I'm gonna help you Unleash the Power of Google analytics 4 by tracking conversions you can do this if you have a product to sell you can also use it for high value pages on your website to see which posts are converting traffic to go to those awesome pages so I'm going to go to Google analytics and first I click on the admin gear then in this property column I click on events create event then I set the parameters I'm just tracking how many people came to the recommended gear page and where they came from when I'm done click create then here in the same property column we'll go to conversions create a new conversion event and then the only other thing we need to do is go validate that's working then I'll go back to analytics and I'm going to go to reports so I can go specifically to conversions okay so in real time it's showing me down here events it's got that recommended gear event that we created as well as the conversion once this starts collecting data I can go here to advertising and I can click on conversion paths by tomorrow I'm going to be able to see data here to see what the touch points were where people entered the website basically what converted them at what point that got them over to the recommended gear page which is pretty cool