---
title: 'How to Make Your First Sale on Hotmart Step by Step | Affiliate Marketing for Beginners'
source: 'https://youtube.com/watch?v=EhfX46YOtV4'
video_id: 'EhfX46YOtV4'
date: 2026-07-14
duration_sec: 1151
---

# How to Make Your First Sale on Hotmart Step by Step | Affiliate Marketing for Beginners

> Source: [How to Make Your First Sale on Hotmart Step by Step | Affiliate Marketing for Beginners](https://youtube.com/watch?v=EhfX46YOtV4)

## Summary

This video provides a step-by-step guide to affiliate marketing for beginners, focusing on a direct selling strategy using Facebook and Instagram ads, a landing page, and a checkout with complementary products. The presenter emphasizes choosing a product with a transformation promise, mass market scalability, and complementary upsells to maximize commissions.

### Key Points

- **Overview of Affiliate Marketing Strategy** [00:01] — The video aims to teach a concise, step-by-step process for generating income with affiliate marketing, focusing on direct selling.
- **Importance of Choosing the Right Product** [01:10] — A fundamental step is selecting a product with a transformation promise, mass market scalability, and complementary products to increase earnings per customer.
- **Scalability and Mass Market** [03:03] — Products should target a broad audience, not micro-niches, to ensure consistent sales and easier customer education.
- **Using Facebook Ad Library for Validation** [04:22] — Check the Facebook Ad Library to see if other advertisers are successfully selling similar products with the same strategy, indicating market viability.
- **Complementary Products Boost Revenue** [05:57] — Choosing a product with complementary upsells at checkout allows earning multiple commissions per customer, increasing profitability.
- **Three-Step Strategy: Ads, Landing Page, Checkout** [07:29] — The strategy involves: 1) Facebook/Instagram ads to drive traffic, 2) a persuasive landing page to sell, and 3) a checkout with complementary products.
- **Creating Ads with Canva** [10:25] — Use Canva's free templates to create attention-grabbing ads; avoid Pro templates unless you have a paid plan.
- **Landing Page Sells Automatically** [13:03] — A well-designed landing page with testimonials, product info, and a warranty handles sales without direct customer contact.
- **Checkout and Complementary Products** [15:51] — The checkout page should offer complementary products to increase average order value; choosing a good producer ensures ongoing commissions from repeat purchases.
- **Patience and Investment Required** [17:50] — Building a profitable affiliate business takes time and investment; the presenter saw results only after a year, highlighting the need for proper training.

### Conclusion

Affiliate marketing success hinges on choosing the right product with mass appeal and complementary upsells, then executing a three-step strategy of ads, landing page, and checkout. Patience and proper training are essential, as results may take months to materialize.

## Transcript

most profitable businesses you can start generating income with online. But of course, only if you learn to do it professionally. In this video, the purpose is to teach you the entire step-by-step process, or
start generating income with affiliate marketing. Because I know there's a lot of information online, and everyone says something different, and in the end, you don't know which strategy to start using or what to
believe. So, I'm going to give you a very concise, very direct step-by-step guide so you don't get confused and can start using affiliate marketing to generate income today. Right now, I want to
income today. Right now, I want to show you a diagram I've created with this step-by-step process so you can understand it, that is, understand how it understand how it works in general. And then we'll
explain each of those steps. In this case, I want to teach you direct selling, which is the strategy I've been using for quite some time. I started with this in 2020, but I began seeing results in 2021. Since then,
as the  Affiliate marketing was so new back then, so I had a lot to learn. But before we begin, I want to talk about a fundamental step that few people consider because they think
affiliate marketing is basically just going to Hotmart or any other platform. affiliate marketing is, I'm not going to delve too deeply into it in this video. There's another video I've linked here in the cards where you can
But here, I want to teach you the strategy itself. Before I talk about the strategy I want to teach you step by step from the beginning, I want you to keep in mind that it's essential to
choose a good product that meets the characteristics of mass sales—that is, products that sell any product and then say, "I'm not selling anything!" But they don't realize
that their product doesn't meet the characteristics it should. What are those characteristics? The first is that it offers a promise of transformation. By that, we mean that it's a product that
buy because it offers a transformation; that is, it offers people a way to move from one point to another.  From point A to point B, that is, from a pain point to something they actually want to solve, so that the product can
solve that problem. For example, a product with a transformation promise could be, for instance, a product that teaches people how to make a living from affiliate marketing. Basically, the
having no money to having money thanks to a 'm just giving you a random example; the point is that you understand these fundamentals so you can choose the right product. The second
aspect this product must fulfill to sell consistently to sell consistently is that it's scalable, meaning it's for a mass market and not micro-niches. When I refer to a
mass market, I mean a market with a fairly broad audience. What mistake do people make when selling a product with the strategy I want to teach you? They target very specific audiences when you want to sell to
specific audiences when you want to sell to extremely specific audiences. There's a problem, and that is that these people, being a smaller audience, usually require more education; that is, they need to take
more time and think more before buying a product. And in the end, well... sales as consistently as we'd like, and curiously, it's something
few people are teaching out there because when someone teaches affiliate marketing, they tell you to choose the affiliate marketing, they tell you to choose the product based on temperature,
rating, blueprint, and things that aren't as relevant today as they were in 2020 and 2021. And that's the problem: many people are still affiliate marketing the way it was done in 2020 and 2021, and that's why it's
not working for them today. Another super important aspect that you should keep in mind ad library—I'll leave the link below this video—it's basically this platform where we can see ads for the
product, not just the product itself, but also for the market we want to start working in. For example, I came here to the ad library and case I want to work with a graphic design product,
graphic design product, my purpose here is to check if there are other advertisers.  Other people selling a product similar to the one I want to sell—it doesn't necessarily have to be the exact same product, but it should be a
product like the one I want to sell, using the same strategy I want to sell. Okay, so let's understand the strategy. Now, later I'm going to go exactly how the strategy works, and then you can come back and review this. But
basically, I want you to understand that if there are other advertisers or other people who have been selling a product similar to the one I want to sell for some time, using the same strategy I want to sell, that gives us some kind of
guarantee that the product will sell with the same strategy. Because many times, although, as I mentioned, everything can be sold with marketing—and I marketing you can sell anything—not all products can be sold with
the same strategy because it depends on many things. For example, you ca n't sell a micro-niche product with that strategy because it won't work as well. Okay, and another aspect you should keep in mind when choosing your product,
which few people mention out there, and which can make you a want to sell has complementary products. By that I mean that When I come to the product checkout, that is, the page through
which people make the purchase, you see that here people make the purchase, they leave their information, they choose the payment method. You see that at the bottom, different products appear. What happens is that if someone decides to buy
this product and then wants one of these other products, they click on these boxes and end up buying two, three, or even an extra product. I'm not only going to receive a commission for the product I primarily want to
sell, but I'm also going to receive a commission for the other complementary products they buy here. This means you wo n't receive just one commission for each person who comes here, but more than one. This is what we need to
aim for: to increase the amount of money a single customer can spend, since that makes our business even more profitable. Now, let's talk a little want you to keep the strategy in mind and be able to find the
logic in each of the things I just mentioned. I'm also leaving this here, of course, if you want me to create a detailed video about how to choose a truly winning product with features that
few people are considering. Let me know in the show you the chart for the strategy I want to teach you. It's a simple strategy, but it's not easy. If it were easy, everyone would be getting
the majority of people who try this strategy don't succeed, not because they can't, not because they lack the skills to make it
have the right information. And that's really the difference. So, what does this strategy focus on? Look, it's really three steps. They're three really simple steps. The first is ads through
Facebook and Instagram. The second step is a website, because through the ads we're going to drive people to this website. And when people get to the website and click on one of the purchase buttons, they go to the
where people make the purchase. And finally, that ends up being a commission, that is, income for me. But I want to delve into each of
these steps so you can understand the importance of each one and, above all, how you can do it very well, because even though it looks very easy...  I assure you it has a level of complexity that you must learn to manage very well to
truly succeed. Within this process, the first step, which is strategy I already mentioned, is Facebook and Instagram ads. What is the objective? Basically, it's to drive massive amounts of traffic to the page
we've created, through which we'll sell. I want you to keep something super important in mind: these ads, from the beginning, are responsible for selling what you sell on your page. But if you don't drive
massive amounts of traffic to your page, it will be very difficult to sell. I also want you to think of this as traditional advertising. In this case, your ads, those ads you create through Facebook and Instagram, are like
flyers. Imagine someone outside handing out flyers to a lot of people with the goal of bringing them to a physical store. But in this case, we're doing it 100% digitally. The online world
has arrived to make all our processes much easier, and we're going to use it to our advantage. So, I want us to go to my screen right now to show you what these ads look like.  In case you're not
very familiar with the topic, so you can start to understand it more clearly, in this case, we're on my Facebook account. which is what people usually do on social media. I start seeing
're ads? Because look, up here at the top it says " Advertisement." What's the purpose of these ads? To show us an image or video that captures our attention so that we then click on this button and
go to the page where the goal is to buy, leave information, and so on. In our case, the goal is to take people to a page where we want to sell them a digital product. Okay, so
people start scrolling, they click on a button that ultimately leads to a purchase. But then you might be wondering, "How can I make these ads?" We've already created a video where we teach you step by step, from scratch,
how you can create these ads, and I'll leave it here in the cards or in the also be wondering, "Mafe, how can I do it?"  These ads, these images, these videos that capture the attention of my audience—I'm going to show you in a
very simple way, in general terms, how you can make them with a free tool called Cana. To create an account on Cana, well, it's really very simple. If you don't know it, just
go to Google, type cana.com as you see here in the search bar, and create an account with your Gmail account. How you can create an ad is very simple. Look,
the pet market and want to sell a pet product, you sell a pet product, you type "pets" here in the search bar, and it starts showing you a bunch of pre-designed templates that we
can use as a base for making our ads. This tool is really simple and has made many processes easier, especially for people like us who don't have
design knowledge. So, you look at a template that catches your eye, a template that can really work and capture the attention of your audience. Let's say we like this one, we click here to use this template. I also
want to make a recommendation: these ones that say "Pro," uh, they are templates.  which you can only use if you have Canva's paid plan; if you don't, you can't this case, I recommend going for these free templates, which don't have the Pro version. So,
for example, we come here, look for a template—in my case, I'm going to choose this one. And you see, editing is a simple process. For example, if I want to edit this text, I can add "how to feed
your pet." And I just press Enter or Back, and that's where the editing starts. Of course, the purpose is for you to make sure it looks because it doesn't look good, but the point at this moment was to show you in
use to make ads and how you can infuse these ads you're going to start making with your creativity. Okay, the process is next step of this strategy, which is fundamental. The second phase of this
strategy is creating a landing page. By landing page, we mean a page like this one, where our that we...  We've chosen a platform where we can sell. It's a
page that presents all the information persuasively to help us sell to people. Look at the images and resources that grab attention; it has testimonials, tells us a bit about who the product creator is,
shows us what we're selling, the warranty, and so on. So what's so cool and amazing about this strategy? I know this will be a trigger for you to choose it, and here's the thing: with this strategy, you do
n't need to have direct contact with your customers. That is, you don't need to sell to your friends or family, you don't need to bother people, you don't need to talk to anyone face-to-face because, basically, the
ads, along with your page— remember, ads are the resource that brings people to your page—so without showing your face, you'll have the opportunity to sell without contacting
anyone, without having to invest time in the process of contacting people. Also, you don't need to be closing sales via WhatsApp, you do n't need to be in direct contact with people because,
basically, the page takes care of selling. That's why it must be a page that has...  An offer with an offer refers to that resource, that work we do beforehand to be able to sell, to be able to offer something to
people who do want to buy, and above all, something that provides solutions to certain problems or needs they currently have. So your page takes care of selling itself. I've already shown you more or less the structure of the
persuasive page that has to fulfill certain purposes that lead people not only to see your page but ultimately to buy. As you can see, this page really fulfills the same role as an online store. Imagine the
following: it's as if you were selling any physical product, and you create an online store or an e-commerce site where you offer to this online store through ads. Only in this case, they will see
information specifically about the product you are going to sell. What happens is that read all the information, and if they are interested, you will automatically start receiving these revenues since you do n't have to intervene as in this
process, and you receive these notifications from Hotmark, which is what we all look for; you can always receive the  2400 while you sleep, while you do simply by creating a good ecosystem, you ensure you receive these
commissions consistently. And now let's move on to the third step of this move on to the third step of this strategy, which would be the checkout. And the neglected point of the strategy because people often focus a
lot on creating good ads, on creating a good page, but they forget about the checkout. And remember that when I started this video, I told you that you should worry about choosing a good product, but not only that the main product should be good,
only that the main product should be good, but that this checkout should have these complementary products that allow you to earn more for each customer you attract to your page or your sales ecosystem. Let's go back and
recap a bit. Basically, the checkout is this page where people leave their information to buy, and remember that at the complementary products. I assure you, very few people out there talk about the
by choosing a product with these characteristics you can earn more money. I also want to make something very clear: when you ensure you are with a good producer, that is, a good creator, you earn more money.  A product
that's well-marketed often also uses completely different. But basically, it's a strategy that allows the producer, in touch with people who have already bought it. This ensures
that even after some time, if that person buys another product from them, you'll receive a commission. That's the importance of choosing a good product. It's not just about having a good website and
good ads; you have to choose a good product because, seriously, that's the key to success. Many people say that affiliate marketing doesn't not that it doesn't work; it's that you do n't have the necessary information to make it
work. And that's the difference. This will ensure that when someone buys one of your products, you receive these commissions literally from a single person at the same time. Basically, what I want to
make clear is that these are the phases of this strategy that I've been using for quite some time for affiliate marketing. It's my favorite strategy. I've implemented others over time, but I've realized
that this is the most sustainable, especially when you know how to do it properly. Remember, building a profitable business from scratch will take time and require investment because it's not a
traditional job with a guaranteed fixed salary. To have a fixed salary, you literally go abroad, get a job, and have that peace of mind. But creating a business requires training
and gathering the necessary information to then make it work. The truth is, when I started, specifically in 2020, I did n't see results until 2021. We met in June, where I really
started to understand the strategy. Because back then, the programs available to prepare me were different; there were no mentorships, no more comprehensive processes that would allow me to skip that whole curve or margin of
error like you have now. Things have changed a lot. If you liked this video, I also invite you to like it, subscribe to this channel, and activate the bell to be notified every time we publish a
new video. See you in the next video!