[0:00] - I'm gonna give you
five tips on how to write
[0:01] a perfect YouTube title that gets clicks.
[0:04] So if you aren't really getting
many views on your videos,
[0:07] I want you to try these five
tips in your next video.
[0:09] And then let me know if you see a spike
[0:11] in your click-through
rate and overall views.
[0:14] I'm even gonna share some
of the free resources
[0:16] that we use here at Think Media
to come up with good titles.
[0:19] And at the very end, I have
a bonus tip for you guys
[0:22] that most people struggling on YouTube
[0:24] aren't doing, that they
definitely should be doing.
[0:27] All that's coming up so let's get into it.
[0:29] - [Voiceover] You've
gotta just press record.
[0:30] - Hey guys my name is Nolan
Molt with Think Media.
[0:32] Now, recently we had an all-team meeting
[0:34] and Sean was giving us a training
[0:36] on how to write better
titles for YouTube videos.
[0:39] And during this, I took some notes,
[0:41] and I realized you guys
need to hear this stuff
[0:43] because a lot of this is just really good,
[0:45] practical advice that I think
[0:47] most people aren't really doing.
[0:49] Now, the first tip that
Sean gave to us was to
[0:51] avoid insider language.
[0:53] Now, I want you to think
about some of the things
[0:54] that you might say when talking
about your hobby or passion,
[0:57] that would just fly
over a beginner's head.
[0:59] So if I'm making a video about cameras
[1:01] and maybe I'm talking
to the camera, I'm like,
[1:03] "Hey, do you want to get
a shallow depth of field?"
[1:06] You might not know what that means
[1:07] if you don't know anything about cameras.
[1:08] But if I say, "Hey, do you wanna get
[1:10] that blurry background,
where you're in focus,
[1:12] and everything behind you
is out of focus and blurry?"
[1:15] That is beginner language,
[1:16] and is really easy to
understand as a beginner.
[1:19] And this is very important for your titles
[1:20] because you want the person
to actually understand
[1:23] your title and what it is that
they are going to click on.
[1:25] Now, when Sean was
talking about this point,
[1:27] there's two things I wrote down
[1:28] that I gotta share with you.
[1:29] One, he said, "If you confuse, you lose."
[1:32] And then he also said, "You wanna shoot
[1:33] for a fifth-grade reading level."
[1:35] So be thinking, how can
you simplify your title?
[1:37] Make it easier to read
and easier to understand.
[1:40] Tip number two, shorter is better.
[1:43] Now hold up though,
because there definitely
[1:45] is a disclaimer on this.
[1:47] Sean was saying it really doesn't matter
[1:49] if your title is long.
[1:50] You know, according to the algorithm,
[1:52] you still can do well with a long title.
[1:54] But the words that are
up front matter the most.
[1:57] First of all, people's attention
spans are really short.
[1:59] So if you have a video that maybe says,
[2:01] "Vlog 97 - What I Eat In a Day,"
[2:05] you might want to flip this around
[2:06] because you want people to read,
[2:07] "What I Eat In a Day" first.
[2:08] They might be interested in
that, but if they read Vlog 97,
[2:12] they're not interested in that.
[2:13] They don't really care unless
maybe they're a subscriber
[2:16] that's following along with your vlogs.
[2:17] But "What I Eat In a Day" is
broad, in general, to everyone.
[2:20] You also need to be aware that long titles
[2:22] are going to get cut
off at a certain point,
[2:24] whether you're on mobile or desktop,
[2:26] if your title's too long,
you're gonna see "...".
[2:29] So when you click on the video,
you can see the full title,
[2:31] but when you're just
browsing through YouTube,
[2:33] sometimes you can't see the
full title if it's too long.
[2:37] And this is why those words
at the front are so important.
[2:40] Tip number three is to understand
the viewers' intention.
[2:43] Now within this tip, there's really
[2:44] two things to understand here.
[2:46] And the first one is to not click-bait.
[2:48] You want someone to click on your video,
[2:49] knowing what they're going to get,
[2:51] not click on their video and trick them
[2:53] into getting into the video,
[2:54] and then not giving them what they wanted.
[2:56] Because ultimately if you do that,
[2:57] and people are clicking on your title
[2:59] thinking it's one thing, but
not actually getting that,
[3:01] they're just gonna click right off,
[3:03] and it is going to kill
your average-view duration,
[3:05] which is really bad for
the YouTube algorithm.
[3:07] So we want to avoid that.
[3:09] Now the second meaning to this tip
[3:11] is the chocolate-covered carrot.
[3:13] Now, my friend Alejandro Reyes,
who is a genius marketer,
[3:15] was actually talking about
the chocolate-covered carrot
[3:18] method at our Grow With video live event.
[3:20] And I'll make sure to leave
a link in the description
[3:21] if you want to check out our yearly event
[3:23] where you can hang out with
us and learn about YouTube,
[3:25] and how to grow on YouTube and make money.
[3:28] But back to the chocolate-covered carrot
[3:29] is realizing what the viewers' intent is
[3:31] and what they actually want.
[3:33] For example, let's take
a look at the title
[3:34] of this very YouTube video.
[3:37] Ultimately, the video is about
[3:38] how to create a perfect YouTube title.
[3:40] But people don't really wanna know
[3:41] how to make the perfect title.
[3:42] What they really want is views,
[3:43] they want clicks on their video.
[3:46] Now getting views would be that chocolate,
[3:48] it's what they want, it's the good stuff.
[3:50] Now on the insight is the vegetables,
[3:52] the stuff that's actually good for you,
[3:54] which is creating a good title,
[3:56] because that is what's
going to give you the views.
[3:59] So you want to think about
what the viewers want,
[4:01] and what they need, and you
want to mesh those together,
[4:03] not click-bait them, but
deliver on that promise.
[4:06] And I know that this is going
to deliver on that promise
[4:08] that if you follow all of
these steps in this video,
[4:11] it is going to help your titles,
[4:12] and it's gonna help you get more views.
[4:14] Number four is practical tools.
[4:16] You want to use real data
and even some software
[4:18] to come up with good titles.
[4:20] One thing I love to do
is look for good titles
[4:22] that are already out on YouTube.
[4:24] So I'll search on YouTube and
I'll start looking for videos
[4:26] that might have a similar title
[4:28] to what the video is that
I'm going to release.
[4:30] Now specifically, I'm
looking at the view count
[4:33] to the subscriber count.
[4:34] I'm looking for videos
that have a lot of views,
[4:36] but the channel doesn't
have that many subscribers.
[4:39] Now, if you're wondering how
I can see the subscriber count
[4:41] right here in the search without
clicking on their channel,
[4:44] it's with a software called Vid IQ.
[4:46] And you can actually go to
[4:47] gonna iq.com/thank to
get a free 30-day trial,
[4:50] or you can just use the free
version of their software,
[4:52] and look at their subscriber count.
[4:54] And we'll have a link for you
in the description down below.
[4:56] Now, the reason I like to look at the
[4:57] subscriber versus view
count is because if there's
[4:59] a bunch of views, but there's
not a lot of subscribers,
[5:02] this means that this video is doing well
[5:04] in the YouTube algorithm,
[5:06] that YouTube is actually
promoting this video.
[5:08] So that's a really good indicator to me
[5:09] that they're using a good title.
[5:11] Now, to be clear, I draw
inspiration from these titles.
[5:14] I look at the keywords
they're using in their title,
[5:16] maybe the way they've worded their title.
[5:18] And then I use that to craft
my own title for my video.
[5:21] Another really cool gonna IQ feature
[5:23] that I use to come up with good titles
[5:25] is actually when I'm uploading the video.
[5:27] Once I add in my tags, if
I go back up to the title,
[5:30] it's gonna give me some recommendations
[5:31] for adding in keywords to my title.
[5:34] This is a really cool tool
for ranking and search,
[5:36] by adding in some of those
keywords into your title,
[5:39] is gonna help you rank
higher in the search.
[5:42] Another really cool tool that we use
[5:43] is called Headline Analyzer.
[5:45] This is at coschedule.com,
[5:46] and we'll have another
link in the description
[5:48] if you wanna check it out.
[5:49] And I just use the free
version on their website,
[5:51] all you gotta do is put in your title,
[5:52] and it's gonna give you a report back
[5:54] with a lot of really cool information
[5:56] and some really cool tips.
[5:57] And it'll even give your title a score,
[5:59] and tips on how to improve that
title to get a higher score.
[6:02] Which brings me to tip number five,
[6:04] make sure you stay
after for the bonus tip,
[6:06] but tip number five is
to write multiple titles.
[6:08] It's always a good idea to
brainstorm multiple titles
[6:11] and not just have one that you go after,
[6:13] but actually have a few in your lineup.
[6:15] And when you write these multiple titles,
[6:17] it's great to get other
people's perspectives,
[6:19] and to see what other people think
[6:21] and which one they would click on.
[6:22] Especially if they're a beginner
or outside of your niche,
[6:25] and they look at your titles,
[6:26] they're gonna give you
some really good feedback.
[6:27] They might be like, "Oh, that
is some insider language,
[6:30] I don't know what that means."
[6:31] And this can help you rework your title,
[6:33] to go through these five steps,
[6:34] and make sure that you have
the perfect YouTube title.
[6:36] Now here's the bonus tip
[6:38] that a lot of people are
not doing on YouTube.
[6:40] Most people shoot their videos,
they write their titles,
[6:42] do the thumbnail, and
then upload it to YouTube.
[6:44] But we actually want to
do the opposite of that.
[6:46] We actually recommend that
you write your title first,
[6:49] before shooting your video.
[6:50] And then with that great idea and title,
[6:52] you can write your content
to execute on that idea.
[6:56] Now, if you wanna learn how
to write a YouTube script,
[6:58] then you can click on
the screen right now,
[7:00] and I'll see you guys in the next video.
[7:01] (mellow music)