---
title: 'Can You Really Grow Your Twitch in 2025?'
source: 'https://youtube.com/watch?v=9WcDarmw8Gk'
video_id: '9WcDarmw8Gk'
date: 2026-08-04
duration_sec: 944
---

# Can You Really Grow Your Twitch in 2025?

> Source: [Can You Really Grow Your Twitch in 2025?](https://youtube.com/watch?v=9WcDarmw8Gk)

## Summary

The video addresses whether it is still possible to grow on Twitch in 2025, asserting that it is, provided streamers adopt a marketing-first approach. The creator, who manages hundreds of streamers, emphasizes the importance of creating short-form content for platforms like TikTok and YouTube Shorts to funnel viewers to live streams. He introduces Nexus AI as a tool to automate clip creation and highlights the significance of finding a niche to attract a dedicated audience.

### Key Points

- **Yes, You Can Still Grow on Twitch** [00:01] — The creator, who works with hundreds of streamers, confirms that growth is still possible in 2025 on Twitch, Kick, YouTube, or any platform, emphasizing that marketing is the key to success in saturated fields.
- **Marketing is Essential** [00:43] — Marketing is about creating desire for your content. With millions aspiring to be streamers, standing out requires strategic promotion, not just going live.
- **Nexus AI for Clip Creation** [00:55] — Nexus AI is an AI tool that takes videos or live streams and identifies moments likely to go viral, solving the biggest problem in streaming: marketing.
- **Short-Form Platforms Have Algorithms** [01:21] — Platforms like TikTok, YouTube Shorts, and Instagram Reels have algorithms that can show content to new people even without existing viewers, unlike Twitch where you need viewers to be discovered.
- **Misconception: Streaming Alone is Enough** [02:02] — The biggest misconception is that streaming alone will attract viewers. In reality, you need to actively market your content to bring people to your stream.
- **Manual Clip Creation Was Time-Consuming** [02:43] — Before Nexus AI, the creator manually made clips for streamers, taking 12 hours per clip. Now, with Nexus AI, he can make 12 clips in one hour, a 144x increase in productivity.
- **Find a Niche** [04:45] — The fastest way to grow is to find a subcategory of people who all like one specific thing. Example: South Park is a niche with millions of potential viewers.
- **Case Study: Treak** [05:39] — A client named Treak found success by creating a deep-dive video about Adventure Time. His first video got 400,000 views, got him monetized, and started his Twitch career.
- **Love Island as a Niche** [08:00] — Love Island is a perfect niche with high demand for content. Even if you don't watch it, making conspiracy theories or predictions can attract a large audience.
- **Gaming is the Worst Niche** [09:05] — Gaming is oversaturated and not a good niche. Instead, focus on other interests that have a passionate audience, like specific shows or hobbies.
- **Funnel Viewers to Your Stream** [10:22] — If 1% of 400,000 viewers (4,000 people) follow your stream, you can be in the top three on Twitch for your game, reaching thousands directly on the platform.
- **Focus on Marketing Now** [11:43] — The more you focus on marketing now, the less you'll need to later because you'll have viewers helping you reach more viewers. Eventually, you can just go live and grow.
- **YouTube is Easier to Monetize** [13:00] — YouTube ad revenue is better than Twitch subscriptions because ads accumulate over time, while Twitch subs are monthly. Focus on content creation for income.
- **Take Content Creation Seriously** [14:07] — To grow on Twitch in 2025, prioritize content creation and marketing over just streaming. Twitch is for fun; the job is building platforms elsewhere.

### Conclusion

The video concludes that growing on Twitch in 2025 is possible if you treat it as a business, focusing on marketing through short-form content and niche targeting. By using tools like Nexus AI and building an audience on other platforms, you can funnel viewers to your stream and achieve sustainable growth.

## Transcript

manager where I work with hundreds of streamers, helping them grow from the established, I get asked all of the time, can you still grow on Twitch in 2025? Is it too late? Am I too late? Can I still do this? Is it possible to grow
time. And the answer is yes. Yes, yes, yes, yes, yes. You can still grow on Twitch in 2025. You can grow on Twitch, Kick, YouTube, any streaming platform. the key to success with anything in life, but especially something as
saturated as streaming. Marketing is typically the act of getting somebody to classic, you know, sell me this pen. marketing. Like, you know, you have to create a desire around why I need this
is exactly how you can be successful with anything in life, but especially because now millions of people want to become streamers. Thankfully, there is an AI tool that you could use and that I use to help my streamers reach even more
people every single day on streaming platforms. If you've never heard of tool when it comes to streaming and content creation. If you've never heard about Nexus AI, what they do is they take your videos or your live streams,
moments that are likely to go viral. This is so important because streaming streaming on YouTube, they work on a rich get-richer type of system. you're going to be reaching new viewers. However, if you don't have any viewers,
viewers because you're going to be buried so far down in the category. That success because it is how you can take this action into your own hands. For example, when you post clips that you make with Nexus on platforms like Tik
Tok, YouTube shorts, Instagram reels, etc. These platforms have algorithms to people. Whereas Twitch, you have to have viewers to get your content seen by new even if you don't have any viewers already, they have an algorithm to show
your content can reach new people. You could teach people that you're a live streamer, and over time, you're going to be funneling those people from YouTube platforms like Twitch. That is exactly why Nexus AI solves the biggest problem
streaming is marketing. The biggest misconception is streaming alone is is just not the case. Everyone watching obviously wants to be a streamer. and want to entertain people and you want to streaming is the main thing. You don't
want to watch my videos to learn how to become a a professional Tik Tocker. You want to become a streamer. However, it is ignorant to say that you could just viewers are going to automatically start coming into your stream. Viewers are
not how streaming works. That is why you need to be posting content on short form to everyone that they use Nexus AI because before Nexus AI, I did this Like I mentioned before, I ran a management program where I work with
Long story short, I made clips for them so that they could post on Tik Tok, there was any form of AI. This was like early 2021. So, I went through their streams. I found the best moments that were likely to go viral. I edited them.
format because if it's not the vertical format, Tik Tok and these other short push the video out. They have to be fit for the phone screen because that's where people are watching Tik Toks and YouTube shorts the most is on the phone.
So, if it's formatted for the phone, they are way more likely to push this would I do that, but I would also add captions to align with everything that important to helping a short go viral. Now, fast forward less than four years
later, Nexus AI can do all of this work for me. Literally, everything that I just explained used to take me 12 hours to do manually per clip. I used to have it would take me hours and hours and hours. My whole entire workday was
consumed by making clips. I had to hire people to help me do captions because I clips for just one streamer. Now, with Nexus AI, I could have made 12 clips in one clip. Before, it would take me 12 hours to make one clip. Now, with one
hour, I would make 12 clips. So, that means in 12 hours, I can make 144 clips. can post on these short form platforms that will lead to marketing and lead to eventually funning these people into your stream. You can try Nexus for free
And if you decide to upgrade, you can use the same link and you will save 10% you subscribe monthly, annually, no matter what, you will save 10% off of Thank you to Nexus AI for sponsoring this video. And even if they didn't
telling you to do it because you can still grow on Twitch in 2025, especially your advantage. Millions of people want to be streamers. Millions of people want classroom and ask them, "What do you want to be when you grow up?" No longer
player. I want to be a rock star. I want to be a rapper." They don't say these a YouTuber and I want to be a streamer." These are the most common things that that same boat, if you want to be a streamer, now is your chance to take
this action into your own hands and create an audience for yourself. My and the fastest way to grow. If I was to start from zero and I wanted to if I from nothing, starting today, what I would do right now is I would find a
subcategory of people that all like one specific thing. For example, South Park is a very South Park is a niche because so many people like South Park. South Park is still coming out with new TV there. There's a whole like legal battle
Paramount fighting for it. There's a whole bunch of content that could be made around the niche of South Park. Not only that, but as soon as you make a millions of people watching South Park videos on YouTube right now. That is
exactly why I say you need to dive into a niche because there are millions of people waiting to consume content in these niches. For example, let me give is also on my website uh twarterboost.com. If you want to read
the full story and get like his perspective on it, you could read it About a year and a half ago, someone joined my program. They wanted to become they didn't know what they wanted to stream. Number two, they didn't know
didn't even know what name they wanted to do yet. So, I worked with him. I name happened to become Treak because he was taking a tolerance break, if you know what that is. But anyways, we came up with the name Treak. We analyzed him
he really likes Adventure Time and he's very good at doing deep dives on Adventure Time his whole life. He knows how to do deep studies of episodes and he understands the show completely to a point where he can make content about
this show. So that's exactly what he did. I told him to study this content, told him to write a perfect script, perfect it, take your time, and make a exactly what I did. He did it honestly perfectly. He took a good three months,
little too long. However, he took a good amount of time. He wrote a good script. out perfectly. And although it was his first video ever posted on YouTube, it started going viral because it was a perfect video for this niche. Overnight,
it had over 100,000 views. And now, let me check. So, as you can see here, his video now, this was 9 months ago when he posted it, now has 400,000 views. and it day. Not only that, but he started his channel. He got monetized off of his
first video and he started his career about Adventure Time all on this one into the niche. He figured out exactly what type of video is going to go viral. He created a perfect script for it and he uploaded it. That's it. I helped him
to upload it and title it and things like that, but things like that is very basic compared to if you have a banger video in a banger niche, it will take off. So, right away, this one video started his Twitch career, even though
he didn't start streaming. Even though he didn't take it as serious as he should, I'm still working with him. Obviously, he needs to uh he needs to be to him this morning. Anyways, point being, this started his career. This one
one simple thing. He found a niche that had desire, that had people ready to watch it, and he studied it and created a perfect video for this niche. You need to do the exact same thing. Niches can be anything from technology, computers,
you are a female right now, if you want to become a female streamer, I I know this is like 1% of my audience, but you should make Love Island content. Love you don't like Love Island, even if you don't know anything about it, start
videos about it. Start making conspiracy theories about it. So many people are many women are talking about Love Island right now. You even if you're a man, matter at this point. Somebody should be making Love Island content because it's
platforms. It's going so viral on social media that if you are funneling people Love Island, so many people know about it. So many people are talking about it, relationships and everything that goes on within the show. It's a perfect niche
people are waiting for content about it. Love Island probably I don't know about out once a week. So that leaves six other days where you could post videos what's going to happen next. anything related to Love Island that's going to
people are searching on YouTube right now. Love Island conspiracy theories, Love Island, Love Island that. There's a perfect niche right here for you to just tell you about these perfect niches, your brain should not be going to
gaming. Gaming is the worst niche. It is the worst niche. Maybe, just maybe, you could find like one specific game and like make a niche around that. Like, um, I don't even know right now. Gaming, it streaming is in a weird space where you
you need to become a content creator more than a streamer because there is base your entire personality around anymore. League of Legends is dead. Like you know all of these big games are like they're not literally dead but like just
to start streaming it and to tell you like you know if I start making videos and like things like that like you know there's not really hype around it no is so many other different niches that don't revolve around gaming now that you
should be taking advantage of to reach people and funnel people into your streams because even if you are a streamer and even if you stream game like okay for Treak for example let's say he only streams uh Fortnite he only
Fortnite but he makes videos about Adventure Time. Every time he uploads a video on YouTube in the top link in the description he could say come watch me live and ask me questions about Adventure Time. all 400,000 people that
watched his video will see, "Wow, I have a couple questions about Adventure Time. professional about Adventure Time. I wonder if he knows about this episode or if I wonder if he thinks this conspiracy theory or anything like that." You now
have a desire to send people into one specific place. So, you posted this video, you got 400,000 people. Let's say only 1% of these people go and follow your stream and come into your next stream. 1% of 400,000 is 4,000 people.
4,000 people coming to your next stream. If you are streaming on Fortnite, you the top three people at any given time. So, you used your YouTube video that them into your Twitch, and now directly on Twitch, you are reaching thousands of
platform. So, like I explained already, the biggest problem with streaming going to be reaching viewers. If you don't have viewers, you're not going to just started streaming on Fortnite without taking his people from YouTube
without funneling them and giving them a reason to come in and watch his streams live, then he's just going to have one, two, maybe five viewers on Fortnite, and forever down in the category to ever find him. No one's ever going to know
going to follow him because he's streaming Fortnite, and he just missed YouTube channel into his Fortnite Fortnite. Now he's reaching all these Fortnite people. So he's building a
Adventure Time before, they're finding streamers to watch. They click on the in the category. They think he's funny. They think whatever. He's good at Fortnite. Whatever reason, they stay. It is not the original reason of he's a
creator. That is only what got the original 4,000 people there so that you to reach even more people directly on the streaming platform. That is exactly why I recommend number one using Nexus AI to make as many clips as possible.
as possible. That way, where you're funneling as many people as possible reaching that many people directly on the streaming platform, and you won't the future. The more that you focus on marketing right now, the more you focus
marketing in the future because you already have viewers helping you reach about, oh, I have to make this video or I have to make this clip or I have to do going to have to do is go live because you already have viewers that it's going
to be helping you reach more viewers. So, number one, use Nexus to make as many clips as possible. Number two, dive into a niche. Find a niche. Figure out something exactly like Tbreak did, exactly how I coach Treak. I'm He paid
obviously if you want my management program, you can go on twitterboost.com oneonone just like I did with Treak. tell you exactly, you know, what niche you should go with, all of these different things that will help you set
up your career to the point where your YouTube career is starting and you can start to funnel people into your streams and start your stream career because not going to reach viewers. If you are not reaching viewers, you are not
not making money. Also, side note, it is way easier to make money on YouTube as like that. With Twitch, it's on a monthly basis, so people have to YouTube, it's just ads. So, all you have to do is post videos, your videos are
month and next month and the next month. So, your income is just going to grow suggest if you want to really grow your Twitch channel, I'm I'm assuming by money off of it. Everyone, I'm a money person. You should be a money person.
you want to stream full-time, you have to make money. You have to pay your bills. So, at the end of the day, you need to be chasing dollars. And if you content creation first. Focus on monetizing your YouTube channels,
focusing on different income streams that you could all use to get attention because even if you have a whole bunch of attention on Twitch, more than likely from these other platforms anyway. Twitch is just the place to have fun.
actual job part of it comes with the marketing and building the platforms on always be better than subscription revenue. Not directly on Twitch because their ad rate sucks. However, YouTube ad revenue great. YouTube's algorithm is
to grow. If you want to become a full-time streamer, if you want to really grow on Twitch in 2025, take content creation seriously. Focus more into Twitch. Thank you for watching all the way to the end. If you don't know, I
twiderboost.com. Anyone can sign up for free, watch the course, and it teaches fundamentals of marketing and how to use marketing for your streams, but it also algorithms and how to use these algorithms to your advantage to reach
people into your streams. That way, you could start to grow with your streams. on the streaming platform, you're going to be reaching viewers and everything is snowball until it's grow to the point where all you have to do is go live.
have to market. So, you have to market now to the point where you reach viewers to market in the future. Also, like I explained, I have a management program. tiers, you will have full one-on-one management from me. Not only do you get
that all of your content gets seen by more people. Not only do you get ex exclusive courses specifically tailored to how to make money with streaming, but where you can message me anytime, ask me questions, ask me for advice, ask me to
in your streaming journey, I'm here for you and I will help you take your If you're a streamer, make sure that you subscribe as I have 177 videos now. I to marketing with streaming, things like that. And if you do decide to join my
tiers. You'll have access to my Discord. Join the Discord, message me on Discord, started, set everything up, teach you how to use everything, everything you one. Again, thank you so much for watching.