---
title: 'How to Write a Perfect YouTube Title That GETS CLICKS!!!'
source: 'https://youtube.com/watch?v=pgrMDBEbjQE'
video_id: 'pgrMDBEbjQE'
date: 2026-06-14
duration_sec: 430
---

# How to Write a Perfect YouTube Title That GETS CLICKS!!!

> Source: [How to Write a Perfect YouTube Title That GETS CLICKS!!!](https://youtube.com/watch?v=pgrMDBEbjQE)

## Summary

Nolan Molt from Think Media shares five practical tips for writing YouTube titles that drive clicks and views, based on a team training by Sean. He emphasizes avoiding insider language, keeping titles short, understanding viewer intent, using tools like VidIQ and Headline Analyzer, and brainstorming multiple titles. A bonus tip: write the title before filming the video.

### Key Points

- **Five tips for perfect YouTube titles** [0:00] — Nolan introduces five tips to improve YouTube titles and increase click-through rate and views.
- **Tip 1: Avoid insider language** [0:49] — Use beginner-friendly language; if you confuse, you lose. Aim for a fifth-grade reading level.
- **Tip 2: Shorter is better** [1:40] — Front-load important words as long titles get cut off. Put the most compelling part first.
- **Tip 3: Understand viewer intention** [2:40] — Avoid clickbait; deliver on the promise. Use the 'chocolate-covered carrot' method: give viewers what they want (views) by providing what they need (good titles).
- **Tip 4: Use practical tools** [4:14] — Use VidIQ to analyze titles of high-view videos from small channels. Use CoSchedule Headline Analyzer to score and improve titles.
- **Tip 5: Write multiple titles** [6:02] — Brainstorm several titles and get feedback from beginners or people outside your niche.
- **Bonus tip: Write title first** [6:36] — Write the title before filming the video to ensure content aligns with the title.

### Conclusion

By following these five tips and the bonus tip of writing the title first, you can create compelling YouTube titles that attract clicks and improve video performance.

## Transcript

- I'm gonna give you
five tips on how to write
a perfect YouTube title that gets clicks.
So if you aren't really getting
many views on your videos,
I want you to try these five
tips in your next video.
And then let me know if you see a spike
in your click-through
rate and overall views.
I'm even gonna share some
of the free resources
that we use here at Think Media
to come up with good titles.
And at the very end, I have
a bonus tip for you guys
that most people struggling on YouTube
aren't doing, that they
definitely should be doing.
All that's coming up so let's get into it.
- [Voiceover] You've
gotta just press record.
- Hey guys my name is Nolan
Molt with Think Media.
Now, recently we had an all-team meeting
and Sean was giving us a training
on how to write better
titles for YouTube videos.
And during this, I took some notes,
and I realized you guys
need to hear this stuff
because a lot of this is just really good,
practical advice that I think
most people aren't really doing.
Now, the first tip that
Sean gave to us was to
avoid insider language.
Now, I want you to think
about some of the things
that you might say when talking
about your hobby or passion,
that would just fly
over a beginner's head.
So if I'm making a video about cameras
and maybe I'm talking
to the camera, I'm like,
"Hey, do you want to get
a shallow depth of field?"
You might not know what that means
if you don't know anything about cameras.
But if I say, "Hey, do you wanna get
that blurry background,
where you're in focus,
and everything behind you
is out of focus and blurry?"
That is beginner language,
and is really easy to
understand as a beginner.
And this is very important for your titles
because you want the person
to actually understand
your title and what it is that
they are going to click on.
Now, when Sean was
talking about this point,
there's two things I wrote down
that I gotta share with you.
One, he said, "If you confuse, you lose."
And then he also said, "You wanna shoot
for a fifth-grade reading level."
So be thinking, how can
you simplify your title?
Make it easier to read
and easier to understand.
Tip number two, shorter is better.
Now hold up though,
because there definitely
is a disclaimer on this.
Sean was saying it really doesn't matter
if your title is long.
You know, according to the algorithm,
you still can do well with a long title.
But the words that are
up front matter the most.
First of all, people's attention
spans are really short.
So if you have a video that maybe says,
"Vlog 97 - What I Eat In a Day,"
you might want to flip this around
because you want people to read,
"What I Eat In a Day" first.
They might be interested in
that, but if they read Vlog 97,
they're not interested in that.
They don't really care unless
maybe they're a subscriber
that's following along with your vlogs.
But "What I Eat In a Day" is
broad, in general, to everyone.
You also need to be aware that long titles
are going to get cut
off at a certain point,
whether you're on mobile or desktop,
if your title's too long,
you're gonna see "...".
So when you click on the video,
you can see the full title,
but when you're just
browsing through YouTube,
sometimes you can't see the
full title if it's too long.
And this is why those words
at the front are so important.
Tip number three is to understand
the viewers' intention.
Now within this tip, there's really
two things to understand here.
And the first one is to not click-bait.
You want someone to click on your video,
knowing what they're going to get,
not click on their video and trick them
into getting into the video,
and then not giving them what they wanted.
Because ultimately if you do that,
and people are clicking on your title
thinking it's one thing, but
not actually getting that,
they're just gonna click right off,
and it is going to kill
your average-view duration,
which is really bad for
the YouTube algorithm.
So we want to avoid that.
Now the second meaning to this tip
is the chocolate-covered carrot.
Now, my friend Alejandro Reyes,
who is a genius marketer,
was actually talking about
the chocolate-covered carrot
method at our Grow With video live event.
And I'll make sure to leave
a link in the description
if you want to check out our yearly event
where you can hang out with
us and learn about YouTube,
and how to grow on YouTube and make money.
But back to the chocolate-covered carrot
is realizing what the viewers' intent is
and what they actually want.
For example, let's take
a look at the title
of this very YouTube video.
Ultimately, the video is about
how to create a perfect YouTube title.
But people don't really wanna know
how to make the perfect title.
What they really want is views,
they want clicks on their video.
Now getting views would be that chocolate,
it's what they want, it's the good stuff.
Now on the insight is the vegetables,
the stuff that's actually good for you,
which is creating a good title,
because that is what's
going to give you the views.
So you want to think about
what the viewers want,
and what they need, and you
want to mesh those together,
not click-bait them, but
deliver on that promise.
And I know that this is going
to deliver on that promise
that if you follow all of
these steps in this video,
it is going to help your titles,
and it's gonna help you get more views.
Number four is practical tools.
You want to use real data
and even some software
to come up with good titles.
One thing I love to do
is look for good titles
that are already out on YouTube.
So I'll search on YouTube and
I'll start looking for videos
that might have a similar title
to what the video is that
I'm going to release.
Now specifically, I'm
looking at the view count
to the subscriber count.
I'm looking for videos
that have a lot of views,
but the channel doesn't
have that many subscribers.
Now, if you're wondering how
I can see the subscriber count
right here in the search without
clicking on their channel,
it's with a software called Vid IQ.
And you can actually go to
gonna iq.com/thank to
get a free 30-day trial,
or you can just use the free
version of their software,
and look at their subscriber count.
And we'll have a link for you
in the description down below.
Now, the reason I like to look at the
subscriber versus view
count is because if there's
a bunch of views, but there's
not a lot of subscribers,
this means that this video is doing well
in the YouTube algorithm,
that YouTube is actually
promoting this video.
So that's a really good indicator to me
that they're using a good title.
Now, to be clear, I draw
inspiration from these titles.
I look at the keywords
they're using in their title,
maybe the way they've worded their title.
And then I use that to craft
my own title for my video.
Another really cool gonna IQ feature
that I use to come up with good titles
is actually when I'm uploading the video.
Once I add in my tags, if
I go back up to the title,
it's gonna give me some recommendations
for adding in keywords to my title.
This is a really cool tool
for ranking and search,
by adding in some of those
keywords into your title,
is gonna help you rank
higher in the search.
Another really cool tool that we use
is called Headline Analyzer.
This is at coschedule.com,
and we'll have another
link in the description
if you wanna check it out.
And I just use the free
version on their website,
all you gotta do is put in your title,
and it's gonna give you a report back
with a lot of really cool information
and some really cool tips.
And it'll even give your title a score,
and tips on how to improve that
title to get a higher score.
Which brings me to tip number five,
make sure you stay
after for the bonus tip,
but tip number five is
to write multiple titles.
It's always a good idea to
brainstorm multiple titles
and not just have one that you go after,
but actually have a few in your lineup.
And when you write these multiple titles,
it's great to get other
people's perspectives,
and to see what other people think
and which one they would click on.
Especially if they're a beginner
or outside of your niche,
and they look at your titles,
they're gonna give you
some really good feedback.
They might be like, "Oh, that
is some insider language,
I don't know what that means."
And this can help you rework your title,
to go through these five steps,
and make sure that you have
the perfect YouTube title.
Now here's the bonus tip
that a lot of people are
not doing on YouTube.
Most people shoot their videos,
they write their titles,
do the thumbnail, and
then upload it to YouTube.
But we actually want to
do the opposite of that.
We actually recommend that
you write your title first,
before shooting your video.
And then with that great idea and title,
you can write your content
to execute on that idea.
Now, if you wanna learn how
to write a YouTube script,
then you can click on
the screen right now,
and I'll see you guys in the next video.
(mellow music)