[0:00] if just 5 to 10 words determine the success 
of your next video you'd want to get them  
[0:05] right and yet I see so many YouTubers sabotage 
themselves with bad titles it happens all the  
[0:11] time they'll spend days working on a video and 
hours perfecting a thumbnail only to treat the  
[0:16] title as a mere afterthought but your title is 
doing way more heavy lifting than you realize  
[0:22] to the point where a single title change can 
be enough to blow up a video so in the next  
[0:27] 8 minutes I'm breaking down the five biggest 
mistakes YouTubers make with their titles and  
[0:31] how to fix them we'll start off with by far the 
most common title mistake that I see which is  
[0:36] not giving people a reason to click because here's 
the brutal truth if people aren't clicking on your  
[0:41] video it's because you're not generating enough 
curiosity take this video from Anthony Chen where  
[0:47] he tries out different Filipino foods most people 
will title this video something along the lines of  
[0:52] I tried Filipino food but look at what Anthony 
did instead I flew 7,292 Mi to eat here which  
[1:00] title makes you more Curious the second one why 
because it makes you ask questions why did you  
[1:07] fly so far to eat there what kind of food do they 
serve was it worth it these questions open a loop  
[1:13] and our brains hate unfinished thoughts so we're 
driven to click on the video to learn the answer  
[1:18] if no one's clicking on your video it's because 
your title doesn't open a strong enough Loop how  
[1:23] do you open stronger Loops well a lot of ways I'll 
put some up on screen to help you get started but  
[1:28] this actually leads quite nicely into into title 
mistake number two which is not using what already  
[1:33] been proven to work because you don't have to 
invent brand new ways of generating curiosity  
[1:39] even the most successful YouTubers in the world 
don't pull titles out of thin err instead they  
[1:44] model proven formats taking inspiration from 
titles that have already driven millions of  
[1:48] views for either themselves or for others how do 
you do that well start by identifying outliers or  
[1:55] videos that have far outperformed a Channel's view 
average you can find these outliers by scrolling  
[2:00] through different creators video libraries and 
looking for uploads with significantly higher  
[2:04] views than their surrounding videos but to make it 
easier I like using an outlier tool like spotter  
[2:09] Studio especially when it comes to finding 
outliers within my own Niche spotter studio is  
[2:14] also the sponsor of this video but more on them 
later after you find an outlier break the title  
[2:19] down into its core underlying structure take this 
video from cold kwin this title can be broken down  
[2:25] into the format I took bold action for time frame 
this is what happened happened you can then apply  
[2:31] that format to your own video I woke up at 400 
a.m. every day for a month this is what happened  
[2:36] I tried five passive income streams for year this 
is what happened you get the idea so before you  
[2:42] write a title look for what's already working take 
the structure and make it your own mistake number  
[2:47] three is using boring words in your title just 
one word or phrase could be the difference between  
[2:53] your title getting clicks and getting completely 
ignored take a look at these two titles from the  
[2:58] same video how to edit and film YouTube videos how 
to edit and film cinematic videos like a pro the  
[3:04] first title is vague and uninspiring it tells you 
what the video is about but it doesn't give you  
[3:10] compelling reason to click the second with just 
a few words instantly makes the video feel more  
[3:15] valuable high quality and worth watching That's 
The Power of power words specific words that make  
[3:21] your title more intriguing without changing its 
meaning here are four categories of power words  
[3:27] that can instantly level up a title A otal power 
words Authority power words urgency power words  
[3:34] and exclusivity power words but here's the real 
secret every Niche has its own power words that  
[3:39] are particularly effective in driving Clicks 
in the finance Niche you'll often see words  
[3:44] like broke millionaire and passive income in the 
fitness Niche you'll see shredded transformation  
[3:49] and fat burning to find yours scroll through the 
top performing videos in your Niche and look for  
[3:54] patterns you'll start seeing the same words 
over and over again and if you want to cheat  
[4:00] Studios power up feature can instantly generate 
titles using Niche specific power words for you  
[4:05] using data from over 30 million views to identify 
words or phrases that have outperformed within  
[4:10] your Niche if you find a title you like spotter 
Studio makes it incredibly easy to continue the  
[4:15] ideation process you can use the rephrase feature 
to rewrite your title in creative ways the shorten  
[4:20] feature to simplify it or if you're looking for a 
complete refresh the explode feature reframes or  
[4:25] title using different techniques and angles to try 
out those and countless other features features  
[4:30] click the link in the description below to try 
out spotter studio for free for 14 days thank you  
[4:35] so so much to spotter studio for sponsoring this 
video mistake number four is being too wordy in  
[4:41] your titles it's important to remember that your 
title isn't viewed in a vacuum it's surrounded  
[4:46] by dozens of other videos each competing for 
attention and if your title takes long to process  
[4:52] your viewer's eyes will instantly be drawn to a 
title with a faster intake speed I'll show you  
[4:57] what I mean take a look at these two titles which 
one is your ey drawn to for most people it's this  
[5:03] one simply because it's easier to read ideally you 
want to keep your title under 55 characters but  
[5:10] longer titles can work as long as you structure 
them effectively word order in YouTube matters  
[5:17] because people don't read word for word they skim 
compare these two variations of the same title in  
[5:23] the first variation someone's skimming might not 
even realize what the video is about and on some  
[5:28] devices YouTube will cut off a second half with a 
dot dot dot leaving out the most curiosity evoking  
[5:34] part frontload the most important words of your 
title and make sure that the core message of your  
[5:39] title is clear even as someone who only catches 
the first half and finally title mistake number  
[5:45] five is sticking with a title that's not working 
sometimes despite your best efforts a title just  
[5:51] doesn't perform and that's okay but you need 
to be willing to change it big creators do this  
[5:56] all the time and I mean all the time how do you 
know if a title needs to be changed monitor your  
[6:02] click-through rate or CTR and your impressions 
if they're both lower than average in the first  
[6:07] 24 hours there's something about your title and 
thumbnail that's not resonating which variable  
[6:12] you change is up to you but it's much easier 
to make a title change than it is to make a  
[6:16] thumbnail change if your CTR and impressions are 
average hold off on changing anything until after  
[6:22] the window where your videos typically start 
gaining traction for some channels that's 2  
[6:26] days after upload for others it can take up to a 
week or more my own videos tend to start picking  
[6:32] up around day 8 to 10 so I hold off on making any 
major changes until after that if you're not sure  
[6:38] what your own pattern is go into YouTube Studio 
check the gray typical in this period view range  
[6:43] and look for where it changes slope you won't 
always see an immediate impact after changing  
[6:47] a title sometimes it can take up to a week or 
more to see results but either way it's worth  
[6:53] doing because sometimes all your video needs to 
blow up is the right title and look if you're  
[6:59] watching this video and realizing that you are 
making one or more of these title mistakes that's  
[7:04] great because that means that you're showing up 
you're seeking out ways to improve and you're  
[7:08] making the effort to learn this whole YouTube 
thing is hard the deeper you go and the more  
[7:14] videos that you watch the more you realize just 
how much there is to get better at but you don't  
[7:19] have to make all the changes all at once pick one 
mistake to correct one micro adjustment to make it  
[7:25] a time and one day you'll look back and realize 
just how far you've come if you like this video  
[7:30] and want to continue your YouTube educational 
journey I would highly recommend checking out  
[7:33] this video where I break down exactly how to make 
a killer YouTube thumbnail otherwise thank you so  
[7:39] much for watching like And subscribe if you can 
keep creating and I'll see you in the next video