---
title: 'YouTube Masterclass: How to Earn Maximum Revenue from Your Videos'
source: 'https://youtube.com/watch?v=s31jOKatC94'
video_id: 's31jOKatC94'
date: 2026-07-11
duration_sec: 2200
---

# YouTube Masterclass: How to Earn Maximum Revenue from Your Videos

> Source: [YouTube Masterclass: How to Earn Maximum Revenue from Your Videos](https://youtube.com/watch?v=s31jOKatC94)

## Summary

This video is a YouTube masterclass that teaches aspiring creators how to maximize earnings and grow a successful channel. The host shares personal analytics, explains key metrics like views, watch time, subscribers, and revenue, and provides actionable strategies for content creation.

### Key Points

- **Four Key Metrics** [01:23] — Views, watch time, subscribers, and revenue are the four critical metrics. All four graphs should trend upward together.
- **Shorts vs. Long Videos** [03:57] — Shorts (under 1 minute) get views quickly but generate low revenue. A short with 10 million views earned only ₹1,800, while a long video with similar views earned 3 lakh subscribers and much higher revenue.
- **Impact of Long Videos** [08:51] — A long video (18+ minutes) with 10 million views brought 3 lakh subscribers and significant watch time, demonstrating the power of long-form content.
- **Multiple Ads Rule** [10:33] — Videos over 8 minutes can have multiple ads, doubling or tripling revenue. Many creators make videos just above 8 minutes to maximize ad revenue.
- **Watch Time Importance** [12:21] — Watch time is more important than views. YouTube prioritizes videos with high average view duration. A 5-minute video with 4-minute average watch time is better than a 15-minute video with 6-minute average.
- **Subscriber Value** [15:45] — Subscribers indicate value delivery. They are important for authority and brand, but revenue depends on watch time and ad placements, not subscriber count alone.
- **Revenue Seasonality** [19:53] — Revenue peaks from November to March due to brand budget cycles, and dips in summer. Views and watch time may remain stable, but revenue fluctuates.
- **3 Ts: Title, Tags, Thumbnail** [22:20] — Title should include keywords; tags can be generated using rapidtags.io; thumbnail must be simple, attractive, and match the content to avoid misleading clicks.
- **Content is King** [27:20] — Focus on creating valuable, evergreen content rather than just chasing views. Evergreen content continues to generate views and revenue over years.
- **Trending vs. Forever Content** [29:32] — Trending content gets short-term spikes; forever content (e.g., tutorials, recipes) accumulates views over time. A 3:1 ratio of trending to forever content is recommended.

### Conclusion

Success on YouTube requires balancing trending and evergreen content, optimizing for watch time and ad revenue, and consistently delivering value. The 3 Ts (title, tags, thumbnail) and focusing on long-form videos over 8 minutes are key strategies.

## Transcript

financially  free? You must be wondering about this. In fact, they want to spread it on the overall social media.
How can you become a successful content creator? And how can you maximize your earnings from YouTube? Today's video is dedicated to these questions.
And there are many things that you may not have clarity on. Today I will not only tell you what you have to pay attention
I will show you my own analytics. And I will explain to you how you can become a successful content So let's start this YouTube masterclass.
Because yes, you can earn a lot of money from YouTube. They want to grow on YouTube. If you like it, then do share it.
So people pay attention to the fact that we have more views. But only views are not the only parameter that will You have to pay attention to four things.
Let's understand number one. That we get more views. But another aspect that is more important than views.
That is watch time. I am going to talk the most about watch time. Because now people want to grow their subscribers on YouTube.
We are going to talk about it too. If you have a question in your mind, you are going to get the How will you earn maximum revenue from YouTube?
So there are four things here and we have to take all four together. The graph of these four is shown to you on your YouTube studio. Views, watch time, subscribers and revenue.
Your graph of all four should not go down. How do you see it? So that I can show you exactly.
Just a second. So you see analytics here. This graph should not go down.
This way you see watch time. I know you have come to this video for that. So now we are giving you more information.
I just care more about giving information. When we are talking about these views. You see 28 days, 90 days, 365 days.
If this graph is going down drastically. But what people do, what mistakes do they make. People come to the shots to get views.
You are seeing normal videos. Shots are those videos that are less than a minute. Then it comes in the section of shots.
And what videos are here. Which is definitely above a minute. I am just giving a hack here.
It is less than a minute. So when you are uploading a shot. Just a tip continue.
What people do. I will make shots. Like we put a shot.
Now we have not only put this shot on YouTube. If you go to my Instagram. We have uploaded this same shot.
Now you will say that there are more views on Instagram. Look, the first thing is if you are making reel on Instagram. There are some limited creators who are getting money.
So you don't get money to upload videos on Instagram. Because these videos don't have ads.
But YouTube is something different. YouTube shares 55% revenue with its creators. Means if an ad comes on a video.
Then you will get 55 rupees. Because these are less than a minute videos. So its revenue is very less.
Now what people do wrong. Views will come very fast. But now the competition has increased.
And entertainment shorts have come in the market. But views is not equal to revenue. So I see if I have a short.
It has 10 million views. So there should be a lot of money on 1 crore views. Now I am going to show you the full analytics.
So you must be thinking that a lot of money has come. Let's move forward here. In this, its revenue is only 1800 rupees.
From this short, which has 1 crore views. Means my 24500 subscribers have come because of making this video.
On this, my views are 10.7 million. Let's go on engagement. One is watch time and one is average view duration.
Now we will talk about average view duration. Watch time is 113.6. So we write 10 million views.
Because of which we have 24500 subscribers. And here our watch time is 113.6. Similar video.
So we have a video on which there are 10 million views. Let's go to the most viewed video. So let's say my video has 12 million, 11 million, 10 million.
I clicked on the video with 10 million. I click on view more. There were 10.7 million.
I am still talking about 10.1 million. But you see the wonder. 1.2 million
You understand that 1 million is 10 lakh hours. This was in 1000. Here we are talking about 12 lakh hours.
Same views. But now you see this magic. I had 24000 subscribers here.
I have 3 lakh subscribers from this video. There is a lot of difference. You always have more to make a long video.
We definitely did not get 1.18 lakh. So what I want to tell you is Let's continue our talk.
Our one short video went to 10 million. But see how different the impact is. He earned 3 lakh subscribers.
What is the meaning of watch time? If that video is also long. I was showing you.
So this is a video of 18 minutes and 40 seconds. But yes 18 minutes is a decent length. 3 lakh subscribers.
I am also making. Understand this. What will you do?
What are they doing? I will also make shorts. And you will say that YouTube does not pay money.
Even after gaining subscribers, Can you gain subscribers? and today's masterclass
is important is that you you that at least follow the rule of 3 is to 1. What is the rule of 3 is to 1? If you 271 0:10:16,800 --> 0:10:05,005 show you how different the impact is but you will not earn money
then make at least one long video. Long video will be above your 8 minutes. I will give you an exact duration. If you make videos
gets multiple ads. Multiple ads do not come on videos less than was 10 minutes. YouTube made it 8 minutes. So multiple ads can
8 minutes. You will see that many YouTubers are so intelligent videos just above 8 minutes. 8 minutes, 8 and a half minutes, there. What is the reason? Because they know this secret that
8 minutes. Multiple ads will be put and multiple ads means more less than 8 minutes and if the video is above 8 minutes, then in revenue more than double and if there is a difference of double
the video. So see every creator is an entrepreneur. He is a businessman maximize his profits. So he has to pay attention to these secrets. is the first logic I told you that you just pay attention to
good. Their reach can be more. People can like them more because People will see but here the watch time is less. Subscribers has listened to you for 18 minutes. So there are a lot of chances
if he liked your content and when the video came out of 1 minute, this but yes if you tell people to share your shots, if you are people to save, then definitely in the long term your followers
Let's understand what difference it makes. So I have cleared Ok so here comes our second aspect which is watch time. If there on YouTube, then it is watch time. Sir, you understand my point.
Now some people say that a 5-minute video should be made or a be made. If you have made a 5-minute video and people are watching
You have made a 5-minute video. I have just shown you the average the most important. The video will be played on YouTube. YouTube's
it only when its average view duration will be more. So if there people are watching it for 4 minutes and there is a 15-minute for 6 minutes, then what is better for you. You are watching
are watching it for 6 minutes in comparison of 15 minutes and of 5 minutes. This is better. More views will come on this video. the 15-minute video. Now I will show you the logic. See, if I
duration, then we will go on average view duration. We will go made a 18-minute video. The average view duration is 7 minutes. 50%. Sir, if it would have come above 50%, then more than 10
come. My average view duration is 7 on an 18-minute video. Then I will show you one more thing. We will go on another video. minutes. It has 12 million views. I click on it. As soon as I
have to show you? I have to show you the average view duration. average view duration is only 9 minutes. 9 minutes 23 seconds.
plus. People are watching the video for more than 40 minutes to YouTube, this is a good algorithm. That's why my video was show you a latest video. Let's go to the latest video. Let's
So we have come to the most recent. Now let's take a video of 1 hour 4 minutes and one video is of 38 minutes. Now let's understand
the video of 38 minutes. We went to analytics here. We went to the average view duration of 38 minutes is 10 minutes. People
So what is important here is that if you are making a shot, your see this one minute shot completely, then it will go to millions. shot for 30 seconds, then your views will be less and if they
then your shot will not work. So you have to keep the average Now your average view duration will be good. If people are watching time, then watch time will come. What is watch time? See, as
ads will run in between. If some ad is coming, then you will not coming, then how will you earn money and when will the ad the video for a long time. Now to watch the video for a long
content. Now I will come on it and it will be a very important Because I also have to increase my watch time. Watch time is very important because I understand
able to teach you. Let's go to the subscriber count. Now see today, we have about 8 million subscribers. I want to tell you their lakhs, 2 lakhs, 3 lakhs subscribers and people feel that
have won. I will tell you from my side that the more your subscribers you become grounded, the more you become humble. Because of everyone, then I am making it because
of you people. So always the creator is made because of the audience. creator has done some magic. People have given love, that's why Now why are subscribers important? Subscribers are important
subscribe, then they get some value. If tomorrow there are 10 are getting value, that's why they are subscribing. Subscribers come when they get some value. They feel that we will get some
again, so we subscribe. So you can also tell people to subscribe. is a saying in English, what you ask for is what you get. You
tell your audience that you please subscribe to us. If you get because when you are asking to subscribe, then it is going in to take some action. So it is necessary to give a call to action.
to action? Subscribe, like, comment, share. All this is increasing are a lot of comments being liked. In fact, it is being disliked, then also that video
what does the subscriber count show here? Suppose someone has This is not so important. I will tell you what is important, has a million subscribers. So what will a person think that a
to it. So here an authority is seen. Your authority is seen that have followed and subscribed. It is a good thing. So the advantage more your number of subscribers, but does it make a difference
of subscribers is not equal to revenue. Revenue is dependent I showed you that if you get Rs. 1800 for 10 lakhs, then people
Now content creation, YouTube revenue is one thing. People are then there is no revenue. Then why do people make videos on Instagram? they get brand promotions. So what is the point of getting brand
that we have 2-3-4-5 collaborations a month. We got some good a sustainable model. But YouTube is even more sustainable because continuously. You get it daily and your money is credited every
that around 25th, your account will get money. For example, there by June 25, it will come in your account next month. Now there YouTube monetization is a basic thing. I hope you have understood,
So if you want to earn money from YouTube, you need 1000 subscribers, time of 4000 hours. I will tell you roughly, if you bring around a watch time of 4000 hours is done. This is a rough idea. So
You see, YouTube did not say that bring views. What is YouTube time. Watch time is coming for 4000 hours, it means that people is why watch time is given importance for monetization rather
the point? Ok, let's continue. We were on revenue. Now how does I will show you a secret here. How many people would like to you to raise your hand at home because in front of me, I always
lakhs of people sitting. Let's continue. So now we come to a and that is revenue. So our editors are very intelligent, they That's why I am not doing the phone screen there, you can zoom
to motivate you by showing revenue. See what is the focus, people that. My goal is to tell you the logics. So what I am showing you is a secret.
You will get negligible videos. See the revenue, But from November,
And from November to December, January, February, March, April And in May and June, it started to go down. the revenue is going down in June.
the brands, the financial year is in March. They increase the budget.
And what happens from November to December, You must be thinking that So definitely it is watch time.
So let's go to the views. As you saw the graph of revenue, Definitely the views have increased.
the revenue that increased, You will say that the watch time has increased a lot. If we go to the watch time,
you will see a stagnant graph. the watch time has increased drastically. But,
These are some good months. April is also fine. May, June, July, August. till November.
Let's talk about how much it can come down. we have multiple channels. That from 15%
the revenue can go down. to November. It is not like the previous observation.
is due to the back testing results in the strategy. generally for the past few years. You understood the watch time here.
Let's understand them. And this is 3 Ts. First of all,
And then you type the title. there are keywords. should support you in the other team.
Many people ignore tags. a limit of 500 tags. Now I will tell you a secret.
Whatever title you are writing 5 ways to earn from AI. So if you are 5 ways to earn
You will copy it directly. Go to rapidtags.io and paste your title. you will get tags for free. Copy it.
YouTube video. are very important. Search Engine Optimization.
a search engine. People search They search. Because people search, important. Now after this,
thumbnail. thumbnail should be simple. And it should also look attractive.
this work has been done. So if your people definitely. What do many people do? They just pay attention to the thumbnail.
People click. But one thing I am telling you. and it is not in the video, people will Because you have wasted people's time.
If you come on this video And I am just talking something else. So what will you feel? This is not right.
I am getting amazing value. I am getting something to learn. So you subscribe without me. say no, you will not feel it.
And if you are going to get more videos in the future, You will click on the bell icon. Because I also know human psychology.
See whenever you are making videos, you need to When I before that I used to speak in front of people.
So public speaking was very good. and making videos for YouTube, You have to assume me.
You are listening to me. You have to assume me. That is talking to you. I have to feel
on everything. So I have to feel that you said yes. See this is the part of communication skill.
such that the person in front of you the more you will get Now if you are making a thumbnail,
according to the video we made. Your video will rank. People will share and subscribe.
Your video can go viral. Now you will say how will I know So if you are on YouTube.
I want to show you here. Okay. Now what you will see here.
you will see a tab of research. topics. Here YouTube is suggesting what people are searching.
option analysis. So related to them, it is giving me suggestions. have made.
So here you get on what topics you have to focus on. and create content.
Okay. Now finally we come to the most important topic. You have made a good thumbnail.
And I told you that you have to subscribers, revenue. which I want you to note today.
content This is the biggest I genuinely want
start your content creation journey, just to get views. And if you make
feel proud of your content. And today or tomorrow you will get subscribers, respect and fame.
make content just to get views, And there is no value in that content. People think that it is entertainment.
your brand. give good content. if you go and
that what I do, Then you can what content you are making.
that most people are not making such content. at this level that we are creating this. you may be making a video from your phone.
expensive equipment. Research, take time, It is possible
you may not be what you thought. then people will get value from it. If you are dancing, then dance well.
Focus is only on cooking well. in your content, then that content I would like to show you one important thing.
I will show you I understand two types of content. trending content.
Today, the share market fell. Today, the fight between Virat Kohli and Gambhir Today, CSK won the IPL.
Today, the share market fell. is one type of content They cover trending
topics. So one is to cover trending topics. This makes trending life of trending content. One day, two days, one week, ten days, 798 0:30:18,800 --> 0:30:03,053 are the things that are happening today that are trending. This
is one evergreen content which I call forever content. Now what I will show you. See I made a video. I will not tell you exactly by watching. So I made a video on Indiavix. There were no views.
in two days. 80,000 views in two days. But I genuinely tell you good. If you think what is Indiavix. If you start learning about
will gradually need knowledge on these topics. I know one thing Indiavix, then this video will be ranking. Today, tomorrow, even after five years. Because the value in this video, I know what
80,000 views. But if you see this video after one year, you will of views. Because this is not a trending content. Who wants to will search and see it. I know this. Because the content in the
is the king. My content will get views. On the first day when many videos that do not have views on the first day. I would example, there is a video on which 12 million views have been
video. Did it have 12 million views on the first day? No, I will See the chart. If I show you the chart of its views, since published,
not many views. Slowly and slowly, it is getting views day by good, people will see it today and tomorrow. So there are two
trending content and the other is forever content. Now you will that I do not make trending content. I made it. I will show you this too. For example, I
but it doesn't matter to me. You will get watch time, but people don't watch it when it It is not that it is always good, but then it is okay. You should
the most important thing. So now most of these videos are forever People will see it today or tomorrow. But now there is such a of 2000 have been banned. Only 142,000 views have come, but this
It didn't work. It didn't work, but now it is not forever content. on it. It is very difficult to be 2 lakhs from 142,000, but in
there are videos on chart reading. There are 472,000 on it. I you are watching the video after 3 months, 4 months. You go and there will be 6 lakhs or 8 lakhs views. Its views will definitely
because content is the king. This is not trending content when important. I will show you one more example. Suppose I made a Gambir's fight. Now I made a video on it. It has 3,90,000 views,
views because it was a trending topic. It was a trending topic, content. Now it will be 4 lakhs, but it is next to impossible If there is something like this again, then this video will work,
will not work. Now what you have to do, if you want to get attention have to make trending content, but the formula is the same. If content, then make at least one forever content. Reason, you
years to create content on YouTube. You will make trending topics, it, you will get views, but you stopped making content for 2 going down. You will say, what is happening, revenue is not coming.
because people have seen it and the views are over, the video you have made forever content, then those videos will be giving
and your channel will not go down. So this is important according for shots also. If you are making 3 trending shots, then make shot is like that, people who will see it today, they will see
they will see it after 5 years, which can be relevant for them. can happen in my field, for example, you make videos on tech, suppose iPhone 15 is coming, then iPhone 15 will be a trending
on today, as long as we are talking about 15, then 15 will come will not be so many views on the video, you also know, but what for you, for example, you run a food channel, now you make a
so how to make Gulab Jamun at home, it will be seen today, it will be seen after 5 years, because it is forever content. Yes, who will make the latest video on the same topic, so if their
video can come up, but for example, Nisha Mudelika's channel, in it, there are forever topics, she is teaching to make Shahi pizza at home, they want to learn today, they want to learn after
content, you should also pay attention to the content of forever, least 3 to 1, this is my suggestion, if you follow all this, going to be a very successful content creator, now my throat
you understand the point, then this is also worth it, let's finish, 3Ts, title, tags, thumbnail, I have given you the content is I told you that views, watch time, subscriber and revenue, the
not go down, work on it, do research, see what people are making, they are creating, to get ideas and you have to research on ideas, is also a full-time profession in itself, but yes it is rewarding,
money, so focus on this field, if you got value from this video, it everywhere, so that people can learn from it, see for this charge a lot, you are getting it for free, but free does not
it has a lot of value, especially for those people who want to it, you can subscribe, you can click on the bell icon, so that videos, and if you have any questions, you can ask in the comments,
the next video, till then you go self-made and Jai Hind!