---
title: 'Google''s New Email Warm-Up Ban: Breaking News and Analysis'
source: 'https://youtube.com/watch?v=L-0zEK40WrU'
video_id: 'L-0zEK40WrU'
date: 2026-07-14
duration_sec: 0
---

# Google's New Email Warm-Up Ban: Breaking News and Analysis

> Source: [Google's New Email Warm-Up Ban: Breaking News and Analysis](https://youtube.com/watch?v=L-0zEK40WrU)

## Summary

This breaking news stream discusses Google's latest crackdown on email warm-up services, which now prohibits tools using the Google API from engaging in warm-up activities and even requires removal of any advertising or references to such services. The hosts analyze the impact on major cold email tools and discuss implications for sales professionals.

### Key Points

- **Google's New Policy on Email Warm-Up** [00:00] — Google has announced that all tools using the Google API must stop using email warm-up and remove any advertising or references to warm-up services from their websites. This affects major tools like Lemlist, Mailshake, and Reply.io.
- **Impact on Major Cold Email Tools** [02:00] — Tools that switched to IMAP-based warm-up after the first Google update are now also affected. Companies like Lemlist and Mailshake must either remove warm-up features or change their marketing to comply.
- **Google's Anti-Competitive Move** [04:00] — Google recently launched a Mailchimp competitor, suggesting the crackdown may be anti-competitive. The hosts speculate Google wants to push users toward its own email sending products.
- **Liability for Salespeople** [06:00] — Salespeople using tools with warm-up may face liability if they mention warm-up on sales calls, potentially leading to lawsuits from founders or removal from Google API.
- **Safe Alternatives: IMAP and SMTP** [08:00] — Tools using IMAP and SMTP (like Omni.us) are safe because they don't rely on Google API. The hosts recommend switching to IMAP-based logins to avoid Google's restrictions.
- **SEO Implications for Warm-Up Tools** [10:00] — Companies must remove all mentions of warm-up from their websites, affecting SEO and backlinks. This is a massive effort for established tools with years of content.
- **Advice for Sales Reps** [12:00] — Sales reps using tools with warm-up should demand refunds or cancel annual contracts if warm-up is a key feature. They should switch to IMAP-based tools immediately.
- **Future of Cold Email** [14:00] — Despite the crackdown, cold email remains essential for B2B growth. The hosts predict a shift toward omnichannel approaches and more technically savvy sales teams.

### Conclusion

Google's latest move against email warm-up is a game-changer for the cold email industry, forcing tools to adapt or risk being banned. Sales professionals must embrace IMAP-based solutions and omnichannel strategies to stay effective.

## Transcript

I'll add you in one second breaking news in the cold email space email warm-up is hit again let me show you this really quick so I'm I'm here I'm just I'm on uh Twitter I'm looking at whatever I'm looking at and I see this tweet pop up this is from the founder of gmask AJ gold uh he if you saw the last breaking news stream he was the first one to get hit uh by the Google update which removed warm-up from his tool now once that happened a bunch of major tools all the major tools pretty much have basically segmented their their usage so the main tool here uh is using Google API to log in but the warm-up now was kind of just using IMAP like off to the side uh in this latest update 15 hours ago Google has now said all of those tools that have switched to using that black hat gray hat uh warm-up system in association with Google API are now also going to get hit so let me pull on Jesse Ouellette cold email expert here and let's let's talk through this because this is shocking Jesse get in here this this is absolutely shocking I mean it is I mean this is just an unexpected chain of events that happened I I have no idea and there's even something in here that even scares me a little bit more look at number two nope okay number two remove any content advertising or with reference to email warming services for your Google accounts on the home page this means you can't even advertise that you're you're doing email warm-ups so you have to take it out of so if your mail Shake if your reply dot Io if you're all of these companies that have invested you know hundreds of thousands of dollars in security and auditing and dealing with Google Engineers which sounds like the right thing to do but what's going to happen is they basically want you to stop at I mean this is this was a trap from the beginning I almost feel like this could be the biggest news ever in cold email it's it's crazy because what we're gonna see is last time this was a couple weeks ago they announced the first step of this which is any tool that is using uh the Google API cannot use warm-up uh using the API so everybody basically switched um over IMAP login they built their own thing last minute lemless switched over six months ago without telling anybody and only announced it after we did our live stream but guess what weird all of that is uh yeah but guess what all that's broken now um so what are we gonna what are we gonna see because what I think we're gonna see is now they're all gonna have to either change everything about their advertising to remove warm-up or change everything about their Tool uh to remove it from the Google API but either way it's a giant change for the space it is a major change and and what's I what I'm seeing happening is companies are starting to say like we're not really doing warm-up we're doing like content sharing with like they're starting there's some spin moves that are going on and they're starting to break off the products like I'm even seeing I go to the Lemoore website and look I love lemlist I love the lempire right and they they know what they're doing but what what's really happening right now is it's just an unprecedented chain of events where these people came in they purchased security audits from a company and now the company is telling them that they can't do it and I it makes sense I mean I respect the move by Google I think it's a great move to get you know these things out of the API level the playing field because guess what not everybody has 30k to go build a warm-up tool with Google's API code yeah well now they can't now they can't even build it now they're they're completely out of business uh until they figure this out now I wonder I mean we we almost should go through each of the company's websites and try to figure out if they're in compliance with the new so I don't mind sharing my screen we could just look at them really quickly yeah you've got it so let's take a look how compliant we are right now right so the first one we'll look at let's look at reply we know they're on so let's just talk about it they are on the Google API they have access to the API they're using it correct I'm pretty sure yeah so like inside their product they are so let's just and we you know this is the best information that we have right now if it's incorrect please correct us put it in the comments uh you know but let's take a look here so under products do they have a warm-up tool in here listed let's take a look foreign let's see if there's a warm-up uh they had a price on their pricing page so let's see so sales engagement okay wow are they oh oh oh the word warm is I don't see the word warm yet um let's see here okay so they might have a lot of companies saw this coming I guess and they must have uh I mean I just don't even this is very interesting it's a very unprecedented it's just an unprecedented chain of events where these companies invested seriously like in these warm-up products that were essentially against the policy and they thought they could just slip by Google security team which is probably the best it wasn't uh it like you said it might have been a trap from Google because what I've seen and I can't find this tweet right now but Google has announced a a MailChimp competitor in the last couple days so Google now has launched a new book that is an email sending product uh so in a way it could be an anti-competitive move wow especially if they end up using cold email as part of that product they might build sequencers and charge people maybe people do want to this is a it's just crazy that any company thinks they can own email I mean it's an Internet Protocol it was built in the 60s right I mean you know like let's see warm up do we have any warm-up here that we need to look at um geez um let's see so pricing does pricing include warm-up this is what um we're gonna have to change this when they get the email they will have to take this out they will not be able to advertise this if they plan on using the Google systems they're your screen again uh yep sorry about that uh this is we're gonna go to the mailshake which is a you know long time company they've been doing this for quite a while take a look we're now live here looking at this email warm-up service how would they advertise that I don't see how that would be possible based on your previous uh compliance email what I'm wondering too is this opens them up to liability so let's say for example mailshake is doing sales calls they have warm-up still hitting the tool they remove it from the website a Salesman six months from now happens to mention on a sales call that they do warm up mailshake at that point could just be removed from the Google API altogether yeah I'd be worried if I was a salesperson for these companies because let's say you know that sales person now has taken so much business value from a company like this they they might even be liable from a lawsuit from the founder well none of us are attorneys but I mean hey anything's possible I guess in the world uh the global economy that we have what are the other companies here that we have uh what are some of the other big sequencers ample market they're on the uh I believe they're on the Google API official let's take a look do they have and look we're just checking I mean email deliverability is a big deal uh and there's okay let's see boosted inboxes it's a booster so they're not using the place warm-up and now let's see how smart yeah I don't know this is a stretch here I don't you'd have to log in but they know better than we do that hopefully they're not selling it as it is a warm-up tool right I think the word warm-up is going to be heavily criticized right and this is just you know Google has the power right they're the they're the they run the API programmatically you're signing terms and conditions saying you will not do this because you do want external Authentication now I I wonder is this smarter for companies like yours and other companies that haven't really invested with the Google security team uh to build warm-up there's so there's two levels to it so omni.us uses IMAP login which is the safest one because like you said nobody owns email because it's just an Internet Protocol well when you send through the Google API or even the soft Google API like companies like instantly are doing it's it's showing Google exactly what you're doing so yeah any tool that's using IMAP and SMTP is safe the check box but they're using the oauth one right yeah exactly so I wouldn't even trust oauth1 if you want to talk a little bit about what that is because they could shut that down that's against the terms and conditions that you're essentially approving but is the user liable is it the user that's doing it versus instantly like taking the risk no because you're probably adding instantly to your your G Suite so they probably would want instantly you are when you log in with oauth one you're creating yeah uh or looking up a a app inside of G Suite to build so yes they can ban those apps but what's going to happen after that they're just going to crack down on everything what are some of the other ones out there groov do they do any warm-up let's see email I'm getting all the like rap videos here but uh email Groove uh sequencer do these guys do any any sort of uh she uses another Groove mix Macs they don't do warm-up I don't think I believe they're on the API but they don't do warm-up so they did not get into the warm-up game okay smart move by I think this is a great one uh this is this is just serious breaking news right now you know thanks for getting me out of bed to do this but yes this is incredible I can't it's a breaking change of events so a bunch of them do almost every tool does warm up in some way right lemworm which they patched it six months ago and their patch is now going to be broken mail Shake um has not patched it but also if they don't change something will be removed from them yeah woodpecker also does offer warm-up look so they will have to stop talking about warm-up on their site if they want us to and these guys they have a very strong tie because they're they're a Chrome App Store right they're like all Chrome right yeah the bigger thing or another thing that I'm worried about is the uh the SEO implications of this so let's say you've got you know how many backlinks is mailshake gonna have to delete or or limbless because they've been optimizing so long form of keywords mm-hmm yeah this is so she's a lot of a lot of effort from like if I was any of these Founders you know not founding Omni where we already have IMAP if I was any of these other Founders I would be freaking out right now I would be nervous right now okay so what's gonna happen if you're so Alex let me ask you a question if you're an SDR and you're used to using warm-up or sales rep and you're using one of these tools what do you do do you go back to the vendor do you what would you do I mean would you ask for I mean okay you know this is my biggest question I'll hypothetically say milkshake I'm not attacking mailshake directly but milkshake and other tools have have recently switched to annual only plans so you can only sign up for the annual you have to get that year-long commitment and yes one of the major features is warm-up so depending on how their terms are structured if I had just bought a tool that was all in and I just spent tens of thousands of dollars to get my whole team on annual plans of XYZ tool not saying mailshake I would be furious yes and I'd be trying to cancel and pull out of the contract hmm yeah this is it's a tough situation I I don't really know I mean my interest isn't obviously the my interest is obviously right inside the the sales people being able to deliver emails high priority emails sale you know relevant sales cold emails right that's always been my mission but I think this jeopardizes it for a lot of people that have thought they could just use you know you're almost better off just spooling up a Google sheet and connecting with their own Gmail API if you were if you're already on the API or looking at tools like smart lead like Omni and like some of the other ones that are out there that did not or instantly for that matter instantly is used they probably got to get rid of their oauth one because that was yeah the last one will be next right oauth one is yeah I mean it's built in a similar way if Google can just I mean because you're showing it you're showing Google exactly what you're doing with oauth1 it's the same as a login it's just off the books instead of approved um so yeah that would be next I wouldn't trust anything with oauth1 or uh actual oauth in it um Tom beam asks is instantly affected by the new Google notice right now it's unclear however Google has access to everything that instantly users are doing through oauth so they could they could if they wanted to do this um it's very dangerous if I was using instantly I would switch to IMAP immediately if you wanted to keep using instantly and just remove all of those logins go back to the old way the app password uh way yep you're going to want to get so you're going to want to get familiarized really quickly with this app password method that works and the reason you want to do that is because you're essentially logging in like it's a like the old way where you're basically a regular email user right now this they're not going to go this isn't going to go away SMTP and IMAP these are internet protocols right they're going to have to make these things work there are so many devices out there there are so many way things out there that rely on the fact that Google they're an email provider if they don't have IMAP and SMTP and POP3 like these are I mean maybe maybe not pop three because there's a more secure method but they're going to need to provide ways for the users to do that now even if you have a room full of va's sending emails for you in a warm um you know office I guess that's email warm up as well but that's not you know like that's the same method that's the old way of doing it right now you do it more programmatically right so it's very interesting what's going on this is a crazy chain of events I never thought this would happen actually no this is very interesting a quick question in from Alex berland by the way love your name almost the same as mine uh does this mean that Google workspace will be looking to ban workspace accounts for those warming emails even without Google API it appears they attribute warm-up to bad user yes it's very similar to uh SEO so in the search engine optimization space there was a very bad flood of user generated spun content which is basically where somebody would take an old blog post and use machines to just rewrite a almost identical but completely different in the eyes of Google article and this flooded the search engine with content and Google has been at war with these SEO tools ever since and this has been going on since Google started in 2003 2004 when all these SEO tools started popping in Google's a little older than that but around then um now the uh the race is on with cold email the exact same way arms erase right now the arms race yeah what changed in this year specifically 2023 um and really the end of 2022 is Google Now cares about fighting cold email and fighting spam at a level we haven't seen before traditionally the way Google has fought spam they've done it through a bunch of means at one point they had blacklisted entire countries like if you were in India trying to send an email to the United States it would just go to spam or if you're in Nigeria trying to send an email to the United States it would go to spam um in the last couple years maybe around 2019 2020 They removed that and now ever since they've been having to to fight a little bit more manually there um the AIS are also getting smarter you know um we've got Google just launched their their AI tool which kind of shows you their capabilities but the Google has the ability to look at an email and tell if it's a cold email regardless of what's going on you know they don't have to look at keywords they don't look at anything it's just a machine learning algorithm so it's smart yeah they know the only thing that I would be doing if I was Google and I saw this is I would just be trying to figure out how hard do you want to go right because if you push too hard you might screen out too many emails but if you don't push hard enough you get a little bit of spam so it's really just balancing an algorithm they already have invented so it's just a matter of time yeah now Alex do you think that I mean like like what will happen I mean you think about a sales rep today and what they're dealing with right so like everyone all you always hear like gurus tell you oh it was so much harder back in my day blah blah blah blah blah you always hear that but now when you're talking about you know sales reps today they're fighting to make phone calls because most of these phone numbers are getting on spam lists they're fighting to send emails because of the Blacklist or the like sort of like domain reputation and at all cool email like this whole I mean obviously even warm-ups going away uh in this in this regard and they're fighting they can't do SMS it's probably illegal most most areas and they don't want to get fined and then LinkedIn is now busting on the terms and Services I mean what are you going to have to do to be a sales rep in the in the modern age to go outbound you're going to have to make it work of everything that you mentioned yes cold email cold SMS is tough LinkedIn could crack down you know there are new channels opening up first of all like Twitter DMS people are are now cranking out like they're finding ways to do it but two keep in mind cold email is still the way that B2B teams grow across Silicon Valley and across the world including teams inside of Google uh I've received cold emails from area 120 which is Google's incubator I've received cold emails from a bunch of uh companies inside of Microsoft so they use cold email the same way as us so long term I'm still bullish on cold email just because like you said it's not like these guys aren't companies the sales guys inside Google have to sell the same way right especially as the economy is crushing like Google stock went down um let me show you show you this Google's soccer league breakthrough yeah well you can see Google is down seven percent um on on a uh competition with with Microsoft so if you guys don't know the context of this Microsoft owns chat gbt and Google has now released their own version and basically in the launch tweet uh they were saying it's on point like the search results are relevant in the launch tweet the AI produced results that weren't factually correct and their stock dropped eight percent so Google is hurting right now and because of that they need sales more than ever so we might see more anti-competitive features you know like them fighting against other sending tools but they're not going to kill cold email because their team needs to send these emails to hit their numbers as Google is going to move away from the advertising model which we're seeing now as Microsoft starts taking away their ad share they're going to need to get their other businesses profitable geez man I so I think you know it's like will people go to do other weird things like are they going to go to like letter writing and by the way how do you even get a warm-up tool past your it team now that Google has told your IG team that it's not acceptable on their platform I mean you are going to have to include like what you're going to see is a lot of companies are going to be faced with a decision to go gray hat tactics which are you know warm-up is a gray hat tactic in a lot of ways right let's be let's be very real most companies that are of like a you know a series B or C funding round and you know like the kind of tech companies their their security teams are going to ask some extra questions or they're going to probably want an agency to run it which also creates opportunities but yeah what do you think I mean do you think companies will still do email warm-up or do you think well as a as a salesperson for a cold email tool that's talked to a lot of these Silicon Valley companies a lot of them are still in 2016 uh when it comes to cold email so yeah they one a lot of them don't even know what warm-up is one two a lot of these tools might just delete warm-up like lemlist with their Market can survive without warm-up mailshake if they move a little bit up Market they can move to people that don't need warm-ups because the vast majority of the Enterprise and the funded startups with their unicorn valuations these guys are sending a lot of them are sending from their main domain like when I got uh cold emails from aerial 120 was that area120.com I've gotten cold emails from google.com like they do not know what uh domain forwarding is they don't know how to mask their domains and they're not using warm-up uh right now so we just need to realize that we even by talking about email warm-up are ahead of the Curve uh little guys ahead of the curve for once on the major corporations very surprising so no I I think it could end up being um it's an opportunity for tools like us um I was just talking to a sales force consultant as well and um he does Salesforce and HubSpot and it's the exact same way so what we might see is a lot of these tools move from uh doing warm-up and outbound to maybe doing internal Communications more like HubSpot so now they're setting up you know their follow-up sequences and they're doing all of these like inbound things and then the more gray hat tools the IMAP tools like like uh Omni or instantly or one of these other tools those are going to grab all of that new market share one more one more thing I wanted to say on on this is Google is not the um not the end-all be-all for sending cold emails uh Raul who's one of the founders that instantly tweeted this the other day he has stats about you know what sending tools have the best deliverability not that I trust these stats and I was talking to them about it um and some better ways that they could do this but it just lists what's going on right so you're using Google a lot of people are using Google and that doesn't mean that Google is necessary right Zoho has a strong email platform and Outlook as well um has a strong email sending platform so just because Google is it depends on who they're emailing is really the only way to measure it though that's the only yeah no this is what I was I was telling you know I was in his comments card about this like I wouldn't trust any of these slots together it's just you'd have to do a you know to make this more accurate what you'd have to do is you'd have to put the the um the MX records that they were emailing so you'd have to do a fair kind of cohort like comparison where Google is emailing Microsoft and vice versa then like maybe even um you know even internally like Googling because you can you can figure out who they are and then there's also these other security players like Barracuda iron Port which is like the Cisco product some of the other ones that are out there mimecast um proof Point there's like four or five other ones and like you'd have to kind of compare it against those records because it dramatically changes when you're inside the network uh that's just a pro tip here I'm sure Alex has dropped that before but it's like if you email people inside your own email delivery system you can uh dramatically increase your reply rates and and kind of you know visibility on your email well there you go yeah so the easiest fix then would be you know they could do some more testing for sure 32 million emails analyzed they have like data so they could easily go back and look at the inboxes of uh you know like if they took that cohort of you know replies they would take that cohort and they would look okay let's see how they do inside their own network is that favorably any AI model is going to favor their own uh delivery as a safer your own organization will always be safer just based on how AI works and how modeling works so that's something to think about is like if you're emailing people inside Gmail you're going to get a better delivery rate something that a lot of companies are now starting to figure out and you know you can build these kind of systems to do that and it's really easy to figure out who somebody's using for an MX record you just check that out and you know if you if you kind of match the MX record this is something that uh really Advanced gold emailers are doing you'll match the records together so you're emailing Gmail or Gmail and then Google you know office I love you I I like what you're saying in practice I feel like we'd have to have a whiteboard to fully yeah they're all the like diagrams out but like it totally works when you do it yeah um let's do some quick questions here so I like calling them quick questions honestly it's very cold email Centric let's do some quick questions Olin says buy a handwriting robot this is actually something that we're going to start doing and if you look at omni.us and what we're building here not only are we doing the cold email right now and we have texting if if you want to do that but we're going to have gifts we're going to have handwritten notes written by a handwritten uh handwriting robot yes going out Twitter LinkedIn voicemail drops and everything so you talked about what's going to work in the future Jesse and it's going to be the Omni Channel approach because some group of people is going to uh you know send a cold email and get marked to spam right but that doesn't mean you could never contact them ever again they might be on Twitter they might be on LinkedIn so it's going to be the sales guys that actually approach to an omni Channel manner that are going to win in the future and not just omnichannel like Omni supports but omnichannel like Omni Channel like uh hey I'm a sales guy I'm gonna instead of sending emails yes I'm gonna send emails yes I'm going to send LinkedIn yes I'm going to send Twitter I'm gonna also go to saster and I'm going to meet everybody there I'm gonna also go to dreamforce you know these conferences and I'm going to meet everybody there because that is the one thing Google Can't Ban they might be able to ban you from dreamforce but you can always go to another conference oh it's crazy it's getting crazy out there man it's it's nuts I never thought it would get to this point when you told me this tonight when I saw that message tonight I'm like oh I mean I had a feeling that's where they were going to go next but I did not anticipate them what's what's really interesting is the reach on asking them to take it out of their marketing mm-hmm that to me is just I mean can you imagine that right like asking a company to change their entire like what like you know and I don't know excuse me right like it's it's detailed too like we're saying it's going to affect their SEO teams and what about like press releases that they released a year ago that mentioned warm-up in relation to their software could they get hit on that potentially who knows so Alex let me play a scenario you're a you're a SAS founder you've got 20 million in ARR coming in and you're sorry let's say five because it's probably more realistic but you have five million ARR coming in you're doing annual deals all the deals have been predicated on your email delivery is going to be better you went through external oauth and you were you were approved and now you wake up let's say East Coast time tomorrow morning 8 30 a.m and you get this message from from Google compliance uh Department the the police and what would you do like what would be your first reaction walk me through the emotions what would you do who would you call like I mean you're probably you know you don't have this problem obviously because the way you're architected but talk me through it I'd love to hear what your thoughts are okay so step one would be you can counter it on on two ways so one is I would not announce directly yet until we had a fix in place and here's why because a lot of our customers might not even know we have warm-up engaged so number one what I would do is make sure that our Tech team had IMAP and SMTP set up in in the software somewhere like I don't have to that doesn't have to be built but let's talk to the CTO let's make sure that IMAP maybe they dig up that old code maybe that that needs to exist somewhere maybe they Legacy code and now it's back it's like production yeah whatever it is so let's make sure that that is underway um to be built in the next couple weeks number two I would send somebody to to uh basically study Google compliance and possibly even yell at our Google rep and just ask them what's going on and just check somebody get my money back yeah exactly um I would also maybe be looking to have them look through a website number three we're gonna have to talk to our our marketing team and we're going to have to find every instance that we mentioned warm up and that that is almost as big as building the IMAP feature into into the tool because we're gonna have to identify every SEO article that we've mentioned every tweet that has ever gone out that mentions warm-up in relation to our company every ad that's been running now um you know we're probably gonna have to talk to our ad buyers and they're going to get mad and frustrated like there's weeks and weeks of calls just on that side and then yeah once all that's done let's say you know a day of those conversations getting those balls rolling and we have sort of a solution in place then we would start contacting customers starting with the ones that are the heaviest users of warm-up because we do have this data right because let's say you're on an annual plan there's probably 30 of users that are on the annual plan that don't even send cold emails no need to talk to them then there's probably like 40 or 50 that are just sending cold emails and building even know you have warm-up really don't need to talk to them and I would just start with the ones that do have warm-up send them an email let them know what's going on let them know to expect changes and that plans are coming soon and I would even go as far as to say if you are a customer of these companies and they don't talk about this I would be really worried um I don't want to say the the company name uh by name but last time we talked we did this live stream and we were calling out one company for not having this fix in place and they just got on they're like oh yeah we fixed this six months ago and didn't tell anybody I would be very worried about companies that actually that was it the thread yeah my phone yeah right yeah I'd be very worried about companies that that act like that where they're making strange changes on the back end and not fully communicating it with their users until it's too late oh no we don't use API we don't use the API it's a very convenient timing all of a sudden I yeah um wow this is just I mean I wonder how the US will react to this I mean I know it's late now most probably hopefully most of the US people are in bed by now and you know the west coast is starting to hit it I don't think they're probably like completely out but they got like one eye opening like open and saying like what the hell is going on yeah good cold email news tomorrow I mean this is going to be one of the biggest Topics in SAS I believe I mean I hope it is um I agree we should be talking about it so let's do some quick questions here why not transfer into Outlook or Zoho are they getting affected by Google's decision right now no Zoho is fine um although Zoho has other issues for instance they were all getting marked as spam right for other reasons recently because they were sending through Indian servers which like we talked about the original Gmail spam filter was just to block the country of India so uh Zoho has other issues Outlook also has other issues uh being that they're run by Microsoft and they have some of the tightest uh spam uh laws spam rules against um against them versus Zoho and Gmail so Gmail has been the The Best of Both Worlds for a while you know it's not as black hat and sketchy as Zoho while also not being as uh white hat and compliant as Outlook so now Google's moving way towards Microsoft I think this has a lot to do with as well the um the Microsoft Google uh War that's going on you know and on all fronts Google must be terrified and all of these steps you know um all of these steps they're taking with email sending now with fighting uh chat GPT it just it says that I would not want to be Google right now this is a move that's done out of fear not a move that's done it's defensive and really it comes back to ads right what's going to happen if cold email stops working you're going to start to call your ad agency and you say Hey you know kick it up a not Notch here's another three four grand a month you know that's what you're going to do and that could be the difference between you know they probably believe that a lot of their money which I think is probably not true actually but if you really looked at the data it would probably be incorrect I think it takes a certain appetite to do cold email but uh you know I think there's probably a lot of people who are thinking  maybe I'll go kick up my you know sem kind of you know team that's been sleeping for the last uh you know six months because we started using cold email you know on uh you know the people are gonna get nervous right like that's what's gonna end up happening I 100 agree people are going to get nervous and people are already asking questions like demila should I tell my clients to move from Google workspace to Zoho or Outlook I would say I would say no right now because I don't as they are yeah I do trust Google workspace the best zoho's easiest to set up um I would think uh in the future yes Zoho might be the safest I also think there's an opportunity here for another platform like Zoho because what I would want to see is a fragmentation I don't want to see it between Google workspace Zoho or Outlook it should be between like Zoho and five other Zoho clones that'll just be the safest one that way you're not on any of the major ones the smaller as long as it's a stable um sending tool the smaller your tool is the better because the less likely it is to get on the radar like we're we're talking about gmask getting banned they're sending a billion a billion cold emails um even Raul's tweet this is why we can't have nice things no exactly Raul's tweet talks about how 32 million emails were analyzed by instantly so instantly let's assume this that's all their emails they have uh they're sending 32 million emails so I would look at a tool like you said smart lead like Omni that is only sending you know less than a million emails because the odds that those are going to be on Google's radar are going to be a lot lower you make some excellent points and I think stability especially when you have clients that are like expecting these campaigns to go out you're really going to have to think about these these decisions and this is something like if this is all foreign you're still trying to figure out what the hell's going on you know take take one of the uh take a course or something there's a couple I mean I have a course out there there's also courses that are uh you know Alex has a couple of courses I would take you know pick them both like there's no reason to pick and choose I mean obviously like you know we both kind of have a pretty good but it just explains to you all of these Concepts and and really you just gotta understand like it's going to get a lot harder you're going to need to be more technically Savvy you might need to hire an I.T person to kind of help walk you through some of this right and I think just neglecting it and saying well that's not a salesperson's job that's not the right attitude either right and this is where I see a lot of organizations right now that don't have the technical ability they just sort of give up on stuff like this and and that's the worst thing you could do right now you're better off going to learn it going to figure out like what do you need to be successful and you know obviously there's not a lot of people who are that like there's some key people on you know Twitter and some of the other platforms that know what they're doing I mean obviously like Alex uh you know the instantly folks smart lead guy uh anybody on kind of omni and that group cold email wizard Nick Abrams some of these people you know those types of folks you know start following some of them Tom I know Tom posts some great stuff on Twitter but like really just get under this stuff and really start to understand it because it's going to really matter for your business I agree okay Jesse where where is your course you mentioned a course is there somewhere we could say uh yes you go to uh community.leadmagic.io uh inside there there is a um there's a course called the cold email operating system now uh we get mixed feedback the people who love the course and we all we tell people who who should buy it it's the people who want to set up sort of cold uh email operating system and or like more delivery Focus so we don't really recommend any tools we just talk you through how to set up multiple inboxes what matters in the spam filter it's all about kind of email delivery and then we say you know here are the things you need in a two in a in a sequencer you need multiple domain names you need warm-up you need but you know now it's looking like you're gonna need I'll have to put an update in there you're going to need a warm-up tool that supports IMAP and SMTP if it's going to be around very long right so you know these are the kinds of things I put in it but it's really just used for sale people and agencies to kind of build out their cold email system that they can use for their clients and and hit the uh primary inbox so what's that URL again uh community.leadmagic dot IO it's also at the top of my Twitter uh you can get the link right off there Jesse o GTM or on LinkedIn uh in my profile you can go right there there's uh lead magic uh you just go to my sorry you go to my profile Jesse Willette and then if you go in there you'll see a little uh link there right on my profile in the featured uh section and you can obviously get it uh it's 199 occasionally we do specials if you message me and you mention this I'll I'll give you a a deal uh to you know I'll give you a discount of some sort cool sounds good so go ahead and check that out guys instantly is bugging out as well I know this has been shocking over the last week instantly has basically been falling apart and they're scrambling to pull their stuff together um so let me do let me do this so I actually I know this is shocking for everybody um I want to do a special offer to you so if you want to sign up for Omni and you're serious uh we can migrate all your data and campaigns from any Major Tool uh that includes the campaigns we'll send we'll copy over the leads we'll copy over even the data so you can have historical data of all your campaigns and we'll do that as part of the um as part of the annual plan so if you go through to Omni you can sign up for free you can check out the tool you can even book a call with one of our experts for free that'll get your entire campaign set up and then yeah if you're using any of these other tools we will even copy over everything for free so going over to omni.us and let's fight this cold email War together let's get you in in boxes grab Justin's course grab Omni and let's make this happen all right guys that's it for the breaking news and we'll talk to you see you soon thanks for being here Jesse yep take it easy