--- title: 'The Only Product Research Method That Works in 2026' source: 'https://youtube.com/watch?v=N5dlTrOIyvw' video_id: 'N5dlTrOIyvw' date: 2026-07-15 duration_sec: 260 --- # The Only Product Research Method That Works in 2026 > Source: [The Only Product Research Method That Works in 2026](https://youtube.com/watch?v=N5dlTrOIyvw) ## Summary The video presents a product research method for e-commerce, focusing on finding products that solve painful problems in passionate markets, with high average order value (AOV) and good margins. The speaker emphasizes starting with the end in mind and using upsells to maximize profit. ### Key Points - **Painful Problem in Passionate Market** [00:01] — The product must solve a painful problem (physical or emotional) in a market where people are passionate. Examples: back pain, knee pain, skin care (emotional pain). Avoid clothing brands due to high competition and lack of pain point. - **Start with the End in Mind** [01:08] — Before choosing a product, plan for upsells and high AOV. Use funnels to solve a problem and create a new one. Example: Blissy pillowcase solves facial skin care, then upsells sheets and blankets for overall skin quality. - **High Margins for Scale** [02:34] — Aim for at least $20 gross profit per sale and 3x cost of goods sold (COGS). Example: $10 product should sell for at least $30. High margins ensure profitability even if ad costs rise. ### Conclusion The key to winning product research is to focus on painful problems in passionate markets, plan upsells from the start, and ensure high margins to sustain scaling. The speaker offers a free doc with the full system. ## Transcript really looking for, number one is it has to be what I call a painful problem in a passionate market. A painful problem in a passionate market. So, I believe at solve a problem. I recommend selling problem-solving products. But at the end it's because you want to solve a problem and you want to get paid for it. Pretty simple. However, I typically don't recommend people get into selling like clothing brand. That is something you have to do long-term. You have to be extremely creative. It's very competitive, and it's not necessarily a when I say painful, what I'm really thinking of what is something that people are experiencing right now that is painful. It could be literally like the the pain relief niche. So, back pain, knee pain, muscle pain, kind of emotional pain as well. So, this would be, for example, the like the skin care market. That's an emotional pain. So, whatever it is, I want it to be a painful problem in a passionate market. painful, but it's not really in a good market. So, like clothing is like the that's the first thing. The other thing I want to look for is I always want to start with the end in mind. So, there needs to be products that have AOV high AOV potential. So, what I'm looking for here is upsells of products before I even chosen a product yet, and I'm already looking for products. The last with using funnels, you want to start with the end in mind. Every product that problem and then create a new one. So, for example, Blissy is a great brand, It's a pillow case specifically so that you can like improve your skin care. And that does solve a problem, right? Skin care is a problem. And so, when people is the next natural upsell? What is the problem solved and the problem created? The problem solved is facial skin care improving because they're solving an looking the way that you want to look physically, your appearance. That box is problem. The next one is going to be the creation of the product because you next natural creation of the product? Well, it could be um the quality of your skin that is not on your face. So, your upper body skin, lower body skin, etc. products that they were actually upselling was just regular sheets. Like, sell the sheets, now you sell the blankets. Everything else is still going to be touching your skin. So, if you want to have good quality skin overall, one thing that I keep in mind is anytime I'm looking to sell a product, I want to selling it. I don't want to find a product and then just try to find the with the end in mind. The third one I'll just look for is the margin. I want it to have high margins and not just high margins, but good margins. So, what that means is I want to find a product that has a minimum of $20 of gross of gross like CJ Dropshipping, for example, it's going to cost you $10 shipped, shipping included, always. I would not want to sell that for $20. That's only $10 of profit. That's not very good. I want at least $20 and honestly, the more the merrier here because the perceived value needs to match the price that you're selling it for. High margin means number one, $20 of I'll just put like gross profit, and then it also needs to be three extra cogs. So, in that same example, that $10 product, right? I wouldn't want to sell it for anything less than 30. 10 * 3 is 30. That's 3x my cost of goods sold. And so, these are at for high margin specifically. These are the first ones that I'm really looking at. Is it solving a problem in a passionate market? Is there high AOV warped around that product? And does it have good margins for scale? Cuz the find that winning product, you're making sales, you're profitable, you try to ads, and guess what? Your CPA goes up and you're no longer profitable. I don't want that. I want to have high margins from day one. Before you doomscroll another video, I put together this free doc that breaks down the entire system that I would use if I was starting from zero and I wanted to get to 1K per day. It's got three things, okay? Product, funnel, and an ad. That is it. Same that have done multiple eight figures. In this document, I literally break down rules, the exact funnel setup, ad strategy, all of it. Spoon-fed to you all right? You don't need experience, you don't need a team. I wrote it all anything online, you can follow it, all right? It's completely free. Click the first link in the description, my gift to you. Enjoy.