---
title: 'How Founders Can Use AI to Work Less and Make More Money'
source: 'https://youtube.com/watch?v=X3N6RyBLExg'
video_id: 'X3N6RyBLExg'
date: 2026-07-14
duration_sec: 0
---

# How Founders Can Use AI to Work Less and Make More Money

> Source: [How Founders Can Use AI to Work Less and Make More Money](https://youtube.com/watch?v=X3N6RyBLExg)

## Summary

Brad Gage from Entrepreneur hosts Chris Winfield, an AI strategist, who explains how founders can build an 'invisible team' of AI agents to work less and grow faster. Chris covers five key roles—chief of staff, head of marketing, operations manager, financial analyst, and creative director—and provides a seven-day action plan to get started.

### Key Points

- **Introduction to AI for Founders** [00:00] — Brad Gage introduces Chris Winfield, who will show founders how to use AI to work less and make more money by creating AI agents and an invisible team.
- **The Invisible Team Concept** [01:30] — Chris explains the concept of an invisible team of AI agents that handle five roles: chief of staff, head of marketing, operations manager, financial analyst, and creative director.
- **Why AI is Still Early** [03:00] — Chris argues that we are still early in AI adoption, with a 2-3 year window of opportunity. He shares examples like a hairdresser who didn't know about ChatGPT.
- **The 80/20 Rule for AI** [05:00] — Chris recommends using AI to handle 80% of tasks, leaving the remaining 20% for human creativity and decision-making.
- **Cost Comparison: Traditional vs AI Team** [07:00] — A traditional team of five roles would cost $15,000-$25,000 per month, while an AI invisible team costs under $400 per month (around $220 for most tools).
- **Three-Layer Architecture** [09:00] — The AI system has three layers: brain (Claude or ChatGPT), nervous system (make.com or Zapier), and hands (Gmail, Slack, Google Sheets, CRM, project management tools).
- **AI Chief of Staff Role** [11:00] — The AI chief of staff triages emails, prepares daily briefings, preps for meetings, and captures action items. Chris provides a prompt to get started.
- **Automated Email Triage with make.com** [15:00] — Chris demonstrates how to set up an automated workflow using make.com to classify emails, create drafts, and flag urgent ones via Slack.
- **AI Head of Marketing** [20:00] — This agent creates a week's worth of content from one idea, maintains voice and tone, manages editorial calendars, writes email sequences, and repurposes content.
- **Voice Profile System** [25:00] — Chris shows how to create a voice profile by feeding 10 pieces of content to Claude, ensuring AI outputs match your writing style.
- **Content Multiplication Prompt** [30:00] — One prompt generates eight pieces of content (blog post, LinkedIn posts, Twitter thread, email newsletter, Instagram captions, YouTube short script) in one response.
- **AI Operations Manager** [35:00] — This agent turns meeting transcripts into action items with owners and deadlines, monitors project timelines, generates status reports, and builds SOPs.
- **AI Financial Analyst** [40:00] — Analyzes P&L, flags anomalies, tracks cash flow, compares actual vs budget, and identifies profitable products—all in plain English.
- **AI Creative Director** [45:00] — Repurposes ideas into platform-native content, creates hooks, designs content calendars, and tests different angles. Includes a hook generator and repurposer.
- **Seven-Day Action Plan** [50:00] — Day 1: Pick one role. Day 2: Set up Claude project. Day 3: Use manually. Day 4: Refine prompts. Day 5: Sign up for make.com. Day 6: Build first workflow. Day 7: Start role two.
- **Final Advice and Toolkit** [55:00] — Chris emphasizes that founders don't need to become AI experts—just stop doing jobs AI can do. He offers a free 45-page toolkit at superbrand.ai/invisible-team.

### Conclusion

By building an invisible team of AI agents, founders can save 30-50 hours per week, reduce costs, and focus on high-leverage activities. The key is to start with one role, use the 80/20 rule, and automate gradually.

## Transcript

Hey there, everybody. I am Brad Gage from Entrepreneur, and welcome to How Founders Can Use AI to Work Less and Make More Money. Today, I'm going to be talking with Chris Winfield, a strategist, entrepreneur, and connector who helps founders work less, grow faster, and stop being the bottleneck in their own business. We're going to talk about, you know, all the jobs within your company that, that can be helped with AI, the roles of your invisible team, working less, making more. These things are real pieces that Chris is going to help us out with. So I'm going to bring them on right now. Chris Winfield, good to have you here. What's up, Brad? Thank you very much. Great to be here. I see a lot of people I know in the chat, so it's really cool. I'm excited for today. So Can you just give us a little preview of what's about to happen here? I mean, we are smack dab in the moment where AI is everything everybody's talking about and some people are feeling left behind. What are we gonna, you know, get prepped for with you today? Yeah, so that feeling of being left behind should hopefully disappear after today. And because I'm gonna break it down really simply how you can create AI agents how you can create your own AI employees and really like step by step of how to do this. And we're gonna go through five roles that every single person, no matter what their business is, like should create and today. So, and then I'm gonna actually give you a seven day plan to what to do after this. So it's not just about today here for this hour. It's also about what happens tonight, what happens for the next six, seven days. And so are we also diving into a little bit about how your favorite types of prompts work, how you interact with AI as well? Because I did a little research. I watched you on some other podcasts and I saw some really fun pieces of wisdom that if somehow you don't say those same ones, I'm going to bring it up. Yeah, no, no. It'll be a prompt for everything. And what I think I'm going to do is I'm going to show how to use it and all you need to do to customize it. So we'll do some of that stuff live. And then I put together like a really in-depth guide that will have every single prompt, but also every single step-by-step of what I'm going through today because can't really in an hour get through every part. So I think it's like a 45 page guide that people can download afterwards. Well, absolutely. So everybody who's here, thank you for joining. I'm Brad from Entrepreneur Studio and this is currently live. It will be saved on all these platforms as VOD. So you can save it, pin it, send the link to friends and you can watch it afterward as well. And so take your notes, but we're going to be around either way. And actually also make sure that you, you know, ask any of your questions in the chat and we will try to get to them by the end. Chris has a lot to go through, but we'll throw some questions up there and, uh, and see how it goes, but appreciate you all being here. So Chris, do you wanna pull up your presentation? I'm ready to go, yes. Get this going here, right? This is why the people have gathered. That's it, exactly. Okay, so I, let's do this. Let's see. Yes, here we are. Okay, I'm gonna pop off here, camera, but you'll hear the voice of Brad if I need to interrupt here, but take it away, Chris. All right, awesome. Thanks so much, Brad. Okay, so what we're gonna go through today is how to build an invisible team. So when I first started talking to an entrepreneur about doing this, I said I wanna show people how they can save a lot of time, but also use AI to make money. So what we're gonna do is build your invisible team. At least I'm gonna give you the framework for that. So it's how to use AI to finally work less, grow faster, and get your life back. Does that sound good? Let me know in the chat, in the comments. We want this to be super interactive. All right, a few quick things before we get started because you might feel like, who the heck is this guy? Why should I listen? Everyone says they're an AI expert. Well, that's me. If you scan that barcode, you can connect with me on Instagram. Every single day I put up a new AI-related topic. a video walking you through it. I'll have a really cool one right after this about a new Google product that's free that will change the game if you have products. So go there and then also for anyone who, if you want to share, reshare or share stuff from this presentation today, I will reshare you later to my 330,000 followers or whatever it is. All right. So I'm going to play a little video just so you know that understanding AI founder Chris Winfield. Good morning to you, Chris. Good morning. Thanks for coming in. So you are one of the few experts in the world on AI and your company, you started this company so that you could explain what AI is in a simple way to most of us who really don't understand it. Yes. That's a little bit dramatic that she said I'm one of the few experts in AI, but, you know, I do consider myself to be an expert. There's a lot of really amazing people, but just so that you know. So here is when I first, in my first six months with AI, with really getting it out there, I did about 2.7 million in revenue. And it was really about showing people how to use AI to cut costs. So if you look at this, this is back in 2023. So, and if you, when I started, it was 2021. That's early for some people, late for others. But what happened to me is I started seeing all these different people sharing images on Instagram that were made with this program called Dolly. And I then started using a program, an AI called Jasper to help with copy. And I got so into it, unbelievably into it. And I had a public relations agency and we sold that in 2022. And as soon as we sold that, I said, I'm all in on AI. And, you know, I haven't looked back since then. All right. Oh, I almost forgot. Three very important things. So we really like engagement in the chat. That's just for our company. That's always how it is. So, but we also like to reward engagement. So I have somebody on my team here and she's going to, Watch the chat and she's going to see who leaves the most thoughtful comments and who, you know, also the most of them. And you have to just stay on to the end. We'll announce it at the end. She'll tell me, she'll send me a message and say, this is the person in one and we'll send you $150 Amazon gift card. All right. Also, I mentioned this real quick. So this is the guide that I put together. It's 45 pages. It will have everything that we talked about plus so much more. So this will give you step-by-step instructions for everything. So I'm going to give you a chance to get that at the end, but just so you know, and I wanted to show it to you there because it's some of the stuff that I'm going to go through might feel overwhelming and that's okay. And just know that I'm going to give you something that's going to walk you through step-by-step how to get everything you need. All right. Today's game plan, what you'll walk away with today. So number one, Five ready to use AI agents. So who here has heard the term AI agents and has no clue how to create that, create them or what they even are? Let me know in the chat, blow it up. All right, so these agents will handle the work you shouldn't be doing anymore. So you're gonna, we're number one, we're gonna have a chief of staff, a head of marketing, an operations manager, a financial analyst and a creative director. You will be able to have these in working for you all the time. All right, number two, the exact prompts and tools to build each one. No coding, no tech background, no $10,000 consultants required. I'm gonna tell you exactly how to do it, what tools to use, how to make it a reality for you. Number three, this is really, really cool. So this is a voice profile system. So this will make sure your AI sounds like you, not a robot, So your audience never knows the difference. So you're gonna be able to create that. And AI can actually help you create it based on what you've already talked to it about for so long. Number four, automation blueprints that connect everything into systems that run 24 seven without your involvement. Does that sound good? Imagine having employees that don't need your involvement, like how valuable those are. Well, that's what I'm gonna hope to create for you today. All right, and then you'll leave with a seven-day action plan to have your first AI team member fully operational before next week is over. So don't think that you need to or you're going to have to or you're going to be able to create all five of the agents. What my goal is for you is that in one week, you have your first one set up. Then in two weeks, you have your second one set up and so on and so on. All right, does that sound good? All right, let's keep going. And the cool thing is everything I show you today, you can start using tonight. You can start using right after this. I don't know if it's tonight. Okay. So for people, Brad mentioned, you know, the feeling of being behind or late, whatever it is. We're still early-ish. And what I mean by that, I'll show you in a second, but we're not, you know, there's still so many people out there that have no clue about AI. I was doing research the other day into how many different industries still rely on the fax machine. It will blow your mind. It will completely blow your mind and it will show you, all right, why I think we're still early-ish. I think there's about a two to three year window of opportunity here. So you're right at that, in that window. Here's an example though. So this lady cuts my hair and I mentioned, I was like, oh, you should use ChatGPT for that. She's like, what? I'm like, what are you? I'm like, chat GPT, the thing that everyone's always talking about with AI. And look at, so after she sent me this Facebook message or Instagram and said, I wanted to get the instructions on whatever chat thing you said. And I said, go here, chat GPT. So it just, it's wild, right? Like there's people out there, no clue. All right, check this out. So if you had said in, you told AI in, July of 2023, give me an image of salmon in the river. Look at what you would get. Like literally like raw salmon or cooked salmon, I don't even know if cooked or raw, but, and it's like, it's not at all. Now look at December, 2025, like what a difference that is. So just think that's not that long, really. Two and a half years, no less. That's insane. So we're still early. But then we have like this as well, like where people are using it too much. It's a guy giving them the brain and he said, no thanks, I've tried GBT now. So it's like my thing is finding that happy medium. And my rule is that I will always want AI to get like to 80% of it done. And then I'm gonna use my brain and my creativity and what makes me special to do the other 20%. Okay, let's keep going. We're gonna see 10 person billion dollar companies pretty soon, like billion dollar valuations. And the thing that I, in my little like group chat with my like tech CEO friends, there's this, there's this betting pool for the first year that there's a one person billion dollar company, which would have been like unimaginable without AI and now. Okay, think about that for a second. A one person billion dollar company. And how does that happen? It happens because you have the founder who codes and spins up all these different agents, like what we're gonna talk about today. They're constantly doing the work, and then that person is able to get to an exit of a billion dollars with one person, which is just unheard of. And now, even since that clip, there's a thought with what's happening with agents and how crazy it is, that it could get to a point where we have a no person billion dollar company, where the person that built all the agents would own it, but he doesn't have to work, she doesn't have to work in that company. Crazy, right? All right, so billion dollar one person company, getting all this done for you. Let's talk about how to make it all happen for you, okay? So for me, I remember when I had my first four hour work day in years, and it wasn't because I took half a day or something like that. It was because I started getting, I got to a point where I was able to have AI do so much of my work. And I realized, I looked up and I had all these things that I'd wanted to accomplish that morning. And like before even four hours was up, like I looked up and everything was done. It just blew me away. And I realized, wow, okay, if I can do that, well, I can then either, you know, completely double, triple, 10x my output, or maybe I just want to work less. And for me, I like to work. So I went the other way. there's something I want you to remember for yourself because a lot of times, you know, we feel like we're overwhelmed when we're overwhelmed and just because you don't understand something or not good at what you're doing, whatever it is. But that's not the case. It's most what I see because I work with a lot of founders. I work with a lot of entrepreneurs and some are here today. And, you know, what I see is that it's not about being bad at your job. It's about being overwhelmed because you're doing six jobs, seven jobs, eight jobs, nine jobs. And then you put that on with your family life and all of a sudden you see, if you take a step back and look at what you're doing on a daily basis, you'll see how far, how much is happening to you and like what you're doing. And of course, you're not gonna be able to feel relaxed and in flow when all that's going on. All right, so let's look at the math. So the traditional way, if we wanted to build out a company, we're gonna think about it like this, like hire a marketing lead, a operations manager, an analyst, a content creator, and maybe an assistant. And all of a sudden we're at like 15, 25K in salaries or consultant fees or contractor fees, whatever that is, but really, really quickly, if you're hiring good people. So, but with the invisible team, The AI agents are handling all five of those roles and they can run for you 24 seven. And this can be for under 400 bucks a month. Like most likely for most people it'd be like about 220 bucks a month for the different tools to make this happen. Pretty good, right? All right, let's get into the framework. So here's the five roles your invisible team should be running right now. So here's you. Here's your chief of staff. Here's your creative director. Here's your head of marketing. Here's your financial analyst. And here's your operations manager. Now, if I, let me ask you a question for the chat. So if I put those five people in to your company right now, do you think that that would be helpful and that you could grow? Yeah, okay, cool. Let's keep going. All right, so here's the architecture and how this actually works. So layer one, which is the brain. So this is where you're gonna use something like Claude or ChatGPT. At this point right now, today, I am using Claude way more than ChatGPT. I really believe that Claude, I think Anthropic, the company that owns them, is the maker of Claude. I think they're gonna be the ones that win in the long run. And I just find Claude to be so much stronger. But ChatGBT also I still use for some things. I just use Claude probably about like 70% of the time now. But that's the brain, that's layer one. Layer two, so is where you're gonna have something like make.com or Zapier. And this is like the nervous system. So that keeps everything moving. And I'll explain what those are in a minute. And then layer three, which is the hands. So this is like Gmail, Slack, your Google Sheets, a CRM if you use it, a project management tool if you use it, like something like Asana or ClickUp. So the brain, the nervous system, the hands. So the technology part becomes simpler when you understand it in those terms. All right. So how about we start with the role that I would recommend everyone also create this first. So this is your chief of staff, your AI chief of staff, the one who keeps you focused on what actually matters. That is an important thing. All right, chief of staff, what it handles. So it triages your inbox, classifies every email, drafts responses, flag what needs you. Prepares daily briefings for you. So by going through your calendar, your overdue tasks, decisions waiting on you, preps you for every meeting. So when you're getting ready for a meeting, it lets you know ahead of time, it researched the person, pulls contacts, suggests talking points. Then it captures and routes action items. So extracts from meeting transcripts, assigns owners, creates tasks. A lot, right? This is a pretty banging role. Protects your time, handles the 80% that doesn't need your brain. Remember I just mentioned the 80-20. So you still, your business still needs you, your creativity is still needed for social media and everything like that, but it doesn't need 100% of you. It doesn't even need 50% of you. It needs about 20% at most, so the 80-20 rule. Okay, so let's do this right now. So here's the prompt. All right, you are my chief of staff, And your job is to protect my time and keep me focused on high leverage activities. When I share emails, so it goes through all these different things. So all, when you get this prompt and you download it later, what all you need to do is down here where it says my top three priorities, priority one, priority two, priority three. And if something doesn't connect to these, flag it. So all you need to use this prompt to get started, and this will help you right away, is for you to just Think about what are your biggest priorities? What are your three biggest priorities right now? So let me show you. Let's just run this. I have it down here. Do I have to switch screens every time? What are you trying to do again? Never mind. I got it. Oh, okay. Cool. Thanks. So, all right. So we're going to take this and I filled it in. So with my top three priorities, scale Hayvision, it's new startup, 200K monthly recurring revenue, grow the network membership with high quality operators, secure three tier one placements this quarter. All right, so, and then we're just gonna run it. So here's, it'll like literally, so this is before I'm gonna show you the automation and everything like that, but you could start using it just from that prompt and just drop in whatever you want and it will start to help you to just get those priorities so that they are built out. So super simple. What I should do. Like this, I'll go through this, but this is pretty good. So, all right, let's keep going. Share this tab instead. All right. All right, so let's go through what the automated version. So that is very manual. It will give you answers that you need. It'll give you feedback, but you have to constantly be feeding it. for that to happen. So here's what the automated version would look like. So with this, you set it up once and it runs 24 seven. So here's what would happen. A new email arrives and then it goes to something called make.com and make.com basically just creates, creates flows. So it integrates all your different apps and it connects everything together and then it fires off whenever needed. So I'll show you a little bit about that in a second. And then you would give it your API from Claude. And then what that would happen is that Claude would then go through your emails and classify and create drafts wherever needed. And the draft gets created in Gmail. And then if it's something super urgent, what it's gonna do, it's gonna flag you in Slack and then say like, you have a very important email that just came in. So you're constantly only being, you're only being updated when it's really urgent or when something needs your attention. So that, again, in the workbook, the worksheet that I'm going to give you, it'll walk you through exactly how to do this. It might sound a little complicated right now. It's super easy. And by the way, I'm not a very technical person. So if I can do it, you definitely can. All right. So here's how to build it. So this is using make.com. And if you look at make.com, there's actually a free tier that will probably be enough for most of you to get started. So that's why I added that rather than Zapier because it has that free tier. So what happens is you would set up a trigger. So you would have Gmail and then it would go to watch emails. And then this would just run every 15 minutes. and it would skip all your newsletters, notifications, and known spam. Then you're just gonna send it to AI. So it's really simple. Using make.com, you're gonna send, it'll send the subject, it'll send the body, everything, like what are all the instructions, everything. So it just walks you through every single part, and what we're gonna get to is where it's like, it's three paths for every email. Think about how nice this would be if it actually worked. So if something's urgent, it comes into Slack to DM you immediately. If something's important, it will create a draft and give you a daily digest at the end of the day so that you don't need to be responding to emails every second. If something's routine, it'll just create a draft and auto send after you review. So you always would have the actual final say. And then everything gets logged so that you see exactly what happens. And then if you're using a project management system, boom, it will create a task with an owner and a due date. Cool. Total setup time for this is about 45 minutes. You can then let it run 24 seven after that. Start with the free tier of make.com. Let's check out the chat real quick. See how you're doing. Cloud is very consistent. That's interesting. All right, let's keep going. By the way, so this is make.com. So they have 3000 pre-built apps like for integration. So pretty much anything that you use, they will have an integration for it. And it's literally it's very visual and you're just like connecting things. It's really, really simple. All right, ready for number two? Your AI head of marketing. So this is the person who does your content messaging, your visibility, all on autopilot. All right, so what does the head of marketing actually handle? Creates a full week of content from one idea. I'm gonna show you how to do this. I'm gonna give you a prompt for this that you can use even before you set this up. It maintains your exact voice and tone, not your generic AI voice, your actual voice. Manages your editorial calendar. How nice would it be if you were just able to log on to your computer, see, all right, today I'm supposed to create this and it'll schedule it and also track performance. Writes email sequences that convert. So you need a welcome series, a nurture series, sales, re-engagement, whatever. And then it repurposes everything. So meaning that if you do a podcast episode, for example, that can become 15 pieces of content. And your head of marketing here on your invisible team can help make that happen. And then also, this is a cool thing also, especially with Claude, that it will help to adjust as you go along the more that it actually knows. Okay, so let's get into this one idea, eight pieces of content. Ready? All right. So you have an idea and you just like create a voice memo or even if it's on your computer, whatever it is. I like this program called Whisper Flow and just because it gets your dictation so well, but whatever it is, it can just, it can also just be your notes on your iPhone or whatever it is. All right. So one idea becomes a blog post, 1200 words, LinkedIn posts. with a hook, a good hook and a CTA, a Twitter thread, an email newsletter, an Instagram with three captions, and a YouTube short script. All right, so we have those eight pieces of content from one idea. Now, all you have to do is think about, like, what are things that people ask you about all the time? When you talk about what you do, how do you explain it? Like, literally, just like it can be something so simple. So this should take about 10 minutes and everything comes to you in your voice. All right, so here's how it actually work. One prompt, all eight formats, here's why. You don't need to use eight separate tools. So there's a zillion, like I could throw a rock and hit an AI tool. But the cool thing is you really only need one. So you paste one prompt into Claude that will get your, or ChatGPT, whatever you like better, will get your voice profile loaded. That signal prompt tells Claude to generate all eight formats in one response. Each format has specific instructions. So the prompt defines word count, structure, tone, and platform rules for each piece. So it gives you everything, the prompt will tell exactly what to do. Now, this is the other really cool thing that I'm gonna show you is your voice profile. So this will change your content game completely after today. So, and again, you're going to get this. Uploaded to the Claude project once, every response automatically matches your writing patterns, phrases, and tone. Would that be nice to not have to, you know, keep editing everything from, you know, that ChatGPT or Claude is giving you because it sounds like AI and, you know, like you can so tell when people are using AI for everything. You review it and then you distribute it. God outputs all eight pieces in one chat. You copy each piece to its destination or automate that step. And then here it is. All right, so the voice profile. All right, ready? So here's a really cool thing about this. So you can do this in two different ways with this prompt. So one, you can give it 10 pieces of your content. Like I'd find your 10 best pieces, like whatever they are. And you can copy and paste them at the end. you have been using like chat GBT or Claude or whatever for a while, it knows what your voice profile is. It just doesn't know how to put it together. Let me show you what I mean. All right. All right, so I'm gonna remove this because I'm not gonna upload the 10 pieces. So you see what it says? To build this, I need to pull from our actual conversation history, so I'm working with real data, not assumptions. Now, the cool thing is that I would do the same thing on ChatGPT. All right, so now I have a rich data set. Let me build this properly. doing live demos like this is always a little nerve wracking, especially this is my regular account. But I want you to see how this actually works and how powerful it can become. So I would run this in both. Let's say you use ChatGVT and Claude, run it in both so that each one kind of has an understanding of you much better. It's really thinking here, huh? Wow. You must be using it a lot because it's combing a lot of data right now. Oh my God, yeah. It's always awkward waiting for the AI to come back. Well, I think what's interesting about this, and I'm a voice coming from nowhere, but here I am. I would just say this is a testament to how fast it's gotten that we're used to this incredible amount of work happening in an instant. And sometimes it needs a little bit extra time. And I think that's a little thing. I know. I'll try to do, catch you to a barbie quicker for this. Let me share. All right. See, so, oh, this one wants to 10. Oh, I forgot to remove. I did it perfectly before. All right, so I'll come back to this. So while it's still running, I'll go to the next one. And these I wanna show you. All right, so here we go. So this is the other prompt. So this is the content multiplication, how it actually works. So one prompt, all the formats, here's why. So basically it's saying turn this idea into eight content pieces. use my voice profile for all of them. So like if you just tell it to use your voice profile, it'll remember to do that. So this, and then you just, all you have to do for this prompt when you use it is just put your idea, whatever your idea is. So let me give you, show you an example. Oh, there we go. All right, cool. So it created a nice document for us. So the cool thing is like I can just open this now if I wanted to in, right in Google Docs and make changes there. And you can see though, so it's kind of crazy. how much it actually knows and how much it can infer about you. So Chris writes the way people think when they're fired up. Short, declarative punches followed by one longer sentence that lands a point. So it goes into what my rhythm is, question and answer, one sentence paragraph, I do that a lot. Words and phrases that I use a lot, ones that I don't. This is kind of crazy, right? So you're all gonna be able to create this for yourself. So do Chris boys don't, so I, because I hate, I love M-dash, but I hate it for AI because it's so obvious. Leverage, just like things that it's saying, it's just kind of crazy, right? I don't want to check to see the chat. Okay, so here's what we're gonna do now. We're gonna run this one. And here's my idea. This is all you have to fill in. So the idea, most founders are using AI to create more content when they should be using it to eliminate 30% of their workload and reposition themselves as the strategic brand of their company. That's it. Like that's the big idea. So I'm gonna let that run. And then, so here, see what it says? Let me pull up your voice profile first so every piece is dialed in. Good, I've internalized the full profile. Now let me build all eight pieces. Isn't that cool? Like, so it, because the thing about Claude that's really helpful is that they have something called skills. And once you could create skills yourself, and then once you create those, it just, it learns what it is and then it'll learn how to use that later. So that's like what pretty much with the voice profile, it's gonna remember that. Oh wait, I'm not sharing the right thing. So see, it's just building out all the information, all the different eight pieces of content for me right in here. And again, it's based on what the voice profile. So it's not like it won't use M dashes. It won't use emojis or things like that. So here it's like on piece three, right? Email to my list. Who's excited to use this? Brad, you can see the cloud, right? I can see what's going on on screen. Is that what you're talking about? Yeah. Okay, cool. All right. So we're gonna let that run. And we'll come back. Okay, cool. All right. So one prompt, one response, all eight pieces. So that's on page four of the toolkit. So here, let's say we wanted to automate this. So what if you could just drop a voice memo and get a week of content? That'd be pretty cool, right? So here's how to do this, like really simply. So you put the voice memo into Dropbox. And if you use something else, you use box.com, whatever, like don't worry about the, that it has to be Dropbox, it doesn't. It can be whichever one pretty much. I'm just using ones that I use. And then it can automatically transcribe it with something called Whisper. Whisper is a really, really strong transcription app. And then it goes into your Claude that has your voice profile. So you could just ramble on in your voice memo And then it's gonna go get the Claude and they're gonna clean it up. They're gonna have it make sure that it matches how you speak, everything like that. And then it will, like this finish goes into Google Sheets, goes into your calendar. So it actually is creating a content calendar for you. And then you can use something like Buffer or Hootsuite, whatever you use to then have that sent out automatically scheduled for social media. Really, really cool. All right, here's how to build it. And again, there'll be a longer description in there. This presentation would be like five hours if I had every single how to build it step. All right, so the voice memo is to publish content. So That'd be pretty cool, right? If you could do that, it's easy. We're using voice memos all day, so we're able to do that. So maybe use WhatsApp, whatever it is, but all of it'll connect. So all you do, step one, record a voice memo on your phone. Open your phone, talk for two to five minutes about an idea, a lesson, a rant, and then save it to a folder on Dropbox called Content Ideas. All right, so that... that's gonna be your important one. So then you're gonna use something like Otter or Whisper, as I mentioned before. And then what happens is make.com watches that Dropbox folder and every time there's a new file in there, it triggers the scenario. So the scenario is audio gets transcribed to text automatically. So you don't have to do that. It just, by you putting it into that folder, It's gonna transcribe it automatically. And then it's going to generate. So the transcript is sent to Claude with your voice profile uploaded, the content multiplication prompt that I just showed you, and the platform specific instructions. And then what is Claude gonna do? It's gonna return all eight pieces to you. And then this is a little bit more technical, but it's not complicated. Claude's response is split into two separate pieces, each platform's content gets extracted to its own variable. So as you see here, oh no, here it's still creating, all right, it just finished. So here's what the eight pieces of content looks like. So again, it states the idea here, and then it gives me the LinkedIn post. So here it says the hook is the first line, and with an engagement question. So the hook is always the most important thing. I stopped using AI to create content six months ago, which is a good, that would be a good hook for me because people are like, really? So then here's the Twitter threads. Here's the email to your list. So this is all just based on a two or three sentence idea. So here we go, quick confession, blah, blah, blah. And then again, you can just bring this into your Google Sheets and it's really simple. But here's everything. Pretty cool, right? Oops. I wanna see the chat. How you guys doing? Amazing. Oh, thank you. Awesome, okay, cool. I'm glad you're getting a lot of it. I know it's, a lot, but that's okay. We're good for it. All right. And then finally, the fifth step, it routes it to four different destinations. So social posts go into Google Sheet for your editorial calendar and then send to Buffer or whatever scheduler you're using. Email draft goes right to your ConvertKit, your MailChimp, your AWeb or whatever it is. Blog posts, Google Docs for review and then video scripts, separate sheet tab. So you have everything there. So you set this up once and all of a sudden you're gonna just have your content for all week. And a lot of it that's just gonna be created automatically. Pro tip, yeah, this is important actually. And this is different than what you hear a lot of times. But we recommend running this manually for a few weeks first so that you really trust the output the quality and then automate it so that you really see, okay, cool, this is worthy of me to go up. So that's an important thing to do. All right, role number three, we're getting there. Your AI operations manager, the one who makes sure nothing falls through the cracks. That sounds good, right? All right, what do they handle? Turns every meeting into action items with owners and deadlines automatically. Monitors project timelines, flags what's falling behind before you ask, generates weekly status reports, sends follow-up reminders, builds SOPs from your processes. This one alone is worth the price of admission because the SOPs make everything easier. Identifies bottlenecks before they become real problems. All right, so here's how we do it. So meeting and then action items. So literally takes 15 seconds and then every task that was discussed in the meeting, like how many times you've had meetings, like a Zoom meeting and everyone talking for half hour, 45 minutes, and then you have no idea what actually people are supposed to do because no one follows up afterwards. So here's what we will do. So this is another prompt for you. You're my operations manager. Here's a meeting transcript. Extract every action. By the way, the reason with the prompts, I wanted you to be able to, these are things that you can use today right away and before you build out anything. So all these will save you time, save you money, make you money, but you won't have to, and you can use them right away. So what I would say is grab a meeting transcript from your last meeting and test it out here. So I'm gonna show you what this looks like. So, all right. So here, oh my God, that looks crazy. So right down there is where the meeting transcript starts. So I'm gonna throw all that into it. And what it's gonna do is help me build out a comprehensive operations document that breaks down what happened in that meeting, who needs to do what. It's really, really cool. Chat while you guys are doing that. I'm going to use the AI feature inside Zoom. Hardly ever. I'm not a fan of Zoom at all. I keep using it, operations. All right, I love it. All right, cool, cool, cool. All right, this is still going, so I will come back. Keep going. Once again, I think it's good people know this takes a little bit of time. I know. Sometimes to scan, and that's normal, for sure. But the amount, I mean, i'll just uh i'll pop in here real quick and just say chris like uh the chat is going nuts uh for this information i think a lot of people are going to bookmark this thing including me i mean i've been full at full attention here and i know that i it's i'm gonna have to just go step by step uh and just what what while this is going is are we where you want to be not right now or do you want to do a quick shout out for people to contact you through instagram because that's uh that was what the code was throwing up before wasn't working for some people it wasn't working so i've just been letting people know find chris on instagram that's a great way to connect and and find and get more information like this definitely press can you put that in there um so check this out so i put in that uh share this tab okay so i put in the transcript of the meeting and here's what it pulled out of this like So my meeting never used to look like this. Like it would just be like, okay, I think we're supposed to do something. So it broke down everything in and then who the owner is, what the priority, what's the deadline. It just has everything in here. So literally even just again, before using the building out your agents, you're going to have just be able to use that. and that's gonna save you a ton of time. And all you have to do is simply put that transcript into this prompt. Cool? All right, let's keep going. Oh, yeah, so as I mentioned, SOPs, I think is, oh, shit, I'm not scared. It's tricky with the share this tab. Sorry, so the bonus SOP builder. So before this is what you would say, I handled myself because no one else knows how. Be honest, how many times in your life have you said that? I know or thought it. For me, 100,000, I don't even know. It's crazy because there's this thinking that I don't wanna take the time to do it, right? But it takes you so much more time. So after complete SOP, anyone on the team can follow built in 10 minutes of conversation with Claude. All right, so here's what this looks like. Meetings run themselves after the meeting. Zoom ends, it goes, it triggers make.com. Literally that's like the trigger is just that the Zoom call ends. And then it then puts everything from the transcript and sends it to Claude. Claude extracts all the actions like what I just showed you. And if you use a project manager like Asana or ClickUp or any of these, it can then also create tasks in Asana so that you are able to just like it's assigned to the right people, et cetera. And then, you know, a lot of people use Slack, but you Slack mainly for notifications. But then if somebody all of a sudden, so like, let's say I assign something to Brad, he would get a notification saying that he has new tasks waiting for him in Asana. And that all happens automatically. And yeah, you can do that also for like a Monday morning roll up of everything open, done or overdue. You can have it go through. and see what's waiting, what needs to happen, et cetera. All right, I'm gonna just go through this one really quick piece. I wanna be aware of time, but it's basically using like Otter AI, get the Zoom transcript. The trigger, as I mentioned, is that it ends. You use Claude to, that Claude gets the API, Claude, sorry, Claude gets the transcript and then boom, creates an actual amazing action items, owners, and deadlines, and then you can put it into your project management system. Super, super straightforward. And hardest part is the project management part because it has to match up the names right. But start by having Claude output a table copy to a sign manually for week one so that it gets it done the right way. All right, somebody just mentioned something about Financial analyst, this one's pretty cool. The one who tells you what the numbers actually mean. All right, what does it handle for you? Analyzes your P&L and flags anomalies. So for example, cost of goods sold is up 18%, but revenue only up 12%. That's not good. Tracks cash flow and projects runway so that you're never surprised. Compairs actual versus budget and tells you why you're off. Generates plain English summaries, not account and speak, real insights. Identifies your most profitable products, where to double down, spots trends, all these different things. All right, so here's a prompt. Really cool. This is really, really powerful. So you take your P and L, your profit and loss for, let's say, for January versus December, since we're still in February. And this is what it's gonna give you back, a three sentence summary. It's gonna flag line items that charge more than 10%. So all these, and here's the important, thing about how i did this one write this like you're talking to me over coffee no jargon who else you know doesn't like a financial advisor speak so i'm going to show you how to do this all right you're my financial analyst and then i just put in isn't this cool? It, like literally from just the P&L, listen, this does way more than my finance guy who works for me, to be completely honest. It really breaks things down in such a crazy way. So most profitable, least profitable. The one thing to focus on digital products, what concern me, total revenue is flat. Mastermind, you know, it literally tells you like you're sitting across from somebody that you can trust. So really, really cool. So you're gonna get that prompt. Important, yes, it's important. Your AI financial analyst analyzes and recommends you decide. Don't let them make decisions. They are robots. Never let AI make financial decisions. Honestly, it's your advisor, not your CFO. So it's somebody who can give you information, but you should always act. All right, last one. Can't believe it. Your AI creative director, the one who turns your ideas into everything, everywhere. I know many of you, this is what you're looking for. So what does this role handle? Repurposes into platform native content. Create scroll stopping hooks. Most important thing in social media is the hook because we have two seconds when somebody decides whether they're gonna scroll or whether they're gonna watch. Two seconds, that's insane. So you have to have great hooks. Designs content calendars, tests different angles on the same idea, keeps you visible when your head's down, consistency without needing your action, attention, that's crazy. Formats for each platform, So it knows like the character counts, the hashtag structure. All right, one idea, five platforms, two minutes, all platform native. All right, here's basically with this prompt, what you're gonna do, it says, all you need to put is another new idea. So this is the rough idea. So I'm gonna grab it. You're gonna just put your own in there. Then what it's gonna do is, as you see here, it's gonna create platform native versions for LinkedIn, and it says exactly what to do. So it's a short prompt, right? But it's very, very powerful. Threads, or thread for Twitter, et cetera. So here's, most entrepreneurs are using it, I had to go faster, that's the wrong one. And of course, and with any of these, like let's say you don't like it, then all you have to do The hook is terrible for number one. See how much better? Like I would click that, definitely. The other one was terrible. So there's a study that the meaner you are and you bully the AI, supposedly the better results, I don't know. I go in between being super funny and super mean. Did you hear that? I was actually going to ask about it. People have done research on the tone being harsher and it's helpful. There's a couple of weird studies. That was one. I think if you bully it, it gets the best results. Then there was another one where it says my boss is watching make this perfect, like something like that. And it'll work. Like it'll give a better result for that than the just like the normal thing. So yeah, isn't that crazy? I mean, it is. It's becoming more human every day. That's incredible. And frightening. Exactly. Exactly. So cool. This is you. So you'll have this and create this is great. Again, like before you create anything, this is going to give you awesome content. and just tell it when it's wrong, always make sure to tell it. All right, so one idea. All right, screenshot this, ready? The hook generator, the repurposer, the angle finder, the subject lines, the competitor analyzer. All right, literally these are my favorite like prompts for content and just do a screenshot or take a picture or whatever Because these will all, and they're in the guide, but these will help you so much. It's so crazy. You don't need super long prompts anymore. The AI is getting so good that you can just tell it exactly what you need. Boom. Did everyone get a chance to screenshot that? Let me know in the comments. Let's look at the complete picture. You're complete invisible team. This is what it looks like. All right. So the chief of staff, that's just putting Claude, make.com and Gmail together. Cost, maybe 40 bucks a month, but that's in some of these, like I messed up a little bit, but the, then how many hours does it save? So if you look at the bottom, it says, you know, 31 to 50 hours a week are saved. Now, That does not mean, see, that does not mean that you have like minus eight hours to work. It means that if you had all these different people working for you, plus the time that you're putting in, it would be about 30, 50 hours, like overall, once you have all this working and cranking. So the head of marketing, operations manager, financial analyst, creative director. It's insane. So 2020, 220 bucks a month, maybe, and you could have all of this. All right, so here's the real insight. Why most entrepreneurs use AI wrong. So as I said, I've been doing this for a bit and I've helped a ton of people and talked to a ton of people. And what I see the most, the majority of people, what's happening is this. They're using AI to create more stuff faster. That feels good, but really that's chaos at higher speed. Because think about it, you're just creating more and more and more. All right, here's what the 1% do. Use AI to remove themselves from processes. How can I not do this anymore? That's what I want you to start thinking about all the time. Things that you would not pay somebody what your hourly rate is. I don't care if you don't have an hourly rate. Figure out what you're gonna make this year and then divided by the amount of hours that you're gonna work, figure out what that is. And you're doing a ton of stuff that you would not pay somebody to do, that you wouldn't pay your hourly rate. So when you remove yourself from those processes, you get more clarity, more growth, more freedom. That's the goal, that's the whole reason for today that I wanted to be able to show you what's possible. All right, so here's your action plan from leaving now. Seven day invisible team launch. All right, day one. So remember I said at the beginning, I'm gonna give you a seven day plan because just like those meetings with transcript, with action items, I want you to have action items to leave from here. Are you willing to do these? Let me know in the comments. All right, day one, pick one role, the one that saves you the most time. So whatever that is for you, think about it and that just like, and whatever your first thought is. Set up a Claude project with custom instructions and upload the contact stock. So all that will be explained in the worksheet I have for you. Use it manually for a full day. Paste in your emails, your data, your ideas. Like literally make yourself do it so you see how long it would take. And then make sure it's right. Refine your prompts based on what worked and what didn't. So if the prompts that, like if you need to change something, change it. Don't worry about it. Sign up for make.com, get the free tier, and build your first automated workflow. When you build that first workflow and you do that and you see how easy it is, it's going to change your life. And I don't say that lightly. Let it run, monitor the outputs, adjust where needed. And then finally, you get to day seven and you followed all those instructions, start on role number two. So you have your first employee, then you start on role number two. All right. everything you need to get started, screenshot this one too. This is literally. And just a reminder to everybody that we are gonna have this available video on demand. So everybody can come back here. You're not gonna miss out. on YouTube, on Facebook, on LinkedIn, wherever you're watching this on X, it's going to live on and you can always come back to it and watch it again. Awesome. All right. So here's, at the end of the day, you don't need to become an AI expert. You just need to stop doing jobs that AI should be doing for you. Hopefully that should be like a breath of fresh air for you. You don't have to be up on everything. You don't have to be using everything. You just need to stop doing the jobs that AI should be doing for you because your invisible team is waiting. All right, finally, here is where you can get the 45 page toolkit with every prompt, every blueprint, every shortcut plus bonuses in there. That QR code should work great or go directly to superbrand.ai slash invisible dash team. So that will have everything that you need in there. And yeah, you can crush it. Well, I mean, speaking to crushing it, Chris, this is one of the most active chats I've ever seen in one of our webinars. And I think it's just because these are extremely practical pieces of advice here. And this does work. I just checked the QR code, so that's fantastic. And I know it's been over an hour. I don't know. Should we answer a couple of questions from the chat if you feel like it? Yeah, sure. Might do this. Yeah, let's do that. All right. So let's go to... Let's figure this out here. Well, yeah, we'll leave up the QR code a little bit longer. Yeah, that'd be great. But okay, so... I mean, there's probably some folks who are going back to things that they maybe missed at the beginning. But, I mean, I'm also curious to know in the beginning. The toolkit's free. Right. Somebody asked in there. It's free. Everything's free. Like, I'm not selling anything. So, yeah. I'm also curious to know in the beginning, what would be the top three AI tools to use? So I would start with Claude. I think that you, that's all you really need to get started. I don't know what else you, you know what, Google Gemini, because Google Gemini has the, an amazing image, Nano Banana, and it's free if you use Google, you know, so that you have a lot of tools in there. And I'm trying to think what else I use ever since I'm looking at my... Start with those two. You don't need those more. And I have another one here. I mean, this is pretty specific. Oh, go ahead. Manus is the other one that I would suggest. So M-A-N-U-S dot I-M. And that was... I don't know if you know, Brad, their story. They started 10 months and then they hit 100 million in ARR and then they got bought by Facebook for 2 billion after 10 months. No, I did not know them. And that's, I mean, that's a success story for sure. Yeah. My God. Okay. Well, maybe, maybe one more question. I, again, we're, we're pretty over time here, but let's see here. Somebody was asking, I don't know if this, you can tell me if this is a question that, that you can speak to or not. What about company confidential issues info? How to, how do you think about that with these tools? Yeah. I mean, that's, that's definitely something to keep in mind. Is that something that folks need to maybe talk with their superiors about or, or how do you, of maneuver that um yeah it depends on what you're using so there's a lot of talk about open claw and you know things like that and where they it's agents run on their own and then um you know and like yesterday i think the head of security or compliance for uh meta she it deleted killed all her emails, like she had hooked up to the wrong, like it's some crazy story, I gotta look it up. But yeah, I think it depends on what you're giving, like, you don't wanna be putting confidential information into, you don't wanna be putting it into the chats, like it just because You got to assume that nothing's really private. That's no different than anything. You say you wouldn't want to put it into Google or Facebook or anything. So yeah, I'm not a security expert, but I think it's just about being, just like what Brad said about being careful about what you're giving access to. So yeah, but there's a lot. smarter people with security that can answer that probably better. Well, I mean, yeah, these are extremely helpful tools and any data, any information, if it's sensitive or something, just double check first before you're running it through these systems. But for the most part, you know, this is for you starting your business and setting your own stuff up and you're making the rules. So that should be that should be fine because you're in charge. Well, Chris, this was informative. This was powerful. The chat was lit up. Any any last things to say before we wrap up here? I just got to check. So Disney Diva Deb was the winner of the most engaged. I just got a text from press. So we'll reach out to her and get you that gift card. No, I just think that if everyone get the workbook, because it really will help bring, clarify what I did here. So grab that and there's so much in there. And I would just love for you to just take action, you know, just go through that seven day plan that I mentioned and just get started. Like even if it is completely intimidating, it feels overwhelming, you don't think you're technical, whatever it is, even if you just start and even if it's messy, whatever, like you're good. Love it. Well, this has been incredible and I'm going to come back to this later. Chris, just thanks so much and thanks for prepping. a kind of both a stream of consciousness, but also these extremely practical steps that people can actually follow along to. And once people do that, they will have an understanding, won't feel behind and get a head start on, you know, working smarter, not harder, really. That's kind of, it is what you're pushing here, right? Yeah, that's really it. Thank you so much, Brad. You're a great host. I really enjoyed this. And yeah, I'm excited for everyone to their teams all right well have a good one everybody all right bye guys see you later