--- title: 'The Secret to Making Your Brand Stand Out on Facebook Is Doing This' source: 'https://youtube.com/watch?v=SdOfbPXtzMQ' video_id: 'SdOfbPXtzMQ' date: 2026-07-24 duration_sec: 411 channel: 'Daniel Penin' --- # The Secret to Making Your Brand Stand Out on Facebook Is Doing This > Source: [The Secret to Making Your Brand Stand Out on Facebook Is Doing This](https://youtube.com/watch?v=SdOfbPXtzMQ) ## Summary This video provides a comprehensive, step-by-step guide to creating a Facebook Business Page. It covers everything from initial setup and branding to content strategy and optimization, emphasizing the importance of a professional appearance and audience-focused content. ### Key Points - **Facebook's Dominance** [00:02] — Facebook remains the largest social network, bigger than YouTube, WhatsApp, Instagram, and TikTok. The speaker argues that businesses have an obligation to be on Facebook to succeed online. - **Business Page vs Personal Profile** [00:44] — A Business Page has exclusive features like analytics, collaborator management, and tools to increase profits that are not available on personal profiles. - **Page Name and Category** [01:11] — The page name should be your company, brand, or organization name. You can select up to three categories that best describe your business. - **Writing a Bio** [01:25] — The bio must be concise (101 characters or less) and focus on what problems you solve for your target audience. It should be written from the customer's perspective, not your own. - **Profile Picture and Cover Photo** [02:05] — Profile picture should be professional, unique, and memorable, following color psychology. Cover photo acts as a billboard; recommended dimensions are 851x315 pixels. Use PNG for graphics, JPEG for photos, and keep file size at least 100 KB. - **Username and Settings** [04:12] — Username should be simple and unique for easy sharing and discoverability. Use AI tools like ChatGPT to generate suggestions. A good username helps with being tagged, which is free marketing. - **Call-to-Action Button** [05:05] — Choose a CTA (e.g., Schedule a consultation, Visit website) based on your product or service. It can be edited later. - **Content Strategy** [05:33] — Publish content that informs, inspires, or advises your target audience, not just promotional material. Use photos, videos, graphics, narratives, or links to drive engagement. ### Conclusion Creating a successful Facebook Business Page requires careful attention to branding, audience-focused content, and leveraging Facebook's unique business tools. The key is to think from the customer's perspective and provide value. ## Transcript top for a long time, and if you think your company is missing a detail to succeed online, your obligation is to be on this social network. Even with emerging competition, Facebook is still the largest social network in the world, bigger than YouTube, WhatsApp, Instagram, and TikTok. My name is Daniel Penin, and today I'm going to teach you how to create a Facebook page for your which is quite often, I see that a new function has been added or another has been removed. Remember that this is not your personal profile, but to create your business profile here, we need to log in with your regular profile. Your fan page or your Business Page has many features that are exclusive to businesses to increase profits and don't exist in normal accounts. On the dashboard, you can analyze the performance of your company's page. You can also add collaborators and manage how each person performs each function, and all this is just the beginning. After logging in, open the menu, go to Create, and click on Page. Start writing the name of your page. This is the name of your company, your brand, or organization. Below, insert the category that best describes your business. You have a... Pet care business - type this in - you can select up to three options - then we'll write your bio - here you have to type a simple and concise description of what simple and concise description of what you do in 101 characters or less - here you have to write why you are the best at what you do or the problems that only you solve - a good bio is written thinking about the target audience - yes, the business is yours but nobody is thinking about you - you have to think about others to make money - people want to know what your business will change in their lives - fill this in - click the create page button - the next step will be to insert the contact information - and here you will write all the ways in which people can communicate with your company - remembering to respond to a client, the chance of closing the deal decreases by more than 80% - customize - and this is where your creativity will come into play - to upload your profile picture and your cover photo - here - a perfect profile picture is a professional photo that visually represents your business - it has to be unique, recognizable and memorable - good images are created Following the Psychology of Colors, and I'll leave them here in the edition as well, make sure to create an image using the recommended dimensions and gives you. You have to choose your photo with patience and wisdom, okay? It will appear prominently in everything on your page, in your posts, in search results, and next to all the comments you make. This mention that it increases your page engagement and the traffic you receive. Now let's move on to your cover photo. When you access a profile, what 's the first thing you notice? Yes, yes, it's the giant banner at the top. That's the cover photo, and it's key to making a good first impression on your audience. Think of the cover as a shop window or a very well-produced billboard. A successful billboard tells a story, creates a narrative, and generates an experience, even if it's for just a few seconds. Most narrative designers will tell a story with an image and very little text. It's little text because most people will stop reading halfway through. You will use the cover photo to showcase new releases, announce promotions, or convey your brand experience. The size Ideally, the width should be 851 pixels and the height 315 pixels. Remember that cover images with graphics or text should be converted to PNG format; JPEG format is better for recommended by Facebook, at least 100 KB, so you don't harm the company's experience. If you also think you don't have the money or talent to create a professional visual identity, Canva has several ready-made templates that you can use for inspiration in your creation. Now we'll go to the general settings of your page. Username is optional, but don't ignore this: the simpler and more unique the name you use, the easier it will be to appear, be found, and be remembered. The username has to be simple so that it can be easily shared on social platforms and also presented in marketing materials. But it's difficult to think of a good username? Go to Deeps or GPT chat and ask them to create name suggestions and test them until you find the one that's available. Personalize your username well, because this will make it much easier to be found and also to be tagged in posts, and being tagged is equivalent to receiving traffic, advertising, engagement, and growth. Free marketing: You've completed your bio, profile picture, cover photo, carefully thought about every detail, and now what action do you want your client to take? The call- to-action button starts now: Schedule a consultation, visit our website, call us. There are several CTAs you can choose from; your CTA will depend on the product, promotion, or service you offer. Remember that it can be edited later; just click on dots. Now it's time for you to connect with an audience interested in the content. Most people think that publishing content is publishing proposals, products, and services, but it's not. Facebook users access the social network to search for information, discover new things, get inspiration, and advice. Understanding this is the difference between attracting attention or the client passing by completely uninterested in your company. What is your target audience interested in? Think about the information that will interest your target audience and publish it in the form of photos, videos, graphics, narratives, or links leading that person to a blog or some website. You will create your posts in the nine-dot menu or scroll down to the prompt. What question? What are you asking? When you're finished, click publish and your post will be visible to anyone who visits your page in the feed, search results, or Facebook's own recommendations. Although your business and personal profiles are linked, Facebook treats them as two completely different entities, and you can easily switch between them. If you liked this simple and practical content, click "like," leave a like on this video, and comment on what the next most useful piece of information this channel can teach you is. Thank you very much for your attention, teach you is. Thank you very much for your attention, and until the next video.