[0:00] Expectations of content creators today are higher 
than they have ever been. We are expected to show  
[0:06] up consistently be on multiple platforms engage 
with your audience even be a role model to them  
[0:12] and it's no surprise that as these expectations 
continue to grow, and mount so does the  
[0:17] possibility of experiencing burnout. Today, I want 
to talk about recognizing and moving past burnout  
[0:22] while also sharing some strategies to help you 
find a sustainable way to continue to show up on  
[0:28] your social media platforms. If you're new here. 
I'm a fashion and beauty micro influencer based in  
[0:32] New York City. And I use this channel to help you 
create great content, grow your digital brand and  
[0:37] earn sustainable income from content creation. 
So if any of that interests you please consider  
[0:42] subscribing if you've been watching my videos 
for a while, you may know that I started creating  
[0:47] content in 2012. And while I always treated 
it somewhat like a business, it really was my  
[0:52] creative outlet for about nine years until April 
2021, when I quit my nine to five job to pursue  
[0:59] content creation full time and I've experienced 
feelings of burnout on both sides of that, whether  
[1:04] it was just when I was creating content a couple 
of hours a week. And even now still sometimes as  
[1:10] it is my full-time job when this was something 
that I was doing on the side, the burnout  
[1:14] generally came from over committing and taking on 
too much between my 9-5 responsibilities and my  
[1:21] content creation side hustle. And now that I am 
a full time content creator, occasionally these  
[1:26] feelings can stem from the pressure that I feel 
to prioritize something that is making me money  
[1:33] over something that simply brings me joy. And I 
think you can experience creator burnout, whether  
[1:38] you are monetizing your content or not. But it's 
definitely clear to me that now that I do this  
[1:44] full-time and 100% of my income comes from content 
creation, that there are certain pressures and  
[1:50] things that I have to think about now and things 
that I have to prioritize that maybe wouldn't have  
[1:55] been as big of a concern to me when this was just 
a side hustle. So I just wanted to provide some  
[1:59] context to let you know that I've experienced it 
in both of those situations. And it's not fun in  
[2:05] either of them. I do have some tips for you about 
how to balance and establish systems that can help  
[2:11] you move past burnout that we're gonna get to 
later in this video. But I think it's important  
[2:15] to first start with what to do as soon as you 
feel that feeling of burnout coming on. So step  
[2:21] number one to dealing with this burnout is 
acknowledging that it is happening to you,  
[2:25] maybe you took on one too many brand deals and you 
think you're juggling too much. Or maybe you're at  
[2:30] capacity with your nine to five job and can't 
commit to the content schedule you originally  
[2:35] promised your audience. I think that one part of 
burnout that isn't talked about as often is just  
[2:40] the general feeling of disappointment, whether you 
feel like you're letting yourself down or letting  
[2:46] your audience down and you're thinking, I should 
be able to power through this like this isn't that  
[2:51] hard, I sit down and film a video like I should be 
able to post when I say I'm going to and when you  
[2:57] repeat that story to yourself in your head. I feel 
like it just furthers the narrative that you're  
[3:02] not doing enough, you're not good enough. And that 
is not the story you want to be telling yourself.  
[3:07] I think that actually acknowledging your feelings 
is something that I have learned a lot more to do  
[3:14] over the years now. And I would rather acknowledge 
a feeling feel it full on and let myself deal  
[3:19] with it in the moment. Whatever those feelings 
are, rather than try to suppress it and pretend  
[3:25] it's not happening. I know it might sound a little 
silly, but sometimes even just saying it out loud,  
[3:30] even if it's to no one even if you pause this 
YouTube video right now say it out loud in your  
[3:35] room to no one that "I am feeling burned out" 
that acknowledgement is really important just  
[3:41] to say that you're in a place and also remember 
how you're feeling because you don't want to feel  
[3:46] that way in the future. And as a follow up to 
that the second step that I would recommend is  
[3:52] to take a break and if you try to push back 
with me on that I will be the first to tell  
[3:57] you I used to be the person who would not take 
breaks would never ask for help. And it really  
[4:02] didn't serve me in any way and before you start 
giving yourself that inner monologue of but I  
[4:07] can't take a break for this reason this person 
is depending on me, and so on and so forth.  
[4:10] I totally relate. I've been there before, but if 
you're feeling this way, you have to take a break.  
[4:16] Take however long of a rest period you need and 
do not worry about publishing any new content to  
[4:23] your social media platforms. If you find yourself 
needing to take a break during a time when you  
[4:29] were supposed to have sponsored posts, go live, 
communicate to your brand partners as soon as you  
[4:34] possibly can give them a heads up and ask for 
an extension. It is not the end of the world.  
[4:39] It might not feel great to do in the moment, but 
it'll be better than publishing subpar content  
[4:45] and being stressed about getting things done when 
your mental health is not where it needs to be. I  
[4:50] would say that unless you're planning to take 
a break of a month or longer don't worry about  
[4:54] notifying your audience. I feel like whenever 
I see a creator post an Instagram story that
[5:00] was sorry, I was MIA. I'm always like, Oh, 
you were I literally didn't notice. But now  
[5:05] I know that you didn't post for two weeks, you 
shouldn't have to apologize for taking breaks,  
[5:10] we need to start normalizing them as an industry 
if we want to move forward in a productive way  
[5:15] and make this a sustainable long term career for 
everybody involved. And you don't owe anyone an  
[5:21] explanation whether this is your full time job 
or your side hustle, you are entitled to time  
[5:27] off after you've acknowledged your burnout 
and taken the time off that you need to when  
[5:32] you're nearing the end of your break, and you feel 
like you're ready to return to content creation,  
[5:36] the next thing that I would recommend doing is 
establishing systems that make content creation,  
[5:41] a seamless, easy process for you. So in order to 
evaluate your systems and see if they are the best  
[5:47] that they can be, I have a few questions that I 
recommend you ask yourself, I would ask yourself,  
[5:52] is my current posting schedule realistic? 
Is there one platform or type of content  
[5:58] in particular that is causing stress? And is 
there something I can do to change or modify  
[6:03] that I would ask do I have a good workflow 
setup to maximize the times that I am awake,  
[6:08] productive and excited to create content? Do 
I have the room and financial capabilities  
[6:13] to outsource things in my life that are 
taking up too much time and for that one,  
[6:18] I want to point out these could be work related 
things or life related things. Some things in your  
[6:24] work life that you might consider outsourcing 
are a virtual assistant to help you clean out  
[6:28] your inbox or a video editor to save you the time 
that you would have spent editing YouTube videos,  
[6:34] and maybe some things in your life that you can 
outsource are things that get you time back,  
[6:38] meaning maybe you're ordering your groceries 
rather than taking a trip to the grocery store.  
[6:43] Or maybe you're hiring a housekeeper or maid to 
come in and clean your apartment on weeks when  
[6:49] you simply don't feel like you have the time to do 
it. In my experience. While outsourcing comes at  
[6:54] a monetary cost, sometimes just getting that one 
hour back in your day can make all the difference.  
[7:00] And the other thing about outsourcing is pretty 
much all of these things are totally experimental,  
[7:05] you can hire a video editor for a test 
assignment and see if you like their editing  
[7:10] style. Or you can do one order of groceries 
from Amazon Fresh and if you don't like it,  
[7:15] you can find something else that works. So think 
about how you are establishing obviously what's  
[7:20] going on in your life, but also the systems that 
you have in place as a content creator to make  
[7:25] sure that you have a workflow that makes sense 
for you and that you're not over committing to  
[7:30] produce more content than you are physically able 
to one of my favorite ways to create content is  
[7:35] to batch create content. And if you'd like 
to see my entire batching content workflow,  
[7:40] I have a whole video about that that I will leave 
a link to it down in the description box in case  
[7:44] you'd like to watch it later after this video. 
And once you've done a little audit of the systems  
[7:50] that you have in place, the next step I recommend 
taking is making a plan for the future. If you're  
[7:55] not a big planner, I'll try to simplify this 
as much as I can and encourage you to just at  
[8:00] the top of a new week or month or a year whatever 
time of year you happen to be watching this video,  
[8:05] identify what are the top three things that 
need to happen this week. In order to move  
[8:11] my business forward. This system of prioritizing 
the big three tasks is something I do pretty much  
[8:17] every day in my business. If you'd like access 
to the exact goal setting templates that I use,  
[8:22] you can access those in my Patreon membership, 
which is always linked down below. Once you know  
[8:27] what your goals are and what your capacity is, you 
can work backwards and plan in advance the content  
[8:32] that you want to create for any given period of 
time. If you are a full-time content creator,  
[8:37] I highly recommend going into your calendar right 
after you watch this video and making note of any  
[8:43] holidays or days that you know you're going to 
take off and one thing that I'd like to start  
[8:47] implementing in my business is giving myself 
one mandatory day off each quarter as content  
[8:53] creators. Often we are sharing our life nonstop, 
which means even if we're on a trip, it's not  
[8:59] really a vacation. It's a trip maybe we're sharing 
content on social media or doing photoshoots. And  
[9:05] I think it's really important to schedule that 
intentional time off. Because if you don't,  
[9:10] who will? Not only that, but it is so important 
to celebrate all that you've accomplished. I  
[9:16] feel like in the really rapid landscape of social 
media today, we don't give ourselves enough time  
[9:21] to celebrate the things that we are doing every 
single day. So look back at what you've done in  
[9:27] your creator business in the last month and pick 
out one thing to smile about and say I did that  
[9:33] it could be a small milestone, like adding 5 new 
subscribers to your email newsletter or it could  
[9:38] be a huge milestone like hitting 100,000 YouTube 
subscribers you sure to throw in the celebrations  
[9:44] along the way to continue that positive motivation 
and remember the story that you tell yourself is  
[9:49] the story you believe so if you do choose to focus 
on milestones and good things happening, that will  
[9:55] just snowball into more good affirmations 
and good things coming along to you later.
[10:00] On don't forget to check out my Patreon 
for more greater resources I think you'll  
[10:04] love and subscribe and check out 
the next recommendations on the  
[10:07] screen for more videos from me. Thanks for 
watching and I'll see you in the next one.