[00:02] and people with products who want to run ads. Mohammed Ahmed has built dozens of brands with sales exceeding seven figures, all of which have spent
[00:15] video, I'll explain exactly how you can run an advertising campaign. This guide will be comprehensive. One in three people who run ads on Meta burns their budget
[00:27] in the first week. The reason isn't the product or the budget; it's just one wrong decision. I'll explain these details later. First, follow along step by step because every minute you watch this explanation will literally save you hundreds of dollars. First, what do we need to learn? We'll learn
[00:40] the concepts of pixel convergence, budget, and the steps to create an ad directly. We'll also cover test results and how to expand and utilize the new Advantage Plus in the new Meta update. Why is it so powerful, and is it worth the numbers? You'll answer that now. Then,
[00:57] we have five common mistakes. The fifth mistake is the most significant and the one most people fall into.  Initially, when we're running an advertising campaign, the first thing we
[01:10] ad sets, and then the ad campaign itself. The campaign is the advertising campaign we're going to launch. Next, we have the ad sets—the number of ad sets that will be included in this campaign. Finally, we have the ads, which are the advertising content, whether it's images,
[01:25] videos, or carousels. The most important decision for your campaign is whether to make it a sales campaign. For example, if your make it a sales campaign. For example, if your traffic campaign for the first two days. This is called a " wormup" to activate your pixel so it
[01:41] wormup" to activate your pixel so it knows when you're active. This does n't work for all new accounts. For some accounts, if you run a sales campaign and it doesn't pay off at all, you should run a $5 traffic campaign for 48 hours, and then run another campaign.
[01:55] $5 traffic campaign for 48 hours, and then run another campaign. Traffic flow will deliver your ad to everyone who clicks, including people without Visa cards and those who aren't even interested in your product. The second crucial point you must focus on is the pixel, because without it, your ad won't work, and
[02:08] Meta won't give you any results. The pixel is added once and creates a connection between Shopify and Meta Ads Manager. After adding the pixel you chose, you must select the bids, even if you see a signal or a brown triangle. This indicates
[02:26] that your account is new and you haven't had any sales in the last seven days or period, which is normal. Even if you see this signal, you should continue without any problems. Therefore, it's very important to use bids exclusively. You must tell Meta, "Hey Meta, go get me
[02:42] You must tell Meta, "Hey Meta, go get me people who regularly buy through Facebook or Instagram." If you use "ad to cart" only, you won't see any sales. cart" only, you won't see any sales. You must use bids exclusively; it's very important to always choose them.  For
[02:57] budgeting, it's very important to know that when choosing your budget, it's based on the type of campaign you're running. Let me give you an example. Suppose you want to run an APO campaign or an APO campaign. An APO campaign is when you want to run an APO campaign or an APO campaign. An APO campaign is when you run a campaign, but the ad sets within that
[03:10] campaign are determined by how much each ad set will spend. A CPO campaign is completely different because you'll be setting the total cost for the entire campaign. because you'll be setting the total cost for the entire campaign. For example, if you're going to run a CPO campaign and allocate
[03:24] $50 per day, this means that if there are three ad sets within the campaign, they will all spend $50. However, if it's an APO campaign and you allocate $20 per ad set, this means that if you have three ad sets, they will spend $60 daily. There's
[03:40] something called a lifetime budget or a daily budget. This means you need a daily budget or a general budget. I don't want you to forget about this completely. I want you to set a daily budget where you pay a certain amount daily, and that amount will be spent within a certain timeframe.  24 hours and you can stop the campaign, you can edit
[03:56] it, you can do anything. This is the strongest and best option for you. Now, these terms are very important when you're running an advertising campaign. You need to understand them, guys. Some people say, "Okay, why are you speaking in English? Let's keep it all in Arabic." Guys, when we
[04:11] learn, especially on the Meta platform, there are symbols and terms whose meanings you need to learn in English because they are very important. These are five of the most important that you need to know how to read. We have CPM, which is the cost per thousand impressions. It means
[04:24] how much you will pay for the thousand impressions that appear on your ad. The calculation is how much you are spending on your ad. The calculation is how much you are spending divided by the number of impressions multiplied by 1000, the normal rate. So if you see your CPM and it's between $4 and $12, this is a very
[04:40] normal number. Then we have something called cost per click, which is the cost per click when someone clicks to watch the video, does Shop Now, and goes to your store. This has a cost.  The cost per click (CPC) is, as we said, how much you pay for each click on your ad. The calculation is based on spending divided by the number of
[04:58] clicks. The normal range for a CPC is between 20 cents and $1.50. Currently, $2 is quite normal, especially if you're selling in the US or especially if you're selling in the US or 4B markets. It's very common because the competition is fierce
[05:13] in those countries, so a cost per click of two is perfectly fine. The CTR, on the other hand, is the click-through rate, or the percentage of people who saw the ad and clicked on it. It's calculated by dividing clicks by impressions by 100.
[05:26] This means that if your CTR is between 0% and 5%, it will be excellent. Next, there's CPI, which is the cost per acquisition—how much it costs to get one sale or one customer. We need to know
[05:38] how much we spent divided by the number of conversions. This varies depending on the product price and how much you spend daily on advertising. Finally, there's something called Return on Ad Spend (ROAS). This is the return on ad spend, meaning how much you earned for every dollar you spent on advertising.  I
[05:54] profited from it, for example. Of course, it's calculated as revenue from splitting the advertising budget. Let's say you're running an ad campaign with $50 and you get a sale. The return on ad spend is around three. This means that for every dollar you spent, you got
[06:10] $3 back. Now that we understand the terminology and click "Create," when creating an ad, it's very important that, as we said, we set the target to sales. We do n't want engagement, visits, awareness, applications, or customers. We specifically want people who have bought before,
[06:25] within the first 100. It's also very important that you set your pixels and that you keep them relevant to your budget. If you have a buy/buy campaign, you can start with $20 per ad. If you have a buy/buy campaign, $50. I've given you the best range so you can get results. It's
[06:42] very important, guys, that I have a product related to skincare. Should I set the target to $20 per ad?  Interests? Write "skincare," "beauty," " skincare routine." I don't advise you to include any interests. There's no artificial intelligence inside the platform, not even the place itself. You don't need to add anything; it places your ad
[06:58] where it sees fit. Here, regarding ads, it's very important. You need to know that we have image ads, video ads, and carousel ads. Personally, I prefer videos. When you create a video, it's crucial to
[07:17] the video itself or the hook text. This means that the person scrolling through your ad should be able to person scrolling through your ad should be able to them the product, and see the solution. You should also promise a "try
[07:32] it today" guarantee; if there are no results, you'll get your money back. Finally, you need to include something called a "call to action" (CTA). This means giving the customer a command to visit your store. In short, if you have the best product...  In the world, you have the best brand in the world, but
[07:46] with a bad creative, it's very difficult to generate sales. In the testing phase, when you're running a campaign for the first time for a product and you want to test its performance, it's perfectly normal to see numbers that might be normal to see numbers that might be a little weak. This is very important. It's crucial that
[08:00] you don't keep messing with the campaign, not turning it off and on again. Because once you turn it off, you've ended it, and you'll have to Because once you turn it off, you've ended it, and you'll have to start from scratch. Okay, it's very important that you don't mess with the campaign, don't adjust it, don't turn it off, and don't turn it on. You keep everything running.
[08:13] Even if the numbers aren't stable, it's perfectly normal to continue. But in the scaling phase, when normal to continue. But in the scaling phase, when you start to understand and you've been patient with the campaign to you start to understand and you've been patient with the campaign to achieve the best results, you'll find that
[08:27] the numbers will gradually improve. The cost per sale will be better, the advertising will be better, the click-through rate will be better, and even the cost per click will be better. Now, regarding targeting, you need to know that when you trust Meta today and tell them, "We have this
[08:42] product and we have..."  Advertising content and assigning most tasks to metadata through artificial intelligence, such as finding the right audience for you, will result in higher head counts, higher head counts, higher CPI, and literally stronger results in
[08:56] every aspect. However, if you say, "No, okay, wait, I want to do everything manually. I want to set the interests, I want to set the placement, I want to put exactly where the ad will appear," it's put exactly where the ad will appear," it's currently very difficult to achieve good results. You
[09:09] might get some results, but I'm saying that if you want to increase your earnings through advertising, you need to move to the scaling phase. There are four conditions you must consider at the moment. First, the campaign has moved out of learner phase, meaning you've tested the product
[09:24] and finished. You've taught and trained this pixel. For me, 24 to 48 hours is sufficient, but three days is a maximum to ensure there's no fluctuation in head counts or budget, especially
[09:37] if the campaign is still in learner phase.  If you increase your budget by 100%, you might get two sales and see that the head count is 7 or 8%, meaning every dollar you're getting back is seven. So you get excited and increase, say, your $50 campaign to $100, or even your campaign to $100. Here, you're
[09:53] literally throwing everything away because you've increased your budget to a frightening level. It's very important to budget to a frightening level. It's very important to monitor your CPI for the first 48 hours after each increase. For example, today I ran a test campaign, tested
[10:07] the product, everything is winning, the head count is excellent, and I've started scaling. It's impossible for me to reach scaling and then abandon the campaign, go to sleep, and come back in three days. No, no, no! When you're running a campaign, especially when you're reaching scaling, it's crucial to understand that
[10:24] when you're increasing your budget, you must start reading the data meticulously. You need to keep an eye on the data meticulously. You need to keep an eye on everything and be a very good monitor. Otherwise, believe me, you'll literally lose everything and have to start all over again from scratch.  I want to tell you
[10:37] about the common mistakes that most people who run advertising campaigns make, especially the people who run advertising campaigns make, especially the fifth one, because it literally destroys all campaigns. Okay, the first thing is a budget of $5 to $10 per day in 2026. This is a mistake. Why?  Because you need to understand that,
[10:52] okay, I want to run a campaign with $10 and $10, but you don't have the funds, your ad won't reach have the funds, your ad won't reach anyone. The solution is for you to aim for a minimum of anyone. The solution is for you to aim for a minimum of $20-$30 per AdCenter, or
[11:05] run a campaign with a minimum CPO of $50 or more. For me, this is the golden number. If your budget is low, I don't advise you to say, "Okay, I'll try it,"
[11:18] because it won't produce results. After the launch, if you're an experienced and professional person, it's best if you learn to launch, if you're an experienced and professional person, it's best if you learn to three days, especially now after all the updates, or if you're a complete beginner, it's best to
[11:33] all the updates, or if you're a complete beginner, it's best to wait a maximum of seven days, no more. I don't recommend reaching seven days; three to five days is better if your account is new. If you're a professional, everything will be clear within 48 to 72 hours.  Max's hour,
[11:47] but during this period, the most important thing is not to play around with campaigns. Don't keep clicking, don't stop and run the campaign, because whatever you do, forget the campaign and start all over again. If the target audience is less than a million, meaning when you go in and do everything manually, it's very normal for it to be, say, 10
[12:00] million, and when you start specializing, it becomes half a million. When you put in half a million or a million, it's very difficult for you to get results. So start with a broad audience, like I said before, don't put broad audience, like I said before, don't put interests, never put interests, and let
[12:15] Facebook do the funnel and find people for you without any intervention from you because it is literally smarter than you and it is very difficult for you to compare yourself to the metric. Now we come to one of the most important points, which is creativity. Creativity is king, guys. Okay, it's the hero of your game, meaning the hero is not the ad,
[12:31] or your brand, or the colors, or the logo. The hero is creativity, and when I say creative, I mean the advertising content, images, videos, or even carousels. When you go today and bring me three or four videos, where did you get them from?  The place and Mac are sure whether the videos are profitable
[12:45] or not. It's not normal for you to be getting results; it's normal not to. Why do you need to test creatively more right now? Even if I get three to five, I sometimes raise it from seven to ten, and sometimes from ten to fifteen. Creative, yes, but wait a minute, Muhammad.
[13:02] very few videos about it. I don't even find videos to create for it. The solution is for you to create videos using artificial intelligence or to use visual content. It's difficult to launch a campaign if you don't have at least seven to ten creative videos. And most importantly, you need to know that currently, the
[13:17] ten creative videos. And most importantly, you need to know that currently, the real person talking about the product, meaning a UGC creator. Okay, this is simple and convincing, and people like to see someone else who has come out and tried a product and shared their experience. The fifth mistake is a pixel that isn't installed
[13:33] or is installed incorrectly. Here, any pixel error makes it very difficult for you to get results because this error is the most costly.  Launching without pixels is enabled and linked to Meta. A campaign without pixels is like a blind person
[13:45] in one minute is a step you shouldn't skip if you're starting from scratch. First, you need to set up a pixel correctly. Create a campaign with a sales objective. After that, don't add any other interests. Ideally, you shouldn't choose or give Meta instructions on where to place the ad;
[13:58] let Meta place the ad wherever it wants. It's also very important that your videos are 7 to 12 seconds long. If you're using images, they must be very professional. For video hooks, forget about the first three seconds of the action; the action should be clear at the end of the video. Start with $
[14:13] seconds of the action; the action should be clear at the end of the video. Start with $ 20 to $30 per day if you're working with a PUBG or $50 per day if you're working with a CPU. As we said, you have to wait. If you're a professional, you can wait up to 48 hours. If you're a beginner, five days will be enough. After three to five days,
[14:29] start uploading gradually.  20% and you want to see how I work from scratch, from product research to brand building to creating ads to achieve sales from day one? I'll make you a video.