[00:01] want your videos to perform better, you have to focus on leveling up your hooks. here's the truth. To make your hooks better, you don't need a fancy formula. You don't even need to be that good of a writer. All you need to know are six
[00:15] power words. If you can understand these six words and why they work so well to stop the scroll, you can essentially become a master of content psychology overnight. So, in this video, I'm going to break down the only six words you
[00:27] need to know to hook any viewer in any niche. I'll go through examples, explain why they work, and pretty much just give you the playbook for writing better a million followers. I've done billions of views, and content is all I do all
[00:40] day long. All right, let's go through the six hook power words, and this is really all you need in terms of building blocks to make hooks that actually work. clarity word. And specifically, this applies to the subject that matters for
[00:54] the video. It could be you, it could be we, it could be that AI company over we learned the way to write sentences is subject predicate. This is the subject. that said this. If I had to grow from zero to 100K subs on YouTube, here's how
[01:09] hook. And we're breaking these down. The subject clarity word in that hook is I. I'm basically putting myself in the seat as the subject and the viewer is seeing me and trying to replicate the action that I'm talking about. Okay, so that's
[01:22] the first word of six. The hook clearly has to define a subject. The second word is the action word and this represents the action that the subject took to create whatever outcome or endstate change they were looking for. So again
[01:35] growing from zero to 100K on YouTube if I the subject had to grow the action. All great hooks have some subject doing some action. All right. Now the third key hook power word is very important and this is the objective or state
[01:50] change word and this really corresponds to the end result that the subject took the action to get. Now the more shocking this result, the more shocking this outcome or state change, the better. But regardless you need some result. So in
[02:03] our example, the YouTube growth, 0 to 100K on YouTube, the objective or endstate phrase is 0 to 100K subs on YouTube. That is the objective or outcome or end state that we're looking for. I, the subject, need to grow an
[02:18] action from 0 to 100K subs on YouTube, the objective. Okay. So, so far we've covered the top three words. Subject clarity word, action word, and then objective or end state word. The fourth word is the contrast word. The contrast
[02:31] word is comparing the new outcome, the objective we just accomplished versus the base state. It is meant to intensify the curiosity going from A to B. So in our example, in this case, the contrast word also happens to be 0 to 100K subs.
[02:45] The base state was zero. The end state is 100K. We went from 0 to 100K. That is four main hook power words. Now, the last two are optional and they do really help ratchet up curiosity where they make sense. The fifth word is the proof
[02:59] word. And again, this is optional, but it helps qualify why the viewer should matters in the type of story you're telling. For entertainment content, you content, you do need proof very often. So, in our example that I just went
[03:12] 100K subs on YouTube, here's how I'd do it. In that example, I didn't have a proof word in that hook. Now, if I wanted to add a proof word, it's very simple. I just add one word, the word
[03:24] again. If I had to grow from zero to 100k subs on YouTube again, here's how I would do it. All of a sudden, again, is proof that I've done it before. Now, saying grow from zero to 100K and you look down and see that I have, the proof
[03:37] explicitly state it, you can use a word to intensify the clarity that I've done word, and again, this one's optional, too, is called the time word. Now, the time word adds a time constraint or a time component that again helps map
[03:52] urgency or speed to effectiveness to make what you're saying more desirable example we've been working through, I didn't really have a time parameter. However, I could very easily add one. If I did add one, it would work like this.
[04:05] If I had to grow from 0 to 100K subs on YouTube in 5 months, here's how I would do it. Or, if I had to grow from zero to 100K subs on YouTube, here's how I would do it in the next 90 days. You could do it either way for this example. Adding
[04:17] that little time modifier helps increase the intensity of the speed to effectiveness, which increases curiosity. Okay, so those really are the six power words, the core components to every great hook. You've got the four
[04:29] main ones. Subject clarity word, action word, objective or endstate word, and optional ones, the proof word, and the time word. And obviously, you can tell phrases, but it's easy to think of them as like chunks or pieces that you stack
[04:43] through four tactical examples of real hooks that performed really well. And where in the hook each of these components live so you can see a couple words. The first example we have is from one of my videos and then we're going to
[04:57] go through three other creators that are not me in different niches so you can find the best performing hooks from these creators, which is what we want here, I go to sandcastles.ai. I go to the videos tab. I go to the channel
[05:09] channel. I'm going to search for Cali. I'm going to do myself first. Search for which will show up in the drop down. You click that. This shows all the videos on my channel in one place. Then I'm going to filter out brand deals. So I'm going
[05:23] to go to the engagement rate filter. The minimum bound I'm going to go 0.5%. So there's no 0% engagement videos. And then I'm going to go up to the sort two by most viewed. So this is the videos I've made forever on my channel without
[05:36] brand deals included in order from most viewed to least. I'm just going to pick million views. It's about this thing called life-size floor plans. You go into a warehouse, they project your step forep, square foot by square foot floor
[05:49] it and like mess around with furniture. Pretty cool concept. So, let's play this this out. These are called life-size floor plans. You can literally walk you build it. All right, so that was the hook. Ignore the little check this out.
[06:04] really the hook is these are called life-size floor plans. You can literally walk through your exact home design before you build it. That was right. Now, this video is more tech entertainment. So, I am not the subject.
[06:17] There's really two. One is life-size floor plans. The entity. These are subject we're talking about. But really, the subject is you. You can walk through basically highlight life-size floor plans and you as the subject words. Now,
[06:31] the action word was can literally walk through. You can walk through, right? you subject are taking this action. Now the objective or endstate words in this case is being able to see your own home design before you build it and actually
[06:44] technically it could be any part of that phrase. This allows you to walk through it. It could be any part of that phrase. We'll just highlight a piece of it. Now the contrast word is also there as well before you build it. The base state is
[06:58] you can't see the designs until after you build it. The new state is you can with this warehouse life-size floor plan technology. You can before before and after that's the contrast. So here the same phrase is serving as the objective
[07:11] and end state as well as the contrast and that's what you see very often. If you're good at kind of writing this in a tight way you're going to use similar objective or end state piece as well. Now for this video I obviously didn't
[07:24] include proof because it didn't really make sense in this context but I do have a pretty subtle time word right before you build it. I'm emphasizing the time it's before. So you could make the claim that that is or isn't a time word, but I
[07:38] the urgency that makes sense for the of how I incorporated the four core power words plus debatably you could right, let's do another example. Take this video from my friend Ava. She goes
[07:52] by @ personal brand launch on Instagram and Tik Tok. So to get her best videos, filter, delete my name, type in personal brand launch. That's her name. You can Instagram. For this one, let's add in the last 12 months into the posted date.
[08:07] So, now we've got a grid of all of her videos in order by outlier score from deals. That's right there. Let's just click on the second one again and go through that. All right, so this video got 2.3 million views. It was a 53x
[08:19] outlier. Absolute banger for her. Let's watch the first couple lines here. >> This is why you should always wash your bread before eating it. was a shock value hook." And then she plays the shock value hook example where
[08:33] in that one the guy goes, "This is why you should always wash your bread before sneaky. Ava is doing something very savvy here, right? So her hook, this is a shock value hook is not really the hook. The real hook is her going on top
[08:47] of the video that was already validated. This is why you should always wash your 66 million views or whatever it is. She's using that as her own hook. So when we analyze this, we look past her first line and we go to the real hook,
[09:01] which is the first hook she played. So let's analyze that line. This is why you eating it. Now the subject in this video is you. This is why you should take some action. The action word is should always wash your bread. You should always wash
[09:15] your bread. Now the objective or endstate word here is washed bread. And say you should always wash your bread. So you have washed bread before eating it. That would be redundant. So they delete the actual specific explicit
[09:29] implied. You're going to wash your bread and you will have washed bread. So they're going for. Now the contrast word here is kind of before eating it, but really it's washed. The base state is you don't wash your bread. The new
[09:43] reality that they're suggesting is you do wash your bread. No wash, wash. So That kind of combination is really where the contrast is. Now, this type of video in the first sentence. However, the next sentence very well could be, "I'm a
[09:57] this for 30 years." That would be proof, right? So, it doesn't show in the first proof are optional because you can embed them in the second and third lines let's do two more quick examples. This next one is from Horoszi. Same thing. Go
[10:12] filter, flip, search for Hormosi. Boom, we get it. Let's filter all his videos. Now, this video got 6.3 million views. Absolute banger from him as well. Let's who believes in your dreams more than you do, who makes you want to be a
[10:27] better man, who's willing to work alongside you to get there, and is today, no matter where you're at, just marry her. All right. Now, this hook has it. There's going to be highlights everywhere. I'll try to break down
[10:41] word here is you. And mostly he's talking to men. So, if you like read the full hook or listen to the full hook, it's like if you find a girl that he's mostly talking to men. So, you proxy for men. The action word here is find a girl
[10:53] at the kind of beginning and then marry her. If you find a girl and then marry are the two actions. Now, the objective or endstate words are pretty much most of the remaining words. There's kind of a list of different objectives that if
[11:07] objectives, you want to marry her. That's kind of how it's set up. So, better man, work alongside you, be grateful for where you're at. Like, those are the objectives you're looking for. Now, the contrast is embedded in
[11:19] she believes in your dreams more than you do. The dreams are the base state. You believe in them X. She believes in them X plus Y. That's kind of the before and after. This one also has a time word in it as well where he says right now
[11:33] these things, right now today, you should marry her. This one doesn't have this one. All right. Now, the last example I want to go through is one from Cat GPT. And this is a different example than what we covered before. So again,
[11:46] filter, switch, search for cat GBT. It's Boom. You click it, we'll sort it, and then we'll click on this one. All right, the hook. >> I think if we were smarter, we would
[11:59] >> Okay, so the hook is, if we were smarter, we would listen to 13-year-olds more. Now, this one is super simple, but it really crushes when you can analyze subject here is we. If we were smarter.
[12:12] talking about her and then the collective of all the people that she represents or she is a proxy as a voice for. Now the action word here is actually a little bit after the objective. It's we would listen. So it
[12:24] really breaks down to if we subject were smarter objective we would listen action to 13-year-olds more. Now to 13year-olds more that's the contrast word because if sentence if we were smarter we would listen. Typically you expect like older
[12:38] she's saying the opposite. Not saying they're not old, wise, and smart, but you would expect, which creates that base state, new reality contrast. That's why her saying 13-year-olds was shocking and creates that contrast. All right, so
[12:51] that was four good examples from four different creators in different niches breaking down different effective hooks. All four of them had the four core power words and then some of them had a combination of the two remaining words
[13:03] question for you as the viewer after watching this playbook and starting to get your head around these six words is this. How do I actually write my own versions of these hooks on my topics using this framework with the six words?
[13:17] you're going to use are going to vary by topic, video to video. There's not like one set word you use for every hook every time. Here's some guidance to think about which words fit in the buckets, the six different buckets. For
[13:30] straightforward. It's going to either be I, we, you, or like some subject proper action word, it's going to be some verb or some adverb that you're using to
[13:42] describe the action. For the objective, it's going to be some end state that you or the viewer would want the subject to end up with or on or resulting in. You want to make this as shocking and non-obvious as possible. But regardless,
[13:55] state. Now, for the contrast, this is really about asking yourself what is the base state expectation that the viewer believes today? And then what new reality does this objective open up? And then how do we explicitly create that
[14:08] to think about it. For proof, this is you or the subject has done to qualify your take or their recommendation so that people trust it more. And then for time, think about adding some time
[14:21] seconds, something to add the intensity and the speed to result to increase that writer, because I know a lot of people out there, they they get the formats and great writer. Here's how to do this super fast. You want to do exactly what
[14:37] I just showed you to come up with those hooks for those four examples. There's a reason I did it that way. Go to sandcastles.ai. Go to the channels tab. Make a list of the top accounts or top creators in your niche. You know who
[14:50] they are. You scroll and you see who's doing a good job. Go find those profiles. Go put them into Sandcastles. Create a list in the channels tab. Go to the videos tab on the watch list filter. Click that. Select from your list. Now
[15:03] the accounts that you follow in your niche. Go up to sort, sort by outlier score and views. Use the filters to cut out videos that are too old. So if you months. If you want last 3 months, go last 3 months. Make sure you're sorting
[15:18] by top views and top outlier score and filter out the ones you don't want. Now go one by one starting in the upper left and watch the videos. The transcript is right there for you. Copy the hook from the transcript. You can tell what it is.
[15:32] Take it to your paper. Look at that hook. Identify the word buckets, the power words that I just went through. Delete what they used and put in your topic, your subject, your action, your objective. You can twist the words
[15:46] around. You can switch the phrasing. Once you do this for 10, 20, 30 hooks a week in your niche, you will start to get a pattern. This is called copy work. When you write down the words that a good writer wrote, you start to get the
[15:59] rhythm and the flow and the phrasing in your own brain. This is called copy Now, if you have any questions on what I just went through, how to do the full how to come up with the channel list, how to analyze them, drop a comment and
[16:11] those below. This should be everything you need to go from zero to crushing a business owner and you want to improve your content, it's number one focus for you want to get more revenue into the business, I built a free community
[16:26] called Wavy World. 33,000 business owners, 65 other trainings just like below if you guys want to join. All right, we will see you on the next right, we will see you on the next video. Peace.