[00:03] you'll see they're awful, whether on Instagram, YouTube, or TikTok. But there's a very important reason for this: I'm not actually a content creator. I'm a solo entrepreneur. A solo I'm not actually a content creator. I'm a solo entrepreneur. A solo
[00:17] works alone, not owning a company. As a failed content creator, I managed to get 50 million views this year alone, which isn't even over yet. And
[00:30] want you to do is try to be patient until the end of the video and listen to what I'm about to say because it's very important. In this video, we'll talk about the strategies you can use in strategies you can use in content creation to make money. I'm not telling you
[00:42] how to go viral on social media, and I'm not telling you how to become a famous content creator. No, I'm telling you that you  If you are an entrepreneur, freelancer, or have a store or business, how do you upload content to sell more? Let's get even more out of it and I say welcome to a new video
[00:56] for the Messenger of God, may God bless him and grant him peace. In order to start this video, you need to understand that there must be a strategy when you upload content.   And in order for you to understand this point, I will ask you a very important question in order for you to understand this point, I will ask you a very important question .  Is it better for you to have a million followers
[01:10] or to have a million dollars? If I told you that you would spend a whole year posting content and you wanted to earn a million followers or a million dollars, there is a very high probability that you would choose the million dollars, not the million followers.  And there are some smart alecks in the comments who will tell you, "No, a million followers and
[01:23] I'll take $10 from each one, so I'll make $10 million." And good luck getting $10 watching this video probably want that million dollars, so you need to understand that views or engagement aren't important. Content creators whose job is simply to make content,
[01:39] who don't have a business or company, or aren't even thinking about that, actually spend a lot of time coming up with ideas to go viral. But you, as a service provider or freelancer, don't want to go viral; you want to sell more, and that's the only reason you decided to turn on a camera and upload
[01:53] content. So your strategy needs to shift towards generating sales, not views. Let me show you some very quick key takeaways. This video you're watching is one of the worst videos I have on my YouTube channel, and it's actually getting views.  It's very low, very bad, and
[02:07] all its numbers are bad. When you open the analytics, everything is down, and it's a terrible thing. I mean, wow! I want to tell you that this video made me almost $100,000. Not only that, but this video made me almost $100,000. Not only that, but
[02:20] I put a lot of effort into it, making a video every month and releasing it, and I don't know what else. This series brought me almost $50,000. And I got this money for a specific reason: this type of video is made to reach specific people in a specific niche. This half-hour video got,
[02:34] for example, 7,000 views. What I can tell you for sure is that the 7,000 people who watched it were genuinely and wanted what was in the video. This meant that when I sell a service within this video, a lot of people actually buy that service.
[02:47] 7,000 views—I might be getting that kind of money. Conversion 40% I know this number is exaggerated, but thank God, God has decreed that my conversion rates are high, thank God. So if 40% of people buy my service, I will make much more money. Imagine if I uploaded a
[03:01] not interested in the service inside. Not only that, but because the video is viral, I will not be able to convince them to buy the service. And this is exactly what I want to convey to you: if you are a businessman and you want to make money, views are not important. I hope you understood
[03:14] everything on it until the end of the video. Now, before we get into the topic of content creation, let's answer the questions in the mind of anyone who wants to upload content. Before we start creating content, we will ask ourselves the first question: on which platform will I upload content ?  The correct and ideal answer to
[03:29] this question is that you should post on all platforms. Keep in mind that the whole point of content creation is numbers. The more people you reach in your niche, the more you'll sell. And believe me, you'll find people in your niche on every platform. The only difference is that if you're selling to people who work
[03:43] in companies, for example, you might find more of them on LinkedIn, but those same people definitely have TikTok on their phones and use it. So, in terms of platforms, you should post on all of them. The main platforms, whether you're a solo learner, a business, or selling any service, are Instagram and LinkedIn. You must
[03:57] post on both. TikTok is a platform that helps you reach more people, but not necessarily people in your niche. YouTube is very important if you're creating educational content like I do, but if you're offering an online service, you don't necessarily have to go down the YouTube route. However, I would still tell
[04:11] you to start a channel.  On YouTube, and upload shorts to it. The more content we upload to channels, the more we will benefit. Another important question to answer is: what will my content look like, or what will it talk about?  There are three types of content we'll discuss. You should choose at least
[04:26] one and present it. The first is educational content, which is exactly what I'm doing right now. You start teaching people something in your field. In the video, you're the expert, the one teaching them. This makes the viewer feel like
[04:39] you're the expert, and unfortunately, this creates a kind of resentment between you and some people stronger or better than us in anything. But on the other hand, the people who actually listen to you and are interested in you adore you. They see you as the most knowledgeable person in this field, so they
[04:53] want to hear every word you say. Over time, this can build a following of people who actually buy every service you offer. The second type of content is the journey concept, and we see this a lot on TikTok. Videos about the first day, like "I'm trying to
[05:06] make half a million pounds in one month." The videos of him, "Come with me as I launch my brand on day one," aim to evaluate the journey he's going through anyway. In these kinds of videos, you don't feel like he's an expert; you
[05:18] feel like he's just a guy like you doing something you dream of doing, but you say, "Okay, someday," knowing that you'll never do it in your life. Content creators exploit this so that after he finishes the journey and builds the business, he sells you the service, and you're
[05:33] eager to buy the service to see it. The advantage of this approach is that it gets far more views and interaction than any other method. Of course, the disadvantage is that sales are lower than any other method. Why?  Because honestly, if I started by telling people I knew nothing about
[05:47] money until I made my first half million pounds, and then offered them a course on how to make half a million pounds, no one would buy it. People saw the journey; they understand it was a one-time thing, a stroke of luck, that I worked really hard, and so on. No one would believe me. On the contrary, if you went and made
[06:00] 100 million pounds and then offered a course on how to make half a million pounds, they'd believe you. The third type of content is content where you only showcase your work. This is very popular among freelancers. only showcase your work. This is very popular among freelancers. They post and edit their work, the
[06:13] websites they've built, the designs they've done— whatever their work is. Of course, the problem with this type of content is that it gets very little engagement. With the lowest engagement, it's difficult to grow your account and reach more people. However, 80 to 90% of the people who view your work are people who
[06:26] want your service, so the advantage is that you'll be able to attract many clients.  With this strategy, we come to the third question, which is: Okay, I've chosen the channel, great, and I know that, for example, I'll be creating educational content, no problem. But where do I get content ideas from? I'm
[06:40] not a content creator, after all. The thing is, at the beginning, it's very simple. We steal from everyone around us. Keep in mind, we live in a time where it's impossible to come up with an idea that hasn't been done before. So what we do is do something like market research. You find accounts of everyone talking about the
[06:54] example, I, Wael, talk about money. Yes, of course, I wo n't lie, I have a list of 20 names. These 20 names are from all over the world, and all their accounts are in front of me all the time. I check them almost daily. What I do, and what you should do, is look at the posts that get the most
[07:09] views, engagement, and comments, and then post the exact same post on your channel, but in your own style. He's filmed Wael in a certain way, and you... You can do it your way, in Arabic or even English, it doesn't matter, but say it in your own style, with
[07:34] you need to make a list of people who post content in your niche and start copying exactly what they do. Another easy way is to use I was never impressed by the ideas AI gave me about content creation, and I
[07:49] tried them a lot, and honestly, they didn't work. But it opens your mind, at least it gives you ideas that you can start developing to suit us, our niche, or our type of clientele. Your own work is a very easy and quick way to create content. The third and final method, and this is very important, is to be
[08:02] yourself. Most of my videos are videos where I was I decided to turn on the camera and talk about it. This is unlike videos where I researched, came up with the best idea, confirmed
[08:16] it was good, and then implemented it, but it didn't get any views. So, being yourself is what people love in this day and age. Now, let's being yourself is what people love in this day and age. Now, let's camera, microphone, and all that. I want to tell you that you don't need anything at all.
[08:31] My friend, you just need a smartphone and a window with some light. If you buy a microphone, that's fine; if you don't, that's fine too. Generally speaking, with microphones, just get the cheapest one you can find; it doesn't matter. You don't need to start creating content with what you have. That's the bottom line.  So the idea that the
[08:47] quality has to be high for people to believe you is n't entirely true. Yes, the higher the quality, the better, of course, but that's not necessary, it's not obligatory for people to actually buy or interact with you. And remember, we all started from scratch. Okay, so we've answered the
[09:00] common questions. Now let's get into the content creation itself. We'll divide content creation into exactly three steps. The first step will take us three months, the second step will take us three months, and the third step will, God willing, take us a lifetime. The first step is called the presentation. Your presence during
[09:13] your first three months on social media is what you need to establish. What does that mean?  This means you have to release a large need to establish. What does that mean?  This means you have to release a large amount of content in the first three months. It's foolish for people to ask whether it's quantity or quality. Here, we're focusing solely on quantity. The goal in the first three months is twofold:
[09:28] first, to let the world know you exist. They say that as long as you're not making a million dollars in sales a year from your business, no one will know your business exists. So, until that point, you're required to shout every day, "Hey everyone,
[09:43] I'm here! I'm here!" This happens by constantly posting content on all platforms. If you ask me, "So how many posts should I post per day?" and all that, people will tell you to be consistent, post one post a day, and so on. What's with this 365 posts? I was watching a
[09:57] his content creation strategy. He said that if you're posting 365 posts a year, that's fine, no problem. But Alex himself tells you to post this year...  37,000 posts.
[10:10] I'll mention the numbers: 37,000 posts. We're talking about roughly 100 posts per day.
[10:40] this number seems illogical, and people will say you're spoiling the content and that people will get fed up, that's how his niche, the one selling the most in his niche. So, his numbers actually show that his strategy is working. What I'm trying to tell you is that the more content you post, the
[10:54] better. In the first phase of presentations, the first three months, you need to post a lot of content. The second goal of the first phase, which is presentations, is to understand your audience. You need to post funny content, content for when you're walking down the street, content for when you're sitting in
[11:08] content. Because during those three months, and after those three months, we'll start looking at the people, what worked and what didn't, because this will greatly help us in the second phase and the next three months. The second phase, sir, is the market testing phase. After the first three
[11:23] months, we released a million pieces of content. Many people saw us; some things worked, some didn't. In the second phase, we start analyzing the numbers. In the first phase, we look at the types of videos that resonate most with people. The more we repeat them, the more people interact, and we start focusing on that type. Instead of
[11:35] creating 10 types of content, I now create only two or three and stick to them. What happened in those three months is that you were exposed to a lot of people, and then your content became relevant to one or two people—two types of people interested in your type of content. So, in the
[11:49] second phase, the next three months, you focus on these two people. Your content revolves around attracting the largest possible audience from these two people in the market. And in this phase, your sales phase begins.  For the first three months, it's best
[12:04] not to sell anything at all. In the second three months, it's best to start selling, but only once a week. You'll best to start selling, but only once a week. You'll upload a video every two or three weeks, selling just one video every two or three weeks. You'll put links in your
[12:18] bio to your services. You might occasionally write in the caption, "Go buy my service," but you won't mention it much in the video itself. You won't even show your face while saying it. The goal in the second phase is to sell very little to test the market, gauge demand, see if people will buy or
[12:32] not, and get feedback from those who have purchased your service. But we don't want to make it obvious that we're selling yet. After these three months, we move to the final phase, which is called "First In" months, we move to the final phase, which is called "First In" on Facebook. In this phase, we sell constantly, every
[12:45] day. You'll upload videos selling. If we say you upload 100 pieces of content per day, at least 25 of them will be selling.  And 75, you're talking normally, of course. You won't post 100 a day, you'll post two, so you'll sell one day and not the next. The important thing is that on Facebook, the goal is
[13:00] media, we know who the people who like us are, and we'll start selling our service. We should have understood what kind of service they want, and we've adjusted the service so that when we sell, we sell in very large numbers. At this stage, there's no mercy; you have to post stories, posts, reels, everything has to be posted. You have to
[13:15] keep selling. Okay, now let's talk about the rules we'll follow in these three phases. In the first phase, as we said, you should never sell anything. In the first phase, I want you to give away freebies all the time. What does freebies mean? It means you keep distributing things for free all the time. Guys, I made
[13:30] you a free video. Guys, I made you a free course. Guys, I made you a free file that will help you with...  You know what? Focus on this first stage: show people why you're the expert in the field. You need to show them your achievements and what you've done. The
[13:43] fourth thing in the first phase is to collect testimonials. Give them free things and tell them, "But you have to write your opinion about it." We'll use that opinion or the video they make as a review later to sell. And lastly, on Facebook, you
[13:56] have to master content creation. You need to learn how to film, get a better camera, better lighting, and all that. The rules in the second phase are: you have to sell, but take it one step at a time. When you're selling, don't be shy about it. Don't be embarrassed. Don't hide it in the middle of your
[14:09] conversation. Don't keep justifying why you're selling. Sell without fear. And when you sell something on Facebook, try to sell something you're involved in. Try selling your time, like offering consultations or mentorship. Something you'll be there for yourself, helping them. If you're selling courses, sell a course you teach yourself, either in person
[14:24] or live. Try not to sell too many ready-made templates because people get tired of them and do n't appreciate their value. In the third phase, the rules are clear: sell the best product or service you offer in your life— your most valuable, best, and strongest offering.
[14:39] Secondly, you need to post stories to sell. Stories are one of the most effective sales tools because they're seen by your followers. Take advantage of TikTok by posting lots of sales videos because TikTok doesn't have your target audience, so the
[14:51] people who watch these videos are actually looking to buy. Don't overdo it on Instagram because people on Instagram don't like that. Sell on LinkedIn, no problem. And let me conclude the video by saying...  Here's exactly what I did for myself. The very first thing I did when I
[15:03] started creating content was make it 100% free. Everything was free: free courses, YouTube videos, Instagram, TikTok— everything was free and very useful. I would upload the same content as my courses in these videos, also for free. After
[15:16] about a year and a half, and with a lot of people begging me to make a course on freelancing, I told them, "For your sake," and made a freelancing course very cheap. At the time, the course cost, say, $9 or $10. The goal was to give them
[15:29] the information they wanted, and I made it cheap so more people would be encouraged and it was a service for them, and they really benefited, and I actually lost money. The third thing I did was focus intensely for a whole year on going viral on YouTube, creating videos that would get millions of views.  The
[15:44] videos people wanted to see weren't generating any sales at all; on the contrary, they decreased my sales. But the goal was to increase my social media presence. So, in the past year or the year before, I focused solely on views. Then,
[15:56] last year, I shifted to practical videos—only practical videos. If you look at my videos from last year, you'll see that I did a lot of practical things. I created shops in front of people and made screenshots in most of my videos. They were hour and a half long, and the
[16:09] goal was to target a smaller audience after acquiring a large number of viewers— people who actually wanted practical content, the new people who would actually continue with the project. The last thing I did this year was decide to change
[16:21] my content type and start creating content for a completely different audience, a different persona altogether. The goal was to reach a much larger audience of people who would pay significantly more.  So naturally, when you look at this year's numbers, you'll find that engagement has decreased. I'm telling you that, thank God, I'm making much more sales
[16:35] this year compared to previous years. But that's the point. I know there's a lot to say, and we haven't even gone into much depth yet. To fully understand, we need to create a very long and detailed course on this topic. But you must understand that your strategy, whether you're a solo burner, a
[16:47] business owner, or someone offering an online service, must be completely different from that of content creators. I hope you liked the video and found it helpful. Don't forget to like, comment, share, and subscribe. See you in the comment, share, and subscribe. See you in the next video. M.