[00:02] not because you're lazy or lack talent, but because you're thinking like everyone else is making bad financial decisions.  I have been online businesses for over a decade.  I started selling iPhone cases in an Apple store earning
[00:16] €600 a month.  And today I lead a group of companies with more than 100 people that has helped more than 2,000 entrepreneurs to generate more than 500 the people I know who have built real wealth and those who remain
[00:29] stagnant has nothing to do with luck, or intelligence, or even how many hours they work.  That's how they think.  And the 1% think completely turns the rules of money on their side in their favor.  So here are five
[00:43] mental principles that the 1% uses to think completely differently about everything, and how you can use them to build real, sustainable wealth no matter where you're starting from.  When faced with stress, setbacks, or
[00:56] drama, 1% ask themselves a question that changes everything.  Every time a launch goes wrong, a product doesn't sell, or a supplier lets you down, stop and ask yourself, will [music] It seems simple, but it's crazy how
[01:09] many times the answer to this is no.  And having that perspective is extremely important because it keeps you focused on what accumulates over spent 5 years failing with online stores, selling cheap costume jewelry, watches
[01:23] imported from China, products that I chose without any criteria beyond this, it seems like it might sell.  And I remember that feeling perfectly.  I was working the bank, [music]
[01:35] watching shop after shop fail.  Every time a product didn't advertising campaign didn't work, it could have been very easy to get frustrated, panic, think that this e-commerce thing wasn't for me and give up
[01:49] stress paralyze me, I used this principle.  I wondered, "In 5 years, will I remember that this jewelry store failed?"  Because the reality is that in 5 years I was going to be excited about whatever I
[02:02] fourth store, which sold backpacks with many pockets for digital nomads, something I wanted myself, generated €4,000 in net profit in a single month, working only a couple of hours a day. And this was almost triple the salary he
[02:17] earned at the Apple store.  That gave me the conviction to leave it all behind. Look, most people confuse urgency with importance.  Just because something feels urgent doesn't mean it 's actually important or that you should
[02:30] stress about it.  The 1% are able to separate the two by applying a mean you should ignore your problems; they are real problems, but you need to prioritize them correctly.  So the next time something goes wrong, stop
[02:43] before you react and ask yourself, will this matter in 5 years?  Because if not, solve it with the least amount of energy.  If so, [music] give it your full strategic attention and solve the problem.  And one thing I've learned
[02:55] after working with over 2,000 entrepreneurs is that while one- off failures don't matter in the long run, there is one decision that will matter in Because the wrong product can have you wasting money and energy for 6 months or a year
[03:09] on something that was never going to work.  And that's something you'll remember failed, but because of all the time you wasted before choosing Bion.  That's why we've created a free artificial intelligence that analyzes any [music]
[03:22] product idea and tells you in seconds whether it will generate money or not.  It works very simply.  You tap the " analyze my product" button and then you can write any product you want, any that comes to mind, or you can
[03:34] select some [music] to try. For example, scented candles.  Let's say I want to sell them for between €25 and € 50, that I've tried [music] without Spain.  So, we're going to analyze the product, and what happens is that [music]
[03:47] in the next few seconds our AI takes the information you've given it and compares it with 10 [music] years of our data, helping thousands online stores.  And [music] what we get is a report on this product.  In this case, it
[04:00] potential when [music] we evaluate the six variables that are really important.  You have a detailed breakdown of each of those metrics, as well as a [music] is a business, it has to make money, you have to have an idea of ​​what
[04:13] this online store could earn, the pros and cons, because nothing is perfect and you have to know both the strengths and the weaknesses.  And we basically like if you asked me or one of my consultants [music] what to
[04:26] n't sell AI programs.  If you want it, Jesús Orozco Mo, and send me the word product via direct message and I'll give you principle goes against what most people think when they want to get
[04:41] rich.  Don't focus on working harder, focus on recognizing patterns.  When I started to see that the best entrepreneurs burned out revenue, I realized that this was a pattern problem.  [music] In the
[04:53] to work with more than 2,000 entrepreneurs in e-commerce and I have seen the difference between businesses that bill €1,000 a year, €500,000, €1 million and those that exceed €10,000,000. Most businesses never exceed that
[05:06] €500,000 revenue ceiling.  And when I started investigating what was really going on at that level, what I found is that the business owner is unable to see that he is the problem, he does n't know how to train other people
[05:18] effectively.  So I stopped having the same conversation over and over again an entrepreneur's problem individually, case by case, was repeating, so I stopped solving their isolated problems and instead
[05:33] built a system.  If something is profitable, you do more of it.  You don't stop to n't logged into the meta ad manager at my company for years.  My the metrics are green, the budget is unlimited.  There is no debate
[05:46] about whether we spend more or not.  It's an algorithm.  If it passes to X, to [ __ ].  Without brain.  The way I see it is that if I have to solve the same coincidence, it's a system problem. and 1% are able to step back and see those
[06:03] of people, cash flow, or operations.  And we use this vision to .  [music] Because working hard only keeps you busy, but pattern recognition, when you attach a solution,
[06:17] last three problems you solved and ask yourself, are they really the same problem in a different guise?  Because if you're solving the same type of problem over and over again, stop doing it.  Instead, build a
[06:30] Document it once you have the solution and from then on it is implemented Principle number three is something that completely changed how I make decisions and it's called thinking, one level up.  When my team gives me
[06:44] problems, I no longer jump in to give answers. I ask myself, "Okay, if I were on the board of directors of this company, how would I handle this? What advice would I give?" This allows me to stop reacting emotionally and forces me to
[06:58] prevents me from jumping in to solve the problem myself. And this is one of the lessons I learned the hard way. As I climbed the consulting ladder, I realized that I was the bottleneck. I was operating on a genius model with 1,000
[07:11] assistants, and everyone depended on me for every decision. I had to make one of the toughest decisions of my life as an entrepreneur. I fired the entire half a million euros a month because I knew I needed a
[07:24] better than me in every area, not people who depended on me. And it was incredibly difficult. But instead of jumping in to solve the problem, instead of trying to do their job, I took a step back and thought like someone one level above
[07:38] me would. And this has enormous value because today all my managers are better than me in their respective areas, and the company...  It works better than ever precisely decision. A company's success is limited by the number of geniuses it
[07:52] has. Everything you do, you do at most at 10% of your potential. If you find people who give 100%, it's 10x. When you take the emotion out of the equation, you set your team and structure up for success. Because if you
[08:05] problem, the team never improves, the system never [music] improves. And you just get stuck doing the same thing over and over again. And that's how I went the same thing over and over again. And that's how I went from being an operator to an architect, from
[08:17] doing the work to designing the machine. The 1% constantly steps back from their current level to think about the next one. And that's how you start acting like a CEO long before you have the title. So the next time you're
[08:29] faced with a decision, stop and ask yourself, how would someone one level above me handle this? What would they see that I'm not seeing? What would they prioritize better.  Your decisions instantly. Principle number four
[08:41] may be the most difficult to master, but it's also the most powerful. Unemotional decisions equal freedom. Exactly four years ago, when things were ego trap. I thought, [music] I'm going to be the entrepreneur with many companies. And I
[08:55] founded two more businesses from scratch in parallel with my main company. And those two companies took off quickly and ended up generating hundreds of thousands of emotionally, I felt very successful, right? I had three companies,
[09:08] [music] it sounded great. But when I coldly reviewed the overall finances, attention [music] was divided, and although I was adding companies, my revenue was growing much more slowly, and my total profit was almost lower because I was
[09:22] So I made a very painful decision. I closed the two filter that changed everything for me comes in. Before jumping into a new project or making a decision, I ask myself, is this ego-driven?  Or is it really about money? Because if
[09:38] the answer is to feed your ego, like opening physical stores, magazines that give me awards, don't do it . An entrepreneur's goal is to make more net money in their pocket, not to be right or
[09:51] feed their ego. I used to make these decisions very personally, but now I treat my emotions as background noise. I acknowledge them, but I make decisions based on data. And that discipline gives me peace and precision,
[10:04] based on their emotions; they make decisions based on their feelings from the actual facts. Emotions slow down execution, while clarity accumulates with wealth. So the next time you're
[10:19] faced with a tough decision, separate the facts from the feelings. your emotions say? And separate the two. Make the decision from the emotions column. You don't close a deal.  Because you don't like it, you shut it down
[10:34] working. And when you start doing this, you make faster, better decisions and sleep better at night. The next principle is about the one resource you can never get back. Protect your time as if it
[10:47] have enough time or energy to do everything I needed to do until I started saying no to quick calls, to meetings that dragged on, to [music] all those little things you say yes to that end up costing you two
[11:00] those little things I was saying yes to, I reclaimed time and energy for team development strategy, which is the essential part of my job. I'm very early on. In recent years, I've had offers to join 20 or 30
[11:15] industry, that came to me with ideas, with opportunities, [music] with projects that sounded great. And it would have been very easy to say yes to several of them, but the data told me something very...  Of course. My company's focus had to
[11:27] be on optimizing content and product first. Every time, anything external moving the needle. And this lesson has carried me to where I am today. Every Sunday afternoon, I lock myself away for three to five hours alone in my office, review the entire
[11:40] following week, eliminate the noise, and define the non-negotiable priorities so I'm not operating reactively on Monday morning. My calendar is audited like a financial statement. If it doesn't create leverage or generate momentum, it does
[11:53] n't get scheduled. That single change made me more effective than any productivity gimmick, because ordinary people trade time for money. [music] as an asset that can be accumulated or squandered. They audit their
[12:06] calendar like a profit and loss statement, eliminate everything that creates friction, and reinvest those hours in strategic thinking and high- level relationships. They allocate it like
[12:19] your calendar.  As if it were a financial statement for every meeting, appointment, or task you have, ask yourself [music]: what is the return on this one-hour investment? And if it's not obvious, cancel, delegate, or shorten anything that doesn't
[12:32] generate real value and invest that time in high-return activities, developing skills. Your calendar today is actually your future, so treat it as if your goals depend on it, because they do. If
[12:45] you act on these five principles, you'll think differently than 99% of real wealth. And if you haven't yet validated your product idea, do it now. Go to my Instagram account, Jesús Orozco Mo. Send me the word "
[12:58] give you access to our free artificial intelligence. It will analyze your idea and tell you if it has real potential before you invest a single euro. It's the first step, and it's free. You have nothing to lose and everything to gain. M.