---
title: 'Hotmart Affiliate Marketing: The Mistake You Should Never Make'
source: 'https://youtube.com/watch?v=MEJYrGQ76uU'
video_id: 'MEJYrGQ76uU'
date: 2026-07-14
duration_sec: 655
---

# Hotmart Affiliate Marketing: The Mistake You Should Never Make

> Source: [Hotmart Affiliate Marketing: The Mistake You Should Never Make](https://youtube.com/watch?v=MEJYrGQ76uU)

## Summary

This video reveals a critical mistake that affiliate marketers make when promoting Hotmart products: sending traffic directly to the producer's sales page using their affiliate link. The speaker explains why this approach fails and provides two effective strategies for building a sustainable affiliate business.

### Key Points

- **The Big Mistake** [00:03] — New affiliates go to Hotmart, grab their affiliate link, and start sharing it on social media, YouTube, etc., sending traffic directly to the producer's page.
- **Problem 1: Giving Away Free Traffic** [01:42] — Direct traffic gives the producer free leads; they capture emails and build their list while you get nothing if the visitor doesn't buy immediately.
- **Problem 2: Lower Conversion Rates** [02:49] — Cold traffic sent directly to a sales page converts poorly because visitors haven't been warmed up.
- **Solution 1: Build a Bridge with a Telegram Channel** [03:34] — Create a Telegram channel to provide value, warm up leads, and then send them to the producer's page with your affiliate link.
- **Solution 2: Use a Lead Magnet to Build an Email List** [05:39] — Offer a free ebook in exchange for name and email, then send them to a thank-you page with a video that leads to the producer's webinar or sales page.
- **The Secret: Build a Community** [08:58] — Successful affiliates focus on building a community around a niche they are passionate about, not just spamming links.

### Conclusion

The key to affiliate marketing success is building a community and warming up leads before sending them to the product page, rather than directly sharing affiliate links.

## Transcript

Hotmart: the big mistake you should never, ever, ever make. If you're watching this video and you're an affiliate or someone just starting out in the world of affiliate marketing, pay very close attention because what I'm
going to reveal in this video will save you thousands of dollars on campaigns that won't work. Don't make the following mistake: what do people who are just starting out on this path and want to
start selling Hotmart products do? The first thing they do is, of first thing they do is, of course, go to the Hotmart platform, and there, what they do is look for a product. I'm going to show the product
as if it were a little gift. They go and find their hot link, right? Their hot link, which has your code here, your whole hot
link. And this hot link, they simply go and use it. That's the simply go and use it. That's the hot link.
social networks like Facebook, they start making ads, they start making YouTube videos, they start distributing this link everywhere. But where is this link taking us? This link isn't taking us to the phone
This link isn't taking us to the phone has several problems, in fact, a number of
very interesting ones. The first is that when you're sending traffic directly to the producer's website, you're literally you're literally giving them the traffic for free. You're not
building a real business because you 're not creating a customer list, you're not directing them to an email marketing platform, a Facebook group where you can later build a relationship with them and
're simply sending them directly to the producer's website. If they buy, great, but most customers won't buy right away, and you'll be losing all that traffic. But
the product creator is probably benefiting from it because the producer's website probably has a form asking for their name and email address. So the producer
is starting to keep the email list of all the customers, and you're not. They might later sell more products to those customers, and you've lost
those people. Problem number one. Problem number two is the fact that Problem number two is the fact that when you send them direct links, the probability of them buying is much lower. Listen, my dear friend, I
hope...  I hope you're with me. You need to create a with me. You need to create a bridge between the product and the
is the creator of the product. This bridge will help us warm up people. It will help people, when they reach Stephon, be much more willing to buy. How can this bridge look?
buy. How can this bridge look? because here I'm going to tell you how it should be done and the benefits it has. Pay close attention. What you have to do is take
the people who are in a Facebook group or through ads, wherever you're going to look for traffic, whether you're going to look for traffic, whether organic or paid,
directly to your own funnel, to your own sales funnel. For example, you can tell these people that you're going to take them, for example, to a TV channel, to a channel where you're going to
start building an audience of people on that Telegram channel, where you're going to provide them with value, teach them things, and then you're going to take this group of people things, and then you're going to take this group of people
the producer's page, to the producer's website.  On this warm up. If this Telegram channel, for example, is in the money niche, you'll money online, or you'll continue
talking a bit about this opportunity. If, for example, we're talking about launches, you'll talk a little bit about launches on this Telegram channel. launchers, about the benefits, and you'll send testimonials to warm up this
audience so that when they start sending the link in your hot link to the the niche, for example, of weight loss, then here on this Telegraph channel, we'll talk about different tips for losing weight. We'll talk about
for losing weight. We'll talk about this methodology for losing weight and why that method works. You'll send testimonials. If you start providing value so that when you send your hot link, people arrive at the producer's page and are
at the producer's page and are much more willing to close the deal. Let's strategies, but what other strategy do we have? A second strategy is to capture those people with what we call a single
magnet, which is a lead magnet or reward.  You can create a page, and on that page, you can have, for example, an ebook. This is a book, and you're going to ask them to give you their name and email address
in exchange for this ebook. On the next page of your sales funnel, you're going to tell them that you just sent the ebook to their email address. But you also do it in text, but I recommend a video.
You can send them a video telling them, "If you liked this ebook on this topic, I want to take you to a 100% free training where you'll learn how to do what I talked about, for example, the
producer's webinar." And here you have a button, and there you use your hotlink. In this case, if you use your hotlink to take them here to the producer's page,
to the producer's font. So what's happening here is that you're starting to build a list because you're going to start having the email addresses of everyone who registers here, which will
allow you to start communicating with them via email. You can send emails to these people to send them...  Obviously, the ebook, but for example, to send them here to the producer's feed, if they immediately
followed this registration process, arriving at this page, and probably did n't reach the bottom of the product page, you can start email marketing to say, "Hey, what if you come to the product page now,
come here, and discover X?" And so
feed—that's right, to another feed, to a different producer, let's say number one, number two, which can ultimately lead you to a sale. This is creating a real business because you 're building an audience. The
larger your audience, the greater the chances that you people. Then you can lead them to follow you on social media, and one follow you on Facebook or Instagram, right? You can
create a whole strategy.  Based on this, you're building a real, tangible business that can scale over the years, where you're not just looking for an immediate commission that most likely won't
materialize. You're simply sending people to the producer's page using a "to hold" link, which in most cases doesn't work. A word of caution: in a few cases, when we're talking about the ultimate producer of
talking about the ultimate producer of information creators who truly understand the process of creating sales funnels, But producers who, to this day, have the ability to
create sales funnels that achieve that level of effectiveness in converting strangers into customers are difficult to reach. Not all producers are capable of this, and that's why my recommendation is that everything starts with
building a community—a community that will ultimately buy the product, whether from Hotmart or anywhere else. The secret to being an affiliate is building a community, and that's why it's important that you choose a
market niche that resonates with you, something you enjoy, something you feel comfortable discussing. Otherwise, you'll just be sending emails and copying what text you'll use.  This email is going to be very
You need to connect with this topic so you can persuade people to buy this product. These are the strategies used by the most successful affiliates in the world, not only on Hot Martin, ClickBank, and
only on Hot Martin, ClickBank, and selling information products is foolproof, and I need you to apply it as soon as possible. Stop being like those affiliates who just spend their time spreading
their affiliate link all over the internet, spamming it: "Buy me, buy me, buy me, buy me, buy me!" They send it Facebook groups, and it's simply infuriating. That's not how affiliate marketing is done. This is how affiliate marketing is done, and just what I
'm sharing with you here. Many courses will charge you $500 or $600 revealing in this video. So, if you liked this content, please subscribe to the channel here and like the video. I'd
love for you to leave a comment telling me working with, what market niche you like the most—leave it in the comments and I want to see you killing it as an affiliate
with those strategies. Sending you a big hug and the best energy.