[0:00] young creators are burning out it is no
[0:03] surprise that you're gonna see headlines
[0:05] from the new york times cnn and more
[0:08] with big bold headlines saying that
[0:10] creators are burning out right we're
[0:12] getting this news from some of our
[0:13] favorite media we're seeing titles like
[0:15] young creators are burning out and
[0:17] breaking down or youtube's top creators
[0:20] are breaking down in mass i think that
[0:23] this is a really important topic
[0:25] especially as a creator-centric channel
[0:27] here at sidewalker daily we are speaking
[0:29] to the creator and we need to speak
[0:31] about burnout it's rampant in our
[0:34] industry i'm seeing it happen to so many
[0:36] of the creators in my community so
[0:39] what i want to do for today's video is i
[0:41] really want to talk about like what it
[0:43] is how to know if you have it um why
[0:45] it's happening and then dig into some
[0:47] solutions
[0:49] some solutions that i think are tried
[0:51] and true because we are getting feedback
[0:54] from creators who have suffered from
[0:56] burnout and are coming back and being
[0:58] like this was this is what i did um and
[1:01] especially as you know again a channel
[1:03] that is dedicated to the creator i want
[1:05] to make sure that we nip this in the
[1:08] butt before you even get burned out so
[1:10] hopefully you can watch this video
[1:11] before you're on burnout um to prevent
[1:14] it from actually happening now in terms
[1:16] of a definition for a creator when a
[1:18] creator is going through burnout they
[1:20] are really feeling highly unmotivated
[1:22] the things that they used to love to do
[1:25] they no longer like to do
[1:27] we have seen depression being linked to
[1:29] depression um being linked to a loss of
[1:32] energy just overall a feeling of feeling
[1:36] burned out i mean that's why the word is
[1:38] called burnout right like feeling like
[1:40] you have nothing left to give um and
[1:43] it's really obviously
[1:45] strongly linked to mental health it's
[1:47] something that
[1:48] the need for creators to be constantly
[1:51] posting constantly doing it and we'll
[1:53] get into that in a little bit but it's
[1:55] without a doubt that if you don't take
[1:57] care of yourself and set up some
[1:58] boundaries you are going to burn out
[2:00] it's not a matter of if but when if
[2:03] you're not protecting yourself
[2:05] and creating systems that will protect
[2:07] you from getting there now think about
[2:09] how many people identify as creators
[2:11] know whether it's a youtuber tick talker
[2:14] instagrammer on twitch twitter like
[2:17] linkedin creators are on all platforms
[2:20] producing massive amounts of content a
[2:22] day we know that you know creator
[2:25] burnout is something that so many people
[2:27] deal what will that look like for our
[2:29] society in a whole right if we don't
[2:31] take measures to prevent it and to do
[2:34] the work now ahead of time i think that
[2:36] for the outsider when you're not in a
[2:38] creator you know when you're not a
[2:39] creator they think being a creator is
[2:41] like so glamorous it's so fun oh my gosh
[2:43] you just post content for a living but
[2:45] you guys and i know that that is not the
[2:47] truth right that it is so much more than
[2:50] what meets the video what meets the eye
[2:51] what meets the post it's coming up with
[2:54] the concept shooting it editing it
[2:57] shooting it again because you messed up
[2:59] um you know all the things of producing
[3:01] the actual content and that's just the
[3:03] tip of the iceberg right because
[3:06] the more and more creators are doing
[3:07] this full-time and doing this as a
[3:09] business then they have to deal with the
[3:10] avalanche of being an entrepreneur and a
[3:12] business owner i always say creators
[3:15] don't realize that they're actually
[3:16] entrepreneurs and business owners they
[3:18] kind of just think that they're these
[3:19] like creative little beings but in fact
[3:21] you are building a business right that
[3:23] means taxes that means all the
[3:25] administrative work that requires
[3:27] setting up a business and running one
[3:29] and hiring people and outsourcing and
[3:32] like literally all the things right
[3:34] comes to no surprise that so many
[3:35] creators are feeling like the sense of
[3:38] overwhelm but don't worry because
[3:39] today's video is going to give you some
[3:42] good insights on how to prevent it from
[3:44] happening i do want to state that i am
[3:46] not a believer in quick fixes i don't
[3:48] think like taking a day off um is going
[3:51] to relieve you of burnout
[3:54] a lot of times it requires doing a
[3:55] little bit more self digging and
[3:57] understanding the symptoms of it um
[3:59] instead of you know i don't think it's
[4:01] just taking some time to realize that
[4:04] you really need to self-analyze like why
[4:06] are you feeling this way um and then
[4:09] come up with a plan and i'm gonna help
[4:10] you and start recognizing the patterns
[4:12] that are leading to your burnout i think
[4:14] the biggest sign of burnout is when you
[4:16] don't want to do something that you used
[4:17] to love doing right that's like the
[4:20] biggest one yes there's depression lack
[4:21] of motivation um we're seeing all those
[4:24] other symptoms but i think if you love
[4:26] doing something like if you loved
[4:27] posting on tick tock and now it's like i
[4:29] don't want to post another video like if
[4:31] you're getting to there
[4:33] that is not a good sign i think that's
[4:35] what it looks like um when you are
[4:37] really feeling that sense of dread of
[4:39] doing the things that once brought you
[4:40] so much happiness
[4:42] and again let's talk about why creators
[4:44] are facing burnout right the number one
[4:46] reason being this unrealistic
[4:48] expectation to produce on every platform
[4:51] um producing for so many platforms is
[4:54] really really tiring producing for one
[4:56] is tiring enough imagine having to
[4:59] produce for all of them i think there's
[5:00] just also like a fear of the algorithm
[5:03] like if you don't post you're not gonna
[5:05] you know the algorithm is gonna punish
[5:07] you whether it be the youtube algorithm
[5:08] or their tic talk or instagram like
[5:09] there's this fear of algorithm and
[5:11] there's also this fear just kind of
[5:13] missing out like will i be forgotten if
[5:15] i don't post will people even care will
[5:17] i be replaced by another person i think
[5:20] so many people like they're watching
[5:22] they're spending their time on tick tock
[5:23] and they're seeing all these other tick
[5:24] tockers so they're like if i don't post
[5:26] you know they're going to get the
[5:27] attention or the business or the leads
[5:30] or whatever so there is a sense of like
[5:32] seeing other people do it and doing it
[5:34] so freely and like this constant
[5:37] comparison game that's what's driving us
[5:39] to go on this you know mode of having to
[5:42] constantly create there's this huge
[5:45] sense of competition on social we all do
[5:47] it we all say oh look they're doing so
[5:49] much more than us oh look they're on
[5:51] tick tock and we're not oh look they're
[5:52] on this and we're not so we have to do
[5:54] it we have to push ourselves we have to
[5:56] you know participate and this will lead
[5:58] to burnout if you don't have the systems
[6:00] in place so let's go ahead and talk
[6:02] about some solutions um that are going
[6:04] to help you the creator prevent this
[6:06] from happening and if it's already
[6:07] currently happening to you hopefully it
[6:09] will provide you with some questions
[6:11] answered and some relief so the first
[6:13] step is obviously recognizing it right
[6:15] being like okay
[6:17] i am burnt out this is no longer working
[6:19] for me um and in this moment you know
[6:22] depending on the severity of your
[6:23] burnout you are going to want to hit
[6:25] pause you need to hit pause because you
[6:27] need to find clarity to think all the
[6:29] things that you're afraid of fomo and
[6:31] the algorithm and all of that i'm here
[6:33] to tell you it can wait your mental
[6:35] health comes first you are nothing
[6:37] without your sanity so if you're gonna
[6:38] break down and you're not gonna even
[6:40] have a platform to post on if you're
[6:42] like not physically well so the first
[6:45] step is obviously we're gonna need to
[6:46] take a break and take pause the second
[6:48] thing i want you to do during this pause
[6:50] is take a look at your habits where are
[6:52] you spending most of your time on um are
[6:55] you on your phone all the time you know
[6:57] is there a way for you to track it to
[6:58] see how much time you're spending on
[7:00] your phone is this sucking up your
[7:02] energy and your drain and causing you to
[7:04] get into that competitive space i know
[7:07] for me like i always put my phone in the
[7:09] drawer during certain hours of the day
[7:11] there are even apps out there we just
[7:13] found the forest app that you can put to
[7:15] like kind of help you be more productive
[7:17] and focus and not spend the time again
[7:20] that the phone can end up doing and
[7:21] bringing us in take a look at your
[7:23] habits in the sense of what do you do
[7:24] for fun outside of work outside of
[7:26] content are you meditating are you
[7:28] spending time with friends and not
[7:30] shooting content um what are you
[7:32] investing your time in in your habits
[7:34] because a lot of maybe your burnout is
[7:36] coming from your poor habits right maybe
[7:38] you're just constantly in this space of
[7:41] content content content and what you
[7:42] need to do is kind of outline okay this
[7:44] is my content time and then this is my
[7:46] off time you know you may want to look
[7:47] into meditation or a morning routine or
[7:50] something that is completely quiet time
[7:53] and allows you the time you need to fuel
[7:55] your engine so for me at sidewalker one
[7:57] of the things that i started this year
[7:58] was a really good morning routine a 5
[8:01] a.m challenge i did it with the
[8:02] sidewalker daily inner circle community
[8:04] and it's been really really great
[8:06] because during that time i am not
[8:08] working it is not work time when i'm up
[8:10] at five it is not work time it's growth
[8:12] time it's reading it's journaling it's
[8:14] meditating it's all the things that help
[8:16] me in entrepreneurship um that fuel my
[8:19] engine so that i can be better at work
[8:22] if you guys are interested in any of
[8:23] those sort of topics also let me know in
[8:25] the comments below if you'd like to
[8:27] learn more about routines and systems
[8:29] that i personally use i'd love to create
[8:31] that type of content if you guys are
[8:33] interested in it the third thing that i
[8:35] think is going to help you if you are
[8:36] going through or if you're going if you
[8:38] feel like you're approaching burnout
[8:40] is to create some space between you and
[8:42] your work right so not only is it doing
[8:44] activities but a lot of times
[8:46] because you are your brand a lot of my
[8:48] creators and influencers they are
[8:50] forward-facing they are their own brands
[8:52] what happens is you get too emotionally
[8:54] attached and you need to create space
[8:56] between your physical persona and what
[8:59] you post online you have to remember you
[9:01] are not your work and you need to
[9:03] basically be focusing on the things that
[9:05] bring you joy that bring you excitement
[9:08] that light your soul on fire
[9:10] and find a way to delegate the rest
[9:12] especially if you're growing as a
[9:14] creator this is like a really important
[9:15] transition you're going to need to
[9:18] invest in help
[9:19] and i don't mean like mental health help
[9:21] that could be something as well but i
[9:22] mean help like get someone to help you
[9:25] with the things that you don't want to
[9:26] do and spend most of your time in the
[9:28] areas that you are really good at now
[9:30] i'm not gonna go like you know sugar
[9:32] coat it as a business owner creator
[9:34] entrepreneur you will need to do things
[9:36] that you don't like to do right that's
[9:38] just in all businesses the question is
[9:40] is how long are you doing those for and
[9:43] are you able to get someone to support
[9:46] you in those tasks so that you can do
[9:49] what you're really good at because if
[9:51] you're focusing on what you're really
[9:52] good at that's going to bring you in the
[9:54] most money and help your bottom line
[9:56] this comes to my next tip for burning
[9:58] out to helping prevent burnout is
[9:59] delegating tasks again as a creator you
[10:02] want to do it all you want to do every
[10:03] single piece of your business but you
[10:05] need to let go this is how you scale
[10:07] this is how you grow you need to let go
[10:11] get people to help you delegate tasks
[10:13] you know whether it's joining you know a
[10:15] fiverr or finding someone on upwork or
[10:17] getting an assistant or whatever it is
[10:19] delegate delegate delegate get stuff off
[10:22] your you know table um in order for you
[10:24] to flourish now if you're like i don't
[10:26] have the money to do so um you have to
[10:29] again think of this as a business you
[10:30] need to invest
[10:32] in this and the time and the money that
[10:34] you invest in having someone help you
[10:36] should be time that you are putting
[10:38] towards generating more revenue a huge
[10:41] way to help prevent burnout i have seen
[10:43] is join a community of people like you
[10:46] um here at sidewalker daily we have a
[10:48] creator community it's called the inner
[10:50] circle i'm obsessed with it we have
[10:52] weekly calls we're always in base and
[10:55] creators will come being like yeah i
[10:56] feel like really unproductive
[10:59] and that's okay right you have a safe
[11:01] space to kind of vent you have a safe
[11:03] space to see other creators that also
[11:05] may feel like how you do you need to
[11:06] find your people your tribe um you can't
[11:09] do it alone okay you can't be in a
[11:11] little room creating content all day
[11:12] alone you need your humans that is
[11:14] what's going to help you push through
[11:16] especially when you feel super down and
[11:19] low and again i will leave a link to our
[11:21] inner circle it is a waitlist program
[11:24] but go ahead and sign up the waitlist is
[11:25] always opening it's on a rolling
[11:27] admission so go ahead and sign up so you
[11:29] can be a part of our community i think
[11:31] another great way to help a creator when
[11:33] they are
[11:34] experiencing either burnout or getting
[11:36] close to it is think about you know an
[11:38] accomplishment
[11:39] think about something that used to
[11:41] excite you in your biz
[11:43] and a lot of times it's like finding
[11:44] inspiration inspiration is not something
[11:47] that i don't think will just come to you
[11:49] you have to go look for it i find it
[11:52] really hard getting inspired in my
[11:53] office on my desk sitting looking at the
[11:55] computer
[11:56] it's just not my zone right i'm inspired
[11:59] when i'm out in nature when i'm out when
[12:00] i'm in new places around art around
[12:02] creative people smart people networking
[12:05] that's when i'm inspired that's when i
[12:06] feel alive so you need to find where do
[12:09] you feel alive
[12:10] where does the inspiration come to you
[12:12] where and next time you are in a moment
[12:14] of inspo and you feel those floodgates
[12:16] coming in and you're like on a high
[12:18] remember it so you can go back and
[12:20] revisit it when you are feeling again a
[12:22] bit down anyways guys i know today's
[12:24] topic was a tough one and i hope that if
[12:26] you are
[12:27] feeling any sense of burnout you are
[12:29] getting the help that you need whether
[12:31] it be professional help or business
[12:33] support um make sure that you do invest
[12:35] in yourself because remember without
[12:37] your sanity you are nothing and the
[12:38] platform is nothing and it all means
[12:40] nothing if you're not doing well
[12:42] i hope you guys enjoyed today's video
[12:44] let me know in the comments what you've
[12:46] done to prevent burnout in the past for
[12:48] you you never know who you're inspiring
[12:50] along the way leave that comment we can
[12:52] all learn and share together and i will
[12:54] see you guys in the next video