---
title: 'Video 9UWyO3p888k'
source: 'https://youtube.com/watch?v=9UWyO3p888k'
video_id: '9UWyO3p888k'
date: 2026-07-17
---

# Video 9UWyO3p888k

> Source: [Video 9UWyO3p888k](https://youtube.com/watch?v=9UWyO3p888k)

## Summary

Logan Paul's video editor, Hillier Smith, shares a metaphorical insight on the quality vs. quantity debate in content creation, comparing consistent small waves to one massive tidal wave in terms of lasting impact.

### Key Points

- **Wave Metaphor for Content Creation** [00:00] — Hillier Smith compares memory to a wave and the mind to a beach. Consistent small waves cover the beach over time, but settling causes the tide to pull back, fading memory. Alternatively, one massive tidal wave covers not just the beach but the land beyond, leaving a lasting impression, though it requires the ability to create another.

### Conclusion

Creators face a choice between consistent output and rare, high-impact content, each with trade-offs in longevity and effort.

## Transcript

I asked Logan Paul's video editor Hillier Smith what the secret to making videos was when it came to Quality versus quantity and what he said blew me away a memory is like a wave and your mind is a beach and you can be consistent have a set of small waves and over time cover that whole Beach but the moment you settle the tide will pull you back and you'll no longer cover the beach the memory of you Fades or you could be one big massive tidal wave where you don't just cover the beach you cover the land you pass the beach for miles to come you affect the landscape and leave a significantly lasting memory however even then that overtime can fade and you have to have the capability to make another tidal wave and that's incredibly tough and that's kind of the choice that you need to make
