[0:00] The reason your videos aren't getting
[0:01] many views isn't because your content is
[0:03] bad. It's because your titles probably
[0:06] suck. I see it all the time. Small
[0:08] YouTubers like you putting hours and
[0:11] hours into editing great videos only to
[0:13] sabotage yourself at the final hurdle.
[0:16] Why? Because you're writing your titles
[0:18] the wrong way. Just one small simple
[0:21] tweak in how you write your title could
[0:23] be the difference between 10 views and
[0:25] 10,000 views. So, in this video, I'm
[0:28] going to show you exactly how to create
[0:30] your titles the right way. So, before we
[0:32] get into the tactics, let's zoom out a
[0:35] bit first and understand why people
[0:37] actually click on videos in the first
[0:39] place. Because a viewer clicking on a
[0:41] video isn't usually a logical decision.
[0:44] It's an emotional one. When a viewer
[0:46] lands on the YouTube home feed, they're
[0:48] not sat there carefully evaluating each
[0:50] individual video they see. Instead, what
[0:53] they are doing, they're usually
[0:54] scrolling really fast and making
[0:56] split-second decisions based on how a
[0:58] title thumbnail makes them feel. And
[1:00] that's the key. People don't click
[1:02] because your title is informative. They
[1:04] click because it triggers something
[1:06] inside of them. So, your job as a
[1:08] YouTuber isn't just to use your title as
[1:10] a way to like describe the video.
[1:13] Instead, it should be to create an
[1:15] emotional reaction. When someone decides
[1:17] to click on a video, it's because of a
[1:19] tiny spark in their brain that says
[1:21] like, "Wait, what is this?" That right
[1:23] there is an open loop, which we will
[1:25] discuss in the next section. But you
[1:27] just need to understand that until
[1:28] someone clicks, your content doesn't
[1:31] even exist to them. You could have the
[1:33] most valuable video in the world, but if
[1:35] your title doesn't make people stop and
[1:37] feel something, they're just going to
[1:38] scroll straight past it. So everything
[1:41] we talk about from here on out, open
[1:43] loops, emotional triggers, length,
[1:45] structure, all of that stuff, all of it
[1:48] feeds back to one core principle.
[1:50] Emotion drives action. So step two, open
[1:54] loops. So one of the most effective ways
[1:57] to trigger an emotion and drive clicks
[1:59] is by using something called an open
[2:01] loop. This is a powerful psychological
[2:04] tool that plays on human curiosity,
[2:06] which is the need to resolve unanswered
[2:08] questions. An open loop is when your
[2:11] title introduces a hint but doesn't give
[2:13] the full payoff. Now, open loops spark
[2:16] intrigue and leaves the viewer wondering
[2:18] like what happens next. Think about it.
[2:21] When you see a title like this one
[2:23] mistake killed my channel or I tried Mr.
[2:26] Beast strategy, here's what happened.
[2:28] Your brain should immediately start
[2:30] asking questions like what was that
[2:32] mistake? Did it really ruin his channel?
[2:35] Or what happened with the strategy? like
[2:37] that sense of unresolved tension creates
[2:40] discomfort and the only way to relieve
[2:43] that discomfort is to click on the video
[2:44] and find out. And open loops work
[2:46] because our brains are wired to seek
[2:48] closure. We hate unfinished thoughts. So
[2:52] when you hint at something like a
[2:53] mistake, a discovery, or a
[2:56] transformation, but don't reveal the
[2:58] full outcome, people are always
[3:00] compelled to click. You'll make them
[3:02] curious enough to stop scrolling and
[3:04] want to start watching your video. And
[3:07] this is why like vague or overly
[3:09] descriptive titles often fail. If you
[3:11] give everything away up front, then
[3:13] there's no reason for the viewer to
[3:14] click. But when you strategically leave
[3:17] something out or when you tease just
[3:19] enough to make people need the answer,
[3:21] that's when your titles start doing
[3:23] their job. And just to prove it to you,
[3:25] here are two examples. Number one, this
[3:28] one mistake killed my channel. Or number
[3:30] two, getting a copyright strike killed
[3:33] my channel. Well, the first one creates
[3:34] an open loop as it doesn't give you any
[3:36] information as to what that one mistake
[3:38] is. So, people are going to want to
[3:40] watch that video to find out. But the
[3:42] second one clearly already shows you
[3:44] that the reason their channel died is
[3:45] because of a copyright strike. So, now
[3:48] in this case, people are going to look
[3:49] at that and feel no urge whatsoever to
[3:51] watch it because the title has already
[3:53] answered the question. I hope that makes
[3:55] sense. So, next thing we need to look at
[3:56] is emotional triggers. And now that you
[3:59] understand how open loops work, let's
[4:01] look at the emotional triggers that
[4:02] power them. Your title basically has
[4:04] just a split second to make someone feel
[4:06] an emotion. And the stronger that
[4:08] emotional response, the higher the
[4:10] chance they'll click. That's why most
[4:13] effective titles aren't descriptive.
[4:15] They provoke people. They create
[4:17] tension. They make the viewer feel like
[4:19] they have to click in order to resolve
[4:21] something. Think about titles like stop
[4:24] making this one mistake or YouTube just
[4:27] changed. Are you ready? Or something
[4:29] like how I made $10,000 without
[4:32] monetization. These type of titles tap
[4:35] into real emotions. And there are five
[4:37] core emotional triggers that work time
[4:39] and time again on YouTube. So let me
[4:41] explain them now. So number one is
[4:43] curiosity. Number two is fear or
[4:46] urgency. Number three is desire for
[4:48] reward, surprise or novelty. and FOMO,
[4:51] which is fear of missing out. So, when
[4:53] you're writing your next title, I need
[4:55] you to ask yourself, which emotion am I
[4:57] tapping into? Is it curiosity? Is it
[4:59] fear? Is it desire? The more emotional
[5:02] charge it carries, the more powerful
[5:04] your title becomes. Also, don't forget
[5:06] about power words. These specific words
[5:09] are used to instantly enhance emotion.
[5:11] Words like warning, hidden, secret,
[5:14] explosive, proven. All of these types of
[5:16] words can elevate your title without
[5:18] changing the meaning. Like the most
[5:20] successful creators build these
[5:22] emotional hooks into every title they
[5:24] write, not by accident, but by design.
[5:27] So before you publish your next video,
[5:29] just ask yourself, will this title make
[5:31] someone feel something? If not, rewrite
[5:34] it because without emotion, there's no
[5:36] action, and without action, there's no
[5:38] views. Next thing we have to consider is
[5:40] the 55 character rule. So now, let's
[5:43] talk about a simple but powerful rule
[5:45] that can massively improve your
[5:47] click-through rate. The 55 character
[5:49] rule. Most inexperienced creators often
[5:52] overlook this, but it's crucial. As I
[5:54] said, when people scroll through
[5:56] YouTube, they're not carefully reading
[5:58] and evaluating every single title.
[6:00] They're basically like skim reading
[6:02] really, really fast, and their brains
[6:04] are wired for speed and simplicity. So,
[6:06] if your title is too long or too
[6:09] complex, it will get ignored. And here's
[6:11] the technical bit. YouTube will also cut
[6:13] off your title after about 55
[6:15] characters, especially on mobile. That
[6:18] means if your emotional hook or keyword
[6:21] is buried at the end of your title, it
[6:23] might not even be visible. You're
[6:25] basically hiding the most important part
[6:27] of your title behind the three dots at
[6:29] the end. So to avoid that, make sure you
[6:31] always frontload your titles with the
[6:33] most powerful keywords at the beginning
[6:36] and try to stay under 55 characters
[6:38] where possible. Now, long titles can
[6:41] work, but shorter ones are easy to read,
[6:44] easier to remember, and easier to spark
[6:46] emotion fast. And this is especially
[6:49] important because over 70% of YouTube
[6:52] views now come from mobile. So, if your
[6:55] title looks great on desktop, but then
[6:57] gets cut off on a mobile phone screen,
[6:59] you're shooting yourself in the foot.
[7:00] So, the takeaway point here is the best
[7:03] titles are the ones that can deliver
[7:04] impact when skimmed in half a second.
[7:07] Then browse versus search. So the next
[7:10] step is knowing what kind of title
[7:13] you're actually writing. And this is
[7:14] where a lot of small creators go wrong
[7:17] because you guys don't know the
[7:19] difference between browsebased titles
[7:21] and searchbased titles. So let me
[7:23] explain. But basically on YouTube
[7:26] viewers typically discover content in
[7:28] two ways. Either by searching for
[7:30] something specific or simply by
[7:32] scrolling through the homepage or
[7:34] suggested videos. But these two
[7:36] different types of viewer behavior are
[7:37] very different and they require two
[7:39] completely different types of
[7:40] strategies. So for instance, when
[7:43] someone's just scrolling through their
[7:44] home feed, they're not looking for
[7:46] anything specific. So your job here is
[7:48] to interrupt that scroll and grab their
[7:51] attention. That's where browse optimized
[7:53] titles do best. They lean heavily on
[7:56] like curiosity and emotional triggers.
[7:58] Titles like YouTube shorts just changed
[8:01] forever or this mistake is killing your
[8:04] channel. They'll work because they make
[8:06] people stop and ask questions. Even if
[8:08] those people weren't originally
[8:09] searching for that particular topic. On
[8:11] the other side, however, search
[8:13] optimized titles are written for people
[8:15] who already know what they want to see.
[8:17] They're actively going in and typing
[8:20] things into the search bar, and they
[8:21] will click on the results that come up
[8:23] first after they search for a specific
[8:25] term. So, the titles of these videos
[8:28] need to be clear, direct, and keyword
[8:30] focused. Think of formats like how to
[8:33] start a drop shipping business in 2025
[8:36] or best video cameras for beginners.
[8:38] Like those titles are educational,
[8:41] they're SEO driven, and they tend to
[8:43] perform well over time because they're
[8:45] evergreen and they rely on search
[8:47] traffic. Now, one isn't technically
[8:49] better than the other, but you do need
[8:51] to know what traffic source you're
[8:53] targeting before you upload the video.
[8:55] For example, one of my videos is titled
[8:57] How to Start a YouTube channel in 2025.
[9:00] And this one is optimized for search.
[9:02] And the analytics show that because most
[9:03] of the views come from YouTube search,
[9:06] but a different video of mine titled,
[9:07] "If your shorts get under 1,000 views,
[9:10] do this," is clearly optimized for
[9:12] brows. And it got over a million views
[9:14] even though no one is searching for that
[9:17] exact title phrase. So again, just try
[9:20] to understand how your title will be
[9:22] discovered and write it accordingly.
[9:24] Then we have write the title first. And
[9:27] here is one of the biggest mindset
[9:29] shifts that can completely change how
[9:30] you approach YouTube. And it's something
[9:32] that almost every struggling creator I
[9:34] see gets it wrong. Because most new
[9:37] people come up with a video idea,
[9:39] they'll film it, they'll edit it,
[9:41] they'll upload it, and then they'll
[9:42] quickly throw together a title and
[9:44] thumbnail right at the end. But that is
[9:46] completely backwards. Because the most
[9:49] successful creators in this game do the
[9:51] exact opposite. They start with the
[9:54] title first. Why? Because your title and
[9:57] thumbnail are the product. They're the
[9:59] first thing anyone sees. Your title and
[10:02] thumbnail are what people buy into with
[10:04] their attention. Like the content only
[10:06] matters after you've earned that click.
[10:09] So if you build the video first, you're
[10:11] trapped. Like you're stuck trying to
[10:13] retrofit a title and thumbnail onto
[10:15] something that's already been done. But
[10:17] when you begin with a title first that's
[10:20] designed to grab attention and then you
[10:21] build the video around that, you're
[10:24] making sure your content is aligned and
[10:26] primed to perform. So now on before you
[10:29] even press record, ask yourself what's
[10:32] the title? Like what's the promise of
[10:33] this video? Why should anyone care? If
[10:36] you can't answer those questions, don't
[10:38] start filming. Now, if all of this is
[10:40] finally starting to click and make sense
[10:42] to you, and if you're realizing just how
[10:45] much your title influences your success
[10:47] on YouTube, then I've got something that
[10:49] can take you even further. I've built a
[10:51] short, high impact, actionable course
[10:53] that walks you through exactly how to
[10:55] create high-erforming YouTube titles and
[10:58] design scroll stopping YouTube
[11:00] thumbnails. This mastery course is
[11:02] packed with real world examples, proven
[11:04] frameworks, title formulas, emotional
[11:06] trigger breakdowns like thumbnail design
[11:09] principles, and so much more. And as a
[11:11] thank you for making it to the end of
[11:12] this video, you'll receive the entire
[11:14] course for 50% off. Like, I've done it
[11:17] as cheap as I possibly can. So whether
[11:19] you're brand new or you're already
[11:21] making content, you've got a few
[11:22] subscribers, I promise you this mastery
[11:24] course will save you so much time. It
[11:26] will help you grow faster and it will
[11:28] finally show you how to get your videos
[11:30] the attention they deserve. Like
[11:32] hundreds of creators have already taken
[11:34] it and the feedback I've got has been
[11:36] incredible. So if you're ready to stop
[11:37] guessing and start growing, get 50% off
[11:40] now. Click on the link in the
[11:41] description or the pinned comment and
[11:42] I'll see you inside. Thanks very much
[11:44] for watching. See you later.