[00:02] long-form videos on YouTube right now? The truth is, that's actually the wrong question. There's a marketing principle that a lot of people call the 7-11-4 rule. Here's what it means. Before somebody buys from you, they usually
[00:15] need to spend 7 hours on your content across 11 touch points on four different it's actually not when you break it down. So, first of all, let's talk about touch points. A touch point could be anything. It could be a YouTube Short, a
[00:29] long-form video, or somebody being on your website, opening an email from you, reading a text message that you send out. And so, the question really isn't YouTube Shorts versus long-form videos. The question is, how can you get the 7
[00:41] hours? And so, that's why if you asked my opinion, my preference is long-form content on YouTube, cuz 7 hours is a lot to accumulate. But, Shorts are discovery. Long-form content is depth. And then, the four platforms could be
[00:56] YouTube to your website to your email list to eventually a sales page and whatever your product or service and offer is. And actually, the better question is, how do you actually structure videos that generate the right
[01:11] views and actually grow your business? And if that's something that you want help with, I'm actually hosting a 3-day event. If you go to myytplan.com, going to be walking through everything together on how to make videos that
[01:27] generate clients. And follow along cuz tomorrow on our 21-day YouTube reset, I'm going to be sharing a framework that you can use on your next video so that it actually generates more views. So, I'll see you then.