---
title: 'How Money Forces Behaviors'
source: 'https://youtube.com/watch?v=GO1Tndij8Pg'
video_id: 'GO1Tndij8Pg'
date: 2026-10-02
duration_sec: 66
channel: 'Andrei Jikh'
---

# How Money Forces Behaviors

> Source: [How Money Forces Behaviors](https://youtube.com/watch?v=GO1Tndij8Pg)

## Summary

This video explains how BlackRock, as the world's largest asset manager with over $10 trillion in assets, uses its shareholder power to influence corporate behavior through ESG scoring. It traces the origins of ESG to 2004 and highlights Larry Fink's role as co-chair of the World Economic Forum in 2025, framing these developments as a coordinated effort to shape global corporate governance.

### Key Points

- **Forcing Behaviors at Scale** [00:00] — BlackRock uses its massive shareholdings to force companies to change without formal voting, leveraging control over capital flows.
- **ESG as a Scoring Mechanism** [00:15] — ESG scores companies on non-financial criteria like carbon emissions and workforce demographics, rewarding compliant firms and punishing others.
- **ESG Origins in 2004** [00:28] — ESG is not a conspiracy; it was formally introduced in 2004 as a framework for sustainable investing.
- **BlackRock's Scale and Influence** [00:44] — BlackRock manages over $10 trillion, making it the world's largest investor, and its push can enforce corporate change through market mechanisms.
- **World Economic Forum Connection** [00:58] — In 2025, Larry Fink became co-chair of the World Economic Forum, where global leaders discuss advancing a shared world agenda.

### Conclusion

The video argues that ESG is a real, institutionalized mechanism, not a conspiracy, and that BlackRock's scale and leadership roles enable it to drive corporate behavior globally.

## Transcript

You have to force behaviors. At BlackRock, we are forcing behaviors. When you control that many shares, you can force companies to change without anyone really voting on it. How would they all agree to that? How do you get all these companies to go along with it?
That just sounds like a grand conspiracy. Because if you could get the people who control the capital flow, aka money, to reward the companies that follow these goals and punish the ones that don't, that's where something called ESG comes from. It's basically a way of scoring companies
on things beyond just making money, like their carbon emissions or the demographic makeup of their workforce. This is not a conspiracy. ESG actually came out in 2004. If the biggest investors in the world push companies in this direction, the money does all the enforcing for
you. And the biggest investor in the world is BlackRock, which today manages more than $10 trillion. Because in 2025, Larry Fink became the co-chair of the World Economic Forum. Now, Today, this idea actually lives at the World Economic Forum, where the most powerful people
in the world come together to talk about how they're all going to usher in this world agenda. And they want to get this done as fast as possible.