---
title: 'You should think of this framework whenever you pick products'
source: 'https://youtube.com/watch?v=cCW67D3iRkM'
video_id: 'cCW67D3iRkM'
date: 2026-07-27
duration_sec: 93
---

# You should think of this framework whenever you pick products

> Source: [You should think of this framework whenever you pick products](https://youtube.com/watch?v=cCW67D3iRkM)

## Summary

The speaker introduces the SCTM framework for selecting products to promote on TikTok Shop. The framework evaluates products based on four criteria: visual appeal (S), creator credibility (C), timing (T), and sales metrics (M).

### Key Points

- **Introduction to SCTM Framework** [00:01] — Most people unknowingly use a system when picking products; the speaker created a framework called SCTM.
- **S - Visual Appeal** [00:14] — The product should be visually interesting and camera-friendly. Example: Bloom drinks with many bottles create a strong visual hook.
- **C - Credibility** [00:27] — The creator's background can be leveraged as credibility. Example: a young guy with military experience selling skincare to military personnel.
- **T - Timing** [00:40] — Consider if the product is seasonal or timely for promotion.
- **M - Metrics** [01:07] — Evaluate sales numbers, number of creators promoting, sales trends, and commission rates before choosing a product.

### Conclusion

The SCTM framework provides a simple yet effective checklist for evaluating products to promote on TikTok Shop, helping creators maximize their chances of success.

## Transcript

you can learn. And most of us don't even know that we're doing this framework that I created called SCTM. And I want to discuss exactly what it looks like using a software or an app or you're just scrolling on TikTok and finding
system whether you know it or not. The first letter is S. S stands for problem? Is this a product that visually would be interesting or something that I could show on camera that I would enjoy to film? Think things like, for example,
tons of Bloom drinks. That would be a very visual hook. It's visual. There's so many of them. The quantity makes the visual hook so interesting. Or, for cleaners sell so well because there's so many visual angles you can give on a
credibility, which is C. Credibility is the X factor that you have as a person Let's say, for example, I'm a guy in my 20s and I'm trying to sell skin care to harder for someone like me cuz I don't have any experience with skin care. I
guys like me who'd never use skin care military, so I could use that as credibility to sell a product that is related to people who are also in the service. Next is T and T stands for
with this product? Is it a summertime product? Is it a winter product? Is it a things relate to the timing and the perfect moment to be promoting these products. And lastly, M. M stands for metrics. What do the metrics look like
How many sales do they have? Are they a ton of Are there a ton of creators that sales or decreasing in sales? How much commission do you get when you make a picking your products to promote on TikTok Shop.