[00:04] riyals in sales through Google Ads. Let me give you the most important [music] three factors and the secret of this success. The first piece of advice is to test, test, test. Do several campaigns, and in each campaign, several groups, and in each group, several ads and several keywords, so that you have a
[00:19] margin and an opportunity to improve. You compare and improve based on the results. Also, the more you allocate your ad groups to keywords specific to this group, the higher your
[00:31] specific to this group, the higher your click-through rate will be and the lower your costs will be.  Number 2: Focus on both search and performance-max campaigns. A search campaign will give you a better return on investment in most areas because the
[00:44] end customer already has a purchase intention. They'll type " flower shop" to search for flowers to buy [music]. However, the challenge is that it will be limited to the search volume for that specific area. On the other hand, a performance-max campaign will go beyond that, bringing you new customers and generating interest from
[00:59] people even if they don't intend to buy flowers or a gift. Consequently, you can scale and significantly increase your numbers. The third point during campaign management is to analyze the campaign results and identify the problem and
[01:11] areas for improvement. If the click-through rate (CTR) is low, it means the problem is with your ad or the keywords aren't directly related to your ad. If the CTR is good and there are visits to the shop [music] but no sales, then the challenge is likely with the shop
[01:25] no sales, then the challenge is likely with the shop itself or the landing pages. Optimizing the product description, images, payment gateways, customer service, and everything else will help increase the conversion rate for will help increase the conversion rate for your campaigns.