--- title: 'How to Boost Sales and Views on YouTube with Content Psychology' source: 'https://youtube.com/watch?v=E7KxJ8NjtRA' video_id: 'E7KxJ8NjtRA' date: 2026-07-23 duration_sec: 1513 channel: 'Стас Маар' --- # How to Boost Sales and Views on YouTube with Content Psychology > Source: [How to Boost Sales and Views on YouTube with Content Psychology](https://youtube.com/watch?v=E7KxJ8NjtRA) ## Summary This video breaks down the psychology behind content that sells on YouTube, presenting a six-step narrative structure designed to drive viewer actions such as subscribing, clicking links, or purchasing. The creator emphasizes that understanding viewer psychology is more important than any specific monetization method. ### Key Points - **Monetization After Disabling Ads** [00:02] — The video claims that making money on YouTube has become easier even after disabling monetization, hinting at alternative revenue strategies used by expert channels. - **Psychology of Content That Sells** [00:15] — The core topic is the psychology of content that sells, focusing on why some creators fail while others earn millions. The video promises to reveal the narrative structure that influences viewer target actions. - **Six-Step Narrative Structure** [01:11] — The entire narrative structure is broken into six steps that effectively influence the viewer's target action. The first step is the hook. - **Importance of the Hook** [01:23] — The hook is the most critical part; without it, 30-60% of viewers drop off within the first 10 seconds. A good hook justifies the title and cover, strikes a chord with the viewer's pain points (time, money, health, sex), and avoids triggering a lie detector by indirectly addressing pain. - **Pain-Intensifying Technique** [05:01] — To make the hook more effective, use a pain-intensifying technique: a phrase that reminds the viewer how acute the problem is. Example: 'I've been making content for 8 years, and for 5 of those years I couldn't earn a single ruble.' - **Focus on the Viewer** [05:55] — In the hook, talk about the viewer ('you'), not about yourself. This makes the introduction feel like a solution to the viewer's problem. - **Promise of Outcome** [06:10] — Make it clear what the viewer can expect after watching the entire video, creating a sense of distance from point A to point B. This gives the viewer a reason to watch. - **Building Trust** [07:31] — The second step is to quickly establish trust. Use social proof: show cases, testimonials, or your own journey. If you have no cases, demonstrate expertise through high-quality production or by positioning yourself as a peer on the same path. - **Action Plan for Engagement** [12:29] — The third step is to present a clear action plan. Structure information into steps, stages, or selections to make it easy to remember. This keeps the viewer engaged and grateful for the clarity. - **Unique Point of View** [13:47] — The biggest secret is a unique point of view based on personal experience. Contradicting the mainstream with objective arguments makes content compelling and improves retention. - **Micro-Triggers in Each Block** [14:54] — Each narrative block should start with a micro-trigger (a phrase that arouses interest) to keep the viewer watching. This is as important as the initial hook. - **Personal Likability and Charisma** [16:42] — The fourth step is being likable. Energy level matters: too high can irritate, too low bores. Speak in simple language to avoid making viewers feel stupid. Vary tone, speed, and volume to avoid predictability. - **Maintaining Attention with Valuable First Block** [19:34] — The fifth step: put the most valuable information in the first narrative block. Use open loops (big and small) to keep viewers watching until the end. The big open loop is set at the end of the first block, hinting at a payoff at the end. - **Call to Action** [22:38] — The sixth step is the call to action. Keep it simple: one short sentence. If using two calls, place one at the end and one after the most powerful block. Ensure they lead to the same goal. After the call, complete the narrative cycle by summarizing the micro-result. ### Conclusion Mastering content psychology allows creators to sell effectively even with small channels, as viewers buy because they like the creator, not just because of channel size. The video encourages rewatching and applying the six-step structure to improve sales and engagement. ## Transcript and after disabling monetization, making money here has become even easier. I'll tell you how thousands of expert channels made a fortune on YouTube in 2025 alone. If you want to understand why some creators release hundreds of videos and fail to make a single ruble from their content, while others earn hundreds of thousands and even millions of today we won’t be talking about any specific method of selling through your content. I'll show you the psychology of content that sells. But since we're talking about the psychology of content, let's talk about why we make YouTube videos. Is it really just for fun, entertainment and self-improvement? Maybe for self-affirmation? Unlikely. I'm sure that most of you, yes, almost 98%, create content so that you can earn money here. But what will you need to do to ensure that your viewer takes the target action you intended when creating your content? The target watching another video on the channel, or going to another social network, or contacting you using the contact information in the description. But in order for the viewer to perform the target action, it is important for you to correctly work with the psychology of the narrative. And today I've broken down the entire narrative structure into six steps that effectively influence your viewer's target action. And the first step is the hook. The hook is the most important part of your reel. If you don't work this hook well enough, you'll lose the audience right at the start. Have you seen the graphs showing how quickly viewers drop out when they decide whether to watch further or not? And literally in 10 seconds, you’ve already lost 30-40, and in some cases 60% of your viewers. To prevent this from happening, you need to carefully think through the structure of your hook. Let's talk about what needs to be done, what a good hook is in general. And the first part of your hook is to justify the cover and title of the video. Try to make it clear in one, well, at most two short sentences, that the viewer has made the right choice, and that what he clicked on is what he will receive in this video. The second part of your hook should strike a chord with the viewer . That is, we go through the viewer’s pain. There are four basic pains in total. These are time, money, health and sex. And your task in the introduction is to speak about one of the pain points that you want to touch upon. One way or another, it is because of one of these basic pains that the viewer decides to watch you. Your task is to understand which pain should be more striking, which is appropriate, and not to talk about it directly. But many authors don't take into account that the audience is not stupid. She knows how to detect falsehood and lies. And if I were to talk in this video about how to make money on YouTube without advertising, it might smell of some kind of falsehood. And in order to prevent smell of some kind of falsehood. And in order to prevent hint of pain. That's why at the beginning of this video I didn't say that I would show you how to earn millions of rubles without advertising on YouTube. I said I'd show you the difference between creators who make hundreds of millions and those who can't make a penny from their content. So I didn't directly press on your pain and didn't trigger your lie detector. I mentioned the problem organically. And to apply this technique in your niche, just think about what immediate problem, away from this pain, you can shift your focus to? What can we say? And here is another example. If my goal is to make money for people through YouTube, I won't say directly how much I earn. These videos, it was even experimental content, where I showed how I earn 500,000 rubles, by the way, here is pushing for a larger audience at the beginning of your content, say, "I'm going to show you how to make more money on YouTube." The lie detector will go off suddenly. As soon as you shift the focus from direct pain to indirect pain, for example, gaining subscribers on YouTube, then the viewer will connect the dots that more subscribers means more money on YouTube, right? That is, he the amount of money he earns from YouTube. This means that this kind of indirect pressure on the pain will work organically, and you yourself just wants to make money. That's why the video on my channel, which goes like this: "Up to 500,000 rubles, a business idea for creating content on YouTube," got so few views only because it's not subtle, but directly presses on the viewer's pain point, yes, the money trigger." But other videos where I said, "Look, channels, do Explosive method of growing small channels. they link the trigger money [music] to subscribers, and therefore it works more effectively and believably. This is especially true for new authors who do not have a rating reputation. Those authors who have already established themselves will be able to work well with direct pressure on pain, because they don’t need to inspire so much trust. The lie detector won't work there , as it does for beginners, well, like me. Let's get back to the hook. To make your introduction even more effective, in addition to pressing on the pain, you should also use a pain-intensifying technique. This is not manipulation, it is a standard technique that will highlight the problem. To effectively increase pain, it is enough to use one phrase or short sentence. And with this proposal you are only saying that the problem really exists and it is very acute. That is, simply remind the viewer how much this moment irritates or disappoints them. And here is a good example. I've been making content on YouTube for 8 years , and for five of those years I haven't been able to earn a single ruble. And this moment has not worked for 5 years and the ruble presses even harder on the pain. It enhances it because it gives a direct association, which I probably won't be able to do either, and I'll be wasting a long time real events from my life. Let's return to the introduction again. The next thing you need to take into account when creating a hook is that you should talk about the viewer, not about yourself, not about how I did it, not about my achievements, not about how great I am, but talk about him, that is, about you, and whether you say you or you, be sure to make sure that the focus, especially in the introductory part, is often you, the viewer. Then your introduction will sound like a solution to the viewer's problem. video, to solve a specific problem. there is no point in disappointing him. last thing you need for an effective hook is to make it clear what the viewer can expect once they've watched the entire video. That is, to create some sense of distance from point A to point B. This is very important so that the viewer understands what tasks they will be solving, what awaits them if they spend their time. That's why at the beginning of this video I said the following phrase: "If you look at the introductory text to this video on paper," you can easily see where the title is justified, where the pressure on the pain is, where the pain is intensified, and where the address to you occurs, in which parts. And you will also see where this point A is and point B, where you will end up after watching, right? That is, I am asking you a reason to watch. That's it, we can consider the hook ready. and I anticipate your question, but I have entertainment content, I don’t need such hooks there, but you will be right. Beyond justifying your title with a cover image, most likely, all these pain-in-the-mud steps in entertainment entertainment content, you will rely not on the pain points of your audience, but on your own creativity, your keen eye, and your ability to look at things from a different perspective. And since my channel is mainly about expert content, we will focus our attention on this. The next step of an effective story from a sales and engagement perspective is to make it clear in the shortest possible time that we are trustworthy and not a scam. And the best way to accomplish this task is through reviews about you. Yes, if you have any cases, show these cases. I am that very real case of Stas. Maslevskiy Roman, real estate expert in Krasnodar. There are 23,000 subscribers on YouTube . Stas and I have been working together for a little . Stas and I have been working together for a little over a year, but while all my colleagues are howling and whining and shutting down, everything is going just fine for us. And Stas is right when he says that YouTube brings a conscious audience. And on top of that, YouTube has excellent organic content. We shoot once a month, a maximum of two shooting days, and accordingly, we release four to five large videos. And at the same time I have 10-15 transactions per month. That is very good. I don’t do Avito, posting and the like. That is, everything comes from YouTube. If there are no cases, show the text of how others speak about you. That is, something that will serve as evidence of the effectiveness of your actions or your products. And this is a very important point in building trust. This further discussion. This means you can build rapport very quickly if you show that you've been in a similar situation to your potential viewers and know what to do about it. Here's proof that when this happens, people trust you quickly. But you won't always have a bunch of cool cases at hand. And if you find yourself in such a situation, it will be important for you to show your experience, how you were in their shoes, yes, in the shoes of your viewers. YouTube channels, I'll show you how I started my channel from scratch. And so I got it up to almost 5,000 in the first 7 months. And I am showing you this experience, and I did it myself, without even showing my clients’ cases. And these two methods are called social proof, where you show your cases, where there were results before and after using your tools, and where you show your personal path of applying these tools on yourself, how it worked. These are considered to be the most powerful tools for building trust. But if it you don’t have any cases ready, you haven’t gone through this path yourself, but you need to inspire trust in your audience, then other techniques come to the rescue. The third way show that you are in the same situation, that is, put yourself in their shoes, so that the viewer feels that you are more or less in the same position and my niche as an example. If I tell viewers that I want to create a new channel and promote it from zero to the first thousand subscribers in 3 months, I want to show this journey in real time and invite everyone to watch this story. It will obviously be interesting to watch, and I won’t be perceived with hostility; some trust will appear in me, because I don’t sell the result, I sell the path. Here's a real life hack on how to build trust even if you have zero authority. And the fourth point that will help build trust in any situation is to show the viewer that you are a professional. This can be shown in different ways. In my niche, I set up quality camera and have the right composition behind me. For what? so that without authority, without knowledge, yes, who I am, whether my words are worth believing, such a cognitive dissonance would immediately arise. I don’t know this person, I’m seeing him for the first time , but he has such great editing, dynamics, and presentation that we turn the viewer's idea of ​​you upside down, if they have no idea of ​​you at all. That's why, in my niche, it's unforgivable to film myself with a point-and-shoot camera and bad sound and talk about how much of an authority I am on YouTube, how much I know and understand, because there proof that this is not true. Everything you saw in history, we do two approaches if you are in green. Hello everyone, guys. I'm opening a registration for a personal training session. And your task in any niche is to think about what visual actions and what expertise you need to demonstrate to inspire trust in the viewer. Sometimes it can even be just words, chosen correctly for your audience. In my content, in addition to visuals, I use the right words. And these correct words are the filling of the whole plot. I make sure that each of my videos is so rich and useful that my viewers think: "I haven't seen anything like this on YouTube, I would rate this video an 11 out of 10." Yes, these are the kind of videos you need to make so that you can gain the trust of your viewers well, no one knows about you. This is one of the reasons why it is so is one of the main reasons why newcomers to YouTube have such a hard time: they're not trusted, they're unknown, they're not discovered, and they'll be skipped over, even if they have the same click-through rate as their competitors. visible and who are trusted. That's why, yes, when a newcomer is introduced, if the viewer isn't convinced that they can trust turn it off. This is not manipulation, it is simply content psychology. Great, we've hooked the viewer, hinted that we can be trusted, and all this in the first 20-30 seconds. Now our task is to keep the viewer engaged so that he doesn’t drop off mid-stream . And this third step is called an action plan. Yes, your task now is to make the viewer understand that you have everything collected, structured and clear. Information is much more easily perceived when we talk about specific steps, stages, and selections. It's always easier and more soon as we have pure chaos and information overload, where it is difficult to understand where the transition from one block to another is, everything starts to get complicated. There is a mess in my head and I only remember some information . But the audience doesn’t like [music] when he doesn’t remember information well. Moreover, he will be very grateful to you if you can teach him something in your video. If you provide easy to remember, you will automatically be more liked by your viewers. Your audience will grow , people will subscribe to you more often, and at the end of this journey, they will perform the target action more often. Therefore, it is very important to be clear, logical and simple. Structure is a great help. That 's why at the beginning of the video I let you know what to expect. And today I've broken down the entire narrative structure into six steps that effectively influence Once you've outlined all the stages and steps of your plan, it would be a good idea to briefly label, mark, or voice them at the beginning of your video, and then expand on each step. But, friends, the biggest secret and trick to effective scripts and this narrative structure is a unique point of view. No narrative structure, simply retelling what other authors have written, will ever be effective unless it is based on your own personal experience. and absolutely always, in all situations, it arouses interest when everyone around you says "A", and you say b. And you can always emerge victorious if your arguments cannot be challenged. That is, if you are objective and your point of view differs from the generally accepted one, rest assured that you will succeed on YouTube. This is what is missing. When everyone is following each other and copying themselves in a circle, it starts to get boring and irritating. But as soon as a sober look with objective arguments appears, it always looks very cool. This is the secret of the authors who are always watched with bated breath, whose decline and retention line is not like this, at an angle, but almost straight, because it is interesting to listen to them. And the last thing regarding the narrative plan. It is imperative that each of your blocks, each idea of ​​your plot, begins with a micro-trigger, that is, some phrase, word, sentence that arouses interest, so that you can find out what you will fill this entire block with. This is as important as the hook in the beginning. Friends, 95% of all the authors I open on YouTube for analysis do not have these hooks at the beginning of each new block. They just reason to continue watching. And this reason should always follow you. And this is what I talk about in the video about storytelling. Here I talked about how important open and closed loops are, how important it is to make a micro-loop at the beginning of each block. Conventionally, the entire content of your video can be divided into an introduction and narrative blocks, of which there can be thoughts you put in there, or there may be only five that are developed in detail. And each of these blocks has its own micro-trigger, its own content and its own output. That is, each block can be conditionally divided into a narrative method using a problem, a path to a solution, a solution, or a question, reasoning, an open the block, we talk about the problem. Example. They say there is no shadow ban on YouTube , but that's a lie. Shadow ban exists and it's really hard to get out of it . But getting there is as easy as pie . To get there, you need to and I tell you what to do, and there blah-blah-blah-blah-blah. And at the end of the solution, avoid getting there or what to do to get out of there. Well, it depends. And For example, to avoid getting directly shadowbanned, don't copy your competitors' videos. That's it, and you'll never end up there . This is how one block is closed. Then comes another thought. To put it simply, learn to create intrigue at the beginning of each block and arouse your viewer's interest, just like you do in the introductory part, but only shorter. The fourth step to properly influencing your audience is personal likability and charisma. Yes, as an author, you should be liked by your viewers. If this does not happen, only super-valuable information, only a bunch of benefits can attract their attention. But if you are irritating to listen to or something is off-putting, they competitor. And the first thing the viewer notices is your energy. Yes, frame. If you are too energetic, excessively, it can sometimes be irritating, but low energy, when you are very calm and pessimistic, speaking slowly, will clearly make the viewer bored. And don’t forget, a very important point, the viewer mirrors you, your behavior. If we speak in a good mood, with increased energy, then, naturally, the audience it will be perceived more easily and pleasantly. That is why it is believed that in everyday life you can be calm, just like me. But during recording I become 30-40% more energetic. Well, that's okay. It's like I'm charged with enthusiasm. In general, sympathy and charisma depend greatly on how you are perceived. That is, not even how you speak, but how understandable and interesting you are to the audience. And if you speak in simple language, don’t try to be smart, make yourself out to be some kind of professor that no one can understand. And this is a very common situation, I will explain. Many authors are so deeply immersed in their own niche that they know every detail there. and they want to show how subtle, sharp, and very precise their knowledge is, and they start using some super-words that none of their viewers know. And this is what is called, yes, professional deformation. And, well, the author doesn’t understand, what’s wrong with that? Why ca n't my viewers hear me, why don't they like me? And all because they feel stupid. It's really frustrating to watch a video where you can't make out even a couple of words. Even when you don’t understand one word around which the meaning is built, it’s very off-putting. I don't want to continue watching this author. But the situation is the other way around: if you speak even complex things in simple, understandable language, you automatically become more interesting. And the last thing that will undermine your charisma for the viewer is predictability. If you don't change in the frame for the viewer, you become like a sheet of paper, understandable. And when you are understood, people lose interest in you. That's why when your tone of voice is the same and nothing happens throughout the entire video, people get bored, start yawning, and want to sleep. If your speech volume does n't change, if you don't change or vary your speech speed, all these identical components are like a stream of water, everything is the same, extremely boring and uninteresting. So, if you want to generate interest and sound charismatic, just vary everything in a wave-like manner: intonation, speed, and volume of speech. You will see the effect this will have on your viewers. Let's move on to the next step. Maintaining attention. The most important thing here is to put something very valuable and necessary in the first block of your narrative, like a piece of gold that you shared with the viewer before reaching the end. Your first thought in your plot should be very bright, rich, interesting. And the filling inside can be like stretching, yes, like tightening, but at the same time try to make it all useful. But the most important thing is the first block of the narrative. What will be between them is just such a connecting link. Yes, there is a break in this link, it will interrupt the viewing chain, and the viewer will not be able to interesting thing, is to stuff into the first block and into the last one and maintain interest in the last block with all the other blocks . That is, to make it clear that in the end, in the end I will tell you why they buy it. That is, in today's story, I could say the phrase: "Wait until step six" to understand how to close this entire narrative cycle. And that would keep your interest. And it would be right and organic to shove this mention, wait until the when the first block ends and the viewer receives this partial benefit, yes, this golden information, he will also hear that at the end there will be a closure of this entire cycle, and he will begin to wait, wait, until he gets to it. Our brain loves completion and dislikes incompleteness. And so if we make it clear what will happen at the end, it will grab the viewer's attention. He will hold on and wait to see what happens. This little phrase at the end of the first block, which gives us a reason to watch the video to the end, is considered a big open loop of interest. And this big open loop of interest will close when the viewer reaches the end and finds out, well, how it all ends. Until it is closed, the viewer cannot leave the plot and go away, because there will be unclosed connections, and the brain does not like this. And the rest of the plot blocks, the second step, the third step, the fourth step, the fifth step, just like in my plot now, they also have open loops of interest, but they are called small loops of interest. They end at the end of block, on the second, on the third step, a loop of interest opens that keeps the viewer inside this block and until the end of this block. And this allows the big loop of interest, which was sewn up at the end of the first block, creates intrigue for the entire episode. Even if you fall off the the viewer is still likely to watch to the end. Well, that's the psychology of content. In the previous step about charisma, I said that you need to be diverse to be interesting to the viewer. Yes, that's how we gain sympathy. In this step of holding the viewer's attention, the moment of variety is also important, but only variety in the form of the length of your sentences. Sometimes you use short sentences of two or three words, sometimes four, sometimes five. But if all then another five words, then another five words, you'll suddenly become uninteresting, and that'll affect retention. That is, everything that attracts attention and holds it is your unpredictability. And the length of the sentences, well, creates a certain element of surprise. And finally, the final sixth step is a call to action. Yes, that element for which all these previous steps were taken. What is important for us now is that the viewer clearly does what we need. And your task is to decide to ask your viewer to take. Either it's a subscription, or it's a transition through contacts in the description, or a transition to another social network through a link in the description. I strongly recommend not to clutter your call here. A maximum of one short sentence that will make it clear why people should switch to you more effective it is. But if you need to use two calls to action, then we always, without thinking, yes, we put one at the end of the plot, and the second, you have to think about where you had the most powerful block, which of the blocks looks more convincing and interesting. And at the end of such a cool block, you insert a second call to action. It is desirable that these calls lead to the same thing. If you end ask them to follow the contact information in the description. If you're hinting at your service, yes, and the link is in the comments in the middle, then at the end there is a subscription to Telegram. Well, that is, make them different so that they sound like different , head over to my Telegram channel. That's where exclusive releases are released, and I often interact with you and answer with my voice; the expanded ones provide audio answers to your frequently asked questions. Besides that, there's a ton of YouTube channels and monetizing them. that the viewer has completed the target action —that's what we wanted—our task is to complete the narrative cycle itself, to provide a micro-result, yes, of what video and how to use this information. And using today's video as an example, I'll tell you that today wasn't the easiest information to understand, video as a reference and rewatch it, then, believe me, you'll be able to sell with your videos much more effectively, because sales and these target actions are primarily tied to the psychology of interaction with you. If you are convincing, if you are interesting, target clarity, to understand how content psychology works, I want to show you the results of viewer interaction. Watch any of my videos and see the comments under it. That is, this is the level of interaction between viewers and my content. I'm confident that if you master the materials in this episode and apply this content psychology in your videos, you'll be able to sell will buy from you not because you have a big channel, but because your viewers like you. Don't rush to leave. I've created two playlists problems, such as how to grow your YouTube channel and how to make money on your small and how to make money on your small YouTube channel.