[00:02] probability that you have some mistakes that are we'll talk about today. And finally, I'll show you the only working YouTube Shorts structure that helps you get tens or hundreds of thousands of views even [00:15] on small channels. I'm Stas Mar, I promote businesses and experts through years, I've seen more than one and a half thousand expert videos, and I have a lot to tell you. The first is an idea for shorts. If you haven't bothered to [00:28] figured out what topic will attract viewers, then your because this topic will be will be weak. This is why people often make viral videos by copying [00:42] each other's viral ideas. While this can be a good idea, in most cases, such videos don't sell well or attract an irrelevant audience to your channel. The second mistake that causes viewing to freeze is poor primary [00:54] metrics, namely retention rate and swipe rate. These two parameters are available in the creative studio and they are easy to find. We go to the coverage tab and find the scrolling percentage. And here is an important parameter: for the video to grow [01:07] indefinitely, the percentage must be higher than 80 minutes. This is the the team, after which the video simply shoots. And often this figure falls quickly. And if you haven't yet reached 1,000 views and this figure [01:20] has dropped below 80, then there's a high probability that your video will no longer be watched by other viewers; it simply won't be shown. As for retention, the average view percentage should be above 85. This is a good sign that your video is [01:33] likely to perform well across various niches . But in some lower. Everything depends individually on the chosen niche. But parameters because whenever they go into the creative studio and [01:46] try to determine the reason for the stagnation of the video, they always see these indicators are low, below 80% of views and below 80% of video retention. And they think: strong video if even on a strong video these parameters are bad?” [02:00] The secret here is simple. Even if the video reaches a million views, it stops at the millionth why does it stop? That at some point the share of viewers began to fall. And video, just rely on the fact that it has a lot of views, not a [02:14] retention. Yes, in any case, YouTube competitors. And if your swipe percentage and average view percentage are better, then you will be shown. It's simple. It is profitable for YouTube to show [02:26] creators who are eagerly watched for a long time. Let's look at the main mistakes that cause these indicators to decline. And the first reason is there is no hook. This is the very hook that gives you a reason to watch the video to the end. And the viewer [02:38] seconds, whether he is interested or not. Here the hook is often built on the visual component, and only then is the text supported. Considering to grab attention that quickly is to show something. That's why [02:52] everything is so unconventional; the short videos start out unconventionally, to raise more questions in the viewer's mind than to provide answers. The next reason is that designed shorts are great, of course, but the more you [03:05] try, the more likely you are to find a pattern that works. At the same time, publishing too frequently is not good. Frequent publications help quickly build a loyal following, which then drives the buzz with each [03:17] you appear in their offer much more often. By publishing a lot, you don’t have golden mean is best here . The next reason why people don't watch your short videos is too many details and particulars. [03:31] Here it is much better to add dynamics and change of events than details. Well, another reason is incorrect installation. And it’s not just about dynamics, although that’s also important, but also about the layout of the text. Many people neglect the placement and [03:44] make it too low or too high. Not only is this difficult for the eyes to read, but it is also obscured by the platform's own symbols. Somewhere the icons are covered, yes, the symbols, likes are superimposed on your inscription. [03:57] views on shorts and attract clients from YouTube, but don't want to understand all the intricacies of algorithms and editing, our team can help you create shorts and long videos that deliver immediate results. I left the contacts in [04:10] my retention chart? If we see this starting blade at the beginning of our video, this is, in principle, normal. Most viewers drop out in the first few seconds on the shorts. If this discrepancy is more than 10-15%, then something is [04:23] very wrong. On the Shors, the starting blade should be minimal. scrolling, and secondly, it reduces the overall audience retention rate. If then what to do next? Let's look further down the chart. If we see such [04:38] repeated declines in interest, and this is a line of leniency, yes, we have lost interest here and here, we have lost interest, then we need to replace means that the viewer did not like this information . This means it was too [04:51] drawn out, boring, undynamic, or it wasn’t relevant to the essence of the video. That is, we fix the problem, and this graph will then look more stable and there will be fewer declines. Ideally, of course, your retention line would look straight, [05:04] also on the chart, not only in shorts, but also in long videos, we often have, on the contrary, increases in interest. This means that the viewer liked this moment and watched it again . This is what happens with us in shorts and [05:17] starts not with 100% retention, but somewhere around 130%, 115%, and so on. This means that the video was re-watched several times. But interesting, you also need to learn how to make them regularly. And doing it situationally [05:33] won't work here. Many people are looking for a trend or waiting for this trend to re-shoot something. This is wrong. It is much more effective to conduct an analysis in advance and outline a plan for the month. Sometimes a channel's takeoff lacks a small detail that a [05:45] person without experience simply cannot see. This applies to both horizontal personal consultations, I often identify such issues even with large channels and provide a step-by-step plan on how to fix them. After which the channel gets a [05:57] clients confirm this. What used to guarantee views? A short story is nothing more than a short story, and each story consists of narrative acts. [06:09] The classic three-part question, statement, and answer is ideal for blinkers. I'll show you an example from my last episode of what it takes to start Let's imagine all the viewers as a classic funnel. In order to buy something from you [06:23] , they will all have to be here. The majority of viewers are cold. It is useless to offer a product to cold leads at the top of the pyramid. They just need to be given something of value. Well, for example, a PDF checklist with a valuable [06:35] will only become warmer and move here. In the middle of the pyramid are warm audiences, there are far fewer of them, and it is recommended to offer webinars to them, as they are interested, but cannot yet decide whether to work with you or [06:49] not. Once they become interested, they will become hot. But here there are very few such viewers. And these viewers are always ready to buy because they have pain, urgency and intent. The solution is simple. Content should be created initially for [07:02] your ardent viewer in order to avoid unnecessary warm-up stages. This will allow you to sell even with low views and on a new channel. The example is finished. If by following the hint. There are other narrative structures such as [07:15] problem, path to solution, solution. Everything is absolutely the same, only at the beginning affirmative. The first sentence needs to hit the viewer's pain or interest . This will already be 70% of success. Next we fill the plot with our process, essentially [07:29] chatter. And in the end we give some simple solution. For example, you said toy vending machine business. Do you want to earn 300,000 rubles in one month? from each machine. The problem is ready. [07:41] do for this, what kind of machine you will take, pay, and what problems you will encounter there. Well, there are some other will incur. And the decision to say how much I managed to earn in one month. [07:54] Would recommend this business to others. If yes, why? That's all. I also recommend watching the episode about the main secrets of a YouTube channel for main secrets of a YouTube channel for business in 2025, so you can squeeze 10x [08:06] business in 2025, so you can squeeze 10x profits from short videos. Bye everyone.