---
title: 'Be Nice to Everyone in a Small Business – You Might Be Talking to the CEO'
source: 'https://youtube.com/watch?v=CXdJECGUsTw'
video_id: 'CXdJECGUsTw'
date: 2026-07-14
duration_sec: 0
---

# Be Nice to Everyone in a Small Business – You Might Be Talking to the CEO

> Source: [Be Nice to Everyone in a Small Business – You Might Be Talking to the CEO](https://youtube.com/watch?v=CXdJECGUsTw)

## Summary

In this video, the co-founders of Gone to the Dogs, a small ethical pet brand in Brooklyn, share a key business insight: when interacting with a small business, always be kind because the person you're talking to might be the CEO or the owner. They emphasize that in a small business, the same person often handles multiple roles, from greeting customers to designing products.

### Key Points

- **Be Nice to Everyone** [00:00] — When entering a small business, be nice to service because you don't know if you're talking to the CEO or not. Even the janitor could be the CEO.
- **Small Business Life** [00:15] — The co-founders explain that they do everything themselves: greeting customers, checking them out, managing social media, and designing products.

### Conclusion

The key takeaway is that small business owners wear many hats, so always be respectful and kind to everyone you encounter.

## Transcript

My business hot take is when you are entering a small business, be nice to service because you don't know if you're talking to the CEO or not. Even if you're talking to the janitor, that janitor could still be the CEO. That's a small business life. Hi, I'm Santos. I'm Jen. We're the co -founders of Gone to the Dogs. We are an ethical pet brand located in Brooklyn, New York. We do everything. We would love to clone ourselves. We're the person that's greeting you. Clone ourselves if we could. We're the person that's greeting you. And then we're the one that's checking you out. And then if you tag us on Instagram, we're back here doing the social media. And if you're like commenting on one of our products, be nice because we're also the designers.