--- title: 'YouTube Live Consultation: How to Make $100K a Month' source: 'https://youtube.com/watch?v=OMCqkecgRrE' video_id: 'OMCqkecgRrE' date: 2026-07-14 duration_sec: 0 --- # YouTube Live Consultation: How to Make $100K a Month > Source: [YouTube Live Consultation: How to Make $100K a Month](https://youtube.com/watch?v=OMCqkecgRrE) ## Summary Daryl Ees conducts a live consultation with creators Landon and Ryan, who run a YouTube channel about rescuing and restoring old trucks. He analyzes their analytics, audience behavior, and content strategy to help them scale their channel toward $100,000 per month in revenue. ### Key Points - **Channel Introduction** [00:00] — Landon and Ryan run a channel called 'We Make Trucks Run,' focusing on resurrecting old trucks for the average guy. Ryan has been on YouTube for 7 years, Landon for 2. - **Real-Time Analytics Review** [03:00] — Daryl checks real-time analytics, noting that old videos from November and October still get views, indicating ongoing discovery. - **Traffic Sources Analysis** [05:00] — A video from October gets 54% browse traffic and 23% suggested videos. Browse traffic means YouTube is using it to attract new viewers, but it underperformed initially. - **Audience Breakdown** [08:00] — 13% regular viewers, but removing shorts would bring it closer to 30%. Audience is 90% male, 25-55, watching on TV in the evening. - **Release Time Optimization** [12:00] — Daryl suggests testing a 3 PM release instead of 5:17 PM to capture more evening viewing hours. He recommends testing with three long-form videos. - **Audience Interests** [18:00] — Viewers are handy people who work with their hands and are often the first call for family projects. They have projects in their garages. - **Top Performing Video Analysis** [22:00] — A video about a $675 truck that was spray-painted and turboed performed well with 19-minute average view duration and high casual viewer conversion. - **Revenue Breakdown** [28:00] — Current monthly revenue: ~$28,000 from ads, $12-15,000 from ad reads, ~$8,000 from truck flips, $2,500 from merch. Total ~$50,000, needing another $50,000 to reach $100,000. - **Storytelling Improvement** [35:00] — Daryl advises being more intentional about storytelling, setting up storylines, and not just giving a play-by-play. He suggests creating callbacks and preparedness bits. - **Content Strategy Ideas** [42:00] — Lean into diesel, Facebook Marketplace finds, wife's vehicle projects, and OBS Chevys. Use compilations and longer-form stories. Create a 'three into one' bucket series. - **Sponsorship and Merch Advice** [50:00] — Negotiate quarterly contracts for sponsorships to renegotiate as numbers grow. Create specialty tools with branding. Use surveys for merch designs. - **Growth Prediction** [58:00] — Daryl predicts the channel will double views by year-end, reaching 3-4 million monthly views, which could bring revenue to $80-90K, potentially $100K with optimization. ### Conclusion With strategic adjustments to release time, storytelling, and content focus, the channel is well-positioned to double its views and revenue, potentially reaching $100,000 per month. ## Transcript with YouTube there. It is a career. There's a lot of opportunity to make a ton of money as a business. And ultimately today, we're going to actually deep dive and really figure out ways to try to improve to make more money on YouTube. Uh and some of you are shocked uh of of the type of money that can be made. You hear these stories and you hear these articles and you're watching videos and you're like, "Okay, that's great for them, but what about me?" Uh, you definitely want to be in this this conversation because I'm going actually do a consult live and really try to dig into seeing if this channel right here can actually do a $100,000 a month. And I believe they can. We just need to see what we're working with. So, really, really excited for today. So, if you are new to me, my name is Daryl Ees. Uh, I've been on YouTube since 2005. And I love YouTube. I love helping people. I want to help them understand and navigate YouTube to really grow sustainable businesses that will impact the world and and so really would love to know where you're from. Put it in the comments as this is a live call. Um and what I'm going to do right now is pull on uh two amazing creators that's making this magic happen on YouTube. So really excited. There you are. Hey Landon and Ryan. How you guys doing? >> Awesome. Yeah. >> Yeah. So, I know that this is not your office because I've seen your office before like like like give us give us what's going on right now. Just so that people know, you're you're actively making a video right now. So, >> yeah. So, we hit the road at 2:30 a.m. or got up at 2:30 a.m., got on the road by 4 or 5, drove uh 600 miles the last 12 hours to pick up a truck and we literally just walked in the door as this was starting. So, >> yeah, I I love it. We just perfect timing from there. Um, and so, uh, your channel, uh, kind of give everyone a little bit of context. I'm going to I'm going to pull up your channel here. Uh, but just give context of what you do so they can kind of know what to expect. So, >> yeah. So, Ryan Landon, uh, we just make trucks run. That's kind of our slogan. Um, we, uh, two buddies saving trucks is kind of the theme behind it. And we do a video every week and just try to resurrect trucks. We don't do full restores, but just try to get them back running just for the average guy. Um, so Ryan's had the channel seven years. I've been with him two years. So >> yeah. Yeah. I love it. I love it. And so why YouTube? Like what what brought you to YouTube? >> Was it just or what was the the whole thing? it was an um a viable option to chase our dream and and save trucks and and this isn't viable in most cases outside of that because most of the trucks we're saving are beyond the the norm and so YouTube allows us to really save those old trucks and it it connects with me because you know I was abandoned as a child and and someone came and saved me and and gave me value and so that's kind What we do with these old trucks is these trucks that people don't want anymore. We're trying to give them value and pass them on to the next step. >> Yeah. And And did it start out where, hey, I could save that truck and then you give it a home and that's what it was. Is that how it started out or what was that? >> No. Yeah. No, it was like, hey, let's go rebuild this truck and see if we could sell it. And then um through VidSummit and um really uh through Jumpstart and all the things it it's kind of morphed itself into the current model that we're currently using to grow uh monthtomonth. >> Okay. Okay. Yeah. So um when when I when I deep dive because you you know this because you're you're you're some of my students. Um I I like to really just kind of understand what is the foundation, right? and you hit it right on the head. You know, from my point of view, it's it's about rescuing and saving um these trucks that deserve to be rebuilt, right? And and they deserve a great home, you know, cuz right now they're abandoned or whatever. And the whole process is that rescue that rescue and and can we get it can we get it going? Um because because it it deserves to, right? And so that that's a great story and um it's a con I don't I I think it's um interesting because uh it even though that it's the same thing you're going to go discover this you know this whole thing every every vehicle has a different story right um you know you getting up at 2:30 in the morning and traveling right now you know and and and you went was it 600 miles or how far did you go? >> 600 miles round trip. Yeah. That's that's a story within the story, right? So, there's a lot lot of stuff going on. >> Um, and so what I I want to do is really start breaking down uh you know, what people expect on YouTube. Um, and and I want to really dive into uh ways to to improve what you're what you're doing. Now the best way to do that is to go into analytics because you know you know for everything what I love to do um is is get into the data because I think the better when you really understand the audience you can understand what to do uh with that audience and so um and and and and and it's like there's more of that audience out there whether you need to go a little bit broader um or you need to dial it in a little bit and so we'll we'll do that. So, the first thing that I normally do is look at the heartbeat of the the YouTube channel and I come over here to real-time analytics. And I do that for a reason because this tells me what's happening right now, but it's also giving me an indicator. So, I'm going to use a filter and I'm going to just put a video down because I don't want to see shorts um because I noticed you do a couple shorts. Uh but I just wanted to see what's happening right here and it it can tell me a lot. So, like you're you're still getting views from November. Um, and you know, it's only 50 views in the last hour, but it still has momentum, right? Um, and then other than that, you have this one in October and and so on. So, I feel like, you know, uh, people are discovering and finding you. Now, the question is where um because when we have an old video and knowing where it is can tell us what to do today. So, I'm going to just do this one. Uh, uh, well, let's just do the October. This, we'll do this one real quick. So, I'll just click on that. Um, and what I normally look at is just where where's the traffic coming from? And so I can see the traffic's coming from 54% in browse and then 23%ish in suggested videos. So the browse traffic tells me YouTube, it uses this uh when when they are trying to uh bring in a viewer into your world, they're using this video to do that. So it's an hour and 20 minutes. Um, they put it on the YouTube homepage. when they see it, they have a higher uh a higher probability of clicking on it and and and and it's going to bring you traffic. Now, if you notice right here, did you see how it underperformed? You see that? >> Yeah. >> See, gray is your typical, but this is like way underperformed. Okay. >> What YouTube does, and this is why I love YouTube, it doesn't just say, "Okay, we're going to exhaust the audience and and do it." What they're doing is trying to find your audience. And so this is actually bringing in a different audience than what your current audience is because that your current audience would have actually clicked on it. Um and and I I I think it could be a couple key things. Um most of your good thumbnails um are showing the disaster, but you're showing both the before and after. So, um, you might want to do like a thumbnail variation test on this one to just give me something like this where it's in the weeds, you know, um, and and and it's like 20 years, you know, 20 years or whatever you're seeing that that might that might engage your actual audience. But, however, um, what we want to do is understand who the audience is here because it's it's starting to perform. is always just coming up and in fact it'll be above typical performance, right? But it's all about the the the time. So if you can see right here to here about 100 100 usually it's like 100 to 120 days. If it's a really good video that YouTube's finding the audience, it'll find that audience around that time and you'll see an you'll see an uptick right here. Uh sometimes it's 90, you know, but it's within this range right here. So I can see that uptick. So that's just okay, we found the audience and we're slowly bringing them in. Now the difference would be is who is uh you know coming in that's what we need to truly understand um and once we do that you know are they coming in from the truck they think it's beautiful okay why did they abandon it whatever we can go in detail on that but before we do I always like to go back into analytics into the audience tab to know what we're dealing with so um right here I I look at uh audience by watch behavior so we have new new viewers Here we have casual viewers and regular viewers. Thank you YouTube for putting this together. Uh I I I love this because it gives us so much. Uh new viewers, they watch one video. Okay. Uh casual viewers, they watch uh you know casually for five months. U if they've done more casually than than whatever. And casual could be one video a month or whatever. But regular viewers is they've been watching video multiple videos over six months. They're just regular viewers there. Now, you notice that's 13%. And you might say, well, we need to do better at converting our uh casual viewers into regular viewers. And what I'm going to say is this. You take out shorts and this number is going to go up because shorts is is skewing higher on this percentage on uh new viewers and casual viewers and the longer form. So, like I wish they would actually do it where um we we can negative target on this where we can say, "Hey, we want to only do it with just longer form videos." I've made that request into them, you know, and we could pull it in a different way, but it would confuse everybody on the call, but um but the the reality is is uh you take that out and that's going to be closer to about 30%. And that's where you need to be. So, you're you're seeing some good growth because as they discover you, they're they're liking your content and even becoming, you know, moving from a viewer to a fan to a fan to a community. And that's what you're seeing right here. Um, so that's kind of what I like to break down. And I I want to know kind of like the day of uh the time of the day that you see uh the most people online. If you notice that right at at 6:00 p.m. 5:00 p.m. they're more active on YouTube. And what who what what does that tell you from a creator standpoint when your audience is watching it in the evening? >> Yeah. Yeah. So, our guys are coming home after a long day. They're sitting down at the TV and they're turning us on and they're just veing binging out and just forgetting about their day and we are prime time entertainment for our guy. >> That exactly right. So, you have 80% TV. It's like you learned a lesson or two in channel jumpstart, brother. >> Someone taught us something along the way. >> Yeah. You're just like, you're speaking my love language right here. And you can tell that it's 90% male. Uh this five 5.9 female. They're probably logged into their female or their their wife's account or whatever. Uh but here's the thing. It's like 25 to 55, right? So you're hitting that 55 to 60, whatever. They they are they're they're out working the J O and then they're coming home and they're sitting back and enjoying and you know, having it come from the United States is really good. Right? Now the difference would be is what can we learn from this, right? So I want to I want to go a little bit deeper on this. I want to show you this. Um I did not go into your channel prior, but I have a hunch. >> Okay? And when I have a hunch, I I want to I want to break it down. Now, um it looks like we can we can go in and and really define where it's at. But I want you to look at the percentages here. Um, and this is in the um the uh male to female ratio, but I I want to look at the 25 to 54, I'm sorry, uh 25 to uh 44 year olds. So, you have 2021, right? So, I want to just go back in time a little bit and um if I had a different version, I I think I'm only have the editor version. If I had the other one, I could actually do a compare tool on it and it's okay. I I don't need that right now. But um I want I want to just go back in time to uh let's just say uh June of last year and I want to go to let's say August of last year. And I want you to look at this 2120 2016. Right? So we got that. Okay. 211917. Okay. So, your key audience, believe it or not, as you're getting more views, um, and if you minus out, uh, let's just minus out, um, shorts, okay? You see how that number went up? >> So, the the younger audience is watching the shorts and and and the ones that you want are the watching for the TV for what you want, right? Which is lean back on the couch, d-stressing. This is actually a d-stress and and and it's an entertainment, right? So that they're prime time watching this. Um, now the next thing I want to do is come and understand this deeper on the analytics because right here, this is the true indicator right here. Okay. So even though that they watch more at the evening, you release at the evening, right? Is that correct? Yeah, we release every Friday at 5:17 >> uh PM though, right? >> Yes. Yes. Sorry. Yes. >> Okay. So, I want to show you something and and I and I I and I uh did this on the last live stream. I I gave a tip to the person I was doing to change their uh uh uh release time and their video went trending. It was the most video views that they got out of it and they would have never ever done it. um they they were they were trying to um you know trying to fit it within their schedule of all their channels and I'm like no no no you got to do it a little bit differently. You can go on and see that. But right now uh the lowest part that you have I always do this and you can go um you know just every day just kind of check in to see when your lowest part is. But at 2:00 a.m. to uh 4:00 a.m. is your lowest time. So, if you come over here, uh 2 a.m. uh you know, maybe 1 to 4 is your lowest and then you have an uptick. Okay? But if you look right here, you have a bigger uptick right here. Right there. See that? And then you have a bigger uptick right there and then and then it and then it and then it pauses out a little bit and then plateaus. Now, there's a couple reasons for that. Number one, uh 6 and 7 o'clock the type of viewers probably not watching it on TV. Um, even though the 80% of your views are on TV, uh, what they're doing is probably having it on their phone as they're getting ready for work or it's on their drive to the the work site or whatever. They might be listening more than they're watching, but it's something that you can you can figure out. Also, you're really heavy in the United States. So, you know, depending on where they're at in the United States, this might be a later time or an earlier time. So, you have to take that into perspective. And you can kind of break it down by uh you know the geo performance of it in their geoloccation area. Um but anyway um so that being said uh what we're trying to do is just understand the rhythm of people. Um but you can see right here even if even if you released at a later time um and and yesterday you did you released a a short it looks like right? Did you release it at >> and and then it >> Okay. So, let's let's go to that one. >> Yeah. So, that that's that spike right here. So, I would say it's it's uh I won't say artificially spiking, but but if you would have released your short at 2:00, >> um that that would have actually started to see higher because what what you do is when you release something, if there's momentum going up, you're going to kick in that momentum and it's going to go higher. The problem that we're trying to do is you have a very short shelf life before people are going to bed. Okay? So, if you're releasing at six, you have six hours um uh of I won't say prime time, you probably have five hours of them really watching it on the couch and then after that, they're in bed. That's just where it is. Okay. So, uh, I wouldn't necessarily put it in the morning, but I would release it probably at, um, and and what time zone are you guys in? >> Eastern. >> Eastern. >> Eastern. Eastern. Yes. >> Yeah. I would probably do it at like three. Um, is is the test, right? Um, and you can let your team know, uh, I'm sorry, your community know. We're going to, uh, release it a little bit earlier. um you know it'll be at three o'clock, whatever. You can do that. I'm cool with that. I'm down with that. But I'd probably release it there. Um because you'll have three extra hours of that. Um and if my if my hunch is right, um you're going to see more momentum and you you'll probably see a a higher peak when what you normally have. So, you know, because you're in channel jump start, we're looking for baselines. It's going to exceed your baseline where it's at. >> Um and that's what we're looking at right here. Does that make sense? >> Yes. So you know me, we only test it, but we got to test it three times because not every day of the week or the time of the year is the same. So we need to at least commit to do three different videos. This cannot be a short. These need to be longer form videos. I would do the shorts at the same time. U but treat it how we treat it. You know, uh put them in a group and you can kind of you know what we what we do in channel jump start. Put it in a group and just analyze that. But it it you you'll see the same uh same thing. But I don't want to see the artificial kick up. I just want to see when it naturally starts to kick up right here. Okay. Before you release something, >> does that make sense? >> Yep. Absolutely. Got it. >> Okay. So, coming into the audience tab, we're back to uh your people. Um and it's no surprise to be honest with you that you have people that are working with their hands. Um and so you know you you want to lean into that and and the more that you lean into that um you know uh that that the more you will build a community. So, uh, it's it's much more it's much bigger than, uh, restoring vehicles. Um, it it's it's about being handy, believe it or not. Um, cuz I can guarantee you, uh, in their family, and I not not just their own personal family, but like their extended family, when they need something done with their hands, they're calling this person that's watching your videos. um you know and and the reason why is because they get stuff done and they're they they use their head and they're able to do you know a whole bunch of stuff right um and and they're usually the first call. Okay. Now, I can tell you um I can tell you that that's not the only one. You have other people that might have a jo o where they you they clock and sit down and and go, but in their in their off times, they're very recreational, right? They're out. They always have a they have a project. They have a garage and there's a project going on. and they might have a a a you know, you know um uh in in their property in the backyard, they might have several projects that are sitting and they're going to get to it one day and they have parts that they bought for it that are sitting there for like three years, right? These are this is your people, right? And so my whole thing is is how do we how do we lean into that? and you know um more than anything else it it comes back down to the content um and and and and the engagement. So um uh you know um this comment right here guaranteed um is is someone that works with their hands that have worked on engines before. You know come swapped in a Ford. Nice. I always want to come and swap in my 6019 Chevy. Right. um need that Duramax out. Okay, no Duramax needed. Okay, that that he grew up with a Cumins. Uh he he probably had a Cumins in a portion of his life and he had Durmax. He's like, man, this is underperforming, right? So, in his mind, that's kind of the pain point. And um when I watched your content and and and we could we could do that for sure, but sometimes you don't lean into the uh the the polarization when it comes to uh vehicles. Um, and and I can tell you, uh, everyone knows a Dodge Dodge Ram person. Okay. Everyone knows that, right? And then, and then very territorial, it's not um, it's not about the brand per se, but what the brand means to the viewer. So, you can play up on that. And then two, that's kind of where you kind of pit each other against, but you might be the same. You might like the same stuff. Uh but you know like with Matt with Matt's offer recovery he's obsessed with Corvas like the worst car in the world >> right >> you know but from his perspective it's not you know and so the the thing would be is you got to lean into this a little bit more because they're already opinionated on it right this just a minute ago that they're having the conversation right um love the supercharger first excursion mod okay great you know you're you're having people that are engaging with your content consistent ly. Now, what I look for is I mean, you're responding, you're um engaging with those uh uh you know, viewers. Don't spend too much time on this. Um uh uh some great YouTubers says, "Hey, do a power hour when you release a video that you can like do an hour of engaging." That's wise. Um but what what I want you to do is if there's ever a conversation going on like this one right here, add to the conversation. Right? So, um, if there's if this only has two replies, but if it has like more than like four or five, see what's going on there. Um, and and have that cuz they they could give you insight of of stuff that you don't necessarily see. Um, and then also things that you they you might have said, you know, um, a little bit different. So, like little Heidi girl right here. Don't know what that is. U, but it's like classically crunchy dog biscuits, right? And then it goes into a little bit thing. So it's like, oh, okay, there there might be some things that we can do. This is a short form video, it looks like, or whatever. But the the reality is like you can you can see the conversations, but just keep a personal note on engagements of thumbs up, but also the the ma massive engagements of the replies outside of you. Okay, does that make sense? >> Yep. >> Okay. Um, so all we're trying to do is understand the viewer. Um, and one of the things I always like to do is come to the last 90 days and see the performers, right? So, your top performing video um had really good uh some people wouldn't think this is great, but I think it's great. When you have 19 minutes of their life, that's a really good video. Um, what we need to do though is see about this video. So, um, uh, once again, uh, that you did a good job on this one because it's more paint and you're showing the before and after, right? Instead of questioning it, it's just like, oh, wait, you did this with paint, spray paint. What's going on here? You know, so that that's a great thing, but what we want to do is is is validate. So, it's a little bit less on TV. You usually have 80%, right? Um, and and it's it's keeping uh your your uh it's actually higher in that 25 to 34 and higher in the 30 uh 35 to 44. And believe it or not, it's higher in that 45 to whatever. So, this is a great video that's performing really well. Uh once again, they're not subscribed. I'm okay with that as long as they're an active viewer, right? Um and look at look at the number right here. Remember, is like 30%. Um, if when you really break it down that 30% or it's a little bit higher than that, um, this is 55% casual viewer. Okay, this is that they've watched your your content consistently for 5 months. This is going to convert over to these people right here. So, you have a very loyal base. It brought in 26% new viewers. Okay. Um, you have 17.6% regular viewers, but it really skewed high there. So, I would say, okay, what what did this teach uh teach us, which is this? Um, you you you found a vehicle, you bought it for under $1,000, 7 $675 specifically, right? You spray painted it and you turboed it and and wait, you did what? You know, I'm watching that. >> Yeah. >> You know, and and that's that's the the type of engagement that you're looking for. Does that make sense? >> Yes. Okay, let's go into the comments of this one because it's our our highest performer. Okay, so uh saving this. Okay, do you know what this saving this means? >> No. >> Okay, they they hit they saw it come up, you started the video, they hit save >> so they can watch it later. >> Okay, >> and and it's like I'm looking for a truck like this. Maybe a DY. Okay, so they're interested in they've been looking for a truck like this. Um, thought it was a funny mention. Um, I used to live on on on the aisle, blah blah blah, whatever. But they're they're going to watch that full thing. Guaranteed. Guaranteed. Okay. Um, and then and then looking at the comments below, uh, they reply to the reply, so they're they're engaging with you, right? Um, this is great development of it. Um, when I when I come into it, uh, it's like, uh, need some cab lights, and tinted windows windows, right? Um, how why is this an important comment right here? because he's telling us something we can do on another video >> or or uh when you have another video like this that all you're going to do is a spray paint and and turbo it. It's like okay okay last time you guys said that we did this we did in this video and we didn't do cab lights and tinted windows so we're going to do that like we're like we're going to spend the money on that. it's a part of your story. And then two, you can do a call out of the video and they're like, "Wait, I want to go see that one." And it's a different vehicle. So, they're going to go watch that story and they just watch two videos. Does that make sense? >> Absolutely. >> Okay. Um, what was the weirdest thing that you found in a truck that you recovered? >> Snake. >> Yeah. >> Okay. And I would assume I would assume that you you put it on film, right? >> Yeah. I mean, yeah, we didn't ever find the snake. We just found the remnants of said snake and it was massive. >> Yeah. Yeah. >> So, >> rats. That's been a good one. >> Rats. Yeah. I I almost puked one day because we were blowing out air and the rat urine just smacked me in the face and it was Oh, that's just a unique experience. Um, so do you have anything that you take with you um uh to combat the odor that you might find in a vehicle? >> No, we we do take a dog with us and she usually gets the rats or anything out of the vehicle now. I mean, she's pretty >> but nothing. >> Yeah. So, let me let me um let me kind of amplify this. Okay. So, you you have a rat finder. Okay. So, that's great. But you're going to still smell something there. There is always the possibility that there's something rank in there and you're going to need to figure out where it is uh before it's going to it's going to die, right? Um you know, the the the key to this is more about um about the the the storytelling. Hey, remember this? I did that. You know, I'm prepared now. And you have a full-on, you know, breathable mask, >> you know, on it. >> Yeah. Yeah. So, so, so it's just more you have you you have a bag just to make you survive because you never know what it's going to be and you might or might not use it. So, >> I like it. Yeah. I mean, we got two trucks. We just we bought three vehicles last week and one of them is a biohazard and the other one probably should have been, >> right? >> Yeah. But, but this is a a constant thing because you're going to be prepared >> and then it and then it's content. It's storytelling, you know, um you know, at the end of the day. Um but you know um um somebody says what a waste you ruined it. You know it's pretty funny there there there's some there's some great stuff. Okay. uh six uh 675 for a straight u okay this is great u there's there's some great comments and and I think you're at the early stage of de developing your audience you know so it's being more consistent with them um and and then more consistent with your content so how often are you posting in a given week like what are what are you doing both long form and short >> every Friday at 5:17 Eastern every Tuesday and Thursday we drop a short and it just depends on when we get the short run on Tuesday and Thursday. >> Okay. Okay. So, I I don't mind if you keep that schedule. We'll just kind of change the time for at least 3 weeks to to go from there. Um and and I think it it's something that they can look forward to. But what we need to do is come back in here and and notice your day. So, if you're doing it on Friday drop, you have a little bit of Saturday, but they're really watching on Sunday and Monday, which is really shocking, >> right? >> Um you know, to have a Monday thing. So, what I want you to do is is be mindful of of this on the non-upload days, >> especially over the weekend and Monday. So, you're going to come in and see is it rhythm? Is it higher than normal? Um, like why is it you don't have those things? Because you might want to release on Saturday instead of Friday. Um, I don't know yet. And it might be Saturday morning or whatever. there might be a way to to to do it there. So, right now, the first test is just at 3 p.m. we might see an increase. Um, I'm not opposed releasing on Friday, and I think you still get Saturday and Sunday traffic. I I think you're going to get that. Um, but what we want to do is get the most traffic in that first 24 hours that we possibly can. That's what we're trying to do. And so, we this might evolve over time, if that makes sense. So, make sense? >> Yes. >> Okay. So, um, let me take a gander here. Um, so we're we're getting a good idea of posting cadence and and everything. Um, uh, let's talk about, uh, the title of this consultation is, can you get to $100,000 a month? Um, and and I I I I already know ways because I already asked you prior and I I'm not surprised because we've talked prior too, like in channel jump start and stuff like that that uh YouTube is one vein of hey, we're going to get um we're going to get video views and we're going to get money from ads. Um RPMs looks great for the size of your channel and it'll be bigger as as you get some momentum going. Um and and so you're you're getting more money here, you know, over the last, you know, a little bit. And it and it could be the types of videos that you're releasing or whatever. Um but then then two, I would assume that I I saw some comments you did some ad reads, so you have some brands. Uh what what are you normally getting per per month for that? Uh right now because of our growth, we're hitting we're uh shooting for $3,000 per ad. >> And how many are you getting generally in a in a a given month? >> Every video. >> Every video. >> Okay. So, um so you're getting about 12 to 15,000, you know, additional money on top of the 28,000. Okay. So, we have that. And then and then I would assume that you're buying cars, flipping cars, and and you're making money on that side, too. like what what what are we looking at dollar-wise for that? >> It it depends obviously monthto month. Some months we don't sell a truck, some months we sell six. So on average we sell two trucks a month and we sell them somewhere between four and 10 grand. >> Okay. Now that doesn't take necessarily that uh the cost to rebuild or whatever you did on that. Um however I always look at, hey, is it content and then is it going to find a great home and it fulfills what the mission is great. So, we we're not going to say, you know, uh what what's net or what's gross on this. It's just more what's the money coming in. Um and then and then, uh merchandising. I noticed that you had some merchandising. What What are we looking at uh merchandising wise? What are you what are you pulling in on that? >> Uh about $2,500 a month on merch. >> Okay. So, with that, um, just with the the quick math that we have, we're we're about, you know, 25 to $28,000 shy of the $100,000 a month, uh, for this year for for what you're doing this year. Now, last year is completely different because you're getting momentum now. Um, the difference of where this works and compounds is this. Um, more views equals everything >> being more profitable. Okay. Um, the brands that I would work with, if it was me, is not the people that are you doing an ad read, but the people that are giving you parts that bring down your cost on on that. Um, while also having them pay you to do that. So, they're giving you parts, you're they're also paying you for that. Um, but you get all the the parts that you need. Um, you're you travel a lot. You need a fuel sponsor right? >> Um, that's going to that's going to save you a ton of ton of money. Okay, that's great. But ultimately, it's it's like, can you consistently um get the views and get the audience? And so, we jumped on on an earlier call. It was a couple months ago, but it was more about being more intentional about your storytelling and setting up the story line. Um because you were just kind of giving the playbyplay and you missed some opportunities to go deeper into the story. So, I think you understand that more because you're part of Channel Jump Start. in my my group coaching, but I I would say it's it's more knowing what to do. Um and and this is more of a tactical approach. Um and and I feel like um you're you're getting your rhythm down. Uh but why did you travel 600 miles, wake up at 2:30 in the morning? Um why did you do that? What what are the vehicles that are you're you're looking to recover uh today? Well, so yeah. So that one is kind of special. A fan about a year and a half ago bought a truck from us and then reached back out and said, "Hey guys, I'm done with this truck. I don't know what to do with it. Do you want it?" And we're like, "Yeah." And so that's the driver. The other thing is is we >> we're kind of special, too. >> Yeah. We're kind of special. >> Getting up at 2:30. >> Yeah. I mean, someone says, "Hey, you want a free truck?" We're We're coming. Yeah. I mean, we're going to Wyoming. >> What is that? Where's What What's that truck going to be moving forward? Like, do you have Does it have a home? Is it going to be your home or what's the >> Yeah. So, actually, one of the brands that we partner with consistently, Pull-Apart, has reached out and asked us to source them an official pull- aart um uh I guess uh marketing truck. And so, this is what they're going to use. their director of marketing is going to be driving it for her personal vehicle as a marketing tool for pull- aart. >> Okay. So, um >> and and what what what type of product do they do? >> They are a salvage like uh anything you need for your car, truck or automobile. They have hundreds of I think 31 locations across the country for used parts like junkyard. a jumpart. >> Okay. Okay. Okay. So, um when when is this marketing personing getting getting access to the video or to to the uh to the truck? >> Uh they uh we haven't set that down yet. Our first goal was to go get the truck, film us getting it and all that entails because we broke down and had several issues. So, we haven't moved to that yet. >> This is the way that I would do it. Okay. um you're gonna surprise her with her vehicle that she's gonna drive. Okay, that that's the surprise and and you're gonna put it in that junkyard with all the other junk that's there. >> Um and you're going to look for it, right? And and then two, you're only going to rebuild the vehicle from that junkyard. So, you have to you have to get it like from every part has to be in that junkyard. It can't be in multiple junkyard. It has to be that one junkyard. And if you don't have it, you're not going to get it, right? And so I I have a a sneaking suspicion that you'll be able to do it. That's a very very cool story. Um it also engages them on the why. And then and then two, you got to elevate it. It's like everyone's looking for the part and and you know there are uh people see uh uh junk junkyards and they think, "Oh man, why don't they just get rid of that trash?" And they don't realize that those parts are there that they don't make anymore. and and and someone's looking for it and and all they need to do is is is have that conversation and that's what your goal is is to helping the person that's sitting on that couch watching it from TV to know who to call. Um and you're you're doing that video video for them, right? Because you know they've helped you. And then two, they're going to help you in the future do that. not only this vehicle, but they're going to they're going to um help you restore all these other vehicles that these trucks that you're going to find because you know that they have a higher probability of finding it because they have so many different locations. Easy ad read doesn't feel like a an a very sterile ad. It's a part of the story and then it's part of of of helping you be more profitable. Okay, now here's the thing. Uh guaranteed junkyard videos will go banger. It's just as as banger as um as a an abandoned vehicle if you if you play it out right, but you have to build the story and the story actually starts today as you're as you're uh pulling in that content because you can bring the journey. You can bring people in the journey with you, but don't give them the full picture. Um and I wouldn't even bring up the marketing director at all. Just say, "Hey, the brand's reaching out. They're the ones that providing with us a lot of stuff." And and and you know, they have some use for it. uh because you're not going to necessarily finish out the video here with it. It just needs to be continuation. Um and and say, "But it's going to be banger. We have a really cool idea uh to reveal this to them and and and do it in a way that's going to help them really get some visibility out for what they're doing, you know, because it's helping guys like us. Does that make sense?" >> Yes. >> Okay. So, um, what we need to do is kind of lock in, um, and really understand the viewer on a deeper level. Okay. So, we understand what what works, what doesn't work. Was there any any surprise in the last 90day that says, "Oh my gosh, we we had a really amazing video." >> I'd say that van we're truck guys. That van, that conversion van down there, the one, two, three, four. Yeah, that thing is blowing right now for us. And I I make a joke. I say that's a body on frame and it has a bed in the back. So technically it's a but a truck. >> But yeah, because we're truck guys. That's all we do is trucks. We don't do cars. We don't you know. >> So that doing well is a test to get, you know, what is it? You know, you want to do a as much of your content as possible for your core, but sometimes sprinkling in something new to see to see like, you know, that yes, I like pizza, but I also like wings. And so that's kind of our wing, >> but but read the title. I bought my wife's dream truck, and that's not a truck. >> I know. And trust me, comment section tells us that. >> Yeah. Yeah. But but remember what I told you is they have a honeydew list. they they're the things they're probably asking for something like this, right? And it's like, oh, we got our van that that's actually funny and it's actually true, but it's performing really well, right? >> Um, you know, and and the the whole thing is when you really break it down, uh, you know, it's like really looking at the comments on this one is probably more important. Um, and and she drives a Honda Odyssey. Like they're literally just saying, "Look, I my wife did the same thing. I'm she's driving a Honda Odyssey, right?" So they're they're they realize, "Hey, I'm a truck guy. This my wife's truck is a van and that's the way it is." You know what I'm saying? >> Yeah. Yeah. >> Yeah. >> There there's something there's something here. There there's something here that you you can do for sure. Um I I look at a couple things. So, this spike right here could be a short. Um, I want to I want to kind of define March a little bit. Um, let's see. is the third. >> I think it was >> and let's do just need that right there. >> It's the Cummings thing. That's what it was. >> Oh, that's the So, that's exel. That's so what we learned from you and from uh the course and everything is building characters. >> Yeah, >> is a character that we've been building. We rescued her from the woods in Tennessee, then we axel swapped her, then we're coming swapping her, and the next video will be a full paint job on her. >> And so that was the first edition of Zel uh transforming. >> Yeah. Um, your Facebook Marketplace video. >> Yes. >> Uh, is a bucket. >> Okay. Yeah. Yeah. Facebook. Yeah. Cheap Facebook trucks. >> Uh, I I would do it every fifth video or something like that. Like look for the the the the killer deal on Facebook Marketplace. >> And why would I say that? Uh well well there's that's not just that's not the only Facebook one that's performed uh for us. If you look in the >> Facebook and diesel on top of it that's your that's your trifecta. It's it's your trifecta because it's a truck diesel and Facebook. >> Yeah. >> Yeah. And the comment section says, "How do you guys find that truck? I'm on Facebook all the time. I never find them on Facebook." >> Exactly. Exactly. So, another van one performed really well. So, don't don't don't back away from those vans, man. >> I'm trying to get Landon to get a van. I'm telling him we got to go get a van for your wife. >> For her? For the the >> for her? For his wife. >> Okay. So, the common theme that I'm seeing right now is you need to lean heavier into diesel. >> Yes. I mean, this has 411,000 views on this one and it was like I think it's the Amazon how you modded it from Amazon. You know what I'm saying? >> But I I I think there's the diesel component for it as well. >> That's a good good comment right there too. >> Yeah. Okay, this is funny. Um, lean into this. No offense. Basically, Landon did all the work. >> Okay, so we now have a shirt that says I do everything and it's me, but I actually it's L. >> Yeah, exactly. But but lean into that even more. Uh, is what what I what I would do. >> Okay, good deal. Tell me about the the OBS stuff that you've been doing. >> So, yeah. So, we that truck we got out of a friend's yard for $500 and it was rough. And so we we put a motor in it, lowered it, painted it, rimmed it, and those each one of those is like its own video. Um, and then we actually took that truck and then made a compilation of all three of those videos with new content to make that latest video that dropped, what was it, three weeks ago. >> So, um, but OBS Chevys have a >> They do that more more often. But tell me about the OBS play like why is the OBS because I just noticed it's just some of your videos are performing when diesel but also OBS. >> So there's a just like diesel there's a cult following in the OBS Chevy world. >> Yeah. Yeah. So that goes back to my original content um uh discussion with you is you got to lean into the brands, right? Um and you got to pit against each other and you need to be a little bit more vocal in it. Uh because if you really looked, they're like, "No, I'm a Ford guy or whatever." And you know, but they're still watching your content, right? >> Yeah. >> So, you got you gotta poke the bear. You know how to do that. I I've seen your content. So, you got to poke the bear. >> And and and and make it make it happen. So, you have those discussions, but don't do it in a douchebag way. Just do it where it's like you're hanging out with your friends and you're opinionated, right? That way. Uh because guaranteed Frank there's one friend friend group that guy has a dodge you know and and it's true you know and we know those types of people. I I say that >> yes >> but anyway um I got to get the hate on here. Dodge >> I love it. I love it. Yeah. And they always all the Dodge guys have their mirrors out when they're not towing because they want you to know, hey, I'm a Dodge guy. Yeah, I I I would lean into um compilations, longer form stories. I think you did it right in a sense of you're telling the story and then bring it in one bigger story. Um, I think the difference would be is using what I taught you this year on how to be a better storyteller, building it up because like you already have the footage, you just might need to reimagine how you how you do some voice over or something to to make it a better better piece of of content or uh it's you out and about and you're engaging with the camera to set up certain things, right? And so I I think there's several ways you can do that. Um, I would totally play on the um um OBS uh world. There's just so much um you know, when when you get the old body style type type vehicles. Um you know, there's some really cool fandom around that as well. Um and then and then that like I some of your content I'd like to see the evolution of. Um, so like if you ever like in vehicles, um, uh, talk about a brand that had a identity crisis is a Ford Mustang. >> Um, >> and and see it over the years. Like if you find something like that, show it over the years. And if you don't like this specific style, doesn't mean that you're not going to rescue it because someone's going to like it, but you think it's a piece of trash, right? But but it ha having that um you know having that as a discussion piece is is interesting. So you show the evolution in your edit um and you're like hey remember this you know it it looks was so much better in the in the 60s but when the 70s hit oh my gosh you know they're just trying to save gas or something. I don't know what was going on with that. So, >> I I love this because we literally just went and bought two of the ugliest Ford trucks ever made and the whole goal is to tell people how awesome they are even though they're the ugliest. >> Yeah. But, but if you give evolution of because it's like, >> you know, Bronco had its ugly years and then it had its tough years, right? Um, and and then two, same with Yukon, same with Excursions, same with the Duramax, you know, I mean, you can go, you can go through that whole thing, you know, S10s, you know, you can go right down it and just kind of define, you know, as as the progression for it. Um, I didn't notice like I haven't seen a lot of foreign trucks at all. Do you touch those at all or those off limits or what are we looking at that? Okay. So, if you really if you want to know, uh, we really lean into that on the Toyota trucks. I am not a Toyota guy. I I am not foreign at all. I love American. I'm in Americ that that don't know about us to come in. >> Um, okay. Like I I I only would do the stuff that you're passionate about. And then what I would do um and this is really important, okay? Go find a Tacoma somewhere that's abandoned that you just keep it there. Abandoned. >> That's great. >> I love that. >> And you always back. >> Yeah, we we know where one's at. we just I'd rather spend my time on on on American first, like lean into that. But you can always call back and it could be a sad music comes up and it's showing some Tacoma guys. You guys might love the Tacomaomas, right? And and that's great. Like everyone you you know there and there's even people like Dodge like come on, you know, and you could you could go into that too, but it's just like that could be, you know, part of your storytelling uh uh from there, right? Um, and don't get me wrong, like, um, like I think when, uh, Back to the Future came out, everybody wanted freaking a Toyota, man. You know, because Marty McFly, right? So, I think that type of things that you can do. Um, you're like, "Okay, normally we don't do Toyota cuz we, you know, remember that one that's over there, but we got to do this one because this is a pretty iconic one. I I watched Back to the Future, love the show. That's why we're going to do it, right?" And so I would make it more roll cages and, you know, make it with the lights and whatever because you want to recreate it, you know, on on a on a budget for sure. So >> love it. >> Look, um this this is uh great. So let me let me kind of share with you um and this this is more um kind of a different conversation here. Um but let me let me share this with you because uh some people struggle with this. um they they start uploading videos and they have a little success and then they that success goes away and then it goes down and they get they're really depressed. Okay, I met you at that point. Okay, so we we we talked at that point, right? You're at you're at a different stage. You've done it enough. You have a process and systems. You know what a good video is. You're starting to understand your audience. You're starting to communicate to the audience. You understand how they're watching your content. Now, what we need to do is be more predictable. Okay? And and then also the surprise and delight. So, I gave you some ideas for surprise and delight. It's like like be a storyteller like, "Hey, remember this?" Like you can do call backs. Well, what if this vehicle has a dead rat, you know? Um or a a a rat got caught into whatever. Whatever. Okay, great. Or there was a dead, you know, body in it. Whatever. whatever it is, like we you can go through that whole thing and you have your preparedness bag, right? And you can pull that out, but it's it's a call back and you can you can show that in the edit of the callbacks. Remember this? And you're just like adding to it and it just kind of sets it up, you know, where you you know, you don't know what you're going to get yourself into because you never do, right? And and so that that's part of the story. That's that predictability, but then they're kind of curious to lean in. Um, I do want you not to overexaggerate anything because I don't think that's your personality per se in the sense of creating a story that's not there, but I want you to leverage what's there and exaggerate that. And sometimes you miss it. You just walk right by and you don't see the story within it. Um, I guarantee you if like I I did because I like you do a walkound and that walkound is is going to give you a lot of information on what you need to do to the truck. But what I need you to do is like put it through the lens of the people sitting on the couch when you're doing the walkound. Where are they interested in that? You know, where are they interested? Okay. And that's where personality and not the the project comes out. Um, you know, guaranteed I I was at uh Matt's off-road games. Um, and you were there too, right? And you had a great time. Matt was doing a recovery and he freaking ran out of gas. >> Yeah. >> And I asked I asked him specifically, dude. I'm like, this is a race. Did you run out of gas on purpose? No. He's just oblivious at times. Like it just he just just is. >> And he didn't realize, oh man, we better guess this up before we do this, right? And he literally ran out of gas. >> Like >> and and and the comments went through the roof on that, right? >> And how many times did that have happened in the videos? That's the type of moments that you need to recreate for you and your following, you know? And and the reality would be is when you lean into this um it it extends your your content and extends the retention because they're connecting you not for the project for you as the personality and seeing how you're dealing with the situation that you're put in. Right? And and and the reality is this. If you only talk about the project and you don't talk about the mission, you're missing the purpose of why you're making content. So, um, I've seen creators come and I see creators go, you have every component, uh, that you need to not do a 100K a month, but I think you do a quarter a million a month. Um, and the reason why I say that is because you're firing on all cylinders on your foundation. Now, all we need to do is get people to watch because you already have the mechanisms in play, right? because it wouldn't take too much to to uh you know go from you know an $18 to $20,000 month in merchandise to $50,000 month. Um all it's just more intentional and then more intentional you are in your videos become sayings that could be you know on a t-shirt that they they respond to, right? Um and then what I would do is don't undervalue your your brand read your sponsorship. look at it through the lens of what it's going to cost you to do things and whatever can bring your profits up. Uh let let's amplify that, but don't give away the farm on it. Like doing doing a $3,000 read with where you're at is probably $2,000 short of where it should be. Um, you know, but you need to be in like if if you if you're in just in the uh in the range of 10K per read. I mean, that's you, you know, you're you're you're doubling almost tripling um uh well, you would be tripling your uh your your your sponsor integration. So, like when you bring that up, don't sign a fullear contract. Uh get a full year commitment, but only sign a quarterly contract because you need to renegotiate it as your numbers go up. Does that make sense? Yes, absolutely. Yeah. >> And then and then what I would do is >> start looking at products outside of merchandise of what you need to get things going. Um like like jumper cables everybody has, but there might be a something that you can do to to kickstart a car that should have your brand on it like from my point of view, right? Because you're going to use that every time like like rare. I mean, you're going to have it turn over, but like there's there's a lot of things that you need to do to get it going, right? Um, and I I would just look at specialty tools as much as you can. I learned that mistake because everybody's opinionated on on tools just as much as vehicles, right? So, I I learned that mistake with Matt. Uh, so when we do specialty, it's okay, it's ours, and this is what we use in every video. Um, and and and then it's an easy integration without you selling anything. It's just there. Like we rarely push the rope, but people are buying the rope every freaking day. Is that making sense? >> Yes, 100%. Yeah, we have some of those already. >> Yeah. And I I would say um really lean into um a couple things. The really weird abandoned vehicles that you can get. But if you can get a abandoned iconic um you know 60s7s because these guys that's probably the vehicle that they restored or worked on. If you can get more of those when they were a teenager the better your content will perform. Okay. And then hit that hit that uh Craigslist hit that um um Facebook marketplace uh thing. And the only way that it would validate it is that you get an amazing deal in Facebook Marketplace cuz people I go there all the time I don't see anything. That's the that's the story, right? Um and then and then anything diesel, it seems like you're performing well in that. Um and then I would I would literally look at part of your projects going to uh the females that that there is like, hey, this would be a perfect Y vehicle truck. Um, and you know, um, and and that's the whole thing. If you can just do the wife's truck and it's always a a, you know, a, you know, Blazer Yukon van, I I think it's great. You know, just some something like that. Does that make sense? >> Yes, absolutely. >> Um, and then and then be very mindful of what's working and accelerate the um, accelerate the ideas. Um, I'm just looking right now. Um, and I I I would say um I I would say those like the one that's really performing, the worst truck on Facebook, I bought it anyway, and it has tires on the the top of the vehicle. Stuff like that works really well. Or if it's in weeds or whatever, or it's a barn find, whatever. Uh, you know, I I think those are your your your money opportunities. um and and your story opportunities too. But you got to realize the story that needs to be told. It's not about the rescue um in in that regard. It's about the deal and the rescue and the story and the miracle that you find this on Facebook Marketplace, you know, from there. Um, but yeah. And then uh you might want to lean in a little bit on uh what what can you do for uh you have a $1,000 Amazon buy and a $10,000 flip. Love that. Um we might need to uh position it differently because then you just told me that you made $10,000 on it. >> I want I want to be curious of what you can get out of it. So, um, can we get $10,000, you know, out of this vehicle with $1,000 on Amazon or something? I I mean, we we can we can explore like the ideation of it. And it might not necessarily be a title change, but it needs to maybe be a visual curiosity change, you know, on that. Um, let me take another gander here. Any abandon, if there's years behind it, that's that's awesome. that works really well for you guys. Um, you're bought three Escalades cheap on an auction to make them one. That's pretty banger, too. >> I really like that one. Um, that was a long time ago. >> Yeah. >> Oh, man. Do something like that again. It's not the auction. >> It's three. Taking three vehicles and making it one is the secret. >> Yeah. We call we have a bucket three in one. >> How many videos have you done on that? >> Off the top of my head, I don't know. Um but the that last weeks would have been a three in one because it's three vehicles into one vehicle. >> You had you had two titles that was that way. >> Let me see. >> Oh yeah. Yeah. We need to revisit the titling. >> If you're if you're gonna do a bucket, get do the titling, right? so that um it's easy to recommend and to go deeper if they like the 3:1 uh challenge that you're doing. Okay. Um tell me about your swap it. Like you you get it and then you you you swap it. Like what what are we looking at there? I would say if it's a swap it, that would be what be considered like our three into one bucket. So, we took a a Ford and from an old truck and put a new B uh frame or suspension under it. And so, it's either two or three into one. And so, it's basically this is an ugly thing. We're going to take what we have laying around and make it an awesome thing. >> Okay. And we have we have 32 trucks laying around. >> Yeah. But but here's here's my thought. Here's my thought. Um um as you're developing this audience and you know that people are sitting on the couch, they probably have a project or two in their yard um or on property somewhere. Um it it could be content for you to go go barter with them to swap it out and get this running or whatever. So you can give them a vehicle that's running and swap it out and then you can swap it back once the the vehicle's restored or whatever. You know, you can give them a loaner vehicle or whatever. I think that's interesting. Um, you know, and then uh another thing would be um anything that you absolutely love body stylewise, you should be obsessed with it on on this channel. Yeah. Yeah. Yeah, we are. So, we we're building So, the 90s era F-150 87 to 901 is the ugli one of the ugliest trucks Ford ever made. No one likes them. And that's our primary trucks. We love them. We've got three of them. We're building the fourth one. We're going to Wyoming for a fifth one. Like C it's Matt's Corvair. >> Yeah. >> Okay. >> Yeah. So, so all we need to do, uh, believe it or not, um, is if you double your amount of views coming out, because you're not getting that many views, you're 1.5. So, if we can get to the three to four million range, uh, you'll just be shy just with the the e economics of where we're at right now, uh, to to probably be 80 to 90k um, of where you're at. Um, if not at that 100k, it just depends on if if advertisers start advertising and competing, getting in front of your your viewers, which you have a high probability of starting to see that now because of uh your your growth that you had, but also the loyalty of your audience. You have a really good audience that a lot of people want. And so, it's just like getting in front of them. And then I I'd be mindful of of mindful and careful of the brands that you bring in and do a read for. Um because sometimes you might be compromising on on something when it's not worth the $3,000. Um and it and scarcity is like, hey, you know what? If it doesn't fit, it doesn't fit. And you can ask more. And I'd rather do less ad reads and make the same amount of money than to do an ad read every video, >> right? Uh, but don't get me wrong, I think ad reads are really important, but sometimes it's a shout out for a part like, "Hey, want to get a shout out? These guys are amazing." That's not a $3,000 play, but it just saved you a ton of money, >> you know, that's that's that I think you could do that naturally in in that um, you know, in that type of content. >> Um, so the goal would be uh the times of the year um, you know, of understanding your content. So, I want to go back Uh, let's just do all of 2025 and I want to just see where we're at. Okay. Um, you're well aware of how hyper sensitive we are on stuff like this. You can see the spike right here. Um, you see see the both the blue and the purple. >> Okay. >> We're not you're can't see it. >> Oh, thank you. Thank you. Thank you. I I was like showing on my screen and you're not seeing it. Okay. See the the blue and the purple right here? >> Yes. >> So it's this kick right here. Um so uh summertime is your time. >> Okay. If you really look at when you got the views coming in um it's summer to fall. >> Okay. And then it picks back up at the beginning at the end of the year and the beginning of the year. >> Okay. Good to know. >> We didn't know that. So, you're already gaining momentum. You have a new baseline. You should be able to do it. So, what type of content should you do um come the end of June? It looks like uh 1 of Julyish. >> Yeah. I would say heavy diesel Facebook finds. >> Wife fan. >> Wife fan. We need to get his wife a van. >> Yeah. I I would make it your best content. um till till probably like August and then there's like a regroup and then it comes back up as soon as the Christmas break is. >> But but if you look at last year just it just increased your baseline. That's all you did. You just had these big spikes that are coming up. But that's kind of a thing that I look for. >> That's huge. >> Is that making sense? >> Yeah. Yeah. I mean that totally we were not aware that the summer was our best month. >> Well, it is now. It might change. They might change because you're just developing your audience, right? But what what I'm seeing right now is year-over-year that that happens. Um and and if we if we if we kind of uh let's do uh just year, let me show you this trend right here. So, let me go back on sharing my screen here. Um so so you pretty much you just increased your baseline had sim similar thing but then you had the spike right here right um and that was that we we already identified what that was uh but you're you're basically following it so you're actually higher than before this is the the higher line on the the previous one. >> Yes. >> So you know that come June is is you're going to start seeing the increase right >> based on this. So this is going to be if you can keep it going here the same the same vein, you're going to start seeing an increase >> on that. >> That's exciting. >> So, here's my prediction. Um, uh, you'll double your views before the end of the year. And, and the reason why I'm saying that is because you're you you you're at your baseline right now. All you need to do is have a couple things pop. Um, now to get them, so it's just not a pop and come down, you have to you have to follow up really well. I teach you the system in channel jump start. You know that whole thing, right? But the the reality is it's just more understanding the engagement. Then two, a really good note is you have a lot of casual viewership and it doesn't take too much to make them a regular viewer. And I think you're developing that right now. And that's why I feel confident that you're able to do that. Um, so you'll probably be three million, you know, video views a month unless you have a a a breakout banger. Um, and then it can elevate it faster and it will just increase that opportunity to have that momentum and you want to get banger after banger, at least get two or three of them there so you can get that that that baseline up. Does that make sense? >> Yes. >> Wow. Um, so, uh, also, um, I want you to do like a custom drop on on something and then the difference would be is give people the ability to do a survey. Say, "Hey, we got these designs. Pick the best design, whatever." Um, the best design wins, and then just do a custom drop on that. that'll probably elevate your um you know probably elevate your your just sales just because they're interested in that and they're voting in it. When they vote they feel like they you know they're obligated towards that. So like like try try to figure that out a little bit. >> Um and then and then you know uh I think you could strategically do that maybe twice this year. You might be able to get to quarterly but I think if you do it too much you'll be compromising other things we want you to do. So, it's just more can we have it and then and then bring that up. Um, you know, in in in that regard. Does that make sense? >> Yeah. >> Yeah. >> Great. >> Okay. So, look, uh, at the end of the day, um, you are crushing it. Um, and I'm I have high hopes, you know, for you. Uh because if you really look at it year-over-year, um and this is what I'm going to show you of why I think you're crushing it. Um it's it's April 29th right now and and you you you pretty much have half of your views and it's only April, right? >> So that that was last year and you're not even hitting your peak season when you get all the views, right? So if you get all the views here, >> you're you're probably going to see double the amount of views than you had last year. So, you had about 22ish million uh total views for the year. Um, however, I think you're going to be a little bit higher just based on on um what you've been learning and how you're engaging the audience and your retention on that. So, >> awesome. >> So, I do believe this channel can actually make 100K a month. I do. Like I I I do. Um what what were some takeaways, guys, like you got out of this? uh some learnings maybe that you learned in channel jump start but you now you got more clarity here on this on this uh download. Yeah, I would say the most eye openening thing for me was clear was the uh knowing when our audience is more in tune to watching us and that's that summer months like and so then if they're if they're waiting to watch us we need to stack that those win videos that we know perform in that uh that three month that quarter so that all nine or all 12 videos are bangers and and that >> and plan now for that so that we can dominate in those those high months. Yeah. And I I would say also use the survey tool to say, "Hey, what does your wife drive, >> van, truck, like g give the the whole thing, you know, and and have every answer be a truck, but then have a van, >> you know, you know, have that and it's like a Yukon or whatever, like get get some understanding of that." Um because you can leverage that too. Um, you know, >> yeah, >> I think dialing in on on on the buckets. I I know you said something about buckets before, you know, you don't always have to use them, but like knowing what works and y'all always say big uh small uh tweaks, big peaks. So, >> need to do that, huh? >> Yeah. Yeah. Yeah. And I think the biggest thing would be um you know is just really understanding that you might have one or two videos that's actually um making your channel perform. Um and and sometimes when you lose those that traffic and you're not replenishing it, you're going to see oh you're plateauing or you're even dipping. Um and I and I think people look at um what what they what they do and they think that every strategy will always play it out. All the strategy we're doing is like what does the viewers want? How do we engage them in a way to tell better stories? because lit literally you're proving it it could be done on things that you didn't think it would work and they're working and it and it's striking a vein and that vein should be really, you know, connecting with them deeply where you're helping them escape or relax or they're on the couch after a long day and they're like, "Man, I'm really into these guys. I really like to see what they do. I can't wait to see what they do next and and and they're they're coming on to that." Does that make sense? >> Absolutely. Yeah. >> Sweet. Um, so here's here's the great thing. Uh, for all those that are interested, if you look in the the link in the description, there's uh I put on a group coaching for channel jumpstart. These guys are a part of it. Um, I I love the community there. We we help each other out a lot. Um, and uh, you know, things things are interesting that what I try to do is help students see YouTube the way that I see YouTube. You guys are doing a great job. Uh, you've come a long ways. I mean, if you watch videos prior to to uh, channel jump start now, huge difference. You can see it in the retention. You can see it in the clickability. Uh you're doing a great job. And and for me, I just want you guys to be successful in a way where you're you're firing on all cylinders and you're taking advantage of everything and not being tink advantage of. And sometimes we're naive. Uh you guys are smart and you're getting it. Uh just you you're more valuable what you understand from a brand's perspective. Like what you're doing for that that Shopyard, they should give you parts for free forever, you know? We literally should. Um, and and the reason why is because every time you do it, you're going to mention it, right? And there's a story behind it. And you can always do a project for them. And then they need to pay a little bit of money, too. Um, eventually, you know, right now it might just work really well where you can get any part and they're going to help you track it down because it's going to save you time. That's what it's all about. So, guys, thank you so much for jumping on. Really, guys, and thank you everyone for jumping on this evening. Uh, we'll see you on the next one. Thanks everybody.