[00:00] Your online presence should be a reflection of&nbsp; really where you are and where you're going.&nbsp;&nbsp; And it doesn't need to be the end result or&nbsp; the finished product, but just a journey. And&nbsp;&nbsp; I think that's what's working on social media&nbsp; right now in terms of authenticity. It's just&nbsp;&nbsp;
[00:14] audience. Like one thing I shared with someone&nbsp; the other day, they were basically saying to me,&nbsp;&nbsp; "Well, I I have all these different elements of my&nbsp; business, and the difficulty I'm finding is like,&nbsp;&nbsp;
[00:28] how do I put this and this and this and this and&nbsp; this and not confuse my audience? Should I just&nbsp;&nbsp; niche down? Should I have multiple accounts?" And&nbsp; I just said to her, "No, I don't think that's a&nbsp;&nbsp; good idea." Like, she was saying, "Should I do&nbsp; like six weeks of one area of content and then&nbsp;&nbsp;
[00:42] six weeks of the other?" And I said, "Well, if you&nbsp; just do 6 weeks of one area of content and then&nbsp;&nbsp; you don't do it for like 3* 6, your audience are&nbsp; going to be really confused cuz they start imagine&nbsp;&nbsp; someone starts following you because of that piece&nbsp; of content. Then you don't do it for 18 weeks.&nbsp;&nbsp;
[00:58] They're going to be like, "Oh, so is that even&nbsp; what you're about?" So, what you're better off&nbsp;&nbsp; doing is just being honest. I am a multi- business&nbsp; owner and my business spans these areas and so my&nbsp;&nbsp; content pillars are going to touch on all these&nbsp; different areas of my life. That's probably&nbsp;&nbsp;
[01:12] going to be a better way to share your truth. And&nbsp; just being honest about it. Absolutely. There's&nbsp;&nbsp; strategy behind that. By the way, like some you&nbsp; don't want to confuse your audience. You don't&nbsp;&nbsp; want to be all over the place. And there's ways&nbsp; that you can make sure your strategy shares that&nbsp;&nbsp;
[01:24] in a way that isn't going to overwhelm people.&nbsp; But I think just not trying to like we are humans,&nbsp;&nbsp; right? Like at the end of the day, social media&nbsp; is an extension of humanity. Like it's what&nbsp;&nbsp; we're using right now as a tool. Human beings are&nbsp; multifaceted. A lot of the people we're working&nbsp;&nbsp;
[01:42] with, they're multi- business owners or they&nbsp; have loads of different interests. Businesses&nbsp;&nbsp; might have different revenue streams. You can be&nbsp; strategic in presenting the truth and do it in the&nbsp;&nbsp;
[01:54] right way without losing who you are and without&nbsp; confusing your audience. It's just that's where&nbsp;&nbsp; strategy comes in in how you present yourself&nbsp; on social media. I love that. And the way as you&nbsp;&nbsp; were speaking just then, it made me think of when&nbsp; you look at a situation or or content or or just&nbsp;&nbsp;
[02:11] something that you want to create when it's in&nbsp; closeup, it's intimate. It could be dramatic. It&nbsp;&nbsp; could be intense. But when it's zoomed out, when&nbsp; you look at a situation from a distance, could&nbsp;&nbsp; be quite humorous. It could be quite uh distant.&nbsp; It could be something that, you know, makes the&nbsp;&nbsp;
[02:26] audience feel like, "Oh, I had a glimpse." Right?&nbsp; and then they can come in and have the close shot&nbsp;&nbsp; of my day-to-day the close stories you know I&nbsp; think and like loads of the social platforms&nbsp;&nbsp; have created room to build that community like&nbsp; broadcast channels um like private communities&nbsp;&nbsp;
[02:44] like that's all possible so you don't always have&nbsp; to put the full detail to like the wider audience&nbsp;&nbsp; you can bring it to an intimate group and I&nbsp; like that idea like cuz that's a really great&nbsp;&nbsp;
[02:56] way of kind of like what you're saying I think is&nbsp; that you can just sort of give people a taste and&nbsp;&nbsp; then if you want to you can bring them further&nbsp; closer but you don't have to. It's like one of&nbsp;&nbsp; the things that we've decided is that for like our&nbsp; public accounts we're not going to like share our&nbsp;&nbsp;
[03:11] daughter's face. Sure. But that doesn't mean I&nbsp; can't share her on my socials. I just share I'm&nbsp;&nbsp; just strategic in how I share photos of her like&nbsp; with you know her not looking or things like that&nbsp;&nbsp; or I even put a little emoji on her face. So, I&nbsp; just use that as an example. Just because you only&nbsp;&nbsp;
[03:27] want to share an element of something or just one&nbsp; like a slight look into it doesn't mean you have&nbsp;&nbsp; to completely exclude it. It's just like being&nbsp; strategic on how you did it. And that's just one&nbsp;&nbsp; example of but there's like a massive audience&nbsp; of parents that actually would love that would&nbsp;&nbsp;
[03:41] actually go, oh, I'm going to follow Georgia&nbsp; because that resonates with me. I also did the&nbsp;&nbsp; same thing on my profile. And maybe that will give&nbsp; them ideas of how to share that message without&nbsp;&nbsp; showing their kids face. Well, it's like a lot of&nbsp; creators right now are creating faceless YouTubes,&nbsp;&nbsp;
[03:58] faceless social media platforms, and they're doing&nbsp; that probably because they want to remain like&nbsp;&nbsp; maintain that bit of privacy, but they still want&nbsp; to share what they have with the world. I think&nbsp;&nbsp; that's actually if that suits you, that's your way&nbsp; of doing it. And like for businesses, businesses&nbsp;&nbsp;
[04:14] can sometimes be like faceless brands and still&nbsp; use faces or they like whether that's using like&nbsp;&nbsp; AI or using UGC content. So like there's elements&nbsp; ways that you can add like a human touch without&nbsp;&nbsp;
[04:27] like the owners for example being the face of the&nbsp; brand. Absolutely. Is that still authentic? Yes.&nbsp;&nbsp; It's just it's just a decision that you've made&nbsp; on how you want to present it. So, I think it is a&nbsp;&nbsp; it's like it's a bit of an iceberg like when we're&nbsp; talking about this topic because it's like it's&nbsp;&nbsp;
[04:41] deeper and deeper and deeper as we go into it, but&nbsp; I think it's like a really great starting point&nbsp;&nbsp; because I think it comes back to the whole idea&nbsp; when it comes to social media is you have so much&nbsp;&nbsp;
[04:53] freedom and and opportunity to do what suits you&nbsp; and your brand. Yeah. So, don't feel like you have&nbsp;&nbsp; to follow the crowd or don't feel like you have&nbsp; to copy someone else. be your true self and that's&nbsp;&nbsp;
[05:05] going to or be like if you're a business walk your&nbsp; path like walk like was it was that staying like&nbsp;&nbsp; um stay in your lane just stay in your lane like&nbsp; don't keep jumping to do what others are doing if&nbsp;&nbsp;
[05:18] like it suits you to for example not show your&nbsp; face don't feel like empowered like don't feel&nbsp;&nbsp; like you have to show your face but equally if you&nbsp; want to have a personal brand don't feel like you&nbsp;&nbsp; have to do it just the same as someone else did&nbsp; it there's room to do it how you want to do it&nbsp;&nbsp;
[05:33] absolutely And I just want to add to that because&nbsp; everybody has a story and they have something to&nbsp;&nbsp; say and there's space for people. I think often&nbsp; we feel the pressure of like oh Steven Blet is&nbsp;&nbsp; doing the podcast why should I start a podcast&nbsp; or this person has already right they have a&nbsp;&nbsp;
[05:48] video marketing agency or they have this that and&nbsp; the other reality is they might but his story is&nbsp;&nbsp; what makes it authentic and brings his audience&nbsp; and you also have a story you know touching back&nbsp;&nbsp; on your kind of law experience being a lawyer&nbsp; then becoming an entrepreneur then a mom then&nbsp;&nbsp;
[06:05] a multiple business owner it it's going there is&nbsp; so much value and and things that you can add to&nbsp;&nbsp; audiences that are just starting out in this space&nbsp; or maybe haven't started but they had the burden&nbsp;&nbsp; of going, "Oh, I I thought about this. I want to&nbsp; start." And I love that and that's always been&nbsp;&nbsp;
[06:21] my attitude. Like I am not someone that thinks&nbsp; like a market's too infiltrated or there's too&nbsp;&nbsp; many podcasts. Like actually I completely agree&nbsp; with that point. We've all got a message. We've&nbsp;&nbsp;
[06:33] all got something we want to give to the world.&nbsp; And even if your what you have to share only helps&nbsp;&nbsp; one person, then you've still helped a person.&nbsp; You like to say you have a piece of or there's&nbsp;&nbsp; a piece of the pie for you. Yeah. Yeah. That's&nbsp; it. Like there is that's it. It's like there's&nbsp;&nbsp;
[06:47] a piece of the pie for everyone. And it's not&nbsp; that there's not enough pie to go around. Like&nbsp;&nbsp; it's actually that you can claim your piece and&nbsp; put it out there. So, I think with social media,&nbsp;&nbsp; like you might think, oh, well, there's so&nbsp; many mom influencers or there's so many forex&nbsp;&nbsp;
[07:01] traders or there's so many property guys on&nbsp; social media. Well, that doesn't mean that&nbsp;&nbsp; you aren't going to resonate. Also, like I think&nbsp; people think they don't they don't think this,&nbsp;&nbsp; but I think it's like a subconscious thing. Oh,&nbsp; so and so is a person who's in the exact same&nbsp;&nbsp;
[07:19] niche space arena as I am, and they have 250,000&nbsp; followers. Yeah, I only have 10,000 followers.&nbsp;&nbsp; But his 250,000 followers aren't going to&nbsp; be like, if that's their area of interest,&nbsp;&nbsp;
[07:34] they're not going to be like, "Oh, well, I'm&nbsp; only going to follow this guy and I'm not going&nbsp;&nbsp; to follow this person." If you deliver value,&nbsp; they're going to follow you, too, because you're&nbsp;&nbsp; going to you're still going to give something&nbsp; that they want to hear about. So, it's not that&nbsp;&nbsp;
[07:48] like followers are exclusive that his 250,000&nbsp; followers could easily become your followers.