[00:00] In fact, I've used the tips from this video thousands of time. seven-figure sales letters.
[00:14] So if you want more traffic, leads, you'll love the actionable strategies in this video. Here's the truth about copywriting.
[00:26] you don't need years of experience or training In fact, before I launched Backlinko, Then one day, out of the blue, one of my clients asked me,
[00:38] Now, at this point, But I wanted to give it a try, And now that I was hired,
[00:50] In fact I had about a week So I researched as much as I could about copywriting. I ignored the minutiae and focused on the key principles
[01:05] My client told me that my sales letter Since that day, I've written dozens of sales letters, And over that time, I discovered what most copywriters
[01:21] Copywriting is really easy. And that's exactly what I'm gonna show you let's dive into copywriting tip number one,
[01:35] Reddit is a copywriting gold mine. where your customer hangs out. For example, let's say that you just launched
[01:49] Well, you'd head over to keto and paleo subreddits Then, pay attention to the exact words and phrases that people use to describe what they like and don't like
[02:03] For example, I found tons of awesome copy for a landing page or Facebook ad. use short sentences.
[02:17] that applies to pretty much everything that you write. And there's data to back this up. found that short sentences
[02:31] were 711% easier to read and understand, to be as short as possible. They're easier to read and understand.
[02:44] the slippery slide. but if people stop reading the page after the first sentence That's why one of the main goals of your copy
[02:58] Or as copywriting legend Joe Sugarman puts it, is to get you to read the second sentence. to keep reading your blog post, email or sales letter?
[03:12] A slippery slide is where you add something to your page For example, you can tell a little story but leave the ending for the end.
[03:26] You can even just say things like to push people to keep reading. super-specific headlines.
[03:40] You've probably already seen this old statistic before, and only 20% read the copy. But I do know that your headline is super important.
[03:54] use super-specific headlines. They are headlines that tell your reader For example, check out this blog post headline.
[04:10] Now check out this super-specific headline. that I tend to use super-specific headlines that I write.
[04:25] FOMO can make your copy 10 times more effective. That said, FOMO also known as fear of missing out, But if you can use FOMO, you should use FOMO.
[04:41] with your prospects, to what you have to say. that closed on a certain day in time.
[04:54] Which brings us to copywriting tip six, Everyone and their mom knows the headlines are important, is just as important if not more
[05:10] that comes right after your headline, if you lose people here, you've lost them for good. to write awesome leads.
[05:24] First, use a hook in your first or second sentence. So make sure that first line For example, this landing page from Marie Forleo
[05:37] Next, you wanna make your lead Whether you're writing a blog post, video script, you want your lead to be super short.
[05:50] And once you've done that, you wanna transition into the main section of your content. to around six lines.
[06:02] Stories are a great way to hook your readers is that your lead needs to be short and sweet.
[06:14] Enter mini-stories. Mini-stories condense a story into 45 lines. in one of my most successful sales letters.
[06:28] about copywriting technique number seven, Let's face it, big words don't impress anybody. the effectiveness of online vocabulary
[06:42] In fact, they make your content harder to read. use words that are easy to read and understand. the A-I-D-A formula.
[06:58] that can help boost conversions on sales pages, video scripts and more. As you can see, A-I-D-A stand for Attention, Interest,
[07:13] of this formula in action. from my blog. then I create an interest with a bold promise,
[07:27] that anyone reading this page wants. and finally I cap things off with a called action benefits over features.
[07:43] When it comes to copy, benefits crush features. In other words, features are nice, but benefits sell. that sells productivity software.
[07:57] into powerful benefits. of highlighting benefits over features. they outline key features.
[08:10] the vast majority of their copy is benefit-driven. get out of the friend zone. The friend zone is when you like someone
[08:27] Well, as it turns out, the same thing happens They like what you're selling, but not enough to buy. I'm talking about objections like,
[08:41] "It's not a good time for me." or "I'm not ready to switch from another product.". Most people pretend that these objections don't exist.
[08:54] and squash every one of them. For example, here's an objection that we raise and squash Let's get right into tip number 11,
[09:06] Remember earlier when I talked about Well, if you want to take this sort of thing I recommend actually talking to your customers.
[09:18] with three people that graduated from one of my programs. when I did this interview, in the background.
[09:31] I could dig deep with follow-up questions. Next up, we have urgency and scarcity. they just need some time to think it over?
[09:45] that person doesn't end up buying. The exact reason doesn't really matter. to get that person to convert right away.
[10:00] Add these words and phrases to your copy. these statements should be backed up with real limitations, But if you can use them, you should use them.
[10:14] from one of our recent product launches that creates a super high sense of urgency. solve the social proof paradox.
[10:28] but you need sales to get social proof. And it's a real problem for lots of business owners. to get around this problem.
[10:42] It doesn't have to be sales. a new nutrition coaching program. you offer people a free seven-day meal plan.
[10:55] they get a full 90-day meal plan But so far, only a few people Well, in that case you can showcase
[11:09] or maybe only have 20 total customers. Well, you can feature those three amazing results
[11:21] For example, when I launched my YouTube SEO course, 10 people isn't a lot of social proof. So we decided to feature those four people
[11:36] And now it's time for a quick bonus tip, It's no secret that testimonials can skyrocket sales.
[11:48] can increase sales by up to 62%. The bad news is that most people use testimonials I'm talking about testimonials like this.
[12:03] But it's not gonna get anyone to whip out their credit card Instead, I recommend using this proven formula. into three main parts.
[12:18] to create one super-powerful testimonial. Here's where your customer talks about where they were before they used your product or service.
[12:31] to the person in your testimonial. The after highlights specific results Finally, it's time for the
[12:44] As the name suggests, here's what your customer And because this recommendation comes it's very believable.
[12:56] with one more bonus strategy, Crooked numbers are numbers that haven't been rounded. crooked numbers are more believable than round numbers,
[13:11] you wanna use them instead of round numbers. I could have made this a nice round number but I went with the exact crooked number instead.
[13:27] make sure to subscribe to my YouTube channel right now. And if you want exclusive SEO techniques head over to backlinko.com and hop on the newsletter.
[13:43] Which technique from today's video or try using more benefits instead of features? Let me know, by leaving a comment below right now.
[13:58] With that, here's... How the hell am I gonna say that? Okay, that wasn't bad.