[0:00] if you want to start Landing brand
[0:01] collaborations and you've thought about
[0:03] pitching to a brand but you have no idea
[0:05] what to say or where to even start this
[0:07] video is for you what's up everyone I'm
[0:09] Millie I'm an influencer coach welcome
[0:10] back to my channel where I post videos
[0:11] every week teaching you the latest
[0:13] strategies and Trends on social media to
[0:15] help you grow your brand as an
[0:16] influencer I've been in the influencer
[0:18] space for over 5 years now I've worked
[0:20] with hundreds of Brands I also have a
[0:22] course that teaches influencers how to
[0:24] grow on Instagram and land brand
[0:26] collaborations so I have quite a bit of
[0:28] experience under my belt when it comes
[0:29] to pitching working with Brands all the
[0:31] things when I teach on this topic
[0:34] typically the most asked question that I
[0:35] get over on Instagram is how do I write
[0:38] my pitch what do I say in my pitch how
[0:39] do I talk to the brand how do I reach
[0:41] out to the brand so that's what we're
[0:42] going to go over before you start
[0:43] pitching you want to ask yourself if
[0:44] you're even ready to start pitching and
[0:47] no I don't mean do you have enough
[0:48] followers you don't need to have any
[0:50] number of followers to start working
[0:51] with Brands I've helped my student Ryan
[0:54] land paid brand collaboration and so no
[0:57] it's not about the follower numbers when
[0:58] brands are looking for influencers to
[1:00] partner with they look for three things
[1:01] your parallel your community and your
[1:04] experience your parallels is basically
[1:06] the things that you have in common they
[1:08] want to have things in common with you
[1:10] especially if your audience is their
[1:13] target audience they're going to be way
[1:14] more willing to slat into those DMS pay
[1:17] you a little bit of cash to reach your
[1:18] audience and then two your community if
[1:21] they go to your Instagram and they see
[1:22] that you have a loyal Community people
[1:24] commenting on your posts you replying to
[1:26] people's comments they're going to see
[1:27] that as a lot of value brands are
[1:30] looking for influencers with a 3%
[1:32] engagement rate or more and if you have
[1:34] less than 10,000 followers you're
[1:36] actually at an advantage because you
[1:38] have a higher engagement rate than those
[1:39] over 10,000 followers so that could be a
[1:42] strategy with your pitching and then
[1:44] when I say experience I don't mean do
[1:46] you have all the experience but are you
[1:48] generally good at creating content take
[1:51] a look at your feed an honest look at
[1:53] your feed and ask yourself would a brand
[1:56] pay me to make something like this if
[1:58] the answer is no you you just got to
[2:00] practice a little bit more content
[2:01] creation is key literally the main part
[2:04] of working with a brand is that you're
[2:06] creating content with them so if your
[2:08] profile doesn't have content that would
[2:10] entice a brand or maybe the quality just
[2:12] isn't quite there yet that's what you
[2:14] want to work on a little bit more is
[2:16] honing in on your content creation craft
[2:18] not building your followers okay now
[2:20] that you know the three things to look
[2:22] for and you're like okay Millie I think
[2:23] I'm ready I think I'm ready to start
[2:24] pitching you have two goals with your
[2:26] pitch it could be either or or it could
[2:29] be both
[2:30] one goal is to create a connection the
[2:33] other goal is to serve your goal with
[2:37] pitching is not to land a paid brand
[2:40] collaboration believe it or not it's not
[2:42] to get free stuff if that is your goal
[2:45] if that is your intention you are
[2:47] pitching from the wrong place I know how
[2:50] exciting it feels or that feeling of
[2:52] doing your first collaboration and a
[2:54] brand wants to send you something for
[2:55] free and being like Oh my gosh I've made
[2:58] it like I know we all want free stuff we
[3:00] all want to work with our Dream Brands
[3:01] but if you're pitching from that selfish
[3:03] mindset or if you're pitching from that
[3:05] place you won't be able to land honest
[3:08] genuine great brand collaborations
[3:10] because Brands could see right through
[3:11] that they probably get thousands of DMS
[3:13] a day plenty of emails a day with people
[3:15] asking for free stuff so you want to
[3:17] stand out and you want to create a
[3:19] genuine email to them so really when
[3:21] you're pitching all you want to do is
[3:23] create a connection ask to get on a call
[3:25] grab a cup of coffee you just want to
[3:27] connect with the person behind the
[3:28] screen and and if you do want to partner
[3:31] with them and land a collaboration the
[3:33] collaboration is going to be one that is
[3:36] mutually beneficial not just you getting
[3:38] free stuff but you know exactly how you
[3:40] can benefit the brand and you want to
[3:42] come from a service mindset okay now
[3:44] that you kind of know the basics of what
[3:46] to look for the intent of your pitch
[3:49] let's talk about how to craft your pitch
[3:51] how to write it if you're still like ooh
[3:53] Millie I'm not sure I definitely
[3:55] recommend starting out with third party
[3:57] platforms if you're too intimidated to
[4:00] pitch send a cold email third party
[4:02] platforms are where it's at that's I
[4:05] have a bunch that I recommend to my
[4:07] students I think I have like a list of
[4:08] 10 that are my favorites but the one
[4:10] that I want to talk to you about is
[4:12] called social book who is also the
[4:13] sponsor of this video social book is a
[4:15] top influencer marketing software for
[4:16] both Brands and influencers alike they
[4:19] provide endless social tools that not a
[4:21] lot of third-party networking platforms
[4:24] have so not only can you connect with
[4:26] other brands inside of the social book
[4:28] account but you can also work on your
[4:30] media Cas you could create a link in BIO
[4:32] with all of your links in the right
[4:34] place they have a bunch of content
[4:35] creator tools within their website that
[4:38] can genuinely help creators take their
[4:40] content and their business to the next
[4:41] level for brand collaboration
[4:43] specifically you have a brand
[4:44] collaboration form that you fill out
[4:46] you'll get to set your rates you get to
[4:48] Mark what your interests are what your
[4:49] Niche is and then you'll be able to
[4:51] connect with other brands that want to
[4:53] partner with you and are willing to pay
[4:54] your rates for me personally I partner
[4:56] with Brands who have the same values as
[4:58] me and one of of social books goals is
[5:01] to help content creators grow and
[5:03] uplevel their businesses so that's why I
[5:04] really wanted to partner with them
[5:05] because we have similar values and we're
[5:08] both on the same track of wanting to
[5:09] help content creators yes creating a
[5:11] social book account is free so if you
[5:13] want to get started by filling out your
[5:15] brand collaboration form or making your
[5:16] own Media Kit I'll leave a link down in
[5:18] the description below where you could
[5:19] start setting up your free account today
[5:21] now let's talk about your pitch
[5:23] structure this is a pitch that I use and
[5:26] I have used and I give to my students to
[5:28] use it's a great General outline for you
[5:30] to copy paste and fill in with your
[5:31] information feel free to screenshot do
[5:33] what you got to do I also have a
[5:35] downloadable below it's free there's
[5:37] multiple pitch templates because
[5:38] sometimes there's different reasons for
[5:40] pitching so maybe you just want to pitch
[5:42] to have an introduction pitch because
[5:44] you have a specific idea in mind or
[5:46] pitch because you want to land a hotel
[5:47] collaboration there's so many different
[5:49] types of pitches so I put a few in a
[5:52] free downloadable down below so you
[5:53] could grab that if you want to but let's
[5:55] break down your pitch first let's start
[5:58] with your subject line line your subject
[6:01] line simple straightforward not too
[6:05] salesy you could put the brand name X
[6:08] your handle done simple that's all you
[6:11] got to do next is the first line of your
[6:13] pitch you want to introduce yourself who
[6:16] you are what you do who you do it for
[6:18] with a hyperlink on your name so I'm
[6:19] going to say hey what's up what's mar
[6:21] Just kid I'm not going to say I'm going
[6:23] to say hey what's a brand I want to
[6:25] pitch to Mr Coffee I love Mr Coffee so
[6:27] I'm going to say hey Mr Coffee I'm
[6:29] Millie I'm an online educator that
[6:31] teaches influencers how to grow their
[6:33] businesses from home and I'm a huge fan
[6:35] of your brand or I'm a I've been an avid
[6:38] customer of yours for over 10 years now
[6:41] right make it personal you want to have
[6:43] that personal connection speaking of
[6:44] personal connection the next two to
[6:46] three sentences get even deeper with why
[6:49] you love that brand do your research go
[6:51] to their website look at their about
[6:53] Page look at what sort of nonprofits
[6:55] they support create a personal
[6:57] connection so with them I can say when I
[6:59] went off to college my parents gave me a
[7:03] coffee machine to use in my dorm and I
[7:05] still have it to this day parenthesis
[7:07] we're going 10 years strong and then
[7:09] I'll say I recently did a poll on my
[7:11] stories asking my followers if they're
[7:14] coffee lovers or tea lovers these were
[7:17] their results okay so I create the
[7:19] personal connection but I'm also tying
[7:21] it into my audience's interest in that
[7:24] brand so one personal connection two
[7:28] it's a brand I love I use I know I'm
[7:30] going to love their products three I'm
[7:32] connecting it to my business to my brand
[7:35] and to my audience I'm going to
[7:36] hyperlink the stats and I'm going to say
[7:39] here's a few quick stats about me and
[7:42] this is where you're going to highlight
[7:44] your best assets your best assets this
[7:46] isn't going to be just your follower
[7:48] number because if you're not confident
[7:50] in your follower number maybe you could
[7:51] highlight your engagement rate instead
[7:53] so list a few things that you're really
[7:54] confident in I have a 10% engagement
[7:57] rate this is my average story views I
[7:59] have 10,000 email list subscribers right
[8:02] so you're just highlighting some of the
[8:03] best things about you even if it's your
[8:05] experience like I've been a professional
[8:07] photographer for 5 years maybe that's
[8:09] something that is a huge asset to them
[8:11] and then this is where you could either
[8:13] wrap up the email or you could pitch
[8:15] them a specific idea after I say my
[8:17] stats I'll say I saw you recently
[8:19] released your iced coffee maker and
[8:22] wanted to know if you needed help
[8:23] marketing that product as you can see my
[8:26] audience is AVID coffee lovers and I
[8:28] love to partner with with you in
[8:29] promoting XYZ is this something you
[8:32] would be interested in would love to hop
[8:34] on a call XOXO Gossip Girl no I'm just
[8:37] kidding EXO EXO why am I saying EXO
[8:40] follow your joy Milly okay that's as
[8:42] simple as that so you can pitch a
[8:44] specific idea or if you don't have an
[8:46] idea you just want to partner with the
[8:47] brand you're going to say something like
[8:50] we'd love to see if there's an
[8:51] opportunity for us to partner together
[8:53] whether now or in the future do you have
[8:55] time to hop on a call to discuss your
[8:57] marketing goals for this year
[8:59] say something like that most of the time
[9:01] if you're like Millie I don't want to
[9:02] hop in a call most of the time they are
[9:04] not going to hop on a call they're going
[9:05] to be like oh we're actually busy but we
[9:08] can email but the fact that you're
[9:10] willing to hop on a call is going to
[9:12] make you stand out above and beyond
[9:14] everybody else okay now believe it or
[9:16] not the conversions of pitching is lower
[9:19] than catching and when I say catching I
[9:21] mean like if a brand pitches to you and
[9:23] they're like hey we want to partner with
[9:24] you that collaboration is almost a done
[9:27] deal right you just got to negotiate but
[9:29] pitching and cold pitching Brands the
[9:31] conversion of actually them saying yes
[9:33] not as high up there you're not going to
[9:35] land every pitch that you send it's just
[9:38] a matter of fact so don't be scared of
[9:40] hearing no and don't be scared of
[9:42] getting ghosted because I hear NOS all
[9:45] the time I get ghosted all the time some
[9:47] of my favorite Brands I pitch to them
[9:49] and they ignore me I follow up three
[9:51] times they ignore me I even had a brand
[9:53] that I wanted to partner with oh should
[9:56] I call him out should I call him out I'm
[9:57] going to call him out book of the month
[10:00] I said it okay I love book of the month
[10:02] their monthly subscription box service
[10:03] if you're a reader I love reading and
[10:06] I'm such a fan of them I've been
[10:08] subscribed for two years I get a new
[10:10] book every single month and I post on my
[10:13] stories I talk about my book sometimes
[10:14] and I've converted some people to book
[10:16] of the month lovers if you're curious
[10:18] I'll drop a link down below because I'm
[10:20] obsessed and I hope you'll be obsessed
[10:22] we could read together buddy read anyway
[10:25] so I've pitched to them and they've
[10:26] turned me down multiple times because my
[10:29] audience is not in alignment with their
[10:31] audience and that's okay like it's
[10:33] totally fine they have every right to
[10:34] say no because it's true majority of my
[10:36] audience isn't looking to read fictional
[10:39] books and that's just that they did say
[10:42] no for now so it was like a comeback
[10:44] later type of a thing but really what
[10:47] they're looking for are like YouTubers
[10:49] that are booktubers Haley Hughes love
[10:51] Haley Hughes she's partnered with book
[10:54] of the month when she had less than
[10:56] 10,000 subscribers so like they would
[10:59] rather partner with Haley Hughes over me
[11:01] I'm not saying oh my God better but if
[11:04] you're somebody who's stuck on
[11:05] subscriber number or follower number I
[11:07] have 200,000 subscribers here and so you
[11:09] would assume oh you could get any brand
[11:11] deal but that's not what brands are
[11:13] looking for they really want to connect
[11:16] with your audience and they want people
[11:18] who have similar passions as them and
[11:21] Their audience types so it makes total
[11:23] sense for them to want to partner with
[11:25] Haley over me because my audience they
[11:27] want to be influencers they don't want
[11:29] to be Book Lovers you know what I mean
[11:31] so don't be afraid to hear no don't be
[11:33] afraid to be ghosted because that's
[11:35] literally the worst that could happen I
[11:37] hope this video is helpful if you have
[11:39] more questions about brand
[11:40] collaborations let me know in the
[11:41] comments below I do have a few other
[11:43] videos on brand collab so I could do a
[11:46] little series here on my channel if this
[11:47] is something you're interested in or if
[11:49] you're like no I'm serious I want to
[11:51] make bank I want influencing to be my
[11:53] full-time job I want to make multiple
[11:56] figures and brand deals take my course
[11:59] Shameless plug I do have a course that
[12:01] literally teaches how to land paid brand
[12:03] collaborations as as an influencer it's
[12:06] everything from branding growing on
[12:08] Instagram to monetizing Instagram from
[12:10] affiliate marketing brand collabs all
[12:12] the things so I'm going to Shameless
[12:14] plug sponsored by myself what's up and
[12:17] if you're really serious about Landing
[12:19] paid brand collaborations check out the
[12:21] modern influencer I'll link it down
[12:22] below if you've made it this far and
[12:24] you're not already
[12:25] subscribed what are you doing who are
[12:27] you be sure to hug that subscribe button
[12:29] and turn on the Bell notification so you
[12:31] don't miss when I post my next videos
[12:32] and I'll see you in the next one thanks
[12:34] so much for watching follow your joy
[12:45] bye