[00:02] huge sums on advertising, not because the product is bad or the store is poor. The problem is that they haven't mastered the skill of being an online seller—a seller who can create a need for customers and get them to buy, even if they weren't initially interested. So instead of wasting your effort and money like them, let me give you three tips.
[00:18] First, customers buy emotions, not features. They buy the feeling they get when they buy your product, so make them feel luxurious, comfortable, and safe. Instead of saying "hair dye to darken your hair," tell them, "
[00:30] Regain your youth in 10 minutes." Second, customers buy from people, not brands. So make yourself recognizable, tell your story, and let customers know who's behind the brand. This will increase trust in your store. Instead of saying, "We're a hair care store," say, "I'm Khalid, and I started this
[00:46] brand after I got tired of products that damaged my hair." And third, and most importantly, people buy a solution to a problem. You're not selling a product; you're selling a problem the customer is facing.  Every day, let him see the pain
[00:58] and place your product in front of him so he knows that this product is what will get rid of this pain. So instead of saying, "I'll give you a course in marketing and advertising," say...