[00:01] R$97,000 in paid traffic, and I'm going to show in paid traffic, and I'm going to show you how I analyze metrics generate profit.  This campaign here, for example, had an investment of R$ 97,000,
[00:14] with a return of over R$ 50,000.  All this thanks to metrics analysis. traffic.  It is through this that you will know what to fix, what to pause, and what to scale so that your business is successful.  So what I'm going to show you
[00:28] here, you won't find in any of those prep courses out there.  What I'm going to show you is practical, lots of metrics and, best of all, a you to use as well.  So stay with me until the end of this video, I
[00:40] with me until the end of this video, I 'm sure it will help you. I am a digital marketing specialist .  For over 6 years I have solely from direct traffic ads , which are those ads you
[00:55] place without having to show your face.  I sell ebooks online in dollars, I don't show my face, I sell the products on Latam and I make sales 100% automatically, thanks to Metaedads.  If you're advertising on Metaedads, you
[01:07] need to learn about metrics.  And that's literally what I'm going to show you in You can watch it whenever you need to. This lesson will always work regardless of what year you're in.  It 's up-to-date, but regardless of what year
[01:21] valid because we're talking about funnel metrics analysis.  And this metric analysis that I learned to do back in 2018, 2019, was turning 2018, 2019, and this funnel analysis is what will work for you, this
[01:37] But the first thing I'm going to ask of you is that the content here is worth its weight in gold.  I thing I'm going to ask you is to leave a like on this video, because that my content is valuable, it's course content, and it will
[01:51] feel like I haven't added anything to your knowledge yet, but I'm asking for a like, and it doesn't grow, okay?  And subscribe to the channel because there are lots of free lessons here order, now it's your turn to do your part. Okay, let's go.  First point,
[02:04] regardless of what you sell or what your job is, you need to understand that a funnel does exist.  And I want to show you here, before talking about the metrics, I want to show you here on my iPad screen what a funnel is,
[02:17] okay?  And I'll illustrate it as if you were selling a course, an info product. So, we have the first part of the funnel, which is the CPC, the cost per click in the manager, I'll show you in a moment.  So let's illustrate that it's
[02:32] show you in a moment.  So let's illustrate that it's R$1, right?  The second part of your funnel is the sales page view .  This is the second part of the funnel.   So, let 's illustrate that we have 10 sales page views.
[02:47] sales page views. Beauty?  The third part of the funnel is the checkout initiation.  So we call it checkout completion. call it checkout completion.
[02:59] is when a person goes to your checkout on Hotmart or Kify, they just go there and then select purchase completion.  So, let's say you have five here, okay?  Let's say you have five.
[03:12] And then the final metric, which is the best of all, money from our own pockets, purchases. Beauty?  Let's say you have two. You have to understand this down to the last detail, always knowing what your sales funnel rate is.  So, I'll give you an
[03:28] example here of my rate that we illustrated, and it was from my management company that I billed almost R$250,000 with R$ 97,000 invested, knowing this off the top of my head, okay?  If I pay R$1 per click and I have 10 people on the page,
[03:42] I've spent R$10. But look, there's a catch here that could be a trap. And here you would already discover a problem: why doesn't it sell?  For example, how many clicks did the link receive?  Click on the link.  And this part is important for you to always
[03:57] manager, but let's say you had 20 clicks on the link, then you didn't spend R$10, you spent R$20 here, because you had R clicks at R$1, but only 10 people clicked.  What does that
[04:09] mean?  Of the R$10 or R$ 20 you invested, you only benefited from R$10. You threw the other R$10 away. He threw the money away here in the trash.  What am called connect rate, what is it?  When someone sees your ad,
[04:25] click on your ad.  When that ad appears to her there, she clicked on your ad, it marks a cost per click, it marks a cost there, she spent R$ 1, she loading the page, if your page takes too long to load, it will disappear before
[04:40] even reaching the page and marking the page view, before it even sees the page.  But then you had that epiphany.  So, the first thing you getting 20 clicks and only 10 reach the page, I have a 50% connect rate,
[04:54] without even a chance to sell.  This is the first point, it's called the connect rate.  So I ask you, what's your connection rate today?  Everyone comment here improve, if it's not possible to improve, and depending on your rate, what you can
[05:07] do to improve it.  But I recommend having at least a 75% connect rate.  Beauty?  You can put that goal she has into the manager, or you can do it in your head.  Wow, there are 100 clicks, 75 reached the page, that's 75%, that's
[05:22] hack here for you.  Don't analyze this metric with four or five clicks. who doesn't attend will cause a very large change in the metrics.  Metrics are determined with a lot of clicking.  50 clicks, 100 clicks.  That's great.  Now, five clicks,
[05:37] Forget about it, let your campaign run, it needs more exposure.  Beauty?  I understand that.  After that, I know I have 10 people on the page and five people went to checkout.  So I know I convert 50% to checkout.  And of the 50% of
[05:50] people who reach the checkout, I get practically a 50% purchase.  Knowing this, I know how much to invest and what the value of my product could be.  For example, if I pay, I've already adjusted the connect rate, okay? I'm spending R$100 and I'm getting 75
[06:06] people on the page.  If I have 75 people on this page spending 100 and I bring at least 35 of them here, I 'll make approximately 16 to 17 sales.  So I have a general idea of ​​what my account would cost.
[06:22] Alan, but the numbers are that high, it depends on your sales funnel.  And it's through the whatever it may be .  So I'll give you an example here, okay?  In practice, to make a 100% profit on this product, I
[06:35] can pay up to R$45 per sale.  And here, most of the time, 35, 33, 35, oh, 524 sales were made here, okay?  So here you can see my entire sales history for
[06:47] this product, okay?  Perfect, I understand this now.  So, I spent 18,000 on this campaign, 11,000 on the other, 7, etc. But back then I couldn't afford to spend 40- something.  I had to spend R$ 25. But what did I realize?  I realized that
[07:02] the metrics I had weren't working .  Why?  Because I was sending a no one went to the checkout.  So I tweaked the product, added more bonuses, set the product's COP a bit more aggressively, and then that rate automatically
[07:17] aggressively, and then that rate automatically went up.  And here's our rate for today, okay? Let's go.  I have 20,000 people on the page and only 5,800 people reach the checkout.  Roughly speaking, very roughly speaking, we have approximately 25%,
[07:34] okay?  It's a little more, but let's say it's 25%, but what's the big deal?  I still lose a lot of people from the page to the checkout, I do lose some, but 25% is still very good, because I don't have a button at the beginning of the page
[07:47] to force people to go further.  So the customer who goes to checkout knows the knows the product's bonuses.  And then I have a very qualified person going to the checkout.  What is the result of this?  Of the 581
[08:00] people who went to the checkout.  Can't you see that my camera is right in front of me?  See?  But for the 5851 people who went to checkout, I'll just put that number up here, so it won't cause any problems .  They buy almost 50%.  If
[08:14] we look here, how many sales?  2700 we look here, how many sales?  2700 purchases would give 5400. So almost 50% of them buy from me.  So, even if I lose—well, not that I lose, but even if
[08:26] my page only converts 25% to checkout—of those 25% who go there, 50% of those people buy from me, and that's very high.  So, in this way I adjust the ticket price, in this way I adjust the funnel, the order bumps, and I align
[08:41] the funnel so that with this cost per sale, which I have no difficulty in achieving here, I can be profitable.  And that's how you'll always be profitable, by understanding the funnel.  So, pay
[08:55] attention here.  Sometimes you get really paranoid, man, CTR, CPM.  Notice that at no point did I mention CTR.  At no point did I mention CPM.  Why? when you understand funnel metrics. Funnel metrics will tell you
[09:09] your conversion rate, and then how much you can pay per click will make all the difference.  So, testing creative ideas without getting obsessed with CPM (cost per minute). You'll see here in my campaign, I can show you right now, that I have a
[09:21] CPM of 66, but my cost per purchase is 33. And I have a CPM of 49, which is much cheaper, and my cost per purchase is 35. In other words, it hasn't changed.  Just because I paid less for 1000 people doesn't mean my cost per purchase was better.  No
[09:36] my cost per purchase was better.  No , it was R$35, while this one was R$33. that there are key metrics and funnel metrics.  Well, and the secondary metrics, like CTR and CPM,
[09:48] not getting good results. We're going to look into why investing R$300 and I have 100 people on the page, 50 people on the page.  What is it , how much does it cost?  Then I'll look into it, but also to
[10:01] 150, something's wrong, it's the CPM.  But that's a secondary metric, since the primary metric isn't happening.  Oh, I have an invitation for you now, on April 21st, let me show you here, the scaling metrics workshop will be happening
[10:16] .  There will be more than 4 hours of live content with me in a private Zoom room, and it's 100% free.  There you will learn the three points; here.  Point one, real-time metric analysis. So I'm going to show you where to look
[10:30] first, what really matters, what to ignore, and how to make data-driven decisions .  So it's a hands-on lesson with me doing it.  You'll understand exactly when to pause, adjust, or scale. So, man, don't sell, make a sale here and
[10:42] how to solve it.  The three types of creatives that scale—I'll also show you the structure of creatives, the logic behind them and how they work, and how to you don't know how to do it, you think you can't sell every day, you can't
[10:57] the three types of creatives are that do scale. So I'm going to teach you how to analyze scales, and you need to learn about this.  And lastly, you'll have access to something I only offer in my individual consulting sessions, which cost R$
[11:10] Florianópolis, at my office.  And I'm going to release this to you, the structure I used to make R$1,900,000 in 30 days with direct traffic.  What is show you how to exit test mode, how to increase your budget without freezing,
[11:25] how to maintain consistency, and where most people go wrong in scaling.  You're going to see a most people go wrong in scaling.  You're going to see a functional structure that made R$1,900,000 in 30 days, something no one would show you, much less for
[11:38] click on the link in the description that I'll leave for you: the metrics and scale workshop, and it will be 100% free.  Well, I'll be staying here for now.  I hope you enjoyed this video.  This is one of the most comprehensive YouTube videos on
[11:51] metrics, and I'm sure you won't find another video like watching this, this lesson will always be effective because this knowledge of metrics, of metrics funnels, is something nobody talks about, okay?  Remember?  This is a
[12:04] lesson from people who get things done. I just showed you: R$95,000, R$1,000, R$ 97,000 invested in advertising.  He's not some guy who goes there and spends R$100 on advertising, wanting to teach others.  No, this is real metrics.  And I hope
[12:16] here what you thought of this lesson, what type of lesson you would like, and any questions you have about this YouTube lesson you watched today. You can comment here and literally mentoring you, okay?  So, if you have complete questions, ask your
[12:30] complete answer.  We're in this together.  Leave a like, subscribe to the channel, and I'll see you in the next video.  Oh, don't forget to sign up for the metrics and to sign up for the metrics and scale workshop.  Thanks, bye.  Bye, bye.