In my opinion," [unquote] . According to Marcos Valério, Luís Inácio was also one of the masterminds behind the assassination of Celso Daniel. The Celso Daniel case is back in the headlines 17 years later. All this because the advertising executive Marcos Valério, convicted in the PT's mensalão scandal, said in a statement to the Minas Gerais police that Lula is one of the masterminds of the crime. In his testimony, Marcos Valério accused Lula of being one of the masterminds behind the death of the former mayor of Santo André, Celso Daniel. The accusation was published by Beja magazine. And the money that the Workers' Party received from criminals was also used for... Paying R$30,000 (R$ 1,000 per month) to parliamentarians and politicians so that they would approve the measures of the Lula government. The investigation continued and we also discovered that Lula Mendonça actually received R$195 Lula Mendonça actually received R$195 million from PT governments. The PT terminated his contract, but hired his partner, João Santana, nicknamed " Patinhas," who elected seven presidents. Let's remember, since there is a cost per vote, whoever spends more buys more votes and wins the elections. So, in the 2006 elections, Lula spent R$ 91,490,670.71 spending too, right? Geraldo Alckmin came in second in the voting and was also the second in the voting and was also the second who spent the most R$9,206,150.77 second who spent the most R$9,206,150.77 in history, the executive power of Brazil will be led by a woman. And president, you invented that, Dilma Rousseff is officially elected president of the Republic. In the year of In 2010, during Dilma Rousseff's first election, she came in first in the vote and first in spending. She spent R$153,288,164.42 and first in spending. She spent R$153,288,164.42 Serra, who came in second, was also the second highest spender, with R$ 106,489,846.91. and also spent the third highest, with R$24,108,859.74. In she decided to increase public spending on her campaign. Electoral campaigns spent R$5 billion in 2014. With R$5.1 billion spent on campaigns, it would be possible, for example, to build a new subway line, construct more than 20 new hospitals, and pay four months of Bolsa Família benefits to all Brazilians receiving them. Dilma was re-elected in receiving them. Dilma was re-elected in first place. 350,232,163.64. Neves came in second place and was the second highest spender. R$ 227,408,277. Marina came in third in votes and spending. She spent R$ 4,902,592.27. victory in 2014, Operation Lava Jato would investigate a Midas who elected the PT. Mr. João Santana, in the services that your company provided, you and unrecorded payments received ? There were constant payments, as is common practice in the political and electoral marketing market. political and electoral marketing market. His wife says that she and João received R$ 10 million of criminal origin through undeclared funds for the reelection. João Santana received 11 million dollars and 700,000 in Switzerland for Dilma's campaign. In 2014, to re-elect Dilma, João received 105 million, 70 million received 105 million, 70 million Legally, 35 million were received from criminal and illegal sources. Were the amounts you indicated to Ms. Monica the amounts normally contracted? I think you should have said this with more certainty than I did, but I can say that President Dilma's last campaign had a final cost of 70 million reais. João of 70 million reais. João Santana legally received R$160 million Santana legally received R$160 million in public money paid by the PT and R$157 million in illegal money of criminal origin, totaling R$17 million. Soon after, in 2018, Luís Inácio Lula da Silva was sentenced to 12 years and one month in prison for passive corruption and money laundering. Former President Lula was sentenced today to 12 years and 11 months in prison for corruption and money laundering in a Lava-Jato action regarding the Atibaia property. So, in that year, the political scenario here in Brazil changed completely, and money could no longer buy voters' votes. Fernando Haddad tried, voters' votes. Fernando Haddad tried, he spent money. 37,503,104.50 in that election. He didn't succeed. Marina Silva spent 6,740,199.86 and 6,438,200,264.52 and also wasn't chosen. Geraldo Alckmin spent 53,350,139.97 and it didn't make any difference. Ciro Gomes spent 24,359,713.60 and also wasn't elected. Henrique Meirelles spent Meirelles spent R$7,300,000 and lost the election. Jair Bolsonaro was R$7,300,000 and lost the election. Jair Bolsonaro was elected spending 2,800,000 on the campaign. [Music] a public figure supported by most of the Brazilian population. There was no other name to compete. But Brazilians have short memories. So, Brazilians have short memories. So, in 2019, the Supreme Federal Court changed the way they understand the law. Before, when a criminal was sentenced to prison by two different courts and by several Different judges, he should already be serving his sentence. In 2019, judges serving his sentence. In 2019, judges declared that all criminals sentenced to prison in Brazil can only begin serving their sentence after they have been convicted by all courts up to the last instance. On that day, 4,900 prisoners were released, including Luís Inácio and José Dirceu. Former President Lula, who had been imprisoned at the Federal Police headquarters in Curitiba for over a year and a half, was released a short while ago. Brazilian justice orders the release of President Luiz Inácio Lula da Silva. Then, in 2021, when it was the Supreme Federal Court's turn to judge Lula's conviction, they declared that Lula's trial should have started in Brasília and not in Curitiba. The Supreme Federal Court decided to send the investigations into former President Lula to Brasília. In the session, the majority of ministers also considered former judge Sérgio Moro biased in conducting the PT member's trials. All the evidence, all the investigations are annulled, and they order everything to start from scratch in a Brasília court. The court, in turn, says that the deadline for Brazilian justice to convict Lula has already passed. So they convict Lula has already passed. So they don't even restart the process from scratch, they just put it in a drawer and file it away as if nothing ever happened. Lula is eligible. And the weapon Lula will use to win the elections in Brazil this year is the same weapon that the Bolivian Gon used to win in Bolivia in 2002: Gon used to win in Bolivia in 2002: the crisis. The retail sector lost more than 135,000 establishments between April and June due to the crisis caused by the coronavirus. It's a good thing nature created this dead thing called coronavirus. COVID was a global crisis, but for Lula it was an opportunity. He calls Bolsonaro a genocidal, fascist, corrupt, militia member, denialist, inhuman, evil person, coward, the father of lies and lord of death. A new marketing strategist enters the scene, Sidônio Palmeira. And he prepares very well-crafted commercials and writes impressive speeches. Sidônio's creativity stood out. Bolsonaro is not the father of the aid... He is the Bolsonaro is not the father of the aid... He is the father of lies. Never again Bolsonaro. Bolsonaro even tried to call Lula corrupt and a thief, but the TSE (Superior Electoral Court) prohibited him from doing so. TSE minister suspends Bolsonaro's video calling Lula corrupt and a thief. The Superior Electoral Court ordered the suspension of campaign advertisements by President Jair Bolsonaro, where Lula is called a thief and corrupt. Remember Marcos Valério? The TSE prohibited politicians and right-wing profiles from posting anything about Marcos posting anything about Marcos Valério, PCC (First Command of the Capital) and Lula. So, the Palmeira, the PT's (Workers' Party) new marketing strategist, worked and Luís Inácio Lula da Silva is worked and Luís Inácio Lula da Silva is elected president for the third time. A Lula da Silva is elected and is the new president of Brazil. From January 1, 2023, Lula returns to the Palácio do Planalto (Presidential Palace) for a 4-year term. The news: Lula's new marketing strategist is accused of participating in a corruption scheme. The Public Prosecutor's Office accuses Sidone Palmeira of being part of an illegal operation that diverted R$5.5 million from public coffers. Uall published a series of reports showing that the government is committing several crimes in the " Pé de Meia" program. The illegalities found in "Pé de Meia" are, quote , spending without government authorization, despite express orders in the government authorization, despite express orders in the law. Inclusion of funds from the FG DUC (Fund for the Development of the University of São Paulo) without going through the budget. Lack of transparency. After the report was published, the names were released, however, the students' locations remain hidden and are not available on the portal. The Caixa (Brazilian bank) withdrew information . After Uall's reports, the information was republished. Daniel, but what does that mean? What does it mean to spend money without authorization? spend money without authorization? It means that Lula committed the same crime that led Dilma to leave the presidency in the impeachment process. Fiscal manipulation. Fiscal manipulation. Fiscal manipulation. Spending money without authorization makes the whole of Brazil poorer. The government, then, to solve this, has to collect more money, collect more taxes. The price of all food and all products in Brazil is rising. Money is worth less every rising. Money is worth less every day that passes. The people get poorer and the crime continues. Drug trafficking is increasing in all Brazilian cities. An NGO, which reports to the PCC (Primeiro Comando da Capital, a Brazilian criminal organization), held meetings with the Lula government. Lawyer Janira Rocha, a former PSOL (Socialism and Liberty Party) congresswoman, even brought an NGO linked to the PCC, with tickets paid for by the Ministry of Justice and Public Security of the Lula government, headed by Minister Ricardo Lewandowski, to present its demands to the Ministry of Justice and Public Security and the Ministry of Human Rights. And Lula's impeachment is now supported by more than 100 congressmen. But... So far the people haven't woken up, they haven't done anything. Unlike during Dilma's time, it seems that people don't it seems that people don't care that their lives are getting worse. But you can be sure that if you don't care, your grandchild will. Everything that's happening in Brazil right now will be written in the history books that your children and grandchildren will study. And in 40 years, when you and I are already elderly, our grandchildren will ask us about today. And I truly hope that if our grandchildren ask us why their lives are so difficult, we won't have to say it's because we were too cowardly to go out into the streets and change Brazil. If you go to the supermarket in Salvador and you suspect that a certain Salvador and you suspect that a certain product is expensive, you don't buy it. If there's one thing poor people like, it's paying what they owe. Those who like not paying are owe. Those who like not paying are rich people. I'm trying to find out where a thief stole, you know, the right of the Brazilian people to eat eggs . Now the price of meat has started to fall, it will fall, and you can be sure it will fall, and people will go back to eating their picanha, their ribs. A prosecutor would come in on a Saturday or during the week to visit and see if everything was alright, and everything's not alright, it'll only be alright when I screw that Moro over." Oh.