---
title: 'My Definitive Guide to Finding Winning TikTok Shop Products (Product Watchlist)'
source: 'https://youtube.com/watch?v=J1-TyyVzpWI'
video_id: 'J1-TyyVzpWI'
date: 2026-07-27
duration_sec: 1011
---

# My Definitive Guide to Finding Winning TikTok Shop Products (Product Watchlist)

> Source: [My Definitive Guide to Finding Winning TikTok Shop Products (Product Watchlist)](https://youtube.com/watch?v=J1-TyyVzpWI)

## Summary

An experienced TikTok Shop creator with over $3 million in sales shares his definitive guide to finding winning products. The video emphasizes that product selection accounts for 80% of success and introduces the SCTM method – Solution, Credibility, Timing, Metrics – to evaluate product potential.

### Key Points

- **Success Story & Importance of Product Selection** [00:01] — The creator has made over $3 million in sales from TikTok Shop, and attributes 80% of his success to product selection. Poor product choice kills sales even with great content.
- **Example: Wife's Struggles with Wrong Product** [01:43] — His wife got only 300 views/video because she chose a mascara that was not visually viral. After fixing product selection, she got a 500K-view video and $2,000 commission.
- **The Core Question for Product Selection** [02:49] — Ask: 'Does this product solve a visual problem?' and 'Is it unique from the start?' Demonstrational videos are the best-performing format on TikTok Shop.
- **SCTM Method: S - Solution** [03:41] — Solution: Can the product be shown solving a problem in multiple angles? Visual complexity helps. Example: a vacuum cleaner with many attachments is better than plain shoes.
- **SCTM Method: C - Credibility** [05:13] — Credibility: Are you a believable source for this product? E.g., a military person promoting tactical gear; avoid promoting products you have no connection with.
- **SCTM Method: T - Timing** [06:17] — Timing: Is the product trending? Seasonal? Holiday-related? Flash sales? Timing can boost conversions.
- **SCTM Method: M - Metrics** [06:46] — Metrics: Check reviews, number of sales (demand proof), commission (at least 10% ads commission), and stock levels. Products with thousands of sales are lower risk.
- **Applying SCTM in TikTok Shop Marketplace** [07:41] — Go to Product Marketplace, look at 'Trending', 'New Arrivals', and blue-check brands (they spend on GMV Max). Evaluate each product using SCTM.
- **Example: Pink Chair (GCI Outdoor)** [08:58] — Blue-check brand, $85, 4.0 stars, 37 sold – low sales but good commission and visual. Not ideal due to low demand proof.
- **Example: Tactical Shovel (Rhino USA)** [10:08] — Blue-check, $35.90, 4.7 stars, 1,000 sales, 10% commission, 5% ads commission. Good S (visual problem solving), C (outdoor credibility), M (good metrics), T neutral.
- **Example: Flame Torch** [11:57] — Blue-check, 33% off, 4.7 stars, 2,400 sold, 10% commission. Good timing (sale), strong metrics, visual product.
- **Wishlist Product 1: MyQ Smart Home Security** [13:18] — $79.99, blue-check, 4.2 stars, 35,000 sold, 15% commission. Visual, credible for homeowners, timing good (holiday season, break-ins increase).
- **Wishlist Product 2: Magic John Phone Holder** [14:48] — $35, 4.6 stars, 25,600 sold, $3.29/sale commission. Very visual (demonstrate in car), good metrics.
- **Wishlist Product 3: Guru Nanda Pre-pasted Toothbrushes** [15:28] — $30, 14% off, 4.7 stars, 17,700 sold. Unique, visual, portable. Guru Nanda likely puts GMV Max behind good videos.

### Conclusion

Mastering product selection with the SCTM framework is the foundation of TikTok Shop success. The video provides actionable steps and specific product recommendations to help creators start with high-probability products.

## Transcript

well over a thousand times promoting tons of different products on Tik Tok shop that have made me over $3 million in sales, all while also mentoring people on Tik Tok and working full-time in the military. And let me tell you
right now that 80% of my success on Tik Tok shop is because of my ability to do product selection, finding winning products that people genuinely want to buy. On Tik Tok shop, you could be the best content creator honestly in the
good products, you won't make any sales. I literally just had somebody do that basically like making content with your hands tied behind your back because it's but if it's not something people want to buy or if it's something that you're
you're not going to get any sales. That's why in this video, I'm going to show you everything that you need to know about picking viral products on Tik convert and also make your content a lot easier to actually start filming. That
looking for products, how to find the variable factors that you actually need short little wish list of products that I think you should actually start products that I'm going to give you is going to be the best for December and
even going into 2026. So, stick around until the end to see those. But first, we need to understand exactly why product selection is so important. You is to find viral products on Tik Tok shop and things that will actually
convert for you. But no one ever really goes into the details about how exactly now because of all the algorithm changes and like all of the, you know, GMV Max stuff that's going on right now, but people don't truly understand that the
viral products make up probably 80% of your actual thing. Like, so if you could content, but you're not good at picking products, you're down 80% of the actual Another like proof to the pudding here is that my wife, she just started Tik
Tok shop recently. She actually stopped as well. But when she was doing it, she was getting like 300 views per video, which I'm sure a lot of you watching to see why that was happening, I was looking. I said, "Wait, your product
selection isn't very conducive for making really good quality content. And extremely oversaturated, very competitive, or just not something that out, we realized that these were the things that we actually needed to
fix. So once we did, we actually saw her increase in her sales and her views. then basically overnight, I would actually say probably maybe like a week view video, a 500,000 view video, and she made like $2,000 in commission her
tell you that my methods work, I I promise you they they work. You just need to actually be able to dictate like what the problems are. And almost that's why I'm extremely excited to show you exactly how to do this. Now, let's
how to find the viral products. First, you need to understand why you're not And a lot of you, it's because you're you're told a really good tip, but it direction. And that tip is actually people telling you that you need to be
believe in, right? And yes, that statement is true. You need to be yourself, but that doesn't mean that those are the only things you need to do to pick viral products. For example, my wife, she had like mascara that she got
that's just not a very viral product. It's something she really liked, but making viral content. A really good way to think about this is that does this product solve a visual problem and is it very unique right from the start of the
video. So, if it's just a basic mascara that has like a little bit of a unique tell, then it's not going to sell very well and it's not going to get a ton of like, you know, foams up on your face or something, I don't know. I'm not very
foamed up on your face, like that'd be very visual and crazy, right? And that if it's actually solving a problem that people really needed, then you would sell a lot. So, you're looking for these products that have unique spins to them,
bit of what we're kind of looking for when we're scrolling through these products. Now, I want to get into the nitty-gritty about what exactly we're looking for. And I like to call this the SCTM method. And I will break down each
one of those right now. The S stands for solution. So, does this product solve a visual problem? Can I show this product doing some type of action? Can I actually said recently that the demonstrational style videos on Tik Tok
shop are the bestselling videos that you can do. They statistically sell and get Tok shop. So, if you can show this product solving a problem in tons of angles, in a ton of different cuts, you're going to have a better chance.
number one on the entire app for home and living products. She's done over $10 million in sales at the time of filming this. And even my mom, who's done over, I think 2.5 million in sales now, and she does almost the exact same method as
products that you can really do that with. You can't really do that with, you a lot more boring, right? But like, that doesn't mean shoes are bad. It's just a fashion, you know? There's not very much you can do other than, you know, put on
There's not much you can do, you know? But if you have a vacuum cleaner, right, of stuff, like that's a very visual thing. You could show that in tons of different things. Maybe it has a bunch of different attachments you can use.
The more visual complexity that you have to these products, the better it is. So that was S. Now we're going to move over to C. C stands for credibility, which promoting this product? A good example of not being a good credible source for
a product would be, for example, let's say that I live in an apartment, but I example. like that would be a lot harder for me to showcase because I don't have a lawn to show myself, you know, mowing. Same thing for for me, for example. I I
don't wear makeup, right? So, would I be good to like promote makeup products? all. So, you got to think about those kind of things. Like, am I a good sense? Obviously, this is a spectrum,
professional like artist to, you know, get like painting material and you don't need to be like a professional like cook to, you know, get some kind of cooking helpful when you can find your credible sources, like your credible, you know,
utilize those for your products. A good example would be, you know, let's say, for example, I'm in the military and I have a tactical backpack. You know, I, stuff with tactical stuff, right? For example, I could really go into depth
would know all about them. That would just be a good example of something that I would want to promote is with my credibility. So that was C. Now let's move on to T. And T stands for timing. timing is, is this a trending product?
Is it like actually trending up right now in sales that you can hop on? Is it a seasonal product? Meaning that is this thing usually promoted or used in the holiday specific product? Because that's different than seasonal, right? So that
related products instead of like winter related products. Those are usually a a can actually promote. Maybe is there a flash sale going on for this product actually leverage that to make more sales? That was T. Now let's move on to
M. So M stands for metrics. Like are there good, you know, reviews for this sales? Is there good commission? How much is the ads commission for this ads commission now is that I don't take less than 10% commission. I think when
anything you can. If you know that product is going to trend, you know take whatever you can get so that you can get the sales to use as a leverage road. But we can talk about commission and all that stuff in another video. But
looking for when I'm looking at these products. Because if you think about it, you know, let's say, for example, you find a product that has five sales and you have a product that has, you know, 1,500 or maybe 10,000 sales, that that
has more proof of demand than the one with five sales. You can bet that your odds of selling the product that has already 1500 or maybe 10,000 sales or than the one with only five. So that's the SCTM method, and that is what I
would be using whenever I'm looking at these products. and scrolling through my feed. Now, let's actually take that method and go and apply it to the first products with you right now. Now, the first thing that I do when I'm looking
for products is I honestly just go and look through my, you know, product marketplace to see what kind of options I have because these displays and these by the time you're watching this, they might have changed already. So, I
what I'm going to do is I'm going to go to the Tik Tok shop uh product I'm going to click the product marketplace button. And then in here, at this top section and see what kind of like, you know, feeds and things that
as you guys just saw. And I want to see what products are in these categories because these are products that are being paid by the brand by like to Tik Tok to get them on these feeds, which means that they are going to get more
these challenges and stuff. So, we want to utilize that for our advantage. So, Friday rankings for example. You know, this is going to change all the time. this might not be here, right? That makes sense. But now, we want to look at
these. They say trending potential, you know, new arrivals. All of these things would be amazing products for me to look at and see if they fall into my SCTM to look at this chair, this pink chair. It looks kind of cool. Uh, it's number
even know, looks like trending section. point. It says $85, which is a pretty good, you know, impulsive purchasing price point. It's by the company GCI Outdoor, which if you guys didn't know,
they are a blue check company. And this is a huge part right now is that these blue check companies usually are spending a lot on GMV Max. So I would be "Okay, look at that. It has a blue check mark. This is a nice product. It's very
visual. It's very bright, you know." And then I could scroll down and see, okay, uh, there is a 4.0 star review, only two reviews, 37 sold, and free shipping and free returns. If we swipe up on the product tag right here, it says I get
doesn't say anything about ads commission. There's 246 in stock, which something I would prefer to promote just because there is not enough sales potential shown because there's only 37 sold. Everything else looks amazing to
me. Like the price point, uh the commission rate looks amazing and the spend money on ads for this. Like, this is still a good product. It's going to sell anywhere near as much as the other ones we can look for. Now, we scroll
down to this one right here on number 19, and it's actually a shovel or a tactical shovel by Rhino USA. This company again is a blue check company. have a good amount of ad spend behind it. It's $35.90, which is a really good
price. It has free shipping, 4.7 star review, a,000 sales, and if we check the commission, it's probably okay. It's probably not the best, but if we click on it, 10%, it's not amazing, but if we check the ads commission, this is 5%.
you're low in sales, just go for whatever you can get. And then if we see parts. If you see right at the bottom here, it says or right underneath where it says get free sample, it says most approved, which means that most people
approved. So if you're struggling with getting good samples, this would be if we look at the SCTM method for this solve a problem? I could easily show tons of different visual things with
a good S category. Now, if we move over to C, does am I a good credible source of outdoor areas I could probably use this thing at. You know, you'd want to like, okay, yeah, I could definitely show this product. So, that makes me a
good timing for this product? And really, there is no like timing for would say, specifically. There's no flash sales. So, there's not amazing timing, I would say. But the metrics, the metrics are a huge part in this one.
pretty good. So, I think this is a good to go product that I would definitely and we look at these other options for the recommended for you, these are other here, I'd be navigating through tons of different options, right? Like seeing
things and just seeing my different options. But, I really want to look at brand and I want to look at free sample to see what I can look at there. Now, I'm basically looking at products that might fall into a good category of a
well-known brand that is probably giving good GMV Max. And now I'm just looking at the visual aspect of things to see if it falls into my SCTM. Let's say, for razors like shaving kit. It's a really
sold. So, I'm like maybe I just don't want to do that and I would just skim well-known brand, I really wanted to look at it because, you know, there's possibly a lot of GMV Max behind it. But in this case, it's not worth my time
if we have this like flame torch thing, you know, it's 33% off. So, that's good for timing, meaning that there's a sale. And then if we look at the reviews, 4.7, 2,400 sold. So, that means there's demand for this product. There's free
3-day shipping and free returns. Like, all around this is an amazing product to look at. And then, if we look at the commission, it says 10% commission. And if we click on it, there is no, you know, added, you know, ads commission.
this is a good product. I would definitely be all over this. It's a blue more than likely some GMV Max pushed on it. So, this is definitely something well. That is my general rule of thumb when it comes to finding these viral
have an eye for something that you could show off and use some kind of visual aspects to. And if you combine that with these GMVAX products, you're more than likely going to have a very viral video. Now, let's move on to my favorite part,
which is giving you a little wish list of products that I think are good ones to promote going into December as well as 2026. And the first one that I'm going to talk about here is the MyQ Smartome like security system thing. I'm
actually just about to promote this product today as I film this video with because it's it's got literally everything. It's $79.99, which is a really good impulsive purchasing price. It is by my Qo like smart home which has
than likely they have GMV max behind it. It's a very visual product so that solves the S in like solution. Does it solve a problem? You can easily show that right here. Am I a credible source? I could easily show this on my house
actually using it becoming a credible source for the product. The timing I than likely they're going to run a sale for you know Black Friday, Cyber Monday and then also on top of that going into the winter season I think breakins go up
it's the opposite. But either way, like timing is going to be fine. Like your time, and I'm sure they're going to have sales, and you're going to get sales metrics, I really love the metrics about this product. You have, you know, it's
$80. It's got free shipping. It's a 4.2 star rating, which isn't the best, but it's not bad. And then 35,000 sold, which is like a really good sweet spot, but it's not like very saturated and not a lot of competition. And then if we
look at the commission, at least on my display, I'm getting 15% commission. It says there's late shipments, which I don't know if that's true or not, but it says there's 5,700 in stock, which is a good amount. So, overall, this is like
product that we have here is the Magic John like phone holder that goes in your posted a video about this product today as well. This thing is 35 or basically
$35. Magic John does have it doesn't have a blue check, but they do put GMV Max behind their their products. It has free shipping, has a 4.6 six-star review, which is amazing. Has 25,600 sold, and I get $3.29 per sale, which I
I'm really happy with this product. I think you could really demonstrate it, could definitely show it, which me using the timing, I'm sure there's going to be some sales and there's probably going to
on with the product. And then the metrics are of course my favorite part product I would definitely promote. Last but not least, this is the Guru Nanda prepasted toothbrushes. It's basically a
like take on the go. It's for like that. I think it's a really cool concept, very unique and very visual. brushing your teeth with this, which I actually did in a video already. It's
actually did in a video already. It's $30 and 14% off, which is amazing. Free 3-day shipping, which is also really good. 4.7 star review with 17,700 sold, which are amazing metrics. and you know that Guru Nanda is going to be putting
some GMV Max behind your video if it's good. So overall, this is definitely right now. So hopefully those three products helped you in finding your next the process that I'm following to identify these winning products that Tik
always looking at. But as you know, this is only one piece to the puzzle of actually making viral videos. You know, like you know, picking viral products is the video, but if you don't make a good video, it's still most likely not going
to go viral, which is exactly why I made a full step-by-step video on how to do literally everything on Tik Tok shop, all in this video right here. So, if you have not seen the entire breakdown video on Tik Tok shop, I highly, highly
see you there, hopefully I see you in the next