---
title: 'Every Business Has a Shape'
source: 'https://youtube.com/watch?v=IqLGXnGTYyA'
video_id: 'IqLGXnGTYyA'
date: 2026-07-14
duration_sec: 0
---

# Every Business Has a Shape

> Source: [Every Business Has a Shape](https://youtube.com/watch?v=IqLGXnGTYyA)

## Summary



## Transcript

Businesses have shapes. Each of these is [music] a type of business. Who thinks they know what this one is? My e-commerce bros, you gain distribution, but it hits supply chain constraints. And then you stay there and and then all of a sudden you get more distribution, you get more supply, you get stuck until you have more supply and logistics. What do you [music] think this one is? It's a traditional service. Will is not going to go to 50 million in 6 months. Theoretically, you could. >> [music] >> Likelihood lower. Next year is it 10? You're up for that? 18? Yeah, totally doable. But it's a slow and steady ride. What's this? >> [music] >> It's info. Really fast and then really hard plateau, incredibly difficult to scale after certain size. And then this one. Really long time to develop something that's actually a good product. If you do have a good product, you get product market fit, [music] and then you get true word of mouth. Ooh.