[0:00] this is how to come up with a killer
[0:01] YouTube video idea to blow up your
[0:03] Channel watch closely because the single
[0:05] most important factor for determining
[0:07] whether a video blows up is not the
[0:08] title not the thumbnail not even the
[0:10] video quality itself but the base idea
[0:13] just listen to world-renowned YouTube
[0:14] consultant Patty gallway I'd be bleue in
[0:17] the face saying this until I think the
[0:18] day I die is like you know the idea is
[0:20] more important than everything but how
[0:22] exactly do you come up with a good idea
[0:24] what makes breakout video ideas
[0:26] different from all the rest and what do
[0:28] these top YouTubers know that we don't
[0:30] over the last couple months I've become
[0:32] obsessed with this topic I've spoken to
[0:35] strategist Consultants I've poured over
[0:37] interviews listen to talks and analyze
[0:39] the best performing ideas from the top
[0:41] creators in the world I've even ventured
[0:43] outside the world of YouTube scouring
[0:45] through ideation Theory from the worlds
[0:46] of film creative writing journalism even
[0:49] game design 186 pages of notes later I
[0:52] found something the best YouTube ideas
[0:55] the ones that outperform all the rest
[0:56] follow a four-part formula and it all
[0:59] starts with sele ing a killer topic you
[1:01] see nearly every killer video idea on
[1:04] YouTube can be broken into three core
[1:06] elements the topic or the subject of the
[1:09] video the format or the type of video
[1:12] and the angle or the spice that sets the
[1:14] video apart from all the rest the angle
[1:16] is the part that truly blew my mind so
[1:19] stick around until the end I promise
[1:21] it's worth it but for now we'll start
[1:23] with part one of the formula to come up
[1:25] with a killer video idea to blow up your
[1:26] channel killer topic the topic answers
[1:30] the question what is this video about
[1:32] and selecting the wrong topic can Doom
[1:34] your video before a single word is
[1:36] scripted okay that's a bit dramatic but
[1:39] two videos about two different topics
[1:41] each with the exact same quality of
[1:43] execution can yield completely different
[1:46] results which is why before doing
[1:48] anything else the most successful
[1:50] YouTubers in the world first verify that
[1:52] their topic has the potential to blow up
[1:54] in the first place a a question we might
[1:56] ask is could this video get a million
[1:58] views H if it can't why are we making it
[2:01] in order for a topic to even be
[2:02] considered by the pros they have to
[2:04] first find proof that it can hit their
[2:06] view goal this proof can look different
[2:08] for different YouTubers but it generally
[2:10] involves searching for the most popular
[2:12] videos made on your topic and noting how
[2:14] many of them got views above your vle
[2:16] this isn't to say that you should never
[2:18] make a video about a topic that doesn't
[2:20] have proof of Prior success after all
[2:23] there's a first time for everything and
[2:25] as YouTubers it's important to maintain
[2:26] a healthy quota for experimentation but
[2:29] if your goal to come up with a killer
[2:31] idea capable of blowing up an entire
[2:32] channel it's much riskier to stake your
[2:35] success on an unproven topic So to avoid
[2:38] pouring days weeks or even months into
[2:41] making a video that no one actually
[2:43] wants it's worth taking the time to
[2:45] validate your topic first but looking at
[2:48] popular videos alone isn't enough to do
[2:51] that because while High View counts do
[2:53] help corroborate your view goal they
[2:55] Overlook one glaring problem just
[2:58] because the topic worked for a few large
[2:59] creat creators doesn't necessarily mean
[3:02] that it'll work for you because big
[3:04] YouTubers have something going for them
[3:06] that most of us do not and that
[3:08] something is called familiarity bias
[3:10] this is the concept that our brains are
[3:12] naturally drawn to what we're familiar
[3:13] with so when we recognize the faer style
[3:15] of a YouTuber we already like know and
[3:17] trust we're more likely to click on it
[3:20] as a result view Counts from large well
[3:22] established creators are often inflated
[3:24] as their familiarity alone is powerful
[3:26] enough to generate interest even if they
[3:29] execute on topic ICS that might not work
[3:31] for the rest of us but truly killer
[3:33] topics the topics we're looking for are
[3:35] strong enough to drive success even if
[3:38] no one knows who you are and luckily for
[3:41] us there's one tried and true method for
[3:43] identifying them Jay Alto a YouTube
[3:45] consultant that's been hired by the
[3:47] likes of Mr Beast and Ryan Tran alludes
[3:49] to it here when you can find a smaller
[3:52] Channel there maybe not in the meta or
[3:55] you know stereotypically like a big
[3:57] YouTuber when they have videos that
[4:00] explode there's clearly something that
[4:02] works there so there's something to tap
[4:04] into what Jay's referring to here is
[4:06] something that's known as an outlier
[4:08] which is a video that has significantly
[4:09] overperformed a Channel's average if a
[4:12] Creator consistently pulls in 10k views
[4:14] per video but one video pulls in 100K
[4:17] views that video is an outlier in the
[4:20] presence of outliers especially outliers
[4:22] from smaller creators is one of the
[4:24] strongest signals in existence that a
[4:27] topic has a high view potential because
[4:29] those outliers provide tangible proof
[4:32] that a topic carried enough interest to
[4:34] blow up a video without relying on
[4:36] familiarity so how can we find these
[4:39] outliers well there's an easy way and
[4:42] there's a less easy way and I'll show
[4:44] you both because you deserve options the
[4:48] less easy way involves picking a video
[4:50] from your search results finding the
[4:52] video on the Creator's Channel page
[4:54] comparing the views of that video to the
[4:55] views of the surrounding videos and
[4:57] repeating if you choose to use this
[4:59] process here are some tips first use the
[5:02] free one of 10 Chrome extension so you
[5:04] can easily see the view multiplier of
[5:05] each video without having to do any math
[5:08] second try to avoid picking videos that
[5:10] are less than 2 weeks old as they
[5:12] typically don't yet have enough data to
[5:14] be very useful and third if you can try
[5:18] to prioritize videos that are from
[5:19] creators who don't have a check mark
[5:21] next to their name this means that they
[5:23] have less than 100,000 subscribers and
[5:26] outliers from them will be far more
[5:28] significant than outliers from YouTubers
[5:30] with millions of Subs but even with
[5:32] these tips this process does have its
[5:34] flaws for one it takes a while to go
[5:37] through video after video and because
[5:39] YouTube unfortunately doesn't have a way
[5:41] to filter by subscriber count it's hard
[5:43] to find those High signal outliers from
[5:46] smaller creators which is why many of
[5:48] the top YouTubers and YouTube
[5:49] strategists prefer using a tool
[5:51] specifically designed to find outliers
[5:53] called one of 10 I have been using one
[5:55] of 10 for a while now and I'm still kind
[5:57] of in shock that I get to announce that
[5:59] they the very first sponsor of this
[6:01] Channel and guys can I get real with you
[6:04] for a second I've been working this
[6:05] channel for over a year now and to now
[6:08] be at a point where I'm getting
[6:09] sponsored by tools that I actually use
[6:12] it's just the coolest thing in the world
[6:15] so thanks for being here and for
[6:17] watching these ridiculously nerdy videos
[6:19] that I make I truly have the best
[6:21] viewers I could ask for but let's get
[6:23] back to talking about outliers with one
[6:25] of 10 finding outliers for your topic is
[6:27] as easy as simply searching for it you
[6:29] are immediately met with all of the
[6:31] outliers one of 10 can find all in one
[6:34] place but the real magic is in the
[6:36] filters I like to set the filters to
[6:39] only give me videos with over a 3X view
[6:41] multiplier over 100,000 views and from
[6:44] creators with less than 500,000
[6:47] subscribers the result is a curated
[6:49] compilation of exclusively High signal
[6:52] outliers for your topic it seriously
[6:55] feels like cheating one of 10 is also
[6:57] useful for a lot of things Beyond just
[6:59] topic validation such as inspiration for
[7:01] titles and thumbnails and even as a
[7:03] source of new high potential topics to
[7:05] consider making videos about I was able
[7:07] to get you guys a discount code if you
[7:08] want to try it out so I'll put a link to
[7:10] that as well as to the free one of 10
[7:11] Chrome extension in the video
[7:13] description below thank you so much to
[7:16] one of 10 for sponsoring this video and
[7:18] look you don't have to find dozens of
[7:20] outliers in order to verify that your
[7:22] topic has potential but if you're
[7:24] struggling to find any relevant outliers
[7:27] or if you can't find many videos above
[7:28] your view goal goal it's worth
[7:30] considering a different topic if your
[7:32] goal is views after you're 90% confident
[7:35] that you have a topic with the potential
[7:37] to blow up you're ready to move on to
[7:39] part two of the formula to come up with
[7:41] a killer YouTube idea killer format if
[7:44] the topic is the what of your video the
[7:46] format is the how and the combination of
[7:49] the two is what makes up a base idea
[7:51] take the topic of cooking a burger for
[7:54] instance the same core topic presented
[7:56] through different formats can yield
[7:58] wildly different video ideas from a
[8:00] simple tutorial on how to cook burgers
[8:03] to a door-to-door interview asking
[8:05] Michelin star chefs how they prefer to
[8:07] cook the classic American staple each
[8:09] format is unique and each format
[8:11] provides a different reason for a viewer
[8:13] to click tutorials teach us how to
[8:15] achieve a desired result whether it's a
[8:17] physical final product or a sought-after
[8:19] skill we click on tutorials because we
[8:21] want to learn how to do something
[8:23] ourselves challenges draw their power
[8:25] from a natural urge to experience
[8:27] something we've never seen before
[8:29] whether it's a bucketless activity an
[8:31] outlandish goal or a competition the
[8:33] reason we click is the same to discover
[8:35] the outcome to experience all of the
[8:38] struggle successes and surprises along
[8:40] the way breakdown to vote questions we
[8:42] don't know the answers to in doing so
[8:45] they create a curiosity gap which is a
[8:47] gap between what we currently know and
[8:48] what we want to know to our brains this
[8:50] feels like an itch that we really want
[8:52] to scratch and the only way to scratch
[8:54] that itch is by clicking on the video
[8:56] and learning the answer commentaries
[8:58] provide personal opinion ions reactions
[9:00] or perspectives on a topic while we
[9:02] typically click on commentaries because
[9:04] we value the specific perspective being
[9:06] provided whether that's from a Creator
[9:07] we already know or from someone with
[9:09] unique insight into a topic we also
[9:11] sometimes just click for the drama never
[9:13] underestimate our thirst for drama Vlogs
[9:16] offer us glimpses into others lives
[9:19] letting us experience their daily
[9:20] routines adventures and Reflections the
[9:22] emphasis on personality allows us to
[9:24] connect on a more personal level and
[9:26] while we usually click on Vlogs from
[9:28] creators we already know we can also
[9:30] click for perspective we deeply resonate
[9:32] with or for the opportunity to
[9:34] vicariously experience a different life
[9:36] and last but not least interviews offer
[9:39] firsthand conversations with guests who
[9:41] have unique insights or stories whether
[9:43] the interview features a specific guest
[9:44] we already know or an expert whose
[9:47] authority and credibility We Trust we
[9:49] ultimately click for the same reason to
[9:51] hear in-depth personal or exclusive
[9:53] information that we can't get elsewhere
[9:56] speaking of information that you can't
[9:57] get elsewhere if you're enjoying this
[9:59] video will not to be notified when a new
[10:00] video comes out now would be a great
[10:02] time to well you know the rest so as you
[10:06] decide on the format for your idea
[10:08] consider why someone would want to click
[10:09] on your video in the first place what
[10:12] type of value do you want to provide to
[10:13] your viewers and while we typically
[10:15] select a format based on what best
[10:17] aligns with our skill set it's also
[10:19] worth considering what already exists on
[10:21] YouTube because if hundreds of videos
[10:24] already cover the exact same topic
[10:26] through the exact same format especially
[10:29] when many of them come from much larger
[10:30] creators why would anyone click on yours
[10:33] to break through the noise your video
[10:35] needs to stand out it needs to be
[10:38] remarkable and as it turns out there are
[10:40] exactly two ways to do that by being
[10:43] significantly better or by being
[10:45] significantly different the concept of
[10:47] being better is relatively
[10:49] straightforward if an idea has already
[10:51] been done before you can be better by
[10:53] significantly improving upon it whether
[10:55] that be through a better title a better
[10:56] thumbnail or even a better video exec
[10:59] ution itself that's the story behind
[11:01] this killer idea from Mr Beast the same
[11:04] idea had already been done a year prior
[11:07] but while the original idea simulated
[11:08] the crash in a video game Mr Beast
[11:11] leveled up the execution by using a real
[11:13] train in a real giant pit because of
[11:16] course he would he's Mr Beast it's what
[11:19] he does but while Mr Beast makes the
[11:21] concept of being significantly better
[11:23] look like child's play for the rest of
[11:25] us it's something that's much easier
[11:26] said than done when a lot of great
[11:28] content already exists on YouTube even
[11:31] best in-class creators often struggle
[11:33] with being significantly better than
[11:35] their competition which is why they
[11:37] instead Focus their efforts on being
[11:39] significantly different one of the most
[11:41] effective ways they do that is by
[11:42] combining formats and one of the best
[11:44] examples of that is Ryan Tran's iconic
[11:47] penny series if you haven't heard of
[11:49] Ryan Tran's penny series this is Ryan
[11:52] Tran and in 2022 he traveled across
[11:54] America in 30 days using only the
[11:57] resources he had traded up from a penny
[11:59] prior to his 30-day penny series Ryan
[12:01] had undertaken other Penny related
[12:03] challenges and had seen significant
[12:05] success so Ryan took a proven idea
[12:08] trading up from a penny in a challenge
[12:10] format and combined it with a daily Vlog
[12:13] format the result a combined 31.2
[12:16] million views millions of dollars raised
[12:19] for feeding America and the status of
[12:21] America's fastest growing YouTuber at
[12:23] the time when Ryan published his penny
[12:25] series daily vlogging was out of style
[12:28] and hyper sensationalized challenges
[12:29] were growing stale but by combining the
[12:32] best parts of each format Ryan was able
[12:34] to create a challenge that viewers were
[12:36] able to deeply relate to a daily Vlog
[12:38] that kept viewers on their toes with
[12:39] surprises and suspense and a video
[12:42] series that took YouTube by storm and
[12:44] look you don't need to cross America in
[12:46] order to Leverage The Power of combined
[12:48] formats one of Life of Reza's highest
[12:50] viewed videos is a cross between a
[12:52] tutorial in a cinematic Vlog the show
[12:55] hot ones mixes the interview format with
[12:57] a challenge Mark Rober fuses challenges
[12:59] with breakdowns and commentaries Cleo
[13:01] Abram frequently combines breakdowns
[13:03] blogs and interviews the combinations
[13:05] are nearly endless if you're struggling
[13:08] to decide on a format mix of your own go
[13:10] back to the value you want to provide to
[13:12] your viewers if you want to educate
[13:14] consider mixing in elements of tutorials
[13:16] or breakdowns if you want to connect
[13:18] with your viewers on a more personal
[13:19] level consider incorporating
[13:21] characteristics of Vlogs or commentaries
[13:23] it may even be worth breaking down what
[13:25] formats your favorite YouTubers use and
[13:27] how those formats contribute to why why
[13:29] you enjoy their content whether you
[13:30] choose to mix multiple formats or set on
[13:33] just one the combination of your format
[13:35] and your topic is what shapes your base
[13:37] idea you have the foundation for a
[13:40] killer video idea to blow up your
[13:41] channel but it's what you add to that
[13:43] Foundation that takes an idea from just
[13:45] okay to truly killer which brings us to
[13:48] step three of the formula to come up
[13:49] with a killer YouTube idea killer angle
[13:52] remember in the beginning of the video
[13:53] when I told you that the angle was the
[13:55] part that truly blew my mind you're
[13:57] about to see why because angles are what
[13:59] top YouTubers use to make an idea more
[14:02] interesting let me show you what I mean
[14:04] here we have a base idea made from the
[14:06] topic of cooking a burger and the
[14:08] challenge format it's plain and
[14:10] unfortunately a bit boring but through
[14:13] the addition of angles this base idea
[14:15] could be elevated to ideas like I made
[14:17] the world's biggest burger I cooked 100
[14:19] Years of burgers amateur versus Pro
[14:22] Burger Chef can you chaste the
[14:23] difference and many more and while there
[14:26] are countless angles they could use to
[14:28] elevate a idea for the sake of this
[14:30] video not being 3 hours long I'll share
[14:33] just 10 the first is the use of
[14:36] superlatives you've probably seen
[14:38] descriptors like biggest cheapest most
[14:40] expensive and more before and for good
[14:43] reason superlative videos a natural
[14:45] uniqueness tapping into our instinctive
[14:47] attraction to novelty and giving us a
[14:49] reason to click beyond our interest in
[14:52] the base idea itself a different type of
[14:54] extreme can be found in Stakes which
[14:56] introduce an element of risk or reward
[14:59] heightening our emotional investment the
[15:01] potential for loss or gain creates
[15:02] suspense and compels us to see how
[15:05] things unfold money is a common stake
[15:07] that generates interest due to its
[15:08] Universal importance but whether it's
[15:10] being risked made or spent money in any
[15:13] context tends to draw Us in time can
[15:16] also be used as a stake through a time
[15:17] constraint which adds Su spense by
[15:19] centering on the difficulty of achieving
[15:21] something within a strict time limit but
[15:24] time can also be used to emphasize a
[15:26] prolonged commitment leveraging a
[15:28] concept called input bias which is the
[15:30] concept that the more effort is put into
[15:31] something whether it's time money or
[15:34] energy the more we value it impa bias is
[15:37] also why the comprehensive angle is so
[15:39] effective by covering every variation of
[15:41] a topic or by promising all of the
[15:43] information someone might need you peque
[15:45] more curiosity and drive more interest
[15:48] if you don't want to cover every
[15:49] variation of your topic you can present
[15:52] as many or as few as you want through a
[15:53] defined list which promises a clear and
[15:56] efficient delivery of value through an
[15:57] organized familiar structure
[15:59] speaking of things that are familiar we
[16:01] can't talk about angles without once
[16:03] again bringing up familiarity bias
[16:06] because our brains are wire to gravitate
[16:08] towards things that are familiar we're
[16:10] more likely to click on videos featuring
[16:11] well-known figures popular brands
[16:14] current trends or beloved franchises the
[16:17] topic but twist angle also leverages
[16:19] familiarity but by also introducing an
[16:22] unexpected element this angle can
[16:23] benefit from both the familiarity of a
[16:25] well-known topic and the novelty
[16:27] surprise and freshness of the twist
[16:29] leveraging the power of contrast
[16:32] contrast is also a defining feature of
[16:33] the comparison angle which Dr supposes
[16:36] two or more items ideas or experiences
[16:38] comparisons tend to generate the most
[16:40] interest when featuring either something
[16:41] we're considering for ourselves or
[16:43] something new we've never experienced
[16:45] before and finally Transformations
[16:47] feature both a beginning State and an
[16:49] end result tapping into her fascination
[16:51] with radical change promising is
[16:53] satisfying before and after and
[16:55] provoking the desire to know the story
[16:56] and process behind getting from point A
[16:59] to point B so as you piece together your
[17:01] final idea consider what angle fits best
[17:03] for you and while this list of angles is
[17:06] a great place to start it is by no means
[17:09] comprehensive there are countless angles
[17:11] you could use to elevate a base idea
[17:13] beyond what I mentioned here and a great
[17:15] way to find more is by spending some
[17:17] time on one of 10 looking out outliers
[17:19] to see which angles are working best
[17:21] both within your specific Niche and
[17:23] outside of it you can even combine
[17:25] multiple angles into a single idea
[17:27] giving viewers even more hor of a reason
[17:29] to click Mr Beast often combines the
[17:31] comparison and the money angle sfia
[17:34] niggard is combined the comprehensive
[17:35] and familiarity angles Jordan Welsh has
[17:37] found success mixing the time and
[17:39] transformation angles and combinations
[17:41] are nearly endless but before you get
[17:43] lost in the sauce of jamming as many
[17:45] angles as humanly possible into a single
[17:48] idea consider the brand you want to
[17:50] build and the story you want to tell not
[17:52] every angle will fit with every Creator
[17:55] and every audience and every idea and
[17:57] that's okay just choose the one or two
[18:00] that enhances rather than dilutes or
[18:02] distracts from your chosen idea and your
[18:05] brand so as you can probably tell by now
[18:07] there are a lot of choices involved in
[18:10] the process of coming up with a killer
[18:11] idea there is a decision of what topic
[18:13] to pursue in the first place then
[18:15] there's a choice of what format or for
[18:17] matat to present that topic through and
[18:19] finally the selection of an angle or two
[18:21] to apply to the whole thing so as you're
[18:23] sifting through the seemingly endless
[18:25] combinations how do you know which one
[18:27] to choose how do you know that you have
[18:29] a killer idea that's good enough to blow
[18:31] up your channel to evaluate the quality
[18:33] of their ideas the best YouTubers in the
[18:35] world run them through a series of six
[18:38] checks which brings us to the fourth and
[18:40] final step in our formula to come up
[18:42] with a killer video idea to blow up your
[18:44] channel killer criteria it's time for
[18:47] the elimination trials prepare yourself
[18:49] it's about to get ruthless the first
[18:52] check is feasibility is this idea
[18:54] feasible is it possible for you to
[18:57] execute on this idea pretty
[18:58] straightforward but sometimes we can get
[19:01] a little bit carried away only to
[19:02] realize that we don't actually have
[19:04] $100,000 to spend on Burgers the next
[19:07] check gauges new audience interest if
[19:10] someone saw this video but had no idea
[19:12] who you are would they still be
[19:14] interested if not the video is very
[19:16] unlikely to blow up the third check
[19:18] gauges existing audience interest will
[19:21] this idea be interesting to at least 80%
[19:23] of your existing audience we never want
[19:25] to get so focused on bringing in new
[19:27] viewers that we forget about our core
[19:29] Community next up is view potential does
[19:32] this idea have the potential to hit your
[19:34] view goal while this answer is typically
[19:36] informed by the topic validation stage
[19:38] you don't have to find proof of Prior
[19:40] success in order to say yes sometimes we
[19:43] take risks and that's okay but if even
[19:45] you don't believe in the ability of an
[19:47] idea to hit your view goal it's unlikely
[19:49] to bring in the results that you want
[19:51] the fifth check is brand alignment does
[19:54] this idea fit within the brand of your
[19:56] channel if you're a newer YouTuber you
[19:58] may not have your brand Define yet and
[20:00] that's okay but if you are at that point
[20:02] make sure that you never chase reality
[20:03] so far that you abandon the mission and
[20:06] vision of your channel and finally the
[20:08] last check is package ability can you
[20:11] come up with a strong title and
[20:12] thumbnail for this idea in order for
[20:14] someone to watch your video they have to
[20:16] click on it in the first place in the
[20:18] best YouTubers in the world value
[20:19] packaging so much that they'll scrap an
[20:21] entire idea if they can't come up with a
[20:23] clickable title and thumbnail first if
[20:26] you answer no to one of more of those
[20:27] questions either go back and make
[20:29] changes or scrap your idea completely I
[20:32] told you the elimination trials were
[20:33] ruthless but if your idea made it
[20:35] through the gauntlet unscathed it can
[20:37] Ascend to the promised land that is your
[20:39] idea short list this is a list of your
[20:42] very best ideas the cream of the crop
[20:45] the ones with the highest potential to
[20:46] blow up and while you can't go wrong in
[20:48] choosing any of the ideas on your short
[20:50] list if you're having trouble picking
[20:52] rate each idea on a scale of 1 to 10
[20:54] across three categories how excited you
[20:57] personally feel about the idea how much
[20:59] effort it would take you to execute on
[21:00] the idea and how confident you are in
[21:03] the potential performance of the idea
[21:05] this confidence is typically determined
[21:07] by how much proof of Prior success
[21:09] exists the more proof the more confident
[21:11] you can be in an idea's potential
[21:13] performance with your ratings in place
[21:16] picking your next idea is as simple as
[21:17] taking stock of what's important to you
[21:19] at the moment if you're craving a spark
[21:21] of inspiration pick the idea you're most
[21:24] excited about if you want to give
[21:25] yourself a bit of a break pick the idea
[21:27] that requires the least effort and if
[21:29] you're really in need of a banger pick
[21:31] the idea you're most confident will
[21:33] succeed and that's how you come up with
[21:35] a killer video idea to blow up your
[21:36] channel I know we've covered a lot in
[21:39] this video and for good reason ideas are
[21:42] both incredibly complex and Incredibly
[21:44] important and although I threw a lot at
[21:46] you today if there is anything to
[21:48] remember when coming up with a killer
[21:50] video idea to pull up your channel it's
[21:52] validate your base topic choose the
[21:54] format mix that best enables the value
[21:56] you want to provide to your viewers add
[21:58] angles to elevate interest and run
[22:01] through your checks to help you out you
[22:03] can even save this guide to reference
[22:05] every time you come up with a new idea I
[22:07] also made a notion template that guides
[22:08] you through the complete ideation
[22:10] process so that you can more easily make
[22:12] a killer idea short list of your own
[22:14] I'll put links to all of that as well as
[22:16] a link to try one of 10 for 40% off
[22:19] which I highly recommend taking
[22:20] advantage of in the video description
[22:22] below and here's the thing everything I
[22:24] shared with you today was shared to help
[22:26] you come up with a killer video idea to
[22:28] blow up your channel but not all ideas
[22:30] need to have viral potential in order to
[22:33] be worth making sometimes we can get so
[22:35] caught up in Frameworks and formulas
[22:37] that we lose sight of why we're making
[22:39] videos in the first place yes we're here
[22:42] because we want money and Views and
[22:44] success but most of us are also here
[22:46] because we want freedom and fun and the
[22:49] opportunity for self- expression and
[22:50] creativity the formula I shared with you
[22:52] today can be highly effective in making
[22:54] a banger video but it's also worth
[22:57] leaving space for other kinds of videos
[23:00] videos that are meant purely to connect
[23:01] with your existing audience on a deeper
[23:03] level and videos that you want to make
[23:04] just for the heck of it because you have
[23:06] some crazy idea that you want to pursue
[23:08] regardless of how many views it might
[23:10] pull in and ultimately everything I laid
[23:12] out for you today is a game of Risk
[23:14] mitigation a game of putting as much
[23:16] work as possible into the pre-production
[23:17] of a video so that it has the highest
[23:20] likelihood of blowing up but some of the
[23:22] best performing ideas on YouTube came
[23:24] from Risky ideas ideas no one had ever
[23:27] seen or done before
[23:29] so if you're excited to make a video it
[23:31] doesn't matter if the idea doesn't
[23:32] follow all the steps or fit all the
[23:34] criteria make it anyway not that you
[23:37] need my permission but make it anyway
[23:40] create the video do it just for you
[23:42] maybe it won't result in millions of
[23:44] views but who knows maybe it'll end up
[23:47] being the killer video idea that blows
[23:49] up your channel there's only one way to
[23:51] find out but whether you choose to
[23:53] follow the formula or decide to go Rogue
[23:56] coming up with a killer idea is only the
[23:58] first step in making a killer video to
[24:00] blow up your channel after you have an
[24:02] idea you have to package it because
[24:04] regardless of how killer your idea is if
[24:07] you can't title a thumbnail up properly
[24:09] no one will click on it in the first
[24:11] place so to learn how to make a killer
[24:12] thumbnail to blow up your channel click
[24:15] here otherwise thank you so much for
[24:17] watching like And subscribe if you can
[24:20] keep creating and I'll see you in the
[24:22] next
[24:24] video we did it