[00:01] burst, Twitch's original founders ran out with bags full of cash in each hand and passed the buck to the current CEO, Dan Clany.  And if you 've seen him, Dan is a great guy.  Start streaming with Rubius.   He
[00:15] travels to events in a van, plays guitar, hugs streamers, and presents himself as the kindly grandpa who always listens to you.  He's the perfect character to absorb internet hate, but don't be fooled.  If
[00:28] Amazon doesn't replace him with someone more aggressive, it's because Amazon has already thrown in the towel.  Let's draw a parallel with a current example.  [music] Xbox, everyone loved the former CEO, Phil Spencer, until things started
[00:40] going very wrong.  What did Microsoft do?  Did he resign himself to the console's failure and the inevitable extinction of the brand?  No, they are interested in getting Xbox back on its feet.  So they changed the entire management team,
[00:53] brought in a new CEO, and things are working out.  They lowered the price of Game Pass, changed their marketing strategy, the hype for the brand returned, and there was excitement for the new console.  Both fans and the business sector
[01:07] are optimistic.  It's a textbook strategy.