[0:04] this video is different because these
[0:06] are analytics that you can use even if
[0:07] your channel is literally Brand New by
[0:10] showing you what I'm doing with a
[0:11] channel that started days ago howdy
[0:14] howdy everyone Nate here the First
[0:15] YouTube analytic we're going to be
[0:16] looking at here is your suggested video
[0:19] traffic and I'm going to be showing you
[0:20] with a client's channel that just
[0:22] started days ago here's why we're going
[0:24] to be using suggested videos because it
[0:26] gives you an early indicator of whether
[0:28] your channel is being classified
[0:30] correctly by the algorithm and we can do
[0:32] that even with a channel like this that
[0:33] has 129 views uh 10 subscribers and 2.6
[0:37] hours of watch time so what you're going
[0:39] to do is Click analytics then click
[0:41] content up here at the top and you're
[0:42] going to scroll down to this box how
[0:44] viewers find your videos and we're going
[0:46] to click suggested videos now what this
[0:48] shows is as of right now on this channel
[0:50] about 50% of all the total traffic on
[0:52] the channel is coming from these
[0:54] suggested videos YouTube is suggesting
[0:56] these videos from this channel to other
[0:58] viewers of other channels videos and I'm
[1:01] going to show you why this is so
[1:02] significant by sharing a crazy story
[1:05] here you see with Chris who owns this
[1:07] channel we each independently did a form
[1:09] of auditing our Niche auditing the niche
[1:12] that we're trying to Target with this
[1:13] Channel and if you want to know how to
[1:14] do that on your own channel I made a
[1:16] video about it I'm going to put up here
[1:17] for you to watch after this we each came
[1:18] up with a list of competitors or
[1:21] channels that had the audience we wanted
[1:22] to capture with this channel now there
[1:25] was overlap between the two lists that
[1:27] we created which was already cool to see
[1:29] but then when we came to the suggested
[1:31] videos on this channel brand new channel
[1:34] look at what we found if you go down
[1:36] here and you click see more you're going
[1:38] to pull up this which gives you a list
[1:42] of all of the videos suggesting your
[1:45] videos so stepping back here why this is
[1:47] so significant these videos each of the
[1:50] videos on this list are a video that
[1:52] already existed on YouTube that the
[1:54] algorithm has seen and said this new
[1:57] channel this channel we're looking at
[1:58] right now has a video and we think that
[2:01] it might be similar to the videos on
[2:04] this other already existing Channel it
[2:06] might be similar enough to suggest it in
[2:08] the sidebar if they're watching on
[2:10] desktop or below the video if they
[2:11] scroll down on mobile so here you can
[2:13] see the total Impressions given to these
[2:16] similar videos as well as the
[2:17] clickthrough rate and the actual amount
[2:19] of views garnered from these videos that
[2:21] already exist on YouTube here is why
[2:23] this is so valuable to me those lists
[2:25] you remember those lists that Chris and
[2:26] I came up with that we were targeting
[2:28] these audiences on YouTube then number
[2:30] of videos here that were from those
[2:32] channels was mindblowing meaning we had
[2:35] intentionally targeted these areas with
[2:37] the content the metadata and the topics
[2:39] the titles and thumbnails of videos that
[2:41] we produced to match these already
[2:43] existing audiences so we could quickly
[2:45] show the YouTube algorithm this is our
[2:48] audience on YouTube this this is the
[2:50] audience we're trying to Target because
[2:52] we're trying to help them out and what
[2:53] the suggested list is showing us or
[2:55] showing you even if you have a very
[2:57] small channel is how clear clearly the
[3:00] algorithm is classifying your content
[3:02] and as I scroll through this list of
[3:03] suggested videos that the YouTube
[3:04] algorithm is serving this Channel's
[3:06] content to at least 90% of them are
[3:09] exactly on point let me put it this way
[3:11] if you have a larger Channel with a more
[3:13] significant volume of views on your
[3:15] channel YouTube adds some very important
[3:17] and interesting boxes to your analytics
[3:19] one being other videos your audience is
[3:21] watching most recently and two being
[3:23] other channels your audience is watching
[3:25] small YouTube channels unfortunately
[3:27] don't have access to those until they
[3:29] get a critical mass of viewership but
[3:31] what they do have what you do have is
[3:34] this so let's get into some actions here
[3:35] as you're looking at this on your own
[3:36] channel here's what to do if you look at
[3:38] these suggested videos and at least 70%
[3:41] of them are not matching the type of
[3:42] audience you're trying to gather on your
[3:44] channel you need to make it more obvious
[3:45] with your video content and one of the
[3:47] best ways I have found to do that is
[3:48] during the entire production of your
[3:50] video think of it in terms of this what
[3:52] is the audience I'm trying to match with
[3:55] my video and let me make sure I make it
[3:57] abundantly clear in the words I speak in
[3:59] my video as well as the title and
[4:01] thumbnail especially and the first line
[4:03] of the description this is what this
[4:05] video is about make it super super clear
[4:08] to make sure your video as you're
[4:09] targeting the metadata or the content of
[4:11] the video itself does match the audience
[4:13] you want all right it's time to move on
[4:14] to the next analytic here first if
[4:16] you're enjoying this video it's being
[4:17] helpful or eye opening to you boop the
[4:19] like button on it thank you for doing
[4:20] that the next YouTube analytic we're
[4:22] going to be looking at here especially
[4:24] for new YouTubers or smaller channels is
[4:28] the most replayed graph I'm going to
[4:30] pull up one of my older videos to show
[4:32] you this if you hover over a video and
[4:34] you see the gray Hills and Valleys part
[4:37] below the video now why is this so
[4:39] useful especially for smaller YouTube
[4:41] channels it's because you can do it even
[4:42] if you don't have a YouTube channel you
[4:44] see what you're going to do is after
[4:45] you've audited your Niche and understood
[4:47] your Niche better shout out to the video
[4:49] you should watch after this all about
[4:50] that but once you've identified these
[4:52] channels is you can then go to their
[4:54] videos and see which parts the audience
[4:56] is liking the most this right here
[4:58] literally shows which which parts of the
[5:00] video the audience that watch this video
[5:02] of all the thousands of views that
[5:04] watched it which parts were watched the
[5:06] most you can also use this on your own
[5:08] videos as you get more viewership but
[5:10] the main thing we're looking for here is
[5:12] the high points especially on this
[5:15] viewership I'm going to talk about what
[5:16] to do with those high points here in a
[5:17] moment but first I wanted to address the
[5:19] opposite I have watched a lot of videos
[5:21] that seem to have a pretty low Point
[5:24] throughout most of the video in fact I
[5:26] was trying to find an example so I could
[5:27] show you here but many of these videos
[5:29] have pretty low for the entirety of the
[5:32] video now what does that mean does that
[5:34] mean that most people don't like the
[5:35] video I actually do not think that it
[5:37] does a more flattened out Hills and
[5:39] Valleys on this indicator more means
[5:42] that people are choosing to watch for
[5:43] continuous segments of the video they're
[5:46] not jumping around as much which if
[5:47] you're following me means that that
[5:49] creator for the amount of views that
[5:51] they have is retaining audience really
[5:54] well but for the high points these are
[5:55] some of the hints the reasons why you
[5:57] see big spikes in videos first first if
[5:59] there's chapters in the videos people
[6:01] tend to jump from chapter to chapter
[6:02] that might cause those high points two
[6:04] if it's after a sponsored segment of the
[6:06] video a lot of people skip ahead on
[6:07] sponsored segments three if a visual is
[6:10] being shown in the video people are more
[6:12] likely to as they are scrubbing through
[6:13] the video say oh there was something
[6:15] something happened right there I'm going
[6:17] to jump to that section four a joke was
[6:19] shared that people need to go back and
[6:20] watch again and five a peak moment or a
[6:22] big reveal happening in the video all
[6:24] right now we're on the bonus round I
[6:26] debated including this in here but I'm
[6:27] going to do it because it's just so dang
[6:30] helpful what we're looking at is your
[6:32] audience tab up here go ahead and click
[6:34] audience this graph returning viewers
[6:37] versus new viewers you've got to
[6:39] understand this graph because it gives
[6:40] you indicators of what to do next with
[6:43] your content if your returning viewers
[6:45] is consistently low it means people
[6:47] aren't choosing to come back to your
[6:48] channel so what do you do about that you
[6:50] invite them to watch other videos on
[6:52] your channel and you give them clear
[6:53] reasons to watch the next video and if
[6:56] you want a meta example of that well
[6:58] what have I done earlier on in this
[6:59] video go back and rewatch and see if you
[7:00] can catch what I did but also what you
[7:02] want to do here and not many people talk
[7:04] about this is you want to make sure you
[7:06] have a feeling of Welcome in your videos
[7:09] that when people arrive to your videos
[7:11] they can understand quickly what they're
[7:13] about and feel like they're in the right
[7:15] place and if it would be valuable to you
[7:17] to have a whole video about what I just
[7:18] said please do let me know all right now
[7:20] if your new viewers is consistently low
[7:22] or lower than your returning viewers
[7:24] what that means is your channel isn't
[7:26] growing I say that partially in just but
[7:29] the reality is a YouTube channel that is
[7:31] not acquiring new viewership is on a
[7:33] steady decline so what you need to do if
[7:35] you're seeing a consistently low amount
[7:37] of new viewership is you have to Branch
[7:40] out and start trying new ideas the
[7:42] number of new viewers that are arriving
[7:43] and using the YouTube platform
[7:45] consistently goes up I'm not even
[7:46] talking about new creators that are
[7:48] trying to build or create or share
[7:49] content I'm talking about viewership
[7:51] just people watching YouTube that number
[7:53] is always going up and attention is
[7:54] always moving from one location to
[7:56] another on YouTube so a channel that is
[7:58] not a acquiring new viewership is
[8:01] stagnating because of that okay so if
[8:03] that's happening to you first try new
[8:05] ideas try some fresh ideas to get new
[8:07] audience in second improve the quality
[8:09] of your videos if your videos aren't
[8:10] showing good watch time or watch
[8:12] percentage then that means that they
[8:14] probably aren't as enjoyable as your
[8:15] competitors so now I'm going to say it
[8:18] everyone if you want to know the process
[8:20] that Chris and I went through to get
[8:21] these early wins of the suggested
[8:23] traffic to that channel you're going to
[8:25] want to watch this video
[8:28] next
[8:31] and hey don't forget to check out this
[8:35] video