---
title: 'Don''t Start Your Business Until You Watch This Video'
source: 'https://youtube.com/watch?v=M0Bp6DkHZlA'
video_id: 'M0Bp6DkHZlA'
date: 2026-08-12
duration_sec: 66
---

# Don't Start Your Business Until You Watch This Video

> Source: [Don't Start Your Business Until You Watch This Video](https://youtube.com/watch?v=M0Bp6DkHZlA)

## Summary

The speaker shares a hard-learned lesson from personal experience: starting a business without first learning to attract an audience or clients is a recipe for failure. They emphasize that the correct order is to find a customer first, then build a product tailored to their needs, rather than creating something in isolation and hoping for sales.

### Key Points

- **Core advice: Don't start a business without audience skills** [00:02] — The speaker strongly advises against starting a personal business unless you've learned how to attract an audience and clients. They spent three years building websites and projects that no one knew about, and buying goods, all without a clear customer in mind.
- **The failure: No clients, working at a loss** [00:28] — After creating products, the speaker struggled to find anyone to sell to, often working at a loss. This led to the failure of their business ventures.
- **The key insight: Find the client first** [00:41] — The speaker realized the correct approach: first find a client or customer, then build a product for them. This ensures the product is higher quality because the client describes their needs, and you receive payment immediately, avoiding upfront investment without return.

### Conclusion

The central takeaway is to reverse the typical order: secure a customer before building a product. This approach leads to better product-market fit and immediate revenue, preventing the common pitfall of creating something no one wants.

## Transcript

give myself some advice, I would definitely say that under no circumstances, under any circumstances, should you start your own personal business if you haven’t learned how to attract an audience, attract
clients.  Because I probably spent three years of my life just creating some kind of incomprehensible websites, some kind of incomprehensible projects that no one knew about, and buying some kind of goods , and something else.  Then I just thought
about how I could find a client to whom I could sell all this.  And as a result, I couldn’t find anyone, or I had to work at a loss, or something else.  And because of this, well, essentially, all my business failed.  And only then did
I understand that first you find a client, first you find a customer, and then you build a product for him.  Firstly, your product will be of higher quality for this client because he will
describe his needs to you better.  And secondly, you will immediately receive some payment for this client.  You don't need to invest something first, then get some result from it .