[00:03] chatting with his community, reacting to YouTube videos reacting to YouTube videos while eating pineapple pizza. How disgusting. And there you are, wondering. I could do something like that, could I have a [00:16] community to share with? Could I have a friend? Oh, sorry, I got carried away. Did you seriously think that starting on Twitch in 2026 was a good idea? Well, you were right . [laughs] Look how they're blowing up the subs. Look [00:32] how they have 100,000 people watching them mine stone in Minecraft. Look how they give their opinions on topics they don't understand, and then they get canceled on Twitter. It almost seems like they get paid to talk. Wait, yes they do. And the best part is that you don't [00:46] even need half the success they have to break through. Not bad, huh ? And do you know the fastest way to achieve that success? Obviously not, because otherwise you wouldn't have clicked on this video. Unfortunately, [00:58] I do know, and it's through TikTok [music] . What can I say? Is this how networks work suddenly go on Twitch and see streamers you've never seen in your life with hundreds or even thousands of viewers? They're not paying for bots or anything like that, like a [01:11] kick or any other made-up excuse to avoid making you feel inferior, because the success of others invalidates the narrative that the problem isn't with told you, but a psychologist helped me make this video. Although there is some [01:24] truth to that, we will discuss that topic later and I will even tell you how to is the best tool you have if you want to grow on Twitch. And if you don't want to struggle editing to find the best moments, use Nexus Clips, a [01:37] specialized tool that detects the best and worst moments of your live streams. That's right, he professionally edits the ones that get the most views and turns them into clicks with high viral potential. Even the programs on [01:50] TikTok and YouTube. Save yourself hours of extra work that you could use streams. Try Nexus Clips using the link I've included in the my code Almich for an additional discount. Thanks Nexus Clips [02:04] for making the most of TikTok. But do you know what it takes to get started on Twitch? And I'm not talking about hacks or magic strategies that they sell you on other channels. I'm talking about what's really needed. Let's talk quickly and [02:16] directly. To get started on Twitch, you need to leave Twitch. But Almage, what is this cheap philosophy? I just want to know how to do live streams , that's all I need to be a successful streamer. The whole [02:28] strategy thing is overrated. I just need my super gray personality and to play 12 hours a day to smash it on the purple platform. Almich. First of all, it's not [02:40] cheap philosophy, I already told you that. To make this video, I received psychological advice and guidance from a marketing professional of questionable morals. So unlike many other videos that even I've made, this one isn't based on what I think, [02:52] it's based on science. And secondly , download OBS Studio, log in configure alerts in the control panel of the purple platform, connect the microphone, camera, click start stream and that's it, there you go my friend, what [03:05] you wanted. But if you need something more detailed, I've included a video above that will help you. You are welcome. Now, if you're one of those people who really wants to know what it means to be a streamer and have even a minimal [03:17] hope of getting more views than Mazatlán vs. Juárez on a attention span hasn't been damaged by TikTok, then believe me, you'll want to watch this entire video. By this point, I imagine you've already done your first live stream [03:30] without any strategy to maximize your reach, viewer retention, or brand consolidation. Correct. Don't worry, almost nobody does it. You press start transmission, your heart beats fast. Are you ready for [03:42] heart beats fast. Are you ready for fame? An hour passes, two hours pass, nobody comes in, nobody talks, it's just you and that number one staring at you, mocking you as if all the effort you put in was for [03:57] effort was watching a 10-minute OBS tutorial, hey, nobody's giving you back those 10 minutes. Don't feel bad, you're not special. Wait, that sounded better in my head. My point is that this happens to the [04:12] get into streaming. And as I already implied, it's not bad. What is wrong is clinging to that idea. So welcome to the biggest club in the world, the zero club. Look at this. Scroll down, scroll down further, keep scrolling, you see, this isn't [04:28] a list of creators, it's a digital graveyard. Thousands of channels streaming right now with the best OBS settings, the sharpest camera, and the best audio equipment available. The technical tutorial worked, you're live, you're [04:41] technical tutorial worked, you're live, you're in Full HD and you're still invisible. marketer comes in. The problem isn't your bad at playing. The problem isn't that you're boring, the problem is that [04:54] you opened a business in the worst possible location. It's like you started selling hot dogs from a cart on a street full of super pretentious restaurants, and you did it in a basement in a dark alley. And [05:06] to understand this bad strategy, we have to talk about something that most internet gurus ignore. Those who tell you, "Avoid this if you want to grow on Twitch." How did I do it ? Basic economics. Hey, when have [05:19] you ever heard a YouTuber talk about that? Well, the streaming market is governed by two forces: supply and demand. [music] And you, my friend, are on the wrong side of the equation. The supply, that is, you and the other 9,000,000 active channels, [05:32] including Auron Play, EB and whoever else you want, is practically infinite, but the demand, people's attention, is finite, that is, it does end. Check this out [music]. Your average person has school, work, a girlfriend, some [05:47] need to sleep, among other things. You're competing against Netflix, against TikTok, against the cockroach DJ. And forgive me for saying so, my king, but you configuring the audio for half an hour is no competition. It's like Lightning [06:01] McQueen wants to compete with Max Verpen. Obviously, the old guy wins. And while competition is a problem, which it is, the real problem is the platform design. Let's talk about location. If you open a business, you put it [06:15] on the main avenue, right? You put up a sign, people walk by, smell the meat, come in and buy it. That's YouTube or TikTok. They have pedestrian traffic. [music] The algorithm throws your video at strangers to see if it's a hit. In contrast, [06:27] Twitch is the equivalent of opening a burger joint inside a nuclear bunker far from the city and 20 meters underground. And still wait for someone to come in, even if it's by accident. Twitch is the only social network in the world that [06:39] actively hides new content, because the live discovery algorithm does not exist. To find you, someone would have to enter the appropriate category, filter from lowest to highest, and scroll for 20 minutes. Nobody's [06:53] going to do that for you, not even your boss. And here comes the big lie they sold you in all those TikTok clips. Just be yourself, play, talk, and people will come. Nonsense. That's how it is. I'm saying these swear words now because YouTube [07:05] cuts off my reach if I say other words like "misos". You see the Josing greats and think, "Ah, how easy, they're just talking." Error, they are not just talking, [music] they are an event. They've been on the [07:18] platform for years, and they already had traffic from Twitter, YouTube, or other social networks. They have context, and you playing quietly while checking your phone isn't content. You're the digital equivalent of the noise from the junkyard [07:31] while you're watching a series and checking TikTok at the same time. Kid, put down the damn TikTok for God's sake, you're supposed to be watching something on TV and that's how it is . You have a business in the basement and [07:43] you sell background noise. Do you understand why streaming daily hasn't worked for you at all? Now let's say that by some miracle someone walks into your restaurant. What will he find in that basement? You'll most likely find [07:56] a branding disaster, which is normal because you don't know what 're playing Valorant, the next day you 're playing FNAF, what an ugly game, and the following day you're reacting to Luisito Comunica videos. In marketing, this is [08:10] known as brand destruction. It's like going to a pizzeria and the chef wanting to sell sushi along with a combo meal for an oil change. People like consistency, not to be confused with constancy. If they follow you [08:22] for playing shooters, they'll leave when you start playing Minecraft. you start playing Minecraft. streaming himself taking a dump, people would watch it. You're not El Rubius, you [08:37] need a niche. If you want to grow, you need to be known first as the horror game guy or the speedrun girl. By the way, if you're one of that 5% of women who see me, hi, how are you? the FIFA shouter, [08:49] etc. If you want to be the one who plays every role from the beginning, you'll become the one nobody sees. And here, my friend, I'm going to pause because I think it's worth reflecting, asking yourself, do [09:01] I really want to be a dedicated streamer eager to grow or do I just want it as a hobby? Because if it's the second case, that seems perfect to me. Do whatever you damn well please , you know. And although it may be wrong of me to say this, stop [09:14] watching the video. You won't find anything else for yourself here. B. Be happy doing live Enjoy it. We're still dealing with mistake number two. Believing that playing well is enough. Unless you call yourself a [ __ ] and you're going to win Worlds [09:28] again, nobody cares about your kills or whatever you do in that poisonous swamp called League of Legends. People don't go on Twitch to watch gameplay; they play the games themselves or watch videos on YouTube. They come in to see [09:40] entertainment. If you're not at least minimally capable of narrating, telling jokes, or putting on shows while you play, you're not a streamer. You're a gamer with a webcam, and there are millions of those. Your job is not to win the game, your job is to keep the [09:54] people watching you from getting bored. And the final nail in this coffin called Mom, I'm going to be a streamer, [ __ ] off to college. What the hell? Why the hell do n't you hear me when I say [ __ ]? What's up? Ah, yes, YouTube and [10:08] reach. Going back to the nail and the atabú, technical incompetence. You think you're the talent, but in reality you're a one-man army, a one- English. You are the producer, the audio engineer, the lighting designer, the moderator, [10:22] the talent, all at the same time. If your audio is distorted, if your scenes are poorly configured, if you don't know how to use OBS properly, people will leave in 3 seconds. Tolerance for poor quality in 2026 is zero. And here's where the [10:38] biggest irony of all comes in. Many people, to compensate for this situation, who have not been able to develop a brand identity or simply because they had very high expectations of their project, resort to using their credit card. [music] [10:50] They believe that by buying the most expensive equipment, your chances of growing will automatically improve. That's where the mental trap begins. There it is, that's the microphone from AliExpress that you bought because a YouTuber recommended it. The Stream Deck or [11:02] even the PC you went into debt for, paying 64 months interest-free, that looks at you judgmentally from the desk and it hurts. It hurts because your brain tells you, "I've already spent all this money, I have to make it work. If I quit now, I've thrown [11:16] all my money away." In psychology, this is called the sunk cost fallacy. It's the mental trap that makes you keep investing time in something that doesn't work. Just to justify what you already spent. You're [11:29] digging a hole, and the first thing you have to do to get out of that hole is psychological issue only affected the people who put money into the Bne, well no, my friend, because hope doesn't discriminate based on social class. Close the [11:43] video and let's go. What a great sentence I came up with. People who stream from two six-year terms ago are also prone to falling into these psychosocial traps because there is something just as strong, or even stronger, than money: perceived status. [11:58] Think about it, in the current internet hierarchy , the streamer is the new rockstar. Nobody remembers YouTubers anymore , but streamers fill stadiums and make the news. It's natural to want to be a part of it [12:10] because you literally live with it every day. There's a kind of urgency to be live because it feels good, it feels like being the star of the movie, or because you simply want to be like your favorite streamer. That's why we see [12:23] people streaming from their cell phones. They don't care about technical quality, they care about the fact of doing live, of belonging. They want to be at the party, even if it means being the weirdo who, at the slightest provocation, pulls out [12:36] his guitar to play 80s Spanish rock . And the industry knows perfectly how to sell you that dream. They use the Cinderella story, you see your idols and think, "Look, he started in his room just like me. He's a [12:49] normal person. If he could do it, I can too." It's a beautiful but dangerous story. Let's ignore survivorship bias. For every success story we see, there are millions who failed despite having the same talent and the same drive. The [13:04] problem is that there are many people trying to win the lottery with a winning ticket from 10 years ago. The game has changed, but they keep selling us the same story. And to top it all off, once you 're in, your [13:18] own brain often works against you. You can't even trust yourself anymore. Twitch operates on the principle of intermittent reinforcement. You spend 4 hours in silence and it's exhausting, but suddenly a follow, a hello [music] in the chat. That [13:32] brief moment releases a brutal dose of dopamine. You feel validated, you feel like you're almost there, you're getting closer to reaching the goal. And that feeling is so strong that it makes you forget those 4 hours of boredom. It's not [13:46] [music] it's that the platform is actually built by behavioral engineers so that you never stop streaming. It's the perfect storm: the desire to succeed, an inspiring story, and a system that hacks your [14:00] brain chemistry. It's hard to get out of there, and what if I told you that you can use that same desire to succeed, but in a game where the rules do favor you? Okay, we've cried, we've complained, now let's turn things around [14:14] basement with no windows, how the hell do we get people to come in? The answer is, don't wait for them to come in. Go out into the street and kidnap them. I present to you Paint so I wouldn't overuse the AI. [14:28] Twitch's water jug, but surprise, surprise, it's not enough. Look, it wasn't even enough for half the glass. Fortunately, we have more water jugs available, and I'll tell you how to get them. Step one, fishing. Forget about OBS and [14:43] cameras and all that for a moment. Your new obsession will be the discovery algorithm. TikTok and YouTube are the only platforms that give away views to strangers. Do you remember that microphone that was good value for money and made you feel [14:55] guilty? Use it to tell stories. to make sketches or give controversial opinions in vertical format. We're not into gameplay clips anymore. We need real, scripted content, designed to go viral. Your job isn't going to be [15:08] streaming, your job is to become relevant here. If you do it right, you'll have someone to bag up and take to your basement later. I'm referring to the basement of the Twitch metaphor, uh, not literally. Step two, the connection. A viral video on [15:21] TikTok is ephemeral. Yes. The vast majority of people see you for 15 seconds and seduce them [with music], and that's what YouTube is for. This is where real [music] fan. Greetings to all the kids. Big kiss, I love you all so much. Make [15:36] blogs, video essays, tutorials. Let them get to know your personality without frantic interruptions. Step three, [music] the harvest. Only when you already have a community and they actively ask you without you suggesting it to them. [15:50] First, hey, when do you stream? Only then do you turn it on directly because you no longer have an empty store in the basement. You've already started bringing people in from the main avenue. Twitch ceases to be a growth tool, which in [16:03] fact it is not, it is not for that purpose, and becomes what it really is: a monetization and community tool. It's the place where you collect the VIP club entrance fee, not where you hand out flyers. So [music] [16:16] here's the golden rule for 2026. It's forbidden to be a full-time streamer . You must be a multimedia content creator . 80% of your time should be spent creating edited videos, TikTok and YouTube, and only 20% being live. I know it's [16:32] tedious, I know editing is much harder than just turning on the stream and chatting live, but it's what turns a dream into a real opportunity for success. Now, I know there's going to be a group of stubborn people who wo [16:44] n't care about everything I said. Oh, they didn't pay attention to me, and that's super phase I came up with about illusion? Well, that's it, or maybe they're in the comments. But you know what? I love that attitude. That [16:58] foolishness is pure gasoline, misdirected, but gasoline nonetheless. So if they're going to start fighting, at least they should know how to defend themselves. Here are to help you avoid overthinking things in the first few weeks. [music] One, turn off [17:12] the viewer counter. It's basic social psychology. Nobody goes into an empty restaurant because they assume the food is bad. And if you're looking at that number one all the time, you're going to get discouraged and all your energy will go to the [17:24] ground. And if someone comes in and sees you with that face, well, they're going to leave. Cover it up, ignore it, do what you must, but you have to act with the energy of a full stadium, even if you're talking to a wall. Fake it till you make it. In other words, play dumb [17:36] until you achieve it. Two, don't swim with sharks. Playing League of Legends or damn, it's pixelated poison. Nobody should play that game anymore. And you'll be the 50,000th channel on the list. You'd have to scroll a lot to find you. [17:51] Look for so-called blue oceans, games with a loyal but small community, between 500 and 2,000 total viewers. There it's much easier to become the king of the neighborhood, because it's better to be a big fish in a small pond than a small fish in a big pond [18:04] . Three, don't beg, it's conditional. Don't ask for follows when nothing is happening . That's a shame. Request interaction right after an exciting peak, a good kill, a good scare, or a good joke. Take advantage of the fact that viewers' brains [18:18] are full of dopamine at that moment. They are much more likely to listen to you when they see you having fun . Kids, we've talked about basements, social traps, and insults directed at me. And maybe you feel [18:30] that I made this video to discourage you, to tell you to throw in the towel, but nothing could be further video because I'm fed up with seeing talented people quit after 6 months because they played the wrong game. I don't [18:43] give up on the fantasy that it's going to be an easy path. I want you to redefine what it means to work. Now check this out, [music] 99% of the people who do live streams aren't going to watch this video. They're going to keep spending [18:57] money on webcams, doing marathons with zero viewers, and saying the rosary before each live stream. But you already know this information, you already have the map. At this moment you already have an advantage that the vast majority do not. [19:11] Take advantage of it. Being a content creator is a very nice job. Yes, I said work. It and live your passion, but you have to treat it as what it is. A profession, not a lottery. So dry those tears, turn off the computer, and start [19:27] writing. This path is longer, yes, more arduous, without a doubt. But this path does lead somewhere. And speaking of mistakes, I want you to confess them down here . What was the biggest decision they made thinking it would make them famous? [19:40] Stop playing at being streamers and content creators. [music]