---
title: 'How to Effectively Use Hashtags as a Social Media Manager - 2022 Guide'
source: 'https://youtube.com/watch?v=bpGtZ5-5qsU'
video_id: 'bpGtZ5-5qsU'
date: 2026-08-04
duration_sec: 600
---

# How to Effectively Use Hashtags as a Social Media Manager - 2022 Guide

> Source: [How to Effectively Use Hashtags as a Social Media Manager - 2022 Guide](https://youtube.com/watch?v=bpGtZ5-5qsU)

## Summary

This video provides a comprehensive guide for social media managers on effectively using Instagram hashtags in 2022. It covers strategy creation, avoiding common mistakes, using branded hashtags, tracking performance, and organizing hashtag sets, with a strong emphasis on relevancy and leveraging the tool Flick.

### Key Points

- **Hashtags are crucial for ROI** [00:01] — Hashtags are a valuable tool to increase ROI by capturing new audiences and helping Instagram understand content and target it to the right people.
- **Create a simple strategy** [00:54] — Start with a simple hashtag strategy that is easy to execute, avoiding stress, especially for busy social media managers.
- **Avoid common mistakes** [01:06] — Goal is to rank in the top posts section of hashtags. Use hashtags that are the right size for your account and relevant to the content. Always use 30 hashtags if possible.
- **Avoid flagged or banned hashtags** [01:46] — Using flagged or banned hashtags can restrict reach. Check manually or use Flick's built-in feature to avoid them.
- **Create hashtag lists ahead of time** [02:10] — Draw up lists based on content types and what people search for. Organize them for easy use.
- **Use Flick for efficiency** [02:37] — Link Instagram to Flick to get hashtag suggestions based on account analytics, saving time. Manual research is possible but more time-consuming.
- **Use branded hashtags** [03:32] — Branded hashtags increase awareness, create a community, and are essential for collaborations. Choose a hashtag that fits the brand's name, feel, and tone.
- **Track hashtag performance** [04:27] — Track performance to improve future results. Benchmark against competitors by analyzing their hashtag usage and engagement.
- **Relevancy is key** [05:09] — Relevancy is the most important factor. Use hashtags that are relevant to your content and target audience. Example: tech company should use tech-related hashtags.
- **Organization is critical** [06:06] — Use spreadsheets or tools like Flick to organize hashtags into collections based on content type or competitiveness. This saves time and improves reach.
- **Categorize by competitiveness** [07:38] — Use metrics like average likes, daily average post count, and total posts to categorize hashtags by competitiveness. Mix low and high competition tags.
- **Algorithm change favors recent content** [08:17] — Instagram's algorithm is changing to prioritize recent content, making it easier for smaller accounts to rank in competitive hashtags.

### Conclusion

Mastering hashtags takes time and practice, but it is a valuable skill for social media managers. Start simple, stay organized, and continuously optimize based on performance.

## Transcript

feels like you wear 101 hats. You're busy AF, but you don't want to sacrifice you're spending so much time on, and you know that hashtags are a crucial element of an effective Instagram strategy. Well, in this video, we solve your
share with you all of the tips and tricks that you need to create an strategy to save you time and bring you more results. So, let's get right into hashtags can't be slept on. Hashtags are
still a valuable tool to up the ROI of your social activities by capturing new seen or heard of your content. Instagram cares a lot about its user experience and wants to push the right kind of content to the right audiences, and
Instagram understand what kind of content you're creating and who it's for. So, by using high-quality and very relevant hashtags, you can actually help many people are confused by hashtags, but it actually doesn't have to be
you a quick and simple guide here today. So, first, create a simple hashtag strategy that's easy for you to execute. When you're just getting started with that helps you succeed, not something that adds stress to your workload
you're extremely busy. Firstly, make sure you're avoiding the common mistakes hashtags. To get the results that you want, you should be ranking in the top post section of the hashtag. So, think of this as your goal with every single
are the right size for your account and make sense in relation to the content of actually ranking. Relevancy is that time and time again here because it is so important. Next, always use 30
conflicting advice here when it comes to how many hashtags to use, but we are using more hashtags see more results. So, Instagram lets you use 30. If you can find 30 relevant hashtags, do so every time. Next, don't use flagged
or banned hashtags. This can restrict reach on your content and also get your ways to make sure you never do this. The first is to go into Instagram manually using to make sure they're not banned. And the second, and our preferred
method, is to use Flick because with InFlick, we actually have a built-in hashtags you select to make sure that none of them are flagged or banned. Those are some general do's and don'ts when it comes to hashtag. Now, for your
end in mind. Create your hashtag lists ahead of time and organize them in a way that makes sense for you when you're using them. Start by drawing up a list relevant to the types of content that you post, and base this on what people
search for if they were looking for content like yours. And once you have this broad list, it's time to talk about strategy for your specific hashtags. A word that we know you'll love as a social media manager because strategy is
is by linking your Instagram account directly to Flick and turning on have a Flick account, you can start a 7-day trial using the link down below to make this far more efficient and save you a ton of time, but you still can do
video manually. You just have to put a little more time and effort into it. So, when you start searching, our tool will are likely to rank on based on your specific account's analytics. Start by
you've already created to get relevant hashtags to those keywords that you are type in a keyword directly into Flick, it's also going to auto-populate a ton research you did earlier will help you out a ton right here. Save these into
on the post that you're going to make in the future, and voila, your strategy is hashtag strategy is definitely a marathon and not a sprint. So, get started with something simple and optimize your results as you go and
will help you do all of that. The next hashtag topic we're going to cover is using branded hashtags for increased awareness. A branded or campaign hashtag comes to fleshing out your image beyond your website, advertisements, or press
coverage. By implementing a solid branded hashtag, you not only create an can tag their content into, but you also provide a recognizable tagline that product or service. This is also essential when you collaborate with
other creators as it brands the post that they are sharing as part of your way of reaching your consumers as it allows an influencer's audience to independently check out all of the content posted in that hashtag rather
Pick a hashtag that fits well with the name, feel, and tone of the brand you're campaign hashtags when you release new products or initiate launches, making associated with your brand. Next, we're going to cover hashtag performance and
you're actually tracking this for future increased performance. And the best way performance. Another way to increase your reach via hashtags is by actually manager, it's likely you will have a list of competitor accounts that you
posting and what they're doing in your industry. Just like you would benchmark content you were posting, you can benchmark your performance in terms of If an account within your industry has great engagement in comparison to their
type of hashtags they're using when they post. Draw up a list of some of the key hashtags you see that are also relevant to the type of content that you produce. your hashtag research directly within
relevant high-performing hashtags tailored to your account. Now, we're relevancy once again because it cannot be overstated. Relevancy is wildly the performance you actually get from them. So, let's give you an example to
more results. If you're a social media manager for a tech company, you want to interested in tech. I know it sounds obvious, but too many people get this specific detail. If someone searches for the hashtag how to SEO, for example,
resources on Instagram that will help them improve their SEO strategy. Take a has drawn up and start to think about what they might actually search for when content. Put yourself in their shoes and apply this to your hashtag strategy. And
up consumer profiles based on your Instagram strategy yet, communicate with really figure this out. The better you know who you're trying to reach, the more effective your strategy can be from a content perspective as well as a
front of the right people that will move the needle for you and your business or next piece we're covering here is the importance of organization, and as a social media manager who's incredibly busy, organization is absolutely key. As
very familiar with using spreadsheets and calendars to keep yourself should definitely take a similar approach to keeping your hashtags flow smoother and help you get more results from using tags. And a great way
hashtags into collections based on the different kinds of content that you post a ton of time and also help to improve your reach for potential new followers can create collections of hashtags based on a number of different elements, and
each of these collections can easily be copied and pasted directly into your content. And this all means once you've done your research and organized your hashtag sets, you have better performing hashtags stored in an app right on your
desktop for easy plug-and-play use. And this organization is really critical for And there are a few different ways that you can go about categorizing your based on content type. For example, if you were managing an account in the
collections of hashtags for menswear, streetwear, or womenswear. If you content type, then you should make sure to include a mix of low competition, tags in each individual set. But collections are a must when it comes to
do this all manually within, say, the notes app of your phone, but Flick makes it very easy to do this in a centralized place that you can also change the lists over time based on performance, which perfectly segues into our next point,
that can actually improve your performance. Another way that you can categorize your hashtags is by looking at their competitiveness in relation to number of hashtag metrics such as average likes, daily average post count,
and total posts. Average likes is the average number of likes that the posts which stands for daily average post count, is the number of posts made into a hashtag averaged over the previous 7-day period. Total posts is the number
And that was a super quick run-through of the major hashtag analytics that you a deeper dive to really understand this stuff, we made an entirely dedicated video to that specific subject that you can find right here in the card above.
competitiveness in mind because this will play a big part in your ability to your performance. But on that note, some good news is that Instagram just recently announced that their algorithm is changing slightly within hashtags to
prioritize recent content, which should make it easier for smaller accounts to competitive tags, which is obviously great news. At this point, we've covered a ton and thrown a lot at you. So, if anything was confusing, feel free to go
back and rewatch sections of this video. And as we mentioned, Flick will help you here substantially faster and easier. And if you've never tried Flick out for access a completely free week trial of all of our different services using the
And if you do end up trying it out, definitely let us know how you like it in the comment section of this video or any other ones. We do check them all. here today is to take your time and enjoy mastering this new skill because
like with any other skill, it's going to take time to improve your skill and understand this and have it hammered down, it is a massive value add for all the clients that you're managing. And we here at Flick are huge Instagram nerds
yourself, as well as creators, better use Instagram and specifically better to up your performance and save yourself some time, definitely subscribe to our channel. We'll talk every single week on all things Instagram to help you level
crushing it on Instagram, building a connected community is one of the most going live is one of the most powerful ways to do that. And we made a full Instagram live guide to help you go live and find success and connection with
here. So, go ahead and click that. You'll become an IG live pro and connect So, go ahead and click that. I will see you over there. We'll keep talking. you over there. We'll keep talking. Peace.