---
title: 'Dealing With BURNOUT as a Content Creator (+ How To Fix It)'
source: 'https://youtube.com/watch?v=2fGVXpkq6bE'
video_id: '2fGVXpkq6bE'
date: 2026-06-14
duration_sec: 621
---

# Dealing With BURNOUT as a Content Creator (+ How To Fix It)

> Source: [Dealing With BURNOUT as a Content Creator (+ How To Fix It)](https://youtube.com/watch?v=2fGVXpkq6bE)

## Summary

The video discusses recognizing and overcoming burnout as a content creator, sharing personal experiences and strategies for sustainable content creation.

### Key Points

- **Rising expectations for creators** [0:00] — Content creators face high expectations to show up consistently, be on multiple platforms, engage audiences, and be role models, increasing burnout risk.
- **Creator's background** [0:47] — Started creating content in 2012, treated it as a creative outlet until quitting her 9-5 in April 2021 to pursue full-time content creation.
- **Burnout causes: side hustle vs full-time** [1:14] — As a side hustle, burnout came from overcommitting between job and content. Full-time, it stems from pressure to prioritize income over joy.
- **Step 1: Acknowledge burnout** [2:21] — Acknowledge feelings of burnout, including disappointment and the narrative of not doing enough. Saying it out loud helps.
- **Step 2: Take a break** [3:52] — Take a break without worrying about publishing. Communicate with brand partners for extensions. Normalize breaks in the industry.
- **Establish systems** [5:36] — Evaluate posting schedule, identify stressful platforms, improve workflow, and consider outsourcing tasks like editing or grocery delivery.
- **Make a plan for the future** [7:50] — Identify top three tasks weekly, plan content in advance, schedule intentional time off, and celebrate milestones.

### Conclusion

To combat burnout, acknowledge it, take breaks, establish efficient systems, plan ahead, and celebrate achievements to maintain sustainable content creation.

## Transcript

Expectations of content creators today are higher 
than they have ever been. We are expected to show  
up consistently be on multiple platforms engage 
with your audience even be a role model to them  
and it's no surprise that as these expectations 
continue to grow, and mount so does the  
possibility of experiencing burnout. Today, I want 
to talk about recognizing and moving past burnout  
while also sharing some strategies to help you 
find a sustainable way to continue to show up on  
your social media platforms. If you're new here. 
I'm a fashion and beauty micro influencer based in  
New York City. And I use this channel to help you 
create great content, grow your digital brand and  
earn sustainable income from content creation. 
So if any of that interests you please consider  
subscribing if you've been watching my videos 
for a while, you may know that I started creating  
content in 2012. And while I always treated 
it somewhat like a business, it really was my  
creative outlet for about nine years until April 
2021, when I quit my nine to five job to pursue  
content creation full time and I've experienced 
feelings of burnout on both sides of that, whether  
it was just when I was creating content a couple 
of hours a week. And even now still sometimes as  
it is my full-time job when this was something 
that I was doing on the side, the burnout  
generally came from over committing and taking on 
too much between my 9-5 responsibilities and my  
content creation side hustle. And now that I am 
a full time content creator, occasionally these  
feelings can stem from the pressure that I feel 
to prioritize something that is making me money  
over something that simply brings me joy. And I 
think you can experience creator burnout, whether  
you are monetizing your content or not. But it's 
definitely clear to me that now that I do this  
full-time and 100% of my income comes from content 
creation, that there are certain pressures and  
things that I have to think about now and things 
that I have to prioritize that maybe wouldn't have  
been as big of a concern to me when this was just 
a side hustle. So I just wanted to provide some  
context to let you know that I've experienced it 
in both of those situations. And it's not fun in  
either of them. I do have some tips for you about 
how to balance and establish systems that can help  
you move past burnout that we're gonna get to 
later in this video. But I think it's important  
to first start with what to do as soon as you 
feel that feeling of burnout coming on. So step  
number one to dealing with this burnout is 
acknowledging that it is happening to you,  
maybe you took on one too many brand deals and you 
think you're juggling too much. Or maybe you're at  
capacity with your nine to five job and can't 
commit to the content schedule you originally  
promised your audience. I think that one part of 
burnout that isn't talked about as often is just  
the general feeling of disappointment, whether you 
feel like you're letting yourself down or letting  
your audience down and you're thinking, I should 
be able to power through this like this isn't that  
hard, I sit down and film a video like I should be 
able to post when I say I'm going to and when you  
repeat that story to yourself in your head. I feel 
like it just furthers the narrative that you're  
not doing enough, you're not good enough. And that 
is not the story you want to be telling yourself.  
I think that actually acknowledging your feelings 
is something that I have learned a lot more to do  
over the years now. And I would rather acknowledge 
a feeling feel it full on and let myself deal  
with it in the moment. Whatever those feelings 
are, rather than try to suppress it and pretend  
it's not happening. I know it might sound a little 
silly, but sometimes even just saying it out loud,  
even if it's to no one even if you pause this 
YouTube video right now say it out loud in your  
room to no one that "I am feeling burned out" 
that acknowledgement is really important just  
to say that you're in a place and also remember 
how you're feeling because you don't want to feel  
that way in the future. And as a follow up to 
that the second step that I would recommend is  
to take a break and if you try to push back 
with me on that I will be the first to tell  
you I used to be the person who would not take 
breaks would never ask for help. And it really  
didn't serve me in any way and before you start 
giving yourself that inner monologue of but I  
can't take a break for this reason this person 
is depending on me, and so on and so forth.  
I totally relate. I've been there before, but if 
you're feeling this way, you have to take a break.  
Take however long of a rest period you need and 
do not worry about publishing any new content to  
your social media platforms. If you find yourself 
needing to take a break during a time when you  
were supposed to have sponsored posts, go live, 
communicate to your brand partners as soon as you  
possibly can give them a heads up and ask for 
an extension. It is not the end of the world.  
It might not feel great to do in the moment, but 
it'll be better than publishing subpar content  
and being stressed about getting things done when 
your mental health is not where it needs to be. I  
would say that unless you're planning to take 
a break of a month or longer don't worry about  
notifying your audience. I feel like whenever 
I see a creator post an Instagram story that
was sorry, I was MIA. I'm always like, Oh, 
you were I literally didn't notice. But now  
I know that you didn't post for two weeks, you 
shouldn't have to apologize for taking breaks,  
we need to start normalizing them as an industry 
if we want to move forward in a productive way  
and make this a sustainable long term career for 
everybody involved. And you don't owe anyone an  
explanation whether this is your full time job 
or your side hustle, you are entitled to time  
off after you've acknowledged your burnout 
and taken the time off that you need to when  
you're nearing the end of your break, and you feel 
like you're ready to return to content creation,  
the next thing that I would recommend doing is 
establishing systems that make content creation,  
a seamless, easy process for you. So in order to 
evaluate your systems and see if they are the best  
that they can be, I have a few questions that I 
recommend you ask yourself, I would ask yourself,  
is my current posting schedule realistic? 
Is there one platform or type of content  
in particular that is causing stress? And is 
there something I can do to change or modify  
that I would ask do I have a good workflow 
setup to maximize the times that I am awake,  
productive and excited to create content? Do 
I have the room and financial capabilities  
to outsource things in my life that are 
taking up too much time and for that one,  
I want to point out these could be work related 
things or life related things. Some things in your  
work life that you might consider outsourcing 
are a virtual assistant to help you clean out  
your inbox or a video editor to save you the time 
that you would have spent editing YouTube videos,  
and maybe some things in your life that you can 
outsource are things that get you time back,  
meaning maybe you're ordering your groceries 
rather than taking a trip to the grocery store.  
Or maybe you're hiring a housekeeper or maid to 
come in and clean your apartment on weeks when  
you simply don't feel like you have the time to do 
it. In my experience. While outsourcing comes at  
a monetary cost, sometimes just getting that one 
hour back in your day can make all the difference.  
And the other thing about outsourcing is pretty 
much all of these things are totally experimental,  
you can hire a video editor for a test 
assignment and see if you like their editing  
style. Or you can do one order of groceries 
from Amazon Fresh and if you don't like it,  
you can find something else that works. So think 
about how you are establishing obviously what's  
going on in your life, but also the systems that 
you have in place as a content creator to make  
sure that you have a workflow that makes sense 
for you and that you're not over committing to  
produce more content than you are physically able 
to one of my favorite ways to create content is  
to batch create content. And if you'd like 
to see my entire batching content workflow,  
I have a whole video about that that I will leave 
a link to it down in the description box in case  
you'd like to watch it later after this video. 
And once you've done a little audit of the systems  
that you have in place, the next step I recommend 
taking is making a plan for the future. If you're  
not a big planner, I'll try to simplify this 
as much as I can and encourage you to just at  
the top of a new week or month or a year whatever 
time of year you happen to be watching this video,  
identify what are the top three things that 
need to happen this week. In order to move  
my business forward. This system of prioritizing 
the big three tasks is something I do pretty much  
every day in my business. If you'd like access 
to the exact goal setting templates that I use,  
you can access those in my Patreon membership, 
which is always linked down below. Once you know  
what your goals are and what your capacity is, you 
can work backwards and plan in advance the content  
that you want to create for any given period of 
time. If you are a full-time content creator,  
I highly recommend going into your calendar right 
after you watch this video and making note of any  
holidays or days that you know you're going to 
take off and one thing that I'd like to start  
implementing in my business is giving myself 
one mandatory day off each quarter as content  
creators. Often we are sharing our life nonstop, 
which means even if we're on a trip, it's not  
really a vacation. It's a trip maybe we're sharing 
content on social media or doing photoshoots. And  
I think it's really important to schedule that 
intentional time off. Because if you don't,  
who will? Not only that, but it is so important 
to celebrate all that you've accomplished. I  
feel like in the really rapid landscape of social 
media today, we don't give ourselves enough time  
to celebrate the things that we are doing every 
single day. So look back at what you've done in  
your creator business in the last month and pick 
out one thing to smile about and say I did that  
it could be a small milestone, like adding 5 new 
subscribers to your email newsletter or it could  
be a huge milestone like hitting 100,000 YouTube 
subscribers you sure to throw in the celebrations  
along the way to continue that positive motivation 
and remember the story that you tell yourself is  
the story you believe so if you do choose to focus 
on milestones and good things happening, that will  
just snowball into more good affirmations 
and good things coming along to you later.
On don't forget to check out my Patreon 
for more greater resources I think you'll  
love and subscribe and check out 
the next recommendations on the  
screen for more videos from me. Thanks for 
watching and I'll see you in the next one.