[0:00] Today we're talking about ideas. If you
[0:02] want your videos to perform better, you
[0:03] have to improve your idea process. This
[0:06] is the most important aspect of content.
[0:08] Nothing else matters if the idea is
[0:10] weak. Now, here's the truth about ideas
[0:12] that may surprise you. The top creators
[0:14] you look up to, they're all using the
[0:15] exact same process to find and develop
[0:18] their ideas. They've all built an idea
[0:20] mining system, and that really is the
[0:22] secret for how they're growing so fast.
[0:24] Their ideas are just better. So, in this
[0:27] video, I'm going to walk through the
[0:28] step-by-step process for how you can
[0:30] build the exact same idea mining system
[0:32] for yourself. It's just three steps, and
[0:34] if you do this, I guarantee your videos
[0:36] will perform better. I know this works
[0:38] because content is all I do all day
[0:40] long. I have a million followers. I've
[0:42] done billions of views, and my idea
[0:44] mining system is the reason I can go
[0:46] viral whenever I want. All right. Now,
[0:48] before I break down the process on how
[0:49] to build the idea mining system, let's
[0:51] just get crystal clear on what a video
[0:53] idea actually is, cuz it's probably not
[0:55] what you think. Most people think the
[0:57] video idea is just the topic. But that's
[0:59] only one small piece of it. A video idea
[1:02] is made up of seven different
[1:03] components. I call these idea Legos. You
[1:05] have the topic, but you also have the
[1:07] angle, the hook, the story structure,
[1:10] the visual format, the key visuals, and
[1:12] the audio. Think of these seven
[1:14] different components as Lego bricks that
[1:16] assemble together to create a unique
[1:18] video idea. Now, let's just define each
[1:20] of these seven pieces very quickly so
[1:22] you know exactly what I'm talking about.
[1:24] The topic is the one sentence simple
[1:26] description of what the video is about.
[1:27] But the angle is the combination of the
[1:30] premise, take, and interesting key facts
[1:32] that are used to explain the topic. So,
[1:35] you could have two branding videos about
[1:36] Apple. One of them about the history of
[1:38] their logo design and the other one
[1:40] about a specific ad campaign from 2004.
[1:43] These are very different videos. Similar
[1:45] topic, completely different angles.
[1:47] Okay, let's keep going. The hook
[1:48] structure is made up of three parts. The
[1:50] spoken hook, what is said. The text
[1:52] hook, the text that is shown on screen,
[1:54] and the visual hook, what is shown and
[1:56] how it's shown. The story structure is
[1:58] the way the story is delivered. Could be
[2:00] a breakdown, a listical, a tutorial.
[2:02] Think of it like story blocks or an
[2:04] outline structure that determines how
[2:06] the story flows. The visual format is
[2:08] the way the video is laid out visually.
[2:11] Could be green screen, could be a POV
[2:13] vlog, could be a faceless music only
[2:15] text conversation. There are dozens and
[2:16] dozens of winning visual formats. But
[2:18] just think of this like the visual
[2:20] layout of the video. Then we have the
[2:22] key visuals, which are the actual
[2:23] visuals used in the layout. It's what's
[2:25] actually shown on screen. The A-roll,
[2:27] the B-roll, the animations, etc. The
[2:29] visual format is how the visuals are
[2:31] laid out and sequenced. The key visuals
[2:33] are the visuals themselves. And then
[2:35] lastly, you have audio, which is either
[2:36] the background music or sound effects.
[2:39] Now, every video is a combination of
[2:41] these seven Lego bricks. And this is
[2:43] really important because knowing this
[2:44] and thinking in these Lego brick terms
[2:46] will completely change the way you find
[2:48] and develop video ideas. So, as we build
[2:51] the system for finding better ideas,
[2:52] just keep those seven Lego bricks in
[2:54] mind. We'll come back to those in a
[2:55] second. Okay, now let's get to the good
[2:57] stuff. This is the three-step system for
[2:59] coming up with better content ideas so
[3:01] that you get more views and grow faster
[3:02] on social media. Step one is called
[3:05] outlier research. The first step in the
[3:07] process is to find other videos in your
[3:09] niche that have already performed well.
[3:11] We call these outliers and we measure
[3:13] them using an outlier score. An outlier
[3:15] score takes the views of one video
[3:17] divided by the average views of that
[3:19] channel. So, for example, if some video
[3:20] gets 100,000 views and the average views
[3:23] on that channel is around 10,000, that
[3:25] would be an outlier score of 10x. Now,
[3:27] outlier scoring is really important
[3:28] because it helps us compare different
[3:30] sized channels apples to apples. Small
[3:32] channels typically don't get as many
[3:34] views on average. But if they have a
[3:35] banger video with a 50x outlier, then
[3:37] that signals something different
[3:39] happened there that's worth studying. So
[3:41] outliers are the core to everything we
[3:43] do when it comes to idea research. And
[3:45] it makes sense, right? If I showed you a
[3:46] hundred videos and said, "I'll give you
[3:48] a million dollars if you can make one
[3:49] that beats all 100." What would you do?
[3:52] Well, the first thing is you would rank
[3:53] the hundred from best to worst. And you
[3:55] would study the best ones. You look for
[3:56] gaps, identify where they were weak, and
[3:58] then try to make your version better
[4:00] than the weak points of the best videos.
[4:02] Well, those best examples are called
[4:04] outliers. They're the outperformers. All
[4:06] right. Now, I'm going to explain exactly
[4:07] where and how to find outliers in a
[4:09] minute. But just know step one in the
[4:11] process is that you need to build a
[4:12] system for finding outliers in your
[4:14] niche. Okay. Now, here's step two. Once
[4:16] you find an outlier, you need to analyze
[4:18] it across those seven Lego bricks. And
[4:21] your goal is to find common patterns
[4:23] across the winners. Maybe you notice
[4:24] that six out of the top 10 performing
[4:26] videos in your niche are all talking
[4:28] about the same topic. Or maybe when you
[4:30] zoom out and analyze the top 50 best
[4:32] performers, you keep seeing the same
[4:34] visual format that grabs your attention
[4:36] over and over. These patterns are
[4:37] indicating there is a proven answer for
[4:39] that Lego brick in your niche. That
[4:42] insight is gold because what you're
[4:44] really doing when you analyze the
[4:45] patterns is letting the data tell you
[4:47] what works best. See, if you've ever
[4:49] tried to make content before and it
[4:50] hasn't worked, well then the number one
[4:52] question on your mind is why isn't it
[4:54] working? And the reason why it isn't
[4:55] working is because you're guessing at
[4:57] what might work across all seven of
[5:00] those Lego bricks. You probably came up
[5:01] with an unvalidated topic, had a random
[5:04] take, tried some story structure or hook
[5:06] structure that was unvalidated with a
[5:08] visual format that you had never seen
[5:09] before, etc. You weren't using data, you
[5:11] were using your gut. Using data makes it
[5:13] much easier to win faster because humans
[5:16] cannot outrun their psychology. They
[5:18] tend to behave the same way over and
[5:20] over. If the research is saying one Lego
[5:22] brick works best for your niche in a
[5:23] certain way, it's probably going to keep
[5:25] working well in that way over and over.
[5:27] Now, am I saying you shouldn't ever try
[5:28] to be creative and experiment with
[5:30] something that's never been done? No, of
[5:32] course not. You should. But just know
[5:33] your hit rate is going to be way lower.
[5:35] If you make 10 reps based on validated
[5:37] data, you're going to get more winners
[5:38] than 10 reps based on your gut. It's
[5:41] just a fact. So, if you want to grow
[5:42] faster on social media, trust me, you
[5:44] need an idea research process based on
[5:46] finding outliers in your niche. Okay, so
[5:49] far we've covered two of the three steps
[5:51] in the idea mining system. First, you
[5:53] need to look for outliers in your niche.
[5:55] And second, once you find those
[5:56] outliers, you need to figure out what
[5:58] those seven idea Lego bricks were for
[6:00] that video. What is the topic? What is
[6:02] the format? How was the hook made?
[6:04] You're looking for patterns that signal
[6:06] what is already working. Now, here's the
[6:08] third and final step. Once you identify
[6:10] winning patterns in the idea Lego
[6:11] bricks, you want to hold the winning
[6:13] components constant and remix the rest.
[6:15] So, for example, let's say we make
[6:16] fitness content and we notice that all
[6:18] the best performing videos are hooking
[6:20] in the same way and using the same
[6:22] couple visual formats. We'll take those
[6:24] two components, keep them the same, but
[6:26] then we will change the topic, the
[6:28] angle, the story structure, the key
[6:30] visuals, the audio. So, in this case,
[6:32] it's hold two remix 5. I like to think
[6:34] of this process kind of like playing
[6:36] five card poker. You see some reference
[6:38] outlier, you break it into seven cards.
[6:40] You pick which cards to keep and then
[6:41] you reshuffle the rest to get a new set
[6:43] of seven. This makes a new combination
[6:45] which has a higher chance of
[6:46] outperforming the original cuz you kept
[6:48] the good parts and you fix the bad. Now,
[6:50] this process I just described, it's
[6:52] called idea mining, and it's the most
[6:53] important step in the entire content
[6:55] workflow. Ideas are the thing that
[6:57] differentiate the winners and losers on
[6:59] social media and YouTube. This mining
[7:00] process is what all the top creators and
[7:02] brands are doing, and it's why they have
[7:04] an edge over you. They're using the data
[7:06] to tell them where the fish are. Now,
[7:08] not to rain on the parade, but here is
[7:10] what makes this idea research process so
[7:12] difficult. The patterns for what works
[7:14] in each Lego brick changes over time.
[7:16] And the winning combination is
[7:18] completely different from niche to
[7:19] niche. What works for the fitness niche
[7:21] won't always work for the makeup niche,
[7:23] which is not always going to work for
[7:24] the marketing niche, and so on. For some
[7:26] niches, certain hook styles always work.
[7:28] For other niches, certain formats always
[7:30] work. For other niches, it's not clear
[7:32] what the pattern is. There is no
[7:33] one-izefits-all strategy that applies to
[7:36] all businesses across every niche. It is
[7:38] a completely blank slate from category
[7:40] to category. That's why learning how to
[7:42] do this idea research process is so
[7:44] critical. It's probably the most
[7:46] valuable content skill you could
[7:48] develop. In fact, it's so valuable that
[7:50] if you train yourself on becoming really
[7:52] good at this, you could probably start a
[7:54] sevenfigure revenue per year solo agency
[7:57] where you just did this for top creators
[7:58] and brands. Because regardless of the
[8:00] niche, if you get good at identifying
[8:02] the patterns, you can't lose. Okay, so
[8:03] now that we're clear on what a video
[8:05] idea actually is and the three-step
[8:07] strategy for how to build an idea mining
[8:09] system, let's get tactical because what
[8:11] kind of channel would this be if I
[8:12] didn't also just give you the stepbystep
[8:15] click forclick exact tactical process
[8:18] for how to do what I just described. So,
[8:20] let's dive into it. First, I'm going to
[8:22] explain exactly where to find the best
[8:24] outlier ideas for your niche. Then I'm
[8:26] going to share my screen and I'm going
[8:27] to show you exactly how I run this idea
[8:30] mining process a hundred times faster
[8:32] than everybody else. Okay, so first
[8:33] where do we find outlier videos? There
[8:35] are four main places you can look for
[8:37] outlier ideas. We've got a 2x2 matrix.
[8:39] Let's say you make Instagram reels about
[8:41] fitness content. So that means you
[8:43] create short form videos on Instagram.
[8:45] Short form videos is the content type.
[8:47] Instagram is the content platform. Now
[8:49] your goal is to find outliers of fitness
[8:51] content that you can study to make
[8:53] better Instagram reels. Keep that in
[8:54] mind. So you could look for outliers in
[8:56] four places. Same type, same platform
[8:58] would be other fitness related short
[9:00] form videos on Instagram. That's what
[9:02] you're making and where you are. Same
[9:03] same type, different platform would be
[9:05] other fitness related short form videos
[9:07] but on Tik Tok, YouTube, LinkedIn,
[9:09] Facebook, any other platform except for
[9:11] Instagram. Now different type same
[9:12] platform would be other fitness related
[9:14] posts on Instagram but it'd be static
[9:16] images or stories. Anything except for
[9:18] short form video. And then lastly,
[9:20] different type, different platform would
[9:21] be other fitness related posts, but
[9:23] maybe it's tweets or blogs or YouTube
[9:25] videos. It's non-short form video and
[9:27] it's non- Instagram. Now, of those four
[9:29] boxes, which places do you think are
[9:31] going to be the best source of
[9:32] continuous inspiration that you can use
[9:34] for fitness related short form IG reels?
[9:37] Two of these boxes are the golden geese
[9:39] for where you should look. Pause the
[9:40] video and think about it for a sec.
[9:42] Okay, I'm going to tell you the answer.
[9:43] It's the top two boxes. same content
[9:46] type and either on the same platform or
[9:48] different platforms. That's where you
[9:50] should look for outlier ideas. And this
[9:51] is going to be the rule. The best place
[9:52] to look for outlier ideas is going to be
[9:54] the same content type, in this case,
[9:56] short form video, and either the same
[9:58] platform, Instagram reels, or other
[10:00] platforms that support that content
[10:02] type, Tik Tok, YouTube, etc. And why is
[10:04] this? Because humans tend to behave the
[10:06] same over and over. Like I said, they
[10:08] cannot outrun their psychology. Vertical
[10:10] video content hits people differently
[10:12] than other types of content. The
[10:13] consumption patterns are just different
[10:15] type to type. So the easiest foolproof
[10:17] path to find winning outliers is to hold
[10:19] the type constant. Find other fitness
[10:22] related short form videos wherever you
[10:24] can and mine them for patterns. Now if
[10:26] you really know what you're doing with
[10:27] content, you can find interesting idea
[10:29] seeds on other content types, tweets,
[10:32] blogs, YouTube. But if you do this and
[10:34] find the topic and even the angle,
[10:35] you're then playing from scratch on all
[10:37] the other LEGO bricks. The hook won't
[10:39] carry over, the story structure won't
[10:40] carry over, the format won't carry over,
[10:43] etc. These will not be onetoone from a
[10:45] tweet to a video, and so you won't be
[10:47] able to just transport it. You're gonna
[10:48] have to crack the full code on your own.
[10:50] This is very hard for people to do
[10:52] consistently unless they're experts at
[10:53] content. So, if you want the easy path,
[10:55] the easiest mode, the path that all
[10:57] these brands are doing, just look for
[10:59] the same content type either on the same
[11:01] platform or different platforms. Because
[11:03] the goal when you're making content,
[11:04] especially as a business or business
[11:06] owner, is to derisk your effort. Every
[11:08] rep, you want the highest chance that
[11:10] your effort is actually going to pay
[11:11] off, that the video is actually going to
[11:13] work. If you want to increase your odds
[11:14] significantly, just narrow your research
[11:16] focus to the things that are already
[11:18] working in the same format that you're
[11:20] making. Okay. Now, before I get to the
[11:21] real sauce and break down my process for
[11:23] doing this 100 times faster, let's just
[11:25] recap on where we've been so far, just
[11:27] to set the table. Everyone can be even.
[11:29] First, we broke down that every video
[11:31] idea is really seven different idea Lego
[11:33] bricks. Next, we explained that the way
[11:35] to figure out what the winning patterns
[11:37] are across those seven Lego bricks is to
[11:39] find outliers in your niche and analyze
[11:41] them. We then established that the best
[11:43] place to find those outlier videos in
[11:45] your niche are either on the same or
[11:46] different platforms using the same
[11:48] content type. So, in this era, short
[11:50] form video is king for social media. If
[11:52] you want to grow on social media, you
[11:54] got to be making short form video. And
[11:55] that means you should be looking for
[11:56] outliers on Instagram, Tik Tok, and
[11:58] YouTube. Okay, so at this point we're
[11:59] clear. We need to look for outliers on
[12:01] those platforms. So now the big question
[12:02] is what is the actual process for doing
[12:05] this outlier research because you can't
[12:07] really expect to just scroll the feed
[12:09] for 2 hours and outliers will come to
[12:11] you, right? Well, the crazy thing is
[12:13] yes, that is the process that everyone
[12:15] has been running this whole time. They
[12:16] either curate their feed to try to have
[12:18] those outliers serve up automatically or
[12:21] they have a list of inspiration accounts
[12:22] that they manually open, scroll through
[12:24] and try to find the outliers. That
[12:26] process takes forever. The good news is
[12:29] I have a much better way. Basically, a
[12:30] shortcut for all that manual work that
[12:32] makes it a hundred times faster. And
[12:34] that shortcut is using Sandcastles.ai.
[12:36] Sand Castles is the only tool in the
[12:38] world that makes this idea mining
[12:40] process extremely easy. And by the way,
[12:42] if you tried the original version of
[12:43] Sandcastles that was just for script
[12:44] writing, this is a completely different
[12:46] thing. Here's how Sand Castles works and
[12:47] why it's so cracked for idea mining.
[12:49] First, you build a watch list of the top
[12:51] channels in your niche. And this is so
[12:52] you can narrow in your outlier search to
[12:54] just the accounts that you already know
[12:56] are crushing. In Sandcastles, you can
[12:57] use the channels tab to search for any
[12:59] creator. Just drop in their handle or
[13:01] their URL of their profile. And you can
[13:03] add any account from Instagram, Tik Tok,
[13:04] or YouTube. Now, there are thousands of
[13:06] creators already in Sandcastle, and
[13:07] those are going to pop up immediately.
[13:09] But if we don't have somebody you want,
[13:10] just search for their handle, press add
[13:12] new channel, and we'll get them in there
[13:13] in 15 minutes. Now, there's no limit on
[13:15] the amount of channels you can add or
[13:16] the amount of lists you can make. So,
[13:18] you basically have unlimited power. What
[13:19] you want to do is build out a list for
[13:21] your core niche. And then if you want,
[13:23] you can build out separate lists for
[13:24] adjacent niches. So if you make fitness
[13:26] content, make a watch list, name it
[13:28] fitness, and add 20 to 30 of the top
[13:30] fitness creators that you know are
[13:32] already crushing. Now, here's a very
[13:33] common question. How do I figure out
[13:35] which channels I should be looking at
[13:36] for inspiration? I understand how to do
[13:38] it in Sand Castles, but how do I
[13:40] actually know which ones to add in the
[13:41] first place? And this is a great
[13:42] question. There are four ways to find
[13:44] the best inspiration channels when
[13:45] you're doing outlier research. The first
[13:47] way is that you already have a list of
[13:49] accounts either in some Excel or some
[13:51] list that you know make the best content
[13:52] for your space. And if you have that
[13:54] list, problem is obviously solved. Just
[13:56] start adding that list in. The second
[13:57] way is you might not have a full list,
[13:59] but there's probably at least one person
[14:01] that you can think of that really makes
[14:03] amazing content for your space. Start
[14:04] with that person. Open their account up
[14:06] on Instagram and Tik Tok. Click who
[14:08] they're following. And then you can see
[14:10] a list of the people that they follow.
[14:12] Typically, if someone is legit in a
[14:13] space, they're also following the other
[14:15] legit people in a space. So, that
[14:17] shortens the list. Go through that list.
[14:19] Anyone that's relevant, copy their
[14:20] profile link, add them to Sandcastles.
[14:22] The third way is to search on Instagram,
[14:24] Tik Tok, or YouTube. Search for topics
[14:26] or keywords that will be relevant for
[14:28] your niche. When you do that, the top
[14:30] videos will surface. Click on the video,
[14:31] see the creator, click them, add them to
[14:33] Sandcastles, and then you can start with
[14:35] them and run path two that I just
[14:36] mentioned. Go to who they're following
[14:37] and look through that list. And the last
[14:39] way to find relevant accounts to add to
[14:41] watch list in Sandcastles is go to the
[14:43] video tab in Sandcastles. Clear all the
[14:45] filters and then search by topic or
[14:47] keyword. Our database is all the top
[14:49] creators across every niche. So the
[14:51] videos that show, click on the creator
[14:52] who made them and add that person to a
[14:54] list. So there are four ways right there
[14:56] to find the top accounts in your niche
[14:58] to then add to a watch list in
[14:59] Sandcastles. Regardless of the path you
[15:01] take, all roads lead to curating a list
[15:04] of the top accounts in your space. Take
[15:06] the 10 to 15 minutes and do this. It'll
[15:08] make everything so much easier. All
[15:09] right, now is where things get really
[15:10] interesting. Once you have that watch
[15:12] list built out, go to the videos tab and
[15:14] filter the videos for just that watch
[15:17] list. What you then have is a feed of
[15:19] videos posted only from the accounts in
[15:21] your list. And if the hair on the back
[15:23] of your neck is not standing up as you
[15:24] see this, it should be because this is
[15:26] an absolute cheat code for finding
[15:28] outlier videos. You can take this
[15:29] database of videos and now you can sort
[15:32] by outlier score or posted date and
[15:34] filter by a bunch of different key
[15:36] metrics. So, for example, let's say I
[15:37] wanted to make content about social
[15:39] media marketing. Maybe I run a social
[15:41] media agency or I'm trying to build a
[15:43] personal brand around content marketing.
[15:44] Here's the list that I've already made
[15:46] with the top 20 channels that talk about
[15:48] this stuff on Instagram and Tik Tok.
[15:50] I've already built it out. So, I go to
[15:51] the videos tab. I filter by that list.
[15:53] Now, if I want to see the best
[15:54] performing videos in the social media
[15:56] marketing space posted in the last 3
[15:58] months from my list, sorted best to
[16:00] worst. Boom. There it is. And this is
[16:02] basically all the outliers you need
[16:04] served up on a silver platter. It is
[16:06] insane how easy Sand Castles makes this
[16:08] compared to the manual way everybody was
[16:09] doing it. Now you can analyze these
[16:11] videos in this card view so you can see
[16:12] the thumbnail or in like a table view a
[16:14] little bit more minimal if that's what
[16:16] you prefer. If you want to just copy my
[16:17] filter settings these are the best
[16:18] settings for making sure the outliers
[16:20] are relevant every single time. First
[16:22] for outlier score you want to filter 5x
[16:24] and above. For engagement rate you want
[16:26] to go 5% and above. This will screen out
[16:28] all the paid brand deals that are juiced
[16:30] but actually not outliers. For post
[16:32] date, you want to play with 7 days, 14
[16:34] days, 1 month, 3 months, 6 months, 12.
[16:36] If you're making news-based content
[16:37] where relevancy and recency matters, 7
[16:40] days, 14 days is the best. If you make
[16:42] evergreen content, 3 months, 6 months,
[16:44] even 12 months might surface interesting
[16:46] ideas that are still relevant. And then
[16:48] you want to sort using those two arrows
[16:50] in the upper right by outlier score
[16:52] descending. That's the easiest way to
[16:53] get the top performing videos at the
[16:55] top. And you can create a filter preset
[16:57] with all these. Just press that save
[16:58] button. It'll save a preset for you. So
[17:00] you can one click get this every single
[17:01] time. Now obviously new videos are being
[17:03] posted by these creators every single
[17:05] day and we're ingesting them daily. So
[17:06] you really want to be in sand castles
[17:08] every day or at least four to five times
[17:10] a week so you're constantly seeing the
[17:11] latest outliers. Now from here the
[17:13] process is to start analyzing those
[17:15] individual outlier videos across the
[17:18] seven idea Lego bricks. And you can do
[17:20] that in two different ways. The first
[17:21] way is you can just click play video on
[17:23] any of the cards or the row and it will
[17:25] open the video up so you can just watch
[17:26] it manually. The second way is that you
[17:28] can click into each video and see the
[17:30] idea detail page. And here you get a
[17:32] bunch of metrics on the video, the full
[17:34] transcript, as well as detailed analysis
[17:36] on the hook structure and the story
[17:38] structure. Now, here's my personal
[17:40] process for how I go about using this. I
[17:41] like to use both of those methods
[17:43] combined. So, first I will open the
[17:45] video and watch it manually. Then I'll
[17:46] go to the idea detail page and I will
[17:48] look at the transcript and those
[17:49] structures. And again, the goal and the
[17:51] reason I'm doing this is that I'm trying
[17:52] to mine for patterns across those seven
[17:55] idea Lego bricks so that I know what
[17:57] works in my space. Okay, so when I'm
[17:59] analyzing each video and I'm going
[18:00] through this mining process, what am I
[18:02] actually looking for with respect to the
[18:03] Lego bricks? I like to go about this in
[18:05] two ways as well. The first category is
[18:07] daily inspiration. And really what I'm
[18:09] looking for here are specific topics,
[18:11] angles, and key visuals that are
[18:13] interesting to me that might be a topic
[18:15] I want to make soon. And I'm doing this
[18:17] daily to find these daily inspiring
[18:19] pieces. And then on the other side, I've
[18:20] got more long-term monthly and weekly
[18:23] tracking that I'm doing. Hook structure,
[18:25] story structure, visual format. You may
[18:27] not see a common pattern across visual
[18:29] formats in just 20 videos on one day.
[18:31] But holistically, if I do this every day
[18:33] for a week, am I starting to see the
[18:35] same story structure? That's more of
[18:36] long-term. So, I'm doing like real time,
[18:38] daily, and long-term at the same time
[18:40] when I mine. So, for me, I like to open
[18:42] a Google doc and I set it up like this.
[18:44] At the top of the page, I've got daily
[18:45] inspiration. Each bullet is a topic. And
[18:48] so, if I see a video I like and the
[18:50] topic is interesting, I'll grab that
[18:51] video and I'll write the following
[18:53] topics, angles, anything about the hook
[18:56] that popped out to me, key visuals. I
[18:58] also drop the link for that video there
[19:00] so I have it to reference. And then any
[19:02] audio notes about this video. So, it's
[19:04] all me analyzing this one video, not an
[19:07] aggregate pattern. It's this one
[19:09] specific video. Was it interesting to
[19:10] me? And what did I like about it? Then
[19:12] below in a separate section on the page,
[19:14] I have more of these long-term patterns
[19:16] that I'm trying to monitor over time.
[19:18] And so I've got hook structures, series
[19:20] structures, and visual formats. Anytime
[19:22] I start to have an idea pop in my head
[19:23] about a trend across any of those three
[19:25] that I'm starting to notice, I write it
[19:27] down. And to click down even one step
[19:28] further, this is literally what I do. I
[19:30] open the video and I watch it. The first
[19:31] filter is this. Do I find this topic
[19:34] interesting or is it kind of dumb and
[19:35] not relevant to me? Because obviously,
[19:37] you're not going to remake a video if
[19:38] you think it's dumb and interesting.
[19:40] That's like the first dumb filter.
[19:42] Anything that doesn't pass through, I
[19:43] just skip it and ignore it. Right? So,
[19:44] we get past that first. Now, after I get
[19:46] past that kind of like dumb check
[19:48] filter, and I do see a video that
[19:50] inspires me, I'm going to open the dock.
[19:51] I'm going to add that new bullet for a
[19:53] topic. And I'm going to write all those
[19:54] things down. Am I interested about this?
[19:56] What did they say? What were their
[19:57] certain lines they said that piqu my
[19:59] interest? Were there visuals they use?
[20:01] Are there gaps that I'm seeing that
[20:02] could be potentially filled? Did they
[20:04] use certain audio that drove emotion?
[20:05] I'm just writing notes down about the
[20:07] effectiveness of this video. Because the
[20:08] truth is, if I'm looking at it using
[20:10] sand castles, this is an outlier. So,
[20:12] they did something that worked. What was
[20:14] it that worked? I'm trying to figure
[20:15] that out. And I'm using this doc
[20:17] bucketing it by Lego brick because I'm
[20:18] trying to figure out where are the weak
[20:20] points. What did they do well? But then
[20:22] what didn't they do well that if I remix
[20:24] I can beat. After going through 20 to 30
[20:26] videos in a single session, I will have
[20:28] a list of ideas, topics that I liked
[20:31] that are also validated by the market.
[20:33] And my goal, like I said, is to analyze
[20:35] those seven Lego bricks of the outlier,
[20:37] figure out what they did really well
[20:39] that I want to keep constant and what
[20:41] they didn't do well that I could improve
[20:43] on. Now, typically for me, what I've
[20:44] noticed is I will almost always change
[20:46] the angle, the hook, and the visual
[20:48] format. But usually, I will leave the
[20:50] topic, some of the key visuals, and
[20:52] usually like the audio mood of it. But
[20:54] this is all an iterative process. It
[20:56] changes topic to topic. It changes niche
[20:58] to niche. The point is, you know, how to
[21:00] pull the winners and look for why they
[21:02] won and where there are weak spots. Now,
[21:04] if you guys want, I can make another
[21:05] video in the future that's just a screen
[21:07] share live session for an hour of me in
[21:10] sand castles doing this, like voicing
[21:12] over the process. What am I seeing for
[21:14] every single video? Why am I pulling it?
[21:16] I can do that for you. We don't have
[21:17] enough time to go through deep examples
[21:18] in this video, but if you want that,
[21:20] comment below and I'll know to make that
[21:22] video. Okay, so that really is the easy
[21:24] mode process of how to do idea mining in
[21:26] a nutshell. You're going to use sand
[21:28] castle.ai to create a list of the top
[21:30] creators in your niche. You're going to
[21:31] use that to aggregate the best
[21:33] performing videos in one place. And then
[21:35] you're going to analyze them one by one.
[21:36] And when you watch each video, you're
[21:38] going to look for insight across every
[21:40] Lego brick. What was the topic? What was
[21:42] their take, premise, or angle? What was
[21:45] the hook they used and how was it
[21:46] executed? How did they structure the
[21:48] story? What was the visual layout or
[21:50] visual format? Were there compelling key
[21:52] visuals they used or not? What was the
[21:54] audio and did it emotionally drive you
[21:56] to the feeling that you thought was
[21:58] compelling? Based on those answers,
[22:00] you're going to assess where the white
[22:02] space is. What was weak about that
[22:04] outlier that you could improve on to
[22:05] make an even better version. And the
[22:07] best part about using sand castles for
[22:08] this process is that there's no noise.
[22:10] You're only seeing the best performing
[22:11] videos in your space. So, that helps you
[22:13] see the patterns way faster. Okay. Now,
[22:15] after this, what comes next? What comes
[22:18] next is being able to take those raw
[22:19] Lego bricks and reassemble them into new
[22:22] combinations for your version of the
[22:24] video. And that's where you really
[22:25] figure out which parts to hold, which
[22:27] parts to remix, how to combine all that
[22:29] and write a new script, and so on. And
[22:30] this is the second piece of the idea
[22:33] process. It's called idea development.
[22:35] First, you mine for the winners, analyze
[22:37] them, and break it apart into pieces.
[22:39] Then, you reassemble those pieces in a
[22:41] new way to make a better video. Now, I
[22:43] don't have enough time in this video to
[22:44] cover the whole idea development process
[22:46] because that's another piece in itself,
[22:48] but so you know, when I do the idea
[22:50] development, I've got a full hook
[22:52] database. I've got a full story
[22:53] structure database. I have a full
[22:55] database of the visual formats. I'm
[22:56] looking at the winners. I'm holding
[22:58] pieces constant. I'm going to my
[22:59] database, swapping in new pieces. That's
[23:01] how I'm doing the development in real
[23:03] time. Now, if you guys want me to make
[23:04] that idea development video, kind of
[23:06] like part two to ideas where I take one
[23:07] of these outliers from the mining, break
[23:09] it down, and then rebuild it, you need
[23:11] to drop in the comments as well to let
[23:12] me know that's what you want. Just say
[23:14] something like, "Give me the sauce
[23:15] chef." And I'll know exactly what that
[23:17] means. Also, by the way, to thank you
[23:18] guys for the support on this channel,
[23:19] anybody watching the video at this
[23:20] point, I'm giving you the biggest
[23:22] discount code on sand castles that
[23:24] exists on the internet. It's code
[23:26] callaway. Use that at checkout. I'm not
[23:28] going to have it up forever, so make
[23:29] sure you use it now. All right, guys.
[23:30] That is all I've got for this video. As
[23:32] a recap, we covered a ton of ground.
[23:34] This one really was a tactical banger on
[23:36] ideas, and this was the first time I
[23:38] covered ideas on this channel in a
[23:39] meaningful way. So, make sure to let me
[23:40] know what you thought of this one in the
[23:42] comments. Here's a summary of what we
[23:43] went over. First, we broke down the
[23:45] seven core pieces that make up a video
[23:47] idea. We call those idea Lego bricks.
[23:49] And those were the topic, the angle, the
[23:52] hook structure, the story structure, the
[23:54] visual format, the key visuals, and the
[23:56] audio. Then we broke down the three-step
[23:57] process for how to build an idea mining
[24:00] system and introduced the concept of an
[24:01] outlier. After that, we explored the
[24:03] four options of places to look for
[24:05] outliers and the two best ones, the same
[24:07] content type across the same or
[24:09] different platforms. From there, I went
[24:11] kind of super saiyan, breaking down the
[24:12] exact tactical process for how to use
[24:14] that idea mining system with sand
[24:16] castles.ai to find and mine for
[24:19] patterns. We also broke down the exact
[24:20] process for how to build your idea short
[24:22] list, that dock that you capture
[24:24] patterns on. This should be everything
[24:26] you need to go from zero to having an
[24:28] idea mining system in place that
[24:29] actually crushes no matter what your
[24:31] niche is. From here, the next piece in
[24:33] the process is idea development, where
[24:34] you take those winning idea Lego brick
[24:36] patterns and build them up to make your
[24:38] own version. And again, I'll make that
[24:39] video for you guys as long as you
[24:40] comment, give me the sauce chef below.
[24:42] As always guys, I'm trying my absolute
[24:44] best to actually give you the sauce, the
[24:46] answers that nobody talks about. So, if
[24:48] you like this stuff, please make sure to
[24:49] subscribe. It helps me out a ton. And
[24:51] here's the last thing, my free gift to
[24:52] you. If you're a business owner and
[24:54] you're really focused on improving your
[24:55] content, you want to grow your personal
[24:56] brand, you want to drive leads and sales
[24:58] for your business, I built a free
[25:00] community specifically for you. It's
[25:02] called Wavy World. We have over 60 free
[25:04] content trainings and playbooks just
[25:06] like this one. And there's over 30,000
[25:08] other entrepreneurs in there already,
[25:10] all helping each other, trying to
[25:11] improve content together. It's
[25:13] completely free. I've got an invite link
[25:14] in the description if you want to join.
[25:16] All right, we will see you guys on the
[25:17] next one. Peace.