---
title: 'AI traffic converts 23x better than Google'
source: 'https://youtube.com/watch?v=JS5gKesQFzM'
video_id: 'JS5gKesQFzM'
date: 2026-07-14
duration_sec: 0
---

# AI traffic converts 23x better than Google

> Source: [AI traffic converts 23x better than Google](https://youtube.com/watch?v=JS5gKesQFzM)

## Summary



## Transcript

AI traffic converts better than Google. If I'm looking at the data right here, Vercel is seeing 10% conversion rates from AI traffic. [music] Tally said AI is their largest acquisition channel and helped boost their ARR by a million dollars. And get this, in June, our traffic from AI search was just 0.5% but it drove 12.1% of our sign-ups. That's a 23 times higher conversion rate than [music] organic search. And here's why this is happening. When AI recommends you, it's already shown the user that it understands their specific case and now they're justifying why you're a good fit to solve [music] their exact problem. So, the traffic to your site is often arriving pre-qualified and ready to act. So, while the volume of traffic is small right now, if you're only looking at raw clicks, you're missing the point.