[0:00] So, hello everyone. Welcome back to
[0:02] another video. So, I am Adarsh and in
[0:04] today's video, we are going to learn
[0:06] about SEO, which is search engine
[0:08] optimization.
[0:09] So, the search engine here is YouTube
[0:11] and we're going to optimize we're going
[0:13] to learn optimize your videos on YouTube
[0:14] so that they can easily rank on the top
[0:16] of the page. So, uh suppose if you've
[0:19] created videos on a particular topic and
[0:21] you want your videos to be shown on the
[0:23] top of the first page list of YouTube,
[0:25] so how do you do that? So, for that you
[0:28] need to do some sort of things, some
[0:30] sort of research and a proper way to
[0:33] upload videos and a proper things which
[0:36] you need to make uh or take care of
[0:37] while you upload videos or while you
[0:39] create video or while you create your
[0:41] thumbnail. Okay. So, first of all, what
[0:43] we are going to do is we'll be first
[0:45] opening YouTube so that we get a quick
[0:47] brief of how things work over here.
[0:49] Okay.
[0:50] So, now let's open our engine. So, this
[0:52] is uh this is a search engine. So, this
[0:55] is a search box and now, as you can see,
[0:58] this is a basic recommendation of the
[1:00] home page. This recommends me a few
[1:03] things over here which I likely to
[1:05] watch. Okay. So, now let's move on top
[1:08] and now let's see that uh how the
[1:11] optimization of the search engine
[1:13] YouTube works. Okay. So, now
[1:16] you must have created videos on many
[1:18] sort of topics because uh I don't know
[1:20] what your niche is, but you must be
[1:22] knowing. So, you must have seen that
[1:24] your video is not getting much views,
[1:26] much engagement and possibly they are
[1:28] lying down and it's around two, three or
[1:31] four years and there's no reach, so you
[1:33] are sad probably sad and discontinued to
[1:35] make videos. So, what do not. Let's see
[1:37] how things work so that you can again
[1:39] continue with your work and probably get
[1:41] good subscribers, likes and comments and
[1:44] proper engagement as you really wanted.
[1:47] Okay.
[1:48] So, let's see. So, here is a search box.
[1:51] So, as you can see, here is a video of a
[1:53] photo of a cake. So, now let's search
[1:55] about how to make a cake. Okay. So, for
[1:58] example, this is just an example. So, I
[1:59] don't know what your niche is. So, for
[2:01] example, we're going to take out Let's
[2:03] see about cooking. Okay. So, how to make
[2:06] a cake.
[2:07] Okay. So, for example, let's search how
[2:09] to make a cake. And as you can see,
[2:12] there are plenty of results over here.
[2:14] So,
[2:15] these are just the shorts videos. So, I
[2:17] always recommend a new creator never to
[2:20] move on to shorts because there's hardly
[2:22] any revenue on shorts. Now, let's move
[2:23] back. And as you can see, there are two
[2:25] videos.
[2:26] So, as you can see,
[2:28] the first video, which is ranking on
[2:30] this page on the keyword how to make a
[2:32] cake for So, this is just an example. As
[2:34] I said earlier, your keyword can be uh
[2:37] playing Clash Royale, playing uh PUBG
[2:39] Mobile, or playing any game, or whatever
[2:42] sort of niche you have, okay? So, we are
[2:44] just talking about cooking over here
[2:45] because this is just an example, okay?
[2:47] So, the first video over here is
[2:49] three-ingredient Oreo cake tutorial
[2:51] shorts, okay? So, we are not going to
[2:52] look on shorts. So, okay. So, as you see
[2:55] here,
[2:57] it says
[2:59] Okay. So, let's move over here. As you
[3:02] can As you can see here, cake making at
[3:04] home, Oreo cake in pressure cooker,
[3:06] chocolate Oreo cake special cake recipe
[3:08] Kalratri, okay? So, this is the title.
[3:11] So, let's open our notepad.
[3:12] This is our notepad. Now, we are going
[3:14] to analyze a few things why this is on
[3:17] top and why not the other videos are on
[3:19] top. Let's click over here.
[3:21] Okay.
[3:22] So,
[3:23] Okay, we are going [crying] to
[3:24] wait over here.
[3:31] Okay.
[3:32] So,
[3:33] I don't know why these ads are so long
[3:35] cuz these are useless sort of things I
[3:38] never watch.
[3:40] Okay. So, finally the ad has ended,
[3:43] okay?
[3:43] Ad has ended, okay? So, this Okay, so,
[3:46] this is the title of our YouTube video.
[3:50] Let's copy this title over here,
[3:52] which says cake making at home. Okay, so
[3:54] now we're going to copy
[3:57] As you can see, this is everything what
[4:00] we need over here. Okay, so this let's
[4:03] copy this
[4:04] hashtags too.
[4:06] We're not going to use it.
[4:08] Just to analyze these things. As you see
[4:10] over here.
[4:12] Okay, so cake making at home. So as you
[4:14] can see from the thumbnail of the video
[4:16] over here,
[4:17] the thumbnail clearly shows that the
[4:20] process is
[4:21] about the making of the cake. So that
[4:23] the Basically, what happens is whenever
[4:25] you create a thumbnail and upload it for
[4:27] your video, the algorithm of YouTube or
[4:30] the AI of YouTube starts to analyze what
[4:32] your thumbnail is. So as you see the
[4:33] picture, the first picture or the cover
[4:35] photo of your video, it has deep impacts
[4:38] on how your video will work in future.
[4:40] Because if that video is not related to
[4:42] what you have made inside the video or
[4:44] if it's not the same thing what is being
[4:46] shown, then there are high chances that
[4:48] your video will fall out of engagement.
[4:50] Okay, so as you can see, this part is
[4:52] actually somewhere in this video and
[4:54] this literally shows that the cake is
[4:56] being made because this is clear over
[4:59] here. Okay. And it says Oreo cake in
[5:01] pressure cooker as and special cake
[5:04] recipe in Marathi. Okay, so now let's
[5:06] hit it over here and let's see.
[5:08] Okay.
[5:10] So as you can see, these are the Oreo
[5:12] biscuits
[5:13] and
[5:15] most
[5:17] Okay.
[5:18] Okay, so as you can see,
[5:20] it's written O R E O Oreo so
[5:23] just because Oreo's written over here,
[5:26] this part plays a very super important
[5:29] role over here. The AI of YouTube can
[5:32] will grab the video, can understand the
[5:33] video and can eventually read the video
[5:36] what's written over here. So it can
[5:37] really identify that this biscuit is an
[5:40] Oreo biscuit because Oreo's written over
[5:43] here. So it can analyze the video and it
[5:45] can analyze the things going on inside
[5:47] the video and if it's really a real or
[5:50] not. So, if this video is a clickbaited
[5:52] video, it will never never push the
[5:54] video. But, as you can see that it say
[5:56] said that Oreo cake in pressure cooker.
[5:58] Okay, so Oreo biscuits are being used
[6:00] here. So, to in order to verify that
[6:02] what the creator is telling is truth or
[6:04] not. It is matching the title with the
[6:07] video and as you can see there are high
[6:09] proofs in the video that what the title
[6:11] says is completely true. So, as you can
[6:13] see Oreo biscuits are real there. So,
[6:15] you have to show things what you
[6:16] mentioned in your title or description
[6:18] in order to understand or in order to
[6:20] YouTube algorithm to understand and
[6:21] trust your project, whatever you are
[6:22] making okay?
[6:24] So, things are really very transparent
[6:26] over here.
[6:27] Now, let's look for the pressure cooker.
[6:30] Okay.
[6:32] Okay, that's fine. So, as you can see
[6:35] uh
[6:36] So, this is pressure cooker over here
[6:38] and now algorithm YouTube can understand
[6:40] that the cake is being made in the
[6:42] pressure cooker. Once things are done,
[6:45] now as you can see this is a pressure
[6:47] cooker and once the video is analyzed by
[6:49] YouTube, once it's it is analyzing the
[6:52] video, it is easily able to understand
[6:54] that this is an image of a pressure
[6:56] cooker and the chocolate cake uh
[6:58] whatever it's making the
[7:00] mixture has been put inside this
[7:02] pressure cooker in order to create the
[7:04] cake. So,
[7:06] actually the AI is much more intelligent
[7:09] than what we think. So, it is able to
[7:11] analyze and understand the video and
[7:13] eventually mixing uh in and eventually
[7:17] compare it with the title and
[7:18] description of the video to understand
[7:20] if the things going inside the video is
[7:23] the same as shown outside the video like
[7:25] on the title description and hashtag.
[7:27] It's trying to match if everything is
[7:28] completely true or not. So, that the
[7:31] viewers uh who watch the video on the
[7:33] top does not get uh like uh they don't
[7:36] think that they have been clickbaited
[7:37] and they are they are watching the wrong
[7:40] result. If they are watching the wrong
[7:41] result, they'll never come back to
[7:43] YouTube and then they'll not give time
[7:44] on YouTube, they'll not watch ads, and
[7:46] if they don't watch ads, the revenue of
[7:48] YouTube and YouTubers will be
[7:51] comparatively down, and that will be a
[7:53] cons for YouTube. So,
[7:56] just because of that, YouTube tries each
[7:58] and everything to promote videos which
[8:00] are really true, which are really legit,
[8:02] and they always verify if the things
[8:05] going inside the video are really uh
[8:08] true or not. So, try to make your video
[8:10] transparent, clear, and show all the
[8:12] points whatever you have mentioned in
[8:13] your title and description. Don't try to
[8:15] hide anything because if you're doing
[8:17] so, you are not trying to fool YouTube
[8:19] algorithm, you're trying to fool
[8:20] yourself because it will not push your
[8:21] video if it does not have much facts
[8:24] whatever you have written in your title
[8:25] and description. So, now
[8:27] as you can see, special cake recipe
[8:29] Navratri. So, cooker has been shown,
[8:31] cake has been shown over here, and at
[8:34] the end, you can see
[8:36] the cake is ready,
[8:38] and [music] this process, whatever
[8:40] everything whatever was mentioned is
[8:42] shown in this video, which verifies the
[8:45] authentic authenticity of this video.
[8:47] Okay.
[8:53] >> [clears throat]
[8:55] [snorts]
[8:56] >> Okay, so these are the tags, okay?
[8:59] Cake while Navratri cake Navratri is in
[9:02] there in the title,
[9:04] >> [snorts]
[9:04] >> and Navratri special well and now one
[9:07] more reason why this there has been a
[9:09] proper show in this video because
[9:11] there it has been mentioned that welcome
[9:13] Navratri cake. Okay.
[9:16] And Navratri cake, and in the title also
[9:18] Navratri cake. So, this thing can also
[9:21] push the video when there's special
[9:23] festival or something uh about which
[9:25] people are searching a lot on YouTube.
[9:27] So, even if they're not searching about
[9:29] cake and even if it's not and if it's
[9:31] Navratri or any type of festival, so
[9:33] even if they're not talking about the
[9:35] cake or searching about the cake, then
[9:37] but still this video can be recommended
[9:39] to the people who are searching on
[9:40] Navratri or there's
[9:43] festival, then the type of tags you are
[9:46] keeping, these videos can be recommended
[9:49] to the people. So, this is basically a
[9:51] cooking video. So, if I'm searching
[9:52] about uh
[9:54] how to do rituals of Navratri or do
[9:56] Navratri Puja,
[9:57] and this video is recommended to me even
[9:59] though if I'm not looking for the cake
[10:02] creating tutorial, still this video can
[10:04] be recommended. And if I watch this
[10:05] video, eventually the reach of this
[10:06] video will increase and slowly the push
[10:08] will increase and the video will be
[10:10] shown on top. So, this is how things can
[10:12] work. So, if you work on proper season,
[10:15] if you work on proper time, if you
[10:16] create a proper content with what
[10:19] YouTube
[10:20] looks for for you, then there are highly
[10:23] chances that you'll end up ranking your
[10:25] getting your videos ranked on top of the
[10:27] algorithm.
[10:30] Okay, so these are the few things which
[10:31] you have to take care of while creating
[10:34] the videos so that your video get a
[10:35] proper push.
[10:36] Otherwise, it can become very difficult
[10:39] for you to rank on this platform because
[10:41] things are really hard right now because
[10:44] this is not 2017 YouTube where videos
[10:47] were very less about any sort of topic
[10:49] on YouTube so that you can get
[10:51] more chance to rank your videos because
[10:54] this this is a competitive time. And
[10:56] whatever topic you choose, there are
[10:57] already more than millions of videos on
[11:00] that type of topic. So, when you upload
[11:03] your same video on same topic, then
[11:05] there are very less chances that your
[11:07] video will be ranked because your videos
[11:08] will be
[11:10] uh somewhere uh dumped around those 7
[11:13] million, 8 million, or 10 million
[11:15] between those 10 million or 12 million
[11:17] videos. So, it will become very
[11:19] difficult for you to your video to be
[11:21] ranked on the top. So, try to make or
[11:23] create content or keep title according
[11:26] to your videos in a way which has very
[11:30] and competition and high search result.
[11:33] High search result in the terms mean
[11:35] write the title according to the need of
[11:38] the user. Like look for the title which
[11:41] is searched by many people, but the
[11:43] videos on that title is very less. So,
[11:45] the lesser the videos on such topic, the
[11:49] lesser the competition. The higher the
[11:50] video on the topic you're creating
[11:52] video, the higher the competition. So,
[11:53] try to make sure that the videos uh
[11:57] uh what you're making on uh have less
[12:00] competition, or try to optimize your
[12:02] title
[12:04] tags, or try to use proper time
[12:06] according to the season. Okay? So, these
[12:09] are a few things which you need to take
[12:10] care of, and there are nothing There's
[12:13] nothing much difficult while creating
[12:15] videos and posting it on YouTube. If you
[12:17] take care of such small things, things
[12:19] will really work according to how you
[12:22] do. Okay? So, on This is only for today.
[12:25] I was just free, so I thought of
[12:26] creating videos, and uh
[12:28] Okay, so I have to finish my rest of the
[12:31] work which I have. And I have to uh
[12:34] fulfill some of my other jobs, too. So,
[12:37] I'll go right now and do it. So, I had
[12:39] time, so I thought of why not to create
[12:41] an informative video and post it,
[12:42] because my channel was getting dormant.
[12:44] So, instead of letting it get dormant,
[12:47] why not to post something and
[12:50] let it keep alive. Okay? So, bye for
[12:52] now.
[12:53] I hope to see you in next video whenever
[12:56] I post, and I hope you guys will support
[12:58] me next video, too.
[13:00] So, okay. This is all for today. Bye.
[13:04] Yeah, so let me just end this session of
[13:05] this Bandicam. Okay, thank you. Bye-bye.