---
title: 'Shopping Product Timestamp Improvements, Creator Controls, & AI Enhanced Comment Reply Suggestions'
source: 'https://youtube.com/watch?v=MrXoR7Tw_i8'
video_id: 'MrXoR7Tw_i8'
date: 2026-07-28
duration_sec: 132
---

# Shopping Product Timestamp Improvements, Creator Controls, & AI Enhanced Comment Reply Suggestions

> Source: [Shopping Product Timestamp Improvements, Creator Controls, & AI Enhanced Comment Reply Suggestions](https://youtube.com/watch?v=MrXoR7Tw_i8)

## Summary

YouTube announced three new updates in July: improved product timestamp controls, a redesigned mobile shopping shelf to reduce viewer disruption, and expanded AI-enhanced comment reply suggestions for creators. These features aim to balance creator monetization with viewer experience.

### Key Points

- **New Creator Controls for Timestamps** [00:13] — YouTube launched a drag-and-drop tool for timestamps, along with limitations like a 62-second maximum duration, giving creators more control over their content.
- **Product Banner Disruption Feedback** [00:42] — Product banners were timed with video content, but viewers found them disruptive. YouTube heard this feedback and decided to improve the mobile experience.
- **Mobile Shelf Redesign for Product Timestamps** [00:56] — Instead of a banner, product timestamps on mobile portrait mode will now appear as an expandable shelf below the video, minimizing disruption.
- **Shelf Availability and Behavior** [01:08] — The new shelf is available for mobile videos and shows the most recent product until the next timestamp appears.
- **AI Comment Reply Suggestions Expansion** [01:23] — YouTube expanded AI-enhanced comment reply suggestions to more creators on Studio mobile and web, making it easier to engage with viewers. Suggestions are optional, editable, and support multiple languages.

### Conclusion

YouTube continues to iterate on creator tools and viewer experience, with these updates addressing common pain points around product placement and comment engagement.

## Transcript

a program manager working on our product team here at YouTube If it's Tuesday, it's news day. So let's get into it.
In July, we launched more creator controls for timestamps, offering easier ways to add, edit and delete them in a new drag and drop tool, and limitations to creators like the 62nd max duration.
over their content, and to improve understanding of feature limitations. Now we're further improving product timestamps on mobile for videos.
Currently, product banners are timed with content and context of a video, as creators share product recommendations. We heard feedback that timestamps can at times be disruptive for viewers
So we're improving the experience for mobile portrait mode. but instead a shelf that expands below the video.
This will be available for videos viewed on mobile to minimize disruption. and will continue to show the most recent product until the next Last year, we began experimenting
with updated AI enhanced comment replies that give creators The goal was to make it easier for creators to engage with their viewers via comments. We're happy to announce that we're expanding this feature
to more creators on studio, mobile, Main App, Mobile and Studio Web. by YouTube comments, and you may see comment reply suggestions in multiple languages if you have a history of replying in multiple languages.
Comment reply suggestions are completely optional and editable before posting. Simply tap the suggestion to edit before replying. From the creators of YouTube to YouTube creators.
We'll see you next week.